In any profession, meticulousness is always important, but in the arts – especially in the creation, staging, and organization of cultural events – it becomes the "golden ticket" to touching the hearts of the audience. For true professionals, the goal is not just to complete the task, but to create a lasting impression, so that each work embodies soul, creativity, and the ambition to reach for greater things. General director Le Hai Yen – the person behind large-scale cultural festivals – shared her creative journey in the What's Behind podcast.
1. Why is meticulous attention to detail necessary in art, especially in cultural programs?
Art, especially cultural programs, is not simply a "performance." It's a combination of dozens, even hundreds, of details – from lighting, sound, and costumes to scripts and personnel. If just one link malfunctions, the entire audience experience will be affected.
Artistic excellence is not only reflected in technical skill but also in the authenticity of the message. The 3rd Ninh Binh Festival – 2024 For example, with the topic “"The flow of heritage"”, The opening program, "The Golden Era of the Ancient Capital," was not only visually stunning but also guided the audience through the historical flow from Hoa Lu – Thang Long – Hue, as if they were watching a historical drama film on a real-life stage. It was a combination of 3D mapping, dance, music, costumes, and a meticulously researched story, so that every image, every melody, every scene had meaning.
In event art, Attention to detail is a way of showing respect to the audience.. A professional, if truly passionate about their work, will not allow themselves to feel "satisfied" when their work can still be improved.
2. The passion for storytelling of General Director Le Hai Yen
When mentioning the Ninh Binh Festival 2024, one cannot overlook the impact of T.Director Le Hai Yen. She not only works as a stage director, but also tells stories with all her heart and with respect for history.
What's worthwhile about my career journey here? It is a rejection of superficial storytelling. Many historical programs may fall into the trap of simply displaying information, but she chose to bring history to life through sound, light, and hundreds of actors on stage so that the audience – especially young people – could feel a sense of closeness and national pride. This is a clear manifestation of her professional dedication: doing things thoroughly so that the work is not only good but also has lasting value.
3. Dare to step out of your comfort zone to be creative – the driving force of event organizers.
Professional event organizers must understand that, Comfort zones never produce masterpieces.. Every major project demands commitment – not just in terms of effort and time, but also in terms of creative thinking and personal courage. Creativity cannot flourish if you only repeat what is safe and easy.
Her journey Le Hai Yen This is clear evidence. Coming from a background with no prior experience, and driven solely by love and dedication, she began by "putting herself in a difficult position"—doing things few others wanted to do. “The Legendary Train – Ho Chi Minh City River Festival Season 2”, She and her team used a real ship to recreate the scene. The story of President Ho Chi Minh's departure to find a way to save the country.. It was a complex and risky choice, but the result was a work of such authenticity that it moved audiences to tears.
Create art with passion and care.
Work meticulously, because every small detail contributes to a complete experience for the audience. Keep your heart and soul to the craft, because only a genuine message can touch hearts. Be courageous and creative, because comfort zones will never produce truly memorable moments. Once you've chosen this profession, you need to pour all your energy into ensuring each work lives up to the viewers' expectations.
Listen to more insights from General Director Le Hai Yen about her professional journey, from coordinating rehearsals for hundreds of actors to managing the backstage area when the stage lacks wings, in the podcast “What's Behind”. The podcast is now available on the channel. YouTube and Spotify by Newday Media!
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