{"id":9713,"date":"2025-09-30T15:42:40","date_gmt":"2025-09-30T08:42:40","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9713"},"modified":"2026-05-22T11:21:30","modified_gmt":"2026-05-22T04:21:30","slug":"nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/","title":{"rendered":"Ngh\u1ec7 thu\u1eadt thi\u1ebft k\u1ebf kh\u00f4ng gian s\u1ef1 ki\u1ec7n"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/#Suc_manh_cua_trai_nghiem_truc_quan_trong_thiet_ke_khong_gian_su_kien\" >S\u1ee9c m\u1ea1nh c\u1ee7a tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan trong thi\u1ebft k\u1ebf kh\u00f4ng gian s\u1ef1 ki\u1ec7n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/#Cac_yeu_to_thiet_ke_nang_tam_cam_xuc_khach_hang\" >C\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf n\u00e2ng t\u1ea7m c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/#Anh_sang_Lighting\" >\u00c1nh s\u00e1ng (Lighting):<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/#Mau_sac_Color_Palette\" >M\u00e0u s\u1eafc (Color Palette):<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/#Vat_lieu_va_Ket_cau_Texture\" >V\u1eadt li\u1ec7u v\u00e0 K\u1ebft c\u1ea5u (Texture):<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/#Xay_dung_dong_chay_cam_xuc_co_chu_dich_tai_su_kien\" >X\u00e2y d\u1ef1ng d\u00f2ng ch\u1ea3y c\u1ea3m x\u00fac c\u00f3 ch\u1ee7 \u0111\u00edch t\u1ea1i s\u1ef1 ki\u1ec7n:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/#Cong_Chao_%E2%80%93_An_tuong_dau_tien\" >C\u1ed5ng Ch\u00e0o &#8211; \u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/#Khu_vuc_chinh\" >Khu v\u1ef1c ch\u00ednh:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/#Khu_vuc_Giao_luu\" >Khu v\u1ef1c Giao l\u01b0u:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/#Khu_vuc_tuong_tac\" >Khu v\u1ef1c t\u01b0\u01a1ng t\u00e1c:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/#Tuong_lai_cua_Thiet_ke_Su_giao_thoa_giua_So_hoa_va_Cam_xuc\" >T\u01b0\u01a1ng lai c\u1ee7a Thi\u1ebft k\u1ebf: S\u1ef1 giao thoa gi\u1eefa S\u1ed1 h\u00f3a v\u00e0 C\u1ea3m x\u00fac<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/#Tuong_tac_Ky_thuat_so\" >T\u01b0\u01a1ng t\u00e1c K\u1ef9 thu\u1eadt s\u1ed1:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/#Thiet_ke_Ben_vung\" >Thi\u1ebft k\u1ebf B\u1ec1n v\u1eefng:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/#Am_thanh\" >\u00c2m thanh:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-thiet-ke-khong-gian-su-kien-trai-nghiem-truc-quan\/#Thiet_ke_khong_gian_%E2%80%93_Chia_khoa_thanh_cong_cua_su_kien\" >Thi\u1ebft k\u1ebf kh\u00f4ng gian &#8211; Ch\u00eca kho\u00e1 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ef1 ki\u1ec7n<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Suc_manh_cua_trai_nghiem_truc_quan_trong_thiet_ke_khong_gian_su_kien\"><\/span><b><span >S\u1ee9c m\u1ea1nh c\u1ee7a tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan<\/span><\/b><strong> trong thi\u1ebft k\u1ebf kh\u00f4ng gian s\u1ef1 ki\u1ec7n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >M\u1ed9t s\u1ef1 ki\u1ec7n kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng ho\u1ea1t \u0111\u1ed9ng di\u1ec5n ra theo tr\u00ecnh t\u1ef1, m\u00e0 l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m tr\u1ecdn v\u1eb9n d\u00e0nh cho ng\u01b0\u1eddi tham d\u1ef1. Y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m \u1ea5y ch\u00ednh l\u00e0 Tr\u1ea3i nghi\u1ec7m Tr\u1ef1c quan (Visual Experience) \u2013 s\u1ef1 t\u1ed5ng h\u00f2a tinh t\u1ebf c\u1ee7a m\u00e0u s\u1eafc, \u00e1nh s\u00e1ng, b\u1ed1 c\u1ee5c kh\u00f4ng gian cho \u0111\u1ebfn t\u1eebng chi ti\u1ebft nh\u1ecf nh\u1ea5t trong thi\u1ebft k\u1ebf v\u00e0 tr\u00ecnh b\u00e0y.<\/span><span > <\/span><\/p>\n<p><span >Trong t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, Thi\u1ebft k\u1ebf Kh\u00f4ng gian ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i bi\u1ebfn y\u1ebfu t\u1ed1 tr\u1ef1c quan th\u00e0nh c\u1ea3m x\u00fac kh\u00f3 qu\u00ean. M\u1ed9t thi\u1ebft k\u1ebf th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 \u0111\u1eb9p m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 t\u00e2m l\u00fd: d\u1eabn d\u1eaft \u00e1nh nh\u00ecn, \u0111\u1ecbnh h\u00ecnh t\u00e2m tr\u1ea1ng v\u00e0 c\u1ee7ng c\u1ed1 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb \u0111\u1ea7u. <\/span><span > <\/span><\/p>\n<p><span >Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng nh\u1edb h\u1ebft m\u1ecdi chi ti\u1ebft hay ho\u1ea1t \u0111\u1ed9ng t\u1ea1i s\u1ef1 ki\u1ec7n, nh\u01b0ng s\u1ebd nh\u1edb r\u00f5 c\u1ea3m gi\u00e1c \u1ea5n t\u01b0\u1ee3ng khi \u0111\u1eb7t nh\u1eefng b\u01b0\u1edbc ch\u00e2n \u0111\u1ea7u ti\u00ean v\u00e0o m\u1ed9t kh\u00f4ng gian ho\u00e0n h\u1ea3o. V\u00ec v\u1eady, \u0111\u1ea7u t\u01b0 v\u00e0o thi\u1ebft k\u1ebf kh\u00f4ng gian ch\u00ednh l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX) v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ef1 ki\u1ec7n. <\/span><span > <\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_thiet_ke_nang_tam_cam_xuc_khach_hang\"><\/span><b><span >C\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf n\u00e2ng t\u1ea7m c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >\u0110\u1ec3 bi\u1ebfn kh\u00f4ng gian th\u00e0nh m\u1ed9t t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf s\u1ef1 ki\u1ec7n c\u1ea7n l\u00e0m ch\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 sau:<\/span><span > <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Anh_sang_Lighting\"><\/span><b><span >\u00c1nh s\u00e1ng (Lighting): <\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >\u00c1nh s\u00e1ng l\u00e0 &#8220;linh h\u1ed3n&#8221; c\u1ee7a kh\u00f4ng gian. \u00c1nh s\u00e1ng \u1ea5m (v\u00e0ng) t\u1ea1o c\u1ea3m gi\u00e1c th\u00e2n m\u1eadt, sang tr\u1ecdng (th\u01b0\u1eddng d\u00f9ng cho Gala Dinner). Ng\u01b0\u1ee3c l\u1ea1i, \u00e1nh s\u00e1ng l\u1ea1nh (xanh, tr\u1eafng) mang l\u1ea1i c\u1ea3m gi\u00e1c hi\u1ec7n \u0111\u1ea1i, chuy\u00ean nghi\u1ec7p (th\u00edch h\u1ee3p cho h\u1ed9i ngh\u1ecb c\u00f4ng ngh\u1ec7). K\u1ef9 thu\u1eadt Mapping 3D ho\u1eb7c \u00e1nh s\u00e1ng \u0111\u1ed9ng c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c chuy\u1ec3n c\u1ea3m x\u00fac t\u1eeb b\u00ecnh t\u0129nh sang ph\u1ea5n kh\u00edch v\u00e0 cho\u00e1ng ng\u1ee3p.