Case study from SeABank: Motivating and fostering team spirit through engaging internal events.

Approaching customer demands with an innovative approach: In the early part of the year, SeABank posed the challenge of how to get the entire team to look in the same direction, understand the strategy, and be ready to act together. Instead of organizing a single event, SeABank chose a 4-in-1 event model, combining...

Case Study: SeaBank Grand Prix 2025 – Elevating the Team-building Experience

In the journey of building a strong team, team building is not only a bonding activity but also a catalyst for breakthroughs in morale and work performance. Newday Media – a pioneer in corporate experience design – has partnered with SeABank, one of Vietnam's leading banks, to create...

Case Study: The 2026 Dan Kinh Thien Festival: When History Becomes a Vivid, Real-Life Experience

The requirement for Newday Media was that Xuan Truong Construction Company be the investor and developer of the Thung Ui Cultural Area in Ninh Binh, aiming to make it a large-scale cultural and spiritual destination in the region. In the context of the growing experiential tourism industry, the challenge was how to...

[Case study] The Legendary Train: Newday Media's Creative Capabilities on the Big Stage

In the context of cultural products increasingly contributing to shaping the image of destinations, large-scale art programs have become a strategic communication tool. "The Legendary Train" – the opening program of the 2025 River Festival in Ho Chi Minh City – is a prime example of a project that tells the story of history...

Case Study: How did the “Crispy Decade – Across Vietnam” campaign help Five Star reach customers and dealers?

Five Star is a fast-food chain belonging to CP Group, operating in the F&B sector with a franchise model and owning over 1,000 outlets nationwide. The brand acts as both a product supplier and a business ecosystem, helping its franchisees develop a stable revenue stream. The context is...

[CASE STUDY ANALYSIS] WHAT MADE THE FIND YOUR VIBES CAMPAIGN SUCCESSFUL?

In the context of a rapidly shifting global tourism industry, a major question for cities is: How can they not only be "known," but also "felt"? Ho Chi Minh City's "Find Your Vibes" tourism campaign is a prime example of how to answer that question, and...

“50 Flashes” – A groundbreaking innovation for the tourism promotional film genre.

More than just a tourism promotional film specially released by the Ho Chi Minh City Department of Tourism to the public on the occasion of the momentous 50th anniversary of the Liberation of the South and the reunification of the country, "50 Flashes" is a profound tribute to the city's development journey. "50 Flashes" is told in the language of...

The vibrant beauty of Ho Chi Minh City captured in the travel film '50 Flashes'’

Promoting tourism in a cinematic style, combining elements of adventure and excitement, "50 FLASHES" is a special tourism promotional film for Ho Chi Minh City, presented to the public by the City's Department of Tourism on the occasion of the 50th anniversary of the Liberation of Southern Vietnam and the reunification of the country. The film was produced by Newday Media. The film crew included...