Case Study: SeaBank Grand Prix 2025 – Elevating the Team-building Experience

In the journey of building a strong team, team building is not only a bonding activity but also a catalyst for breakthroughs in morale and work performance. Newday Media – a pioneer in corporate experience design – partnered with SeABank, one of Vietnam's leading banks, to create the impressive "F1 Race" event at the Sheraton Grand Beach in Da Nang.

The goal of the SeaBank Grand Prix 2025 event.

SEABANK GRAND PRIX 2025 This is not just a symbolic event, but also a strategic turning point, affirming SeABank's strong belief in its business plan for 2025. The central message... “"Believe"” It is powerfully and consistently conveyed like a guiding flame, igniting team spirit and motivating each individual to break free from their own limitations.

SEABANK GRAND PRIX 2025 This event celebrates the perfect combination of individual strength and teamwork. Each member is a crucial link in the operational machinery of the "SeABank racing team," carrying within them belief not only in themselves but also in their teammates, in the company's strategy, and in the goal of achieving success. The event emphasizes that only when everyone believes and works together can SeABank go further, faster, stronger, overcome all limits, and reach its milestones. SeAMove 8 — a symbol of innovation, breakthrough growth, and asserting a leading position in the banking and finance industry.

Developing the concept and script for the SeaBank Grand Prix 2025.

1. Develop a concept

Inspired by Formula 1 racing—an icon of speed, strategy, and world-class excellence—the event concept... “SEABANK GRAND PRIX 2025” Designed as a fierce race track, where each SeABanker transforms into a valiant "racer," ready to break through and conquer every challenge. The event not only recreates the passionate and exciting atmosphere of a real race, but also deeply conveys the spirit of No.1 In every aspect: number one competitiveness, number one speed, number one breakthrough, and number one absolute confidence. From stage design and participant experience to communication messaging, everything is synchronized to portray SeABank as a pioneering "racing team"—where sharp strategy, collective strength, and a desire to conquer will lead the bank to accelerate, reach further, and affirm its leading position on the journey to conquer milestones. SeAMove 8.

Scriptwriting

Building

The SeABank 2024 teambuilding program offered a series of meaningful activities, fostering a spirit of unity and a desire for achievement in each member. Beginning with the "Decoding the Secret Message" challenge, teams worked together to decipher mysterious messages, affirming the strength of teamwork as individuals united towards a common goal.

The "Igniting the Flame" activity created an explosive moment with the image of leaders appearing full of energy, not only igniting pride but also strongly inspiring a pioneering spirit and determination to break through. This image further motivates every SeABanker to be ready to face and overcome all challenges ahead.

The highlight of the "Window of Trust" symbolizes strong connections, where each individual piece blends together to create a robust collective picture. This is proof of SeABank's core value: each individual is an indispensable part of the shared journey of building and development.

The series of challenges in the “Formation Lap”, “Grid/Start”, and “Fastest Lap” races boosted teamwork, honed strategic thinking, dexterity, and perseverance. Each stop was a valuable lesson in seamless coordination, flexible adaptation, and constantly pushing one's limits.

The journey concluded with a moment of honoring the best teams, where all SeABankers symbolically took the steering wheel, marking their determination to use today's fiery spirit as "fuel" for breakthroughs in 2025. More than just a team-building program, this was a journey of connection and inspiration, empowering SeABank to conquer new milestones with pride.

Gala dinner

The SeAMove 8 strategic flight demonstration was not only a spectacular technological showcase but also held profound symbolic meaning, representing SeABank's journey of development and its aspiration for greater achievements. The image of the SeAMove 8 being completed step by step—from research and assembly to refueling and reaching the finish line—is an inspiring metaphor for the seamless coordination between teams and the unwavering determination of all SeABankers. Each team represents a crucial link in SeABank's operational machinery, working together to build a strong, innovative, and challenge-ready collective. The presence of leaders in the LED room, like pioneering drivers, further reinforces SeABank's unwavering belief and consistent leadership on its journey towards the future. The moment the vehicle was completed and burst forth with spectacular sound, light, and effects not only marked the beginning of the SeAMove 8 strategy, but also ignited a flame of ambition, motivating each SeABanker to confidently steer towards the proud 2025 goal.

The "F1 Race" event at Sheraton Grand Da Nang was not just an ordinary team-building program, but an inspiring journey that helped each SeABanker deeply understand the value of trust, unity, and the aspiration to break through. The "Believe" message throughout the event ignited a spirit of solidarity, connecting all members into a resilient team, ready to overcome challenges to conquer the SeAMove 8 goal. The image of the completed SeAMove 8 vehicle also symbolizes the unity, sharp strategy, and determination of SeABank to reach further on its journey to lead the financial industry. The end of the event marks the beginning of a new journey — a journey where each SeABanker is a tenacious racer, ready to break through to take SeABank further, surpass all limits, and conquer brilliant milestones of success in 2025.

To be organizing events Professional services with unique and creative ideas tailored exclusively for your brand. Please contact Newday Media at 0904.033.333/ 0962.577.770 or leave your information. HERE.

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