<\/span><span > <\/span><\/p>\n<p><a href=\"https:\/\/newdaymedia.com.vn\/en\/blog\/man-nhan-chuong-trinh-nghe-thuat-dac-biet-chuyen-tau-huyen-thoai\/\"><span >Trong ch\u01b0\u01a1ng tr\u00ecnh ngh\u1ec7 thu\u1eadt \u0111\u1ea1i th\u1ef1c c\u1ea3nh \u201cChuy\u1ebfn t\u00e0u huy\u1ec1n tho\u1ea1i\u201d<\/span><\/a><span >, Newday Media \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t m\u00e0n tr\u00ecnh di\u1ec5n th\u1ecb gi\u00e1c \u1ea5n t\u01b0\u1ee3ng v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p 3D mapping v\u00e0 drone bay \u0111\u1ed3ng b\u1ed9. C\u00f4ng ngh\u1ec7 mapping \u0111\u00e3 t\u0103ng hi\u1ec7u \u1ee9ng th\u1ecb gi\u00e1c cho nh\u1eefng m\u00e0n tr\u00ecnh di\u1ec5n tr\u00ean s\u00e2n kh\u1ea5u, trong khi nh\u1eefng d\u1ea3i s\u00e1ng t\u1eeb drone v\u1ebd n\u00ean b\u1ea7u tr\u1eddi huy\u1ec1n \u1ea3o, t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m \u0111a gi\u00e1c quan cu\u1ed1n h\u00fat. S\u1ef1 h\u00f2a quy\u1ec7n gi\u1eefa \u00e1nh s\u00e1ng, \u00e2m thanh v\u00e0 chuy\u1ec3n \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 g\u00e2y cho\u00e1ng ng\u1ee3p, m\u00e0 c\u00f2n kh\u1eafc s\u00e2u c\u1ea3m x\u00fac v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a s\u1ef1 ki\u1ec7n trong l\u00f2ng kh\u00e1n gi\u1ea3.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/nld.mediacdn.vn\/291774122806476800\/2024\/5\/31\/edit-av9w3536-17171836729291914036481.jpeg\" alt=\"Cho\u00e1ng ng\u1ee3p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh ngh\u1ec7 thu\u1eadt \u0111\u1eb7c bi\u1ec7t &quot;Chuy\u1ebfn t\u00e0u huy\u1ec1n tho\u1ea1i&quot;\" width=\"798\" height=\"478\" \/><\/p>\n<p  style=\"text-align: center;\"><em>Ph\u1ea7n tr\u00ecnh di\u1ec5n 3D Mapping \u0111\u1eb7c s\u1eafc t\u1ea1i show Chuy\u1ebfn t\u00e0u huy\u1ec1n tho\u1ea1i<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mau_sac_Color_Palette\"><\/span><b><span >M\u00e0u s\u1eafc (Color Palette): <\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >M\u1ed7i m\u00e0u s\u1eafc mang m\u1ed9t t\u1ea7n s\u1ed1 c\u1ea3m x\u00fac. M\u00e0u Xanh D\u01b0\u01a1ng g\u1ee3i c\u1ea3m gi\u00e1c tin c\u1eady, b\u00ecnh y\u00ean. M\u00e0u \u0110\u1ecf k\u00edch th\u00edch \u0111am m\u00ea, n\u0103ng l\u01b0\u1ee3ng. Vi\u1ec7c ch\u1ecdn b\u1ea3ng m\u00e0u ch\u1ee7 \u0111\u1ea1o ph\u1ea3i \u0111\u1ed3ng b\u1ed9 v\u1edbi ch\u1ee7 \u0111\u1ec1 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o s\u1ef1 h\u00e0i h\u00f2a c\u1ea3m x\u00fac v\u00e0 chuy\u00ean nghi\u1ec7p.<\/span><span > <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vat_lieu_va_Ket_cau_Texture\"><\/span><b><span >V\u1eadt li\u1ec7u v\u00e0 K\u1ebft c\u1ea5u (Texture):<\/span><\/b><span > <\/span><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >B\u1ec1 m\u1eb7t th\u00f4 r\u00e1p c\u1ee7a g\u1ed7 t\u1ea1o c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i, m\u1ed9c m\u1ea1c. B\u1ec1 m\u1eb7t ph\u1ea3n chi\u1ebfu c\u1ee7a kim lo\u1ea1i v\u00e0 g\u01b0\u01a1ng t\u1ea1o c\u1ea3m gi\u00e1c tinh t\u1ebf, m\u1edf r\u1ed9ng. Nh\u1eefng chi ti\u1ebft v\u1eadt li\u1ec7u nh\u1ecf nh\u01b0ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecbnh h\u00ecnh m\u1ea1nh m\u1ebd s\u1ef1 \u1ea5m \u00e1p hay \u0111\u1eb3ng c\u1ea5p c\u1ee7a s\u1ef1 ki\u1ec7n.