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1. The campaign to change avatars to show affection for Ho Chi Minh City:

Featuring 50 iconic tourist symbols of Ho Chi Minh City, the campaign encourages residents and tourists to change their avatars to express their love and attachment to the place they live or have visited. These symbols include famous tourist landmarks of Ho Chi Minh City such as Ben Thanh Market, Notre Dame Cathedral, Independence Palace, the City Post Office, or signature dishes like Com Tam (broken rice), Hu Tieu (noodle soup), and Banh Mi (Vietnamese sandwich).

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Each symbol cleverly integrated into the avatar along with the user's name contributes to spreading a spirit of love and pride for the city, thereby connecting the community both domestically and internationally. This campaign not only demonstrates creativity but also encourages everyone to work together to spread the image of beautiful symbols, promoting tourism in Ho Chi Minh City.

The campaign to change avatars to express love for Ho Chi Minh City is receiving strong support with over 14,870 downloads nationwide, as a way for everyone to show pride in this historical milestone on the occasion of the 50th anniversary of the Liberation of the South and the reunification of the country. The campaign has Creating a colorful and diverse online community that shares a common love for Ho Chi Minh City.

2. Applying technology in the production of cinematic tourism films about Ho Chi Minh City:

An upcoming travel film produced by Newday Media will offer a fresh and innovative approach to Ho Chi Minh City. Through a fictional time-traveling element, viewers will have unique experiences exploring famous tourist landmarks, as well as lesser-known locations that hold rich cultural and historical significance for the city.

By creating a background using LED screens that recreate historical scenes instead of a green screen, 50 Flashes will offer viewers a novel yet incredibly realistic experience.

In the field of advertising, Thematic TVC Thematic TV commercials are a powerful tool for brands to build their image and convey their message effectively. Beyond simply introducing products, themed TV commercials create compelling stories that resonate with customers, touch their emotions, and enhance brand value.

With a creative team and experience in video production, Newday provides production services. Thematic TVC, Combining unique ideas with professional filming and editing techniques, the production process not only focuses on image quality but also ensures the content aligns with the company's communication strategy, contributing to enhanced marketing effectiveness.

Ho Chi Minh City's 50-year journey is a testament to sustainable development, innovation, and integration. To mark this significant milestone, the "Find Your Vibes" campaign not only celebrates the city's cultural identity and vibrant spirit but also affirms its position as a leading tourist destination on the regional and international map. Newday Media is honored to accompany the city on this journey, contributing to spreading positive values and creating memorable moments during the 50th anniversary of the Liberation of Southern Vietnam and the reunification of the country.