Founded in 2010, Newday Media began with a strong belief: that creative ideas big enough can change how a brand is perceived, how a community is connected, and how a country tells its own story to the world.

From our early days as a small team with big ambitions, we chose a difficult path: pursuing creativity to the very end, pursuing quality down to the smallest detail, and pursuing values that can endure beyond a media campaign or a single event.

After its initial projects made a mark on the market, Newday Media gradually expanded its operations and became a partner with many major brands in both the North and South of Vietnam, as well as several international clients.

We have made our mark on large-scale projects: the Nick Vujicic to Vietnam campaign (in partnership with Hoa Sen Group), the TWC brand's trip to Vietnam campaign (in partnership with TWC – Australia), the Tiger Street Football Cup (in partnership with ESPN)...

2016 marked a significant milestone for Newday Media as it entered the field of organizing large-scale festivals and community events.

The first community art program – “The Beautiful Landscape of Our Homeland” – held in Yen Bai province with over 10,000 attendees, became a special milestone on that journey, opening a new chapter for Newday Media in the field of community cultural and art festivals.

During this period, Newday Media began partnering with numerous major brands and corporations nationwide, as well as many leading businesses in Vietnam, gradually expanding its presence in brand communication, corporate events, and national-scale programs.

In 2018, Newday Media organized numerous large-scale events, festivals, and media campaigns nationwide, while also making its mark on the international stage. The prestigious International Stevie Awards – Outstanding PR/Communications Campaign for the Sam Son Beach Festival Project 2018.

From this point on, Newday Media no longer sees itself as just an event organizer, but begins to define its role as a creative brand capable of creating a broader impact.

The period of 2023-2024 marked a breakthrough in Newday Media's development in the Southern market, marked by the successful organization of two seasons of the Ho Chi Minh City River Festival.

In 2023, "The River Tells Stories" became the first large-scale folk theatrical performance on the river, recreating the history and culture of the region. In 2024, "The Legendary Train" continued its success as the first large-scale musical on the river in Vietnam, telling the historical and political story of the Southern region. Both programs have attracted millions of viewers and international tourists.

The success of the River Festival not only affirms Newday Media's capacity to organize large-scale events but also contributes to opening up new perspectives for the Vietnamese festival industry.

This also marks a milestone in affirming the position of General Director Le Hai Yen, and simultaneously establishes Newday Media as a hub for leading artists, directors, and creative teams, jointly creating pioneering works for the contemporary Vietnamese festival and entertainment industry.

From an event agency, Newday Media is gradually transforming into a Creative Entertainment and Media Complex with a development orientation in Southeast Asia.

We combine:

• Strategic thinking,
• Breakthrough innovation,
• Modern technology,
• Strong production capacity
• And the depth of Vietnamese culture

To create brand experiences that resonate strongly and leave a lasting impression on the market.

That journey was never easy, NNewday Media firmly believes that great brands are not built on safety, but on a pioneering spirit and the courage to create something unprecedented.