<\/span><span > <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Xay_dung_dong_chay_cam_xuc_co_chu_dich_tai_su_kien\"><\/span><b><span >X\u00e2y d\u1ef1ng d\u00f2ng ch\u1ea3y c\u1ea3m x\u00fac c\u00f3 ch\u1ee7 \u0111\u00edch t\u1ea1i s\u1ef1 ki\u1ec7n:<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >M\u1ed9t thi\u1ebft k\u1ebf s\u1ef1 ki\u1ec7n chuy\u00ean nghi\u1ec7p ph\u1ea3i l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch, hay c\u00f2n g\u1ecdi l\u00e0 D\u00f2ng ch\u1ea3y C\u1ea3m x\u00fac, d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng qua t\u1eebng tr\u1ea1ng th\u00e1i. <\/span><span > <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cong_Chao_%E2%80%93_An_tuong_dau_tien\"><\/span><b><span >C\u1ed5ng Ch\u00e0o &#8211; \u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean:<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >Ngay khi kh\u00e1ch h\u00e0ng b\u01b0\u1edbc v\u00e0o, khu v\u1ef1c ti\u1ebfp \u0111\u00f3n ph\u1ea3i t\u1ea1o ra s\u1ef1 ng\u1ea1c nhi\u00ean, ph\u1ea5n kh\u00edch v\u00e0 thi\u1ebft l\u1eadp k\u1ef3 v\u1ecdng. \u0110\u00e2y l\u00e0 n\u01a1i d\u00f9ng c\u00e1c installation art (ngh\u1ec7 thu\u1eadt s\u1eafp \u0111\u1eb7t) l\u1edbn \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng th\u1ecb gi\u00e1c m\u1ea1nh m\u1ebd.<\/span><span > <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Khu_vuc_chinh\"><\/span><b><span >Khu v\u1ef1c ch\u00ednh:<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >Thi\u1ebft k\u1ebf s\u00e2n kh\u1ea5u v\u00e0 ch\u1ed7 ng\u1ed3i ph\u1ea3i t\u1ea1o \u0111i\u1ec1u ki\u1ec7n t\u1ed1i \u0111a cho s\u1ef1 t\u1eadp trung v\u00e0o n\u1ed9i dung, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch giao ti\u1ebfp gi\u1eefa nh\u1eefng ng\u01b0\u1eddi tham gia. B\u1ed1 c\u1ee5c ph\u1ea3i r\u00f5 r\u00e0ng, kh\u00f4ng g\u00e2y xao nh\u00e3ng.<\/span><span > <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Khu_vuc_Giao_luu\"><\/span><b><span >Khu v\u1ef1c Giao l\u01b0u:<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >\u1ede \u0111\u00e2y, thi\u1ebft k\u1ebf c\u1ea7n chuy\u1ec3n sang t\u00f4ng m\u00e0u v\u00e0 \u00e1nh s\u00e1ng m\u1ec1m m\u1ea1i, tho\u1ea3i m\u00e1i \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 k\u1ebft n\u1ed1i, th\u00e2n m\u1eadt v\u00e0 d\u1ec5 d\u00e0ng trao \u0111\u1ed5i.<\/span><span > <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Khu_vuc_tuong_tac\"><\/span><b><span >Khu v\u1ef1c t\u01b0\u01a1ng t\u00e1c:<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >\u0110\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb9p m\u1eaft gi\u00fap kh\u00e1ch h\u00e0ng t\u1ea1o ra nh\u1eefng k\u1ef7 ni\u1ec7m tr\u1ef1c quan \u0111\u1ec3 chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, k\u00e9o d\u00e0i c\u1ea3m x\u00fac t\u00edch c\u1ef1c v\u1ec1 s\u1ef1 ki\u1ec7n.