{"id":9638,"date":"2025-09-08T15:30:38","date_gmt":"2025-09-08T08:30:38","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9638"},"modified":"2026-05-22T11:33:22","modified_gmt":"2026-05-22T04:33:22","slug":"tang-suc-de-khang-thuong-hieu-truoc-khung-hoang-truyen-thong","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/tang-suc-de-khang-thuong-hieu-truoc-khung-hoang-truyen-thong\/","title":{"rendered":"T\u0103ng s\u1ee9c \u0111\u1ec1 kh\u00e1ng th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng"},"content":{"rendered":"

C\u1ed9ng \u0111\u1ed3ng m\u1ea1ng truy\u1ec1n tai nhau r\u1eb1ng n\u0103m 2025 \u2013 n\u0103m s\u1ed1 9 trong th\u1ea7n s\u1ed1 h\u1ecdc \u2013 \u0111\u01b0\u1ee3c xem l\u00e0 n\u0103m c\u1ee7a k\u1ebft qu\u1ea3, khi nh\u1eefng n\u1ed7 l\u1ef1c trong qu\u00e1 kh\u1ee9 b\u1eaft \u0111\u1ea7u k\u1ebft tr\u00e1i. Th\u1ebf nh\u01b0ng, kh\u00f4ng ph\u1ea3i \u201ctr\u00e1i\u201d n\u00e0o c\u0169ng ng\u1ecdt l\u00e0nh. Th\u1ef1c t\u1ebf, h\u00e0ng lo\u1ea1t kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u00e3 \u1eadp \u0111\u1ebfn v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, bi\u1ebfn n\u0103m nay th\u00e0nh m\u1ed9t k\u1ef3 s\u00e1t h\u1ea1ch kh\u00f4ng b\u00e1o tr\u01b0\u1edbc v\u1ec1 n\u0103ng l\u1ef1c ph\u1ea3n \u1ee9ng c\u1ee7a doanh nghi\u1ec7p.<\/span> <\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh \u0111\u00fang lo\u1ea1i kh\u1ee7ng ho\u1ea3ng \u0111\u1ec3 ph\u1ea3n \u1ee9ng \u0111\u00fang c\u00e1ch<\/span><\/b> <\/span><\/h1>\n

Theo <\/span>Situational Crisis Communication Theory<\/span><\/b> (Thuy\u1ebft <\/span><\/i>x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean c\u1ea3nh hu\u1ed1ng<\/span><\/i>) <\/span><\/i>(Coombs, 2007), m\u1ee9c \u0111\u1ed9 tr\u00e1ch nhi\u1ec7m c\u00f4ng ch\u00fang g\u00e1n cho th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c \u1ee9ng ph\u00f3 ph\u00f9 h\u1ee3p. Song song, <\/span>Image Restoration Theory<\/span><\/b> <\/span>(Thuy\u1ebft ph\u1ee5c h\u1ed3i h\u00ecnh \u1ea3nh)<\/span><\/i> (Benoit, 1995) ph\u00e2n chia n\u0103m nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c ph\u1ee5c h\u1ed3i h\u00ecnh \u1ea3nh: <\/span>Ph\u1ee7 nh\u1eadn (Denial), N\u00e9 tr\u00e1nh tr\u00e1ch nhi\u1ec7m (Evasion of responsibility), Gi\u1ea3m t\u00ednh ti\u00eau c\u1ef1c (Reducing offensiveness), Kh\u1eafc ph\u1ee5c (Corrective action), Th\u1eeba nh\u1eadn & xin l\u1ed7i (Mortification).<\/span><\/i> <\/span><\/p>\n

(Tham kh\u1ea3o v\u00e0 ph\u00e1t tri\u1ec3n t\u1eeb b\u00e0i vi\u1ebft c\u1ee7a th\u1ea7y David Ho \u2013 gi\u1ea3ng vi\u00ean RMIT, \u0111\u0103ng t\u1ea3i tr\u00ean RMIT Confessions)<\/span><\/i> <\/span><\/p>\n

D\u00f9 ra \u0111\u1eddi t\u1eeb l\u00e2u, hai m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft n\u00e0y v\u1eabn ch\u1ee9ng t\u1ecf t\u00ednh hi\u1ec7u qu\u1ea3 trong b\u1ed1i c\u1ea3nh hi\u1ec7n \u0111\u1ea1i. Nghi\u00ean c\u1ee9u n\u0103m 2021 c\u1ee7a \u0110\u1ea1i h\u1ecdc <\/span>Johns Hopkins kh\u1eb3ng \u0111\u1ecbnh SCCT ti\u1ebfp t\u1ee5c l\u00e0 m\u00f4 h\u00ecnh ch\u1ee7 \u0111\u1ea1o, duy tr\u00ec gi\u00e1 tr\u1ecb trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng s\u1ed1.<\/span><\/p>\n

