Index
2025: When ideas are realized through execution capabilities.
2025 marks a significant breakthrough for Newday Media – where ideas are created with innovative thinking, guided by well-structured strategies, and realized through comprehensive execution capabilities. In every area of involvement, from Event Management, Marketing, TVC Production to Design & Decoration, Newday Media affirms its role as a creative concept developer, story builder, and integrated project implementer, delivering a seamless experience from concept to reality.
Each project in 2025 is a milestone clearly demonstrating Newday Media's capacity to handle large-scale challenges, national-level events, and campaigns requiring creative depth and meticulous attention to detail. Throughout the past year, Newday Media has directly executed and operated numerous large-scale events and projects, serving nearly 100,000 viewers nationwide, spanning various fields and organizational formats.
From that journey, Newday Media has chosen to showcase its most outstanding projects – unique and groundbreaking events that mark a clear breakthrough in creative thinking, organizational capabilities, and execution. These solid foundations provide momentum for Newday Media to enter the new year with a stronger, bolder spirit and a readiness to partner closely with clients on their next journeys of conquest.
Outstanding service – When events become identity
The A80 series of events – Creating identity for historical milestones.
The series of events commemorating the 80th anniversary of A80 is one of Newday Media's iconic projects in 2025, as the unit is honored to be entrusted with the execution of many important national-level ceremonial programs. Key events in the series include: the 80th Anniversary of the Traditional Day of the Vietnamese Judicial Sector, the 80th Anniversary of the Ministry of Interior, the 80th Anniversary of the Vietnamese Agriculture & Environment Sector, and the 80th Anniversary of the Traditional Day of the Government Inspectorate of Vietnam – historical milestones of special significance.
As the concept creator and execution unit, Newday Media approached the A80 series with a consistent storytelling mindset. The overall concept was built as a space where the past, present, and future intersect, where traditional values are celebrated through modern staging. From stage design and content script to the program's emotional rhythm, every detail was implemented synchronously and consistently.
The unique nature of the A80 series of events demanded the highest level of security and safety standards, due to the participation of high-ranking leaders and officials. Newday Media worked closely with relevant authorities to ensure the organization process was precise, safe, and strictly adhered to security requirements. The A80 series of events thus became clear evidence of Newday Media's ability to organize large-scale, in-depth, and reliable events.
The art show "Sounds Across Time" – A unique stage that elevates emotions.
“Sounds Across Time” is a special art project where Newday Media showcases its storytelling abilities through theatrical language and emotion. As the creative and production unit, Newday Media creates an artistic space that evokes nostalgia, honoring the value of time and heritage, transcending the boundaries of a typical performance.
The program was staged with a unique stage that stretched along the auditorium, breaking away from traditional performance layouts and creating unexpected moments for the audience in every position. The performance space expanded along the length of the experience, combining modern sound and lighting systems to guide emotions throughout. The art night brought together leading artists including Tung Duong, Vo Ha Tram, Bui Lan Huong, DJ Tri Minh, and violinist Trinh Minh Hien, delivering performances rich in depth and artistic merit.
The program's content is designed in three chapters inspired by the life cycle of steel, linked to three elements: Fire, Water, and Steel. Chapter 1 – Heat opens the journey through the spirit of tempering; Chapter 2 – Flow depicts the enduring transformation over time; and Chapter 3 – Sound is a blend of contemporary music and emotion, symbolizing the enduring value and timeless resonance of steel. The three chapters seamlessly connect, creating a rich and creative stage narrative that celebrates Minh Ngoc's 20-year journey of resilience.
CP Feed Customer Conference – CP Feed 2025 – A journey connecting trust and sustainable values.
The CP Feed 2025 Customer Conference presented a significant challenge in terms of organizational scale and content depth, requiring a different and comprehensive approach. Newday Media chose to transform the annual conference into an emotionally driven experiential journey, where the brand message was conveyed throughout, from concept to operation. As the central figure, Newday Media handled the entire process, from concept development and venue organization to program coordination, creating a strong connection between CP Feed and its customers and partners.
The conference was held in both the South and the North, with each location developed by Newday Media with a distinct character, tailored to the specific space, target audience, and regional spirit, while maintaining consistency in the core message. The concept was built on the spirit of partnership and sustainable development, reflecting the long-standing relationship between CP Feed and its partner community nationwide. The event space was designed with artistic flair, inspired by the ocean, with a sophisticated combination of stage, lighting, and LED visual elements, creating a dazzling and enchanting setting.
Newday Media's capabilities were clearly demonstrated through its ability to control the overall experience in both regions, from the formal atmosphere of the conference to the bonding and emotional impact of the gala dinner. Personalizing the experience for each region while maintaining consistency in quality and program spirit helped the CP Feed 2025 Customer Conference leave a distinct impression of professionalism, meticulousness, and sophistication, thereby affirming Newday Media's capacity to organize large-scale and multi-location events.