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/05\/16-1.png\" width=\"800\" height=\"533\" \/><\/p>\n<p  style=\"text-align: center;\"><em>Kh\u00f4ng gian t\u01b0\u01a1ng t\u00e1c t\u1ea1i s\u1ef1 ki\u1ec7n 25 n\u0103m th\u00e0nh l\u1eadp Xu\u00e2n C\u1ea7u Holdings<\/em><\/p>\n<p><span >M\u1ed9t thi\u1ebft k\u1ebf s\u1ef1 ki\u1ec7n chuy\u00ean nghi\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0 s\u1eafp \u0111\u1eb7t kh\u00f4ng gian \u0111\u1eb9p m\u1eaft, m\u00e0 l\u00e0 m\u1ed9t d\u00f2ng ch\u1ea3y c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch, d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng qua nhi\u1ec1u cung b\u1eadc \u2013 t\u1eeb t\u00f2 m\u00f2, h\u1ee9ng kh\u1edfi cho \u0111\u1ebfn \u1ea5n t\u01b0\u1ee3ng \u0111\u1ecdng l\u1ea1i sau c\u00f9ng.<\/span><span > <\/span><\/p>\n<p><span >C\u1ed1t l\u00f5i c\u1ee7a h\u00e0nh tr\u00ecnh n\u00e0y n\u1eb1m \u1edf <\/span><span >ch\u1ee7 \u0111\u1ec1 (theme) s\u00e1ng t\u1ea1o<\/span><span > v\u00e0 storytelling xuy\u00ean su\u1ed1t. Ch\u1ee7 \u0111\u1ec1 \u0111\u1ecbnh h\u00ecnh ng\u00f4n ng\u1eef thi\u1ebft k\u1ebf, m\u00e0u s\u1eafc v\u00e0 kh\u00f4ng gian; c\u00f2n storytelling bi\u1ebfn s\u1ef1 ki\u1ec7n th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n tr\u1ecdn v\u1eb9n, n\u01a1i t\u1eebng chi ti\u1ebft \u0111\u1ec1u g\u00f3p ph\u1ea7n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p.<\/span><span > <\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Tuong_lai_cua_Thiet_ke_Su_giao_thoa_giua_So_hoa_va_Cam_xuc\"><\/span><b><span >T\u01b0\u01a1ng lai c\u1ee7a Thi\u1ebft k\u1ebf: S\u1ef1 giao thoa gi\u1eefa S\u1ed1 h\u00f3a v\u00e0 C\u1ea3m x\u00fac<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7, ngh\u1ec7 thu\u1eadt thi\u1ebft k\u1ebf kh\u00f4ng gian s\u1ef1 ki\u1ec7n kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng ranh gi\u1edbi b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 s\u1ed1 h\u00f3a \u0111\u1ec3 khu\u1ebfch \u0111\u1ea1i tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan v\u00e0 c\u1ea3m x\u00fac:<\/span><span > <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tuong_tac_Ky_thuat_so\"><\/span><b><span >T\u01b0\u01a1ng t\u00e1c K\u1ef9 thu\u1eadt s\u1ed1:<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >S\u1eed d\u1ee5ng c\u00e1c b\u1ee9c t\u01b0\u1eddng LED t\u01b0\u01a1ng t\u00e1c, s\u00e0n nh\u00e0 c\u1ea3m \u1ee9ng, ho\u1eb7c th\u1ef1c t\u1ebf \u1ea3o \u0111\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng t\u1eeb ng\u01b0\u1eddi xem th\u00e0nh ng\u01b0\u1eddi tham gia. Khi kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp t\u00e1c \u0111\u1ed9ng v\u00e0o h\u00ecnh \u1ea3nh, c\u1ea3m x\u00fac th\u00edch th\u00fa v\u00e0 thu\u1ed9c v\u1ec1 t\u0103ng l\u00ean g\u1ea5p b\u1ed9i.