Recently, Newday Media was once again honored to receive the Gold Award in the "Art, Entertainment & Community – Cultural Event" category at the 21st International Business Awards for its art program "The River Tells Stories". The awards ceremony was held in Istanbul, Türkiye, on October 11, 2024.
“The River Tells Stories” is not just an art program, but a journey back in time, taking the audience back to the history of Gia Dinh – Ho Chi Minh City, a land that has existed and developed through generations, its mark imprinted on the majestic Saigon River. This is the opening program of the Ho Chi Minh City River Festival 2023 and offers the audience not only a colorful performance but also a lesson about history and the city's transformation. A combination of traditional art and modern technology, this event brings the past to life right before the eyes, intimate and deeply moving for the audience.
Newday Media was honored among more than 3,600 competitors.
The International Business Awards is a prestigious international award with over 20 editions held annually. It's a competition featuring over 3,600 businesses from 60 countries, including major brands with decades of development: UNICEF Thailand, IBM, Mastercard, Microsoft… And Newday Media has made a strong impression, a proud story about Vietnamese culture among the world's giants.
This victory wasn't due to luck; it's the fruit of months of hard work, persistent creativity, meticulous preparation, and the professional approach of Newday Media. The judging process spanned three months (from May to August 2024) and involved over 300 experts from various fields. The judging panel, comprised of leading professionals, fairly and thoroughly evaluated the projects to award the most prestigious prizes. Among them, Newday Media's "The River Tells Stories" captivated the judges by uniquely and creatively conveying Vietnamese culture.
“"The River Tells Stories" 2023 truly captivated audiences with its fresh storytelling style and stunning visuals.
One judge commented, “The program was a perfect blend of art and digital, not only delivering a vibrant cultural experience but also conveying profound messages about the city’s history and development.” Additionally, the judging panel praised Newday Media for overcoming numerous challenges, from weather management to coordinating complex performances, to deliver an incredibly successful event, and commended Newday Media’s meticulous preparation and management in executing this large-scale program.
A message of gratitude and aspirations from General Director Le Hai Yen – A storyteller with the heart.
On the evening of October 11th, in Istanbul, Türkiye, at the awards ceremony, General Director Le Hai Yen – CEO of Newday Media, emotionally shared: “I wish you could watch “The River Tells Stories” at least once in your life. This is a story about the unique riverine culture of Ho Chi Minh City that we want to tell the world. Thank you to the Newday Media team, our partners, and my family for helping me make this event happen.”
The story of General Director Le Hai Yen is not only the joy of a professional life, but also a story of a burning desire to bring Vietnamese culture to the world. She and all the members of Newday Media have proven that with enough passion and effort, nothing is impossible.
General Director Le Hai Yen – CEO of Newday Media – delivered an energetic speech at the 21st IBA Awards ceremony.
With its second Gold award at the IBA, Newday Media has affirmed its position as a leading brand in the event organizing industry in Vietnam, a symbol of creativity and passionate dedication. At the intersection of modernity and tradition, Newday Media has created new standards for the event organizing industry, making a significant contribution to spreading the unique cultural values of Vietnam to the international community.
Behind every award and every compliment lies the sweat and hard work of an entire team. But for the people at Newday Media, this journey has only just begun, and "The River of Storytelling" will continue to flow, continuing to tell emotionally resonant stories about Vietnamese culture, history, and people.
The prestigious IBA 2021 Gold Cup will be a driving force for Newday Media to continue reaching further on its path of bringing Vietnamese culture to international friends.
Through her persistent efforts throughout the company's management and development, CEO Le Hai Yen has elevated Newday Media to become one of Vietnam's leading Media & Event companies, with nationwide expansion and international recognition. To date, Newday Media has been honored with 5 Gold awards at international competitions. These include the 2018 Stevie Awards Gold for the Sam Son Beach Tourism Festival, the 2020 Stevie Awards Gold for the Muong Lo Cultural Tourism Festival, the 2023 Event Marketing Awards Gold and the 2023 International Business Awards Gold for the 2022 Muong Lo Cultural Tourism Festival, and most recently, the 2024 International Business Awards for the "The River Tells Stories" program at the Ho Chi Minh City River Festival 2024, which was awarded in Istanbul, Türkiye on October 11th.
Newday Media contact information:
Website: webvsscorp.com/demo/newday/
Hotline: 0904.033.333
According to the newspaper: CafeF
Read more articles here: Newday Media wins the gold award at the International Business Awards 2024 for the second time.
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