On October 13, 2023, the senior leadership of Newday Media and CEO Le Hai Yen were present in Rome, Italy to attend the International Business Awards 2023, marking their third time winning a gold Stevie Award in the Arts, Entertainment and Community – Cultural Event category for the Muong Lo Cultural and Tourism Festival 2022.
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Newday Media solidifies its international standing by winning the Stevie Gold Award for the third time.
As one of the eight categories of the Stevie Awards, the International Business Awards is the world's leading business award for individuals and organizations worldwide. This award has been described by the New York Post as the "Oscars of business" and is considered the "most prestigious global award for the business community.".
The International Business Awards 2023 received over 3,700 nominations from 61 countries and territories. This year's award categories featured many renowned brands from around the world, including IBM, DHL Express, Hugo Boss, Conde Nast, Ernst & Young New York, Toyota Mexico, AS Watson Group, Cisco, Philip Morris, Telkom Indonesia, and many more.
Participating in this competition, Newday Media overcame many strong competitors to win the prestigious gold trophy. This victory once again affirms the position and value that Newday Media creates. It also represents the efforts and aspirations of the Newday Media team to contribute to and bring Vietnamese culture to the international stage.
On the awards stage, director Le Hai Yen emotionally stated: “This is the third time we have received the Gold Award in the prestigious Stevie Awards group. This award is significant not only to me but also to my entire team, as it demonstrates the efforts and creativity we have dedicated to introducing Vietnamese culture and heritage to the world. Those efforts have been rewarded. This award will certainly give us more confidence on the path we are pursuing, which is to become one of the best event organizers in the region.”
“"Thai Xoe Dance – The Quintessence of Heritage" – Spreading Vietnamese Culture Far and Wide
To date, the "Xoe Thai - Quintessence of Heritage" program – the highlight of the 2022 Muong Lo Cultural and Tourism Festival – is still remembered as one of the typical festival events that deeply portrays the imprint of local culture and honors the intangible cultural heritage value of the Xoe Thai art form in Yen Bai as well as of the Thai ethnic people in the Northwest provinces.
The program was a grand folk dance and music performance featuring over 3,000 performers in a non-stop structure, telling the story of the origins of the Thai people and the flow of their cultural history through generations, highlighting the heritage Xoe dance – a unique and enduring dance of community cohesion. The event was attended live by nearly 20,000 spectators and millions more watched on television.
After a two-month rigorous review process by over 230 experts worldwide, the Muong Lo Cultural and Tourism Festival 2022 impressed the judging panel and received high praise. Experts commented that "Thai Xoe Dance – The Quintessence of Heritage" was a creative and captivating cultural event, meticulously planned and executed from production and implementation to preparation and rehearsals. All of this resulted in a spectacular program that satisfied the audience.
Igniting the Newday youth's desire to elevate Vietnamese culture.
Winning the gold trophy for the third time at the prestigious Stevie Awards further fueled the Newday Media team's energy and desire to bring Vietnamese culture closer to international friends. Everyone shares a common wish to convey the beauty of Vietnamese culture not only to domestic audiences but also to audiences across continents, further spreading the image and beauty of Vietnam.
“We remain committed to developing innovative products in the cultural field. We want to delve into local materials and folk values, combining them with new methods of expression, modern and unique technologies and techniques to create high-value cultural products for the community. We aspire to create exemplary cultural tourism products, 'signature shows,' to contribute to the cultural strategy of each city, each community, and our homeland, using culture as a lever to promote the development of tourism and the economy… To achieve this goal, the Newday team is always united, striving tirelessly, learning, researching, experiencing, and realizing the dreams we are nurturing,‘ shared CEO Le Hai Yen.
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