<\/span><span > <\/span><\/p>\n<p><span >T\u1ea1i <\/span><a href=\"https:\/\/newdaymedia.com.vn\/en\/blog\/su-kien-pvi-connection-night-2021-bung-no-dem-hoi-anh-sang-ruc-ro\/\"><span >PVI Connection Night 2021<\/span><\/a><span >, Newday Media \u0111\u00e3 \u1ee9ng d\u1ee5ng h\u00ecnh th\u1ee9c hybrid event, k\u1ebft n\u1ed1i s\u00e2n kh\u1ea5u tr\u1ef1c ti\u1ebfp trong n\u01b0\u1edbc v\u1edbi kh\u00e1ch m\u1eddi qu\u1ed1c t\u1ebf qua nhi\u1ec1u \u0111i\u1ec3m c\u1ea7u. Nh\u1edd c\u00f4ng ngh\u1ec7 3D mapping, hologram v\u00e0 tr\u00ecnh di\u1ec5n t\u01b0\u01a1ng t\u00e1c, kh\u00e1n gi\u1ea3 d\u00f9 \u1edf xa v\u1eabn c\u1ea3m nh\u1eadn tr\u1ecdn v\u1eb9n kh\u00f4ng kh\u00ed s\u1ef1 ki\u1ec7n. Hybrid event tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i x\u00f3a nh\u00f2a kho\u1ea3ng c\u00e1ch \u0111\u1ecba l\u00fd, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m \u0111a chi\u1ec1u v\u00e0 c\u1ea3m x\u00fac \u0111\u1ed3ng nh\u1ea5t cho t\u1ea5t c\u1ea3 ng\u01b0\u1eddi tham d\u1ef1.<\/span><span > <\/span><\/p>\n<p> <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2023\/09\/pvi-connection-night-dem-hoi-anh-sang-ruc-ro-3.jpg\" width=\"800\" height=\"600\" \/><\/p>\n<p  style=\"text-align: center;\"><em>S\u1ef1 ki\u1ec7n PVI Connection Night \u0111\u00e3 \u00e1p d\u1ee5ng Hybrid Event<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thiet_ke_Ben_vung\"><\/span><b><span >Thi\u1ebft k\u1ebf B\u1ec1n v\u1eefng:<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span > Xu h\u01b0\u1edbng s\u1eed d\u1ee5ng v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf, c\u00e2y xanh th\u1eadt, v\u00e0 \u00e1nh s\u00e1ng ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 t\u1ed1t cho m\u00f4i tr\u01b0\u1eddng m\u00e0 c\u00f2n t\u1ea1o ra c\u1ea3m x\u00fac t\u00edch c\u1ef1c, nh\u00e2n v\u0103n v\u00e0 t\u00f4n tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u1ed5 ch\u1ee9c.<\/span><span > <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Am_thanh\"><\/span><b><span >\u00c2m thanh:<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >\u00c2m nh\u1ea1c v\u00e0 hi\u1ec7u \u1ee9ng \u00e2m thanh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ed3ng b\u1ed9 v\u1edbi \u00e1nh s\u00e1ng v\u00e0 m\u00e0n h\u00ecnh, bi\u1ebfn kh\u00f4ng gian th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111a gi\u00e1c quan, t\u1ea1o ra c\u1ea3m x\u00fac \u0111\u1ed3ng \u0111i\u1ec7u v\u00e0 m\u00e3nh li\u1ec7t. Khi m\u1ecdi gi\u00e1c quan \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t, k\u00fd \u1ee9c v\u1ec1 s\u1ef1 ki\u1ec7n s\u1ebd s\u00e2u s\u1eafc h\u01a1n.<\/span><span > <\/span><\/p>\n<p><span >T\u1ea1i <\/span><a href=\"https:\/\/newdaymedia.com.vn\/en\/blog\/dau-an-sang-tao-cua-newday-media-tai-nguoi-mo-duong\/\"><span >ch\u01b0\u01a1ng tr\u00ecnh ngh\u1ec7 thu\u1eadt \u201cNg\u01b0\u1eddi m\u1edf \u0111\u01b0\u1eddng\u201d do Newday Media th\u1ef1c hi\u1ec7n<\/span><\/a><span >, hi\u1ec7u \u1ee9ng \u00e1nh s\u00e1ng v\u00e0 \u00e2m nh\u1ea1c \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p nhu\u1ea7n nhuy\u1ec5n, bi\u1ebfn s\u00e2n kh\u1ea5u th\u00e0nh kh\u00f4ng gian l\u1ecbch s\u1eed s\u1ed1ng \u0111\u1ed9ng \u2013 t\u1eeb b\u1ebfn c\u1ea3ng S\u00e0i G\u00f2n 1911, ph\u00f2ng h\u1ecdp H\u01b0\u01a1ng C\u1ea3ng 1930 \u0111\u1ebfn chi\u1ebfn tr\u01b0\u1eddng Tr\u01b0\u1eddng S\u01a1n kh\u1ed1c li\u1ec7t. S\u1ef1 \u0111\u1ed3ng b\u1ed9 n\u00e0y kh\u00f4ng ch\u1ec9 t\u00e1i hi\u1ec7n qu\u00e1 kh\u1ee9 m\u1ed9t c\u00e1ch \u0111\u1ea7y c\u1ea3m x\u00fac, m\u00e0 c\u00f2n kh\u1eafc s\u00e2u th\u00f4ng \u0111i\u1ec7p c\u1ee7a s\u1ef1 ki\u1ec7n trong t\u00e2m tr\u00ed kh\u00e1n gi\u1ea3.