Dedication to creativity – the DNA of every event organizer. 

When creativity grows from dedication

Every work of art is the result of a long journey, where the artist uses all their energy, emotions, and passion to create the most authentic value. In this podcast episode... What's Behind Most recently, choreographer Tan Loc and director Hai Yen shared about their journey in creating and organizing large-scale cultural festivals, especially those with Opening Ceremony of the 2024 River Festival – The Legendary Train Journey – The event outstandingly won the Gold award at the International Business Awards 2025 (IBA), part of the prestigious Stevie Awards system.

Creativity is only truly valuable when it is accompanied by dedication, because even the most unique ideas become empty if they lack emotional depth and passion. Half-hearted, superficial art will cause the work to lose its soul and fail to connect with the viewer. Dedication allows the artist to pour their energy, time, and even their very being into every detail, ensuring that each product is vibrant, conveys a message, and leaves a lasting impression on the public.

For them, "artists are like silkworms spinning their cocoons," and each time they pour their hearts and souls into a work, it's a rebirth. It is this philosophy of "doing everything perfectly, big or small" that has helped them not only create spectacular performances but also evoke national pride and profound emotions in the audience. It is dedication – the very thing that makes creativity a way of life, not just a job.

Creativity is not just about inspiration, but also about discipline and perseverance.

Creativity doesn't just come from fleeting inspiration; it needs to be nurtured with discipline and perseverance every day. A good idea needs to be refined through experimentation, refinement, and persistently pushing past personal limitations.

In the event organizing industry, creativity truly shines when supported by discipline and a serious work ethic. Choreographer Tan Loc shared: "You don't get a second chance, so every time you do something, you have to give it your all." This is reflected in how he and the Arabesque team teach young performers that every small detail – from footsteps and eye contact to emotions – is a building block that forms the foundation of the entire show.

When The Legendary Train Set up amidst rain, a power outage, and with the audience hearing only the international anthem echoing in the darkness, this was not just a rehearsal for the official performance – it was a testament to the strength of the artistic spirit. Creativity, in this case, is no longer an abstract concept, but a series of efforts to overcome challenges, maintain meticulousness, carefulness, and unwavering belief in the value of art.

When art goes hand in hand with education and spiritual heritage.

When art is combined with education and spiritual heritage, it becomes a means of inspiring and preserving human values. Art helps the younger generation gain a deeper understanding of their roots, culture, and identity, while education expands their capacity for reception and creativity based on that foundation. When these two elements blend, each work and event not only possesses aesthetic value but also becomes a bridge between the past, present, and future, nurturing the soul, awakening awareness, and spreading a humanistic spirit within the community.

What makes The Legendary Train What makes it special is not just the stage technique, but the way the program evokes national pride and gratitude for history. Each precious historical detail is carefully selected and brought to the stage in an artistic and emotionally rich way, allowing the audience not only to enjoy the art but also to learn, feel, and relive the courageous spirit of previous generations.

Young actors, when embodying the roles of Uncle Ton and Uncle Ho, experienced and understood the meaning of dedication – something that today's generation easily forgets amidst a life of comfort. It is in this context that art meets education – a form of expression. education Authentic and inspiring, it conveys to viewers a sense of resilience, dedication, and the value of creative work.

What's Behind – Where behind-the-scenes secrets are revealed!

Behind the dazzling lights and perfect shots lie countless untold stories – where art is not just inspiration, but also dedication and discipline. In the latest episode of What's Behind, a conversation between the Executive Director and... Le Hai Yen and Choreographer Tan Loc It opens up an emotional journey, where every moment on stage is created from sweat, passion, and an unwavering belief in the value of beauty.

Discover how large-scale festivals and events are meticulously staged and infused with artistic flair in every detail here.