In a rush to prepare for the "grand event" of the Sam Son Beach Tourism Festival, with a groundbreaking idea that completely changes the traditional way of organizing a tourism festival in Vietnam, Newday Media has achieved a miracle for the first time and has been continuously mentioned by major online newspapers.

Newspaper Adolescent They called this a breakthrough by the organizing committee and described the original script idea as coming from Newday Media CEO Le Hai Yen.

Newspaper websites People, Vtv.vn, vtc.vn, vietnamnet, motthegioi.vn...all reported on the event and the program's unique concept.
The art program is divided into three chapters. Chapter 1, "Legends of the Sea," features elaborately staged epic works, Chapter 2 presents romantic lyrical musical pieces with the theme "Love Story of the Sea," and Chapter 3 will be a vibrant explosion of "Aspiration of a Young City.".
To make a mark and stand out, stage director Hai Yen boldly applied outdoor 3D mapping technology with a state-of-the-art projector system combined with the highest lifting platform ever, capable of raising actors from the stage floor to a height of 3 meters above the ground. In addition, a lighting system combined with lasers will create special effects throughout the show.
With a passionate desire to revive traditional folk elements through a modern approach, so as to touch the emotions of the younger generation, the program is creating the musical "Legend of the One-Legged God," performed by artists from the Vietnam National Opera and Ballet Theatre.
“Although we only had 20 days to prepare the program, all the performances were completely re-arranged and re-staged to change the audience's perception of the traditional festival and touch the hearts of young people. Therefore, over the past period, the artists participating in the program such as Tung Duong, Nguyen Ngoc Anh, Tan Nhan, Duc Tuan, the MTV band… have had to practice diligently to prepare for the program,” said stage director Hai Yen.
The program featured singers Tung Duong, Duc Tuan, Tan Nhan, Nguyen Ngoc Anh, MTV Group, PB Nation Group, designer Viet Hung, and 30 beauty queens and tourism pageant winners from across the country, including the winner of Vietnam Fashion Model 2018 Nguyen Thi Le Nam (Nam Anh), Miss Vietnam Women Through Photography 2012 Phan Thu Quyen, Miss Charming Thanh Hoa Nguyen Phuong Thao, Miss Central Vietnam 2016 Doan Thi Hong Trang…
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