<\/span><span > <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Thiet_ke_khong_gian_%E2%80%93_Chia_khoa_thanh_cong_cua_su_kien\"><\/span><b><span >Thi\u1ebft k\u1ebf kh\u00f4ng gian &#8211; Ch\u00eca kho\u00e1 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ef1 ki\u1ec7n<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Ngh\u1ec7 thu\u1eadt thi\u1ebft k\u1ebf kh\u00f4ng gian s\u1ef1 ki\u1ec7n l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng, b\u1edfi \u0111\u00e2y l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u1ea1o d\u1ef1ng c\u1ea3m x\u00fac t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng. Kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 trang tr\u00ed, m\u1ed9t kh\u00f4ng gian \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u00e0i b\u1ea3n ch\u00ednh l\u00e0 h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng c\u00f3 ch\u1ee7 \u0111\u00edch.<\/span><span > <\/span><\/p>\n<p><span >B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng n\u00e2ng t\u1ea7m s\u1ef1 ki\u1ec7n ti\u1ebfp theo c\u1ee7a m\u00ecnh? N\u1ebfu \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean nghi\u1ec7p \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a t\u1ea7m nh\u00ecn v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan, h\u00e3y li\u00ean h\u1ec7 v\u1edbi Newday Media \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n thi\u1ebft k\u1ebf kh\u00f4ng gian to\u00e0n di\u1ec7n t\u1eeb nh\u1eefng chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i!<\/span><span > <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>S\u1ee9c m\u1ea1nh c\u1ee7a tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan trong thi\u1ebft k\u1ebf kh\u00f4ng gian s\u1ef1 ki\u1ec7n M\u1ed9t s\u1ef1 ki\u1ec7n kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng ho\u1ea1t \u0111\u1ed9ng di\u1ec5n ra theo tr\u00ecnh t\u1ef1, m\u00e0 l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m tr\u1ecdn v\u1eb9n d\u00e0nh cho ng\u01b0\u1eddi tham d\u1ef1. Y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m \u1ea5y ch\u00ednh l\u00e0 Tr\u1ea3i&#8230;<\/p>","protected":false},"author":1,"featured_media":9716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-9713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kho-tu-lieu-tham-khao"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=9713"}],"version-history":[{"count":2,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9713\/revisions"}],"predecessor-version":[{"id":11015,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9713\/revisions\/11015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/9716"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=9713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=9713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=9713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}