On August 22, 2024, at the REY Hotel in Hanoi, Newday Media's marketing professionals attended the seminar "International Communication: Optimizing Platforms for Maximum Effectiveness," organized by PR Newswire Commission, a US-based corporation specializing in media and PR management solutions. The seminar brought together leading industry experts to discuss key aspects of global communication, focusing on the challenges and opportunities arising from multi-channel strategies.
In today's rapidly evolving media landscape, where the battle for attention and brand building is more intense than ever, this workshop is a valuable opportunity for the Newday Media team to gain insights into optimizing their communication strategies.
At the workshop, experts highlighted three factors that businesses need to consider to achieve higher returns on investment (ROI) and reach a wider audience:
1. The importance of a multi-channel communication strategy. (PESO): Combining paid, earned, shared, and owned channels is a core element in building a comprehensive communication strategy, optimizing the effectiveness of reaching and engaging with the target audience.
Furthermore, businesses should note that the application of multi-channel communication is not limited to PR. Multi-channel communication can be used for campaigns such as: brand awareness, marketing strategies, interaction with KOLs and KOCs, demand stimulation campaigns, product launches, and partnership announcements. Leveraging these communication channels allows businesses to strategically distribute content to achieve optimal visibility, thereby creating highly influential content.
2. Media trends for 2024: Experts emphasize that 2024 will see a dramatic shift in how media channels are used. Focusing on valuable content and enhancing authenticity will become more important than ever, especially as consumers increasingly value transparency and the reliability of information.
3. Measuring and evaluating communication effectiveness: The workshop also discussed methods for measuring the success of communication campaigns, focusing on ROI analysis and specific engagement metrics, to ensure that every investment in communication delivers tangible value to the business.
These factors not only help businesses reshape their communication strategies but are also key to understanding trends and optimizing performance in an increasingly complex global communication landscape.
With over 15 years of experience in the field. Event Organization and Marketing Communications Management, The knowledge gained from the workshop enriched the existing expertise of Newday Media's communication specialists. Attending the workshop helped Newday Media further strengthen its strategies to align with global communication trends, ensuring that campaigns not only resonate locally but also spread widely internationally.
This also reflects Newday Media's commitment to always be at the forefront of the industry, constantly improving its expertise, proactively acquiring in-depth customer insights, navigating the ever-changing global media landscape, and striving to deliver outstanding results in its services.
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