Dai Nam University's Welcome Concert for K19 Freshmen: Igniting the Flame of Youthful Aspirations
On the evening of October 15, 2025, at Dai Nam University Square, Newday Media partnered with the university to organize the "Grand Music Festival Welcoming New Students K19: Awakening Aspirations – Shaping the Future," an event welcoming over 12,000 new students, along with faculty, staff, and a large audience both in person and online. This is a key activity of the academic year aimed at inspiring aspiration for learning, exploration, and future orientation for the next generation of Dai Nam University students.
The program was designed as a vibrant and youthful music festival with a modern outdoor stage system, combining lighting, sound, LED mapping, and fireworks effects to create an impressive visual space. The emotional highlight was the torch-lighting ceremony of knowledge followed by a parade of Dai Nam University students, portraying a dynamic and united spirit.
The event brought together a lineup of famous artists including singer Mono, Tien Tien, delivering energetic performances that helped "awaken" the youthful spirit of Dai Nam in a brilliant and inspiring way.
Featured Project: Marketing Services – Innovative and Out of the Box
“Find Your Vibes”: The rhythm of the city through the lens of creative media.
The “Find Your Vibes” campaign is a prime example of Newday Media’s integrated marketing mindset in 2025. As the strategic ideation, content creation, and overall implementation unit, Newday Media collaborated with the Ho Chi Minh City Department of Tourism to tell a youthful, modern, and inspiring tourism story.
Instead of traditional advertising, “Find Your Vibes” is structured as a journey of discovery – where each individual can find their own “vibe rhythm” within the city. The campaign harmoniously combines creative content, images, videos, experiential activities, and multi-channel communication, creating a powerful ripple effect.
The success of “Find Your Vibes” lies not only in the TPO Best 2025 international award for Outstanding Destination Marketing Campaign, but also in positioning Ho Chi Minh City as a destination rich in emotion and identity. The project affirms Newday Media's ability to deliver marketing campaigns as a compelling story that resonates with emotions while providing tangible communication value.
Featured Project: TVC Production: Emotional Footage
The travel film "50 Flashes"“
“50 Flashes” is a travel film project with a strong cinematic imprint, where Newday Media clearly demonstrates its strength in producing high-quality visuals combined with a storytelling approach. More than just beautiful shots, “50 Flashes” is constructed as a vibrant snapshot of Ho Chi Minh City – youthful, colorful, and constantly evolving.
From concept and scriptwriting to filming and post-production, Newday Media controls the entire production process, ensuring consistency in emotion and message. The film is proof of Newday Media's ability to combine cinematic art with tourism communication goals, creating a product that is both emotionally rich and has long-term promotional value.
Creative and emotionally engaging corporate film.
Besides “50 Flashes,” over the past year, Newday Media has also produced numerous corporate and brand films with unique characteristics for partners in various fields. Each project is approached with a storytelling mindset, focusing on exploring core values, culture, and brand identity rather than simply conveying information. From corporate introductory films and films commemorating important milestones to internal and external communication products, Newday Media always ensures image quality, editing pacing, and emotional impact, thereby affirming its ability to produce in-depth, flexible video content that aligns with each brand's long-term communication goals. See our corporate film projects here. This
Featured Design & Decoration Project: A Storytelling Space Rich in Character
Exhibition: 80 Years of Achievements – From Sketches to Historic Walls
At the 80-Year Achievements Exhibition – The Journey of “Independence – Freedom – Happiness”, Newday Media was responsible for designing and constructing many of the prominent exhibition booths. Notable among them were the Lao Cai booth, inspired by the mountains and forests of Northwest Vietnam and its multi-ethnic identity; the Ninh Binh booth, reflecting the spirit of the Trang An – Hoa Lu heritage; and the Ministry of Justice booth, presented in a dignified, modern language, strongly reflecting the rule of law. Each exhibition booth had its own unique character, clearly reflecting the story and characteristics of each unit.
The spaces designed by Newday Media are based on an experiential approach, ensuring coherence in layout and emotion. The Lao Cai pavilion impresses with its soft forms and highland colors, the Ninh Binh pavilion emphasizes the depth of its landscape and heritage, while the Ministry of Justice pavilion showcases high standards and symbolism. This diversity in form gives each area of the exhibition its own unique highlight.
This project further affirms Newday Media's capabilities in creative design, production, and large-scale exhibition construction. From concept and design to construction and operation, every aspect was implemented synchronously and tightly controlled, contributing to the creation of meticulously designed exhibition spaces with rich experiences and high aesthetic value.
An emotional final step in 2025: Ready to break through, ready to journey together.
As 2025 draws to a close, Newday Media is proud of the milestones it has achieved through the quality of its creative work and the proven execution capabilities demonstrated in each project. Each area and each project represents a solid step forward, contributing to strengthening Newday Media's position in the creative, media, and events industry.
Entering the new year, Newday Media is ready to accelerate with a spirit of breakthrough, continuing to work alongside partners to create bold ideas, unique experiences, and sustainable values. Newday Media – your trusted creative partner for every journey to greater heights.
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