1. Victim Crisis \u2013 Khi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ea1n nh\u00e2n<\/span><\/b><\/p>\n

Bed Bath & Beyond, t\u1eebng l\u00e0 \u201c\u00f4ng l\u1edbn\u201d ng\u00e0nh b\u00e1n l\u1ebb M\u1ef9, \u0111\u00e3 lao d\u1ed1c kh\u00f4ng ph\u1ea3i v\u00ec sai l\u1ea7m n\u1ed9i b\u1ed9 m\u00e0 b\u1edfi suy tho\u00e1i kinh t\u1ebf v\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u1eddi COVID-19. D\u00f9 n\u1ed7 l\u1ef1c t\u00e1i c\u1ea5u tr\u00fac tr\u01b0\u1edbc \u0111\u1ea5y,<\/span> c\u00f4ng ty v\u1eabn r\u01a1i v\u00e0o b\u1ebf t\u1eafc v\u00e0 bu\u1ed9c ph\u1ea3i \u0111\u00f3ng c\u1eeda to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng<\/span> trong n\u0103m 2023 \u2013 m\u1ed9t kh\u1ee7ng ho\u1ea3ng n\u1eb1m ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t.<\/span> <\/span><\/p>\n

\ud83d\udd17 <\/span>Ngu\u1ed3n: Laurea Journal<\/span><\/a> <\/span><\/p>\n

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<\/span>2. Accidental Crisis \u2013 S\u1ef1 c\u1ed1 ngo\u00e0i \u00fd mu\u1ed1n<\/span><\/b><\/p>\n

Kh\u1ee7ng ho\u1ea3ng d\u1ea1ng n\u00e0y th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb l\u1ed7i k\u1ef9 thu\u1eadt, s\u01a1 su\u1ea5t v\u1eadn h\u00e0nh ho\u1eb7c h\u00e0nh vi c\u00e1 nh\u00e2n, trong \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 tr\u00e1ch nhi\u1ec7m nh\u01b0ng kh\u00f4ng mang t\u00ednh c\u1ed1 \u00fd.<\/span> <\/span><\/p>\n

V\u00ed d\u1ee5: N\u0103m 2018, Starbucks \u0111\u00f3ng c\u1eeda 8.000 c\u1eeda h\u00e0ng t\u1ea1i M\u1ef9 trong m\u1ed9t bu\u1ed5i chi\u1ec1u \u0111\u1ec3 t\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o v\u1ec1 ph\u00e2n bi\u1ec7t ch\u1ee7ng t\u1ed9c cho 175.000 nh\u00e2n vi\u00ean sau s\u1ef1 c\u1ed1 nh\u00e2n vi\u00ean g\u1ecdi c\u1ea3nh s\u00e1t v\u00ec hai kh\u00e1ch h\u00e0ng da m\u00e0u \u1edf Philadelphia v\u00e0o c\u1eeda h\u00e0ng s\u1eed d\u1ee5ng nh\u00e0 v\u1ec7 sinh nh\u01b0ng kh\u00f4ng g\u1ecdi \u0111\u1ed3 u\u1ed1ng. D\u00f9 kh\u00f4ng ch\u1ee7 tr\u01b0\u01a1ng ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed, Starbucks v\u1eabn l\u1ef1a ch\u1ecdn xin l\u1ed7i c\u00f4ng khai, nh\u1eadn tr\u00e1ch nhi\u1ec7m v\u00e0 h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c.<\/span> <\/span><\/p>\n

\ud83d\udd17 Ngu\u1ed3n: <\/span>NewswireJet<\/span><\/a> <\/span><\/p>\n

\"\"<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c: k\u1ebft h\u1ee3p <\/span>Evasion of Responsibility<\/span><\/b> (gi\u1ea3i th\u00edch ho\u00e0n c\u1ea3nh) v\u00e0 <\/span>Corrective Action<\/span><\/b> (kh\u1eafc ph\u1ee5c c\u1ee5 th\u1ec3). Thay v\u00ec \u0111\u1ed5 l\u1ed7i cho m\u1ed9t c\u00e1 nh\u00e2n, Starbucks coi \u0111\u00e2y l\u00e0 h\u1ed3i chu\u00f4ng c\u1ea3nh t\u1ec9nh \u0111\u1ec3 c\u1ea3i t\u1ed5 c\u1ea3 h\u1ec7 th\u1ed1ng. <\/span><\/p>\n

3. Preventable Crisis \u2013 Kh\u1ee7ng ho\u1ea3ng c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c<\/span><\/b><\/p>\n

\u0110\u00e2y l\u00e0 d\u1ea1ng kh\u1ee7ng ho\u1ea3ng nghi\u00eam tr\u1ecdng nh\u1ea5t, khi doanh nghi\u1ec7p bi\u1ebft tr\u01b0\u1edbc r\u1ee7i ro nh\u01b0ng v\u1eabn ph\u1ea1m sai l\u1ea7m. L\u00fac n\u00e0y, tr\u00e1ch nhi\u1ec7m g\u00e1n cho t\u1ed5 ch\u1ee9c l\u00e0 tuy\u1ec7t \u0111\u1ed1i v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a d\u01b0 lu\u1eadn th\u01b0\u1eddng gay g\u1eaft.<\/span> <\/span><\/p>\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh: Johnson & Johnson b\u1ecb c\u00e1o bu\u1ed9c che gi\u1ea5u th\u00f4ng tin v\u1ec1 ch\u1ea5t g\u00e2y ung th\u01b0 trong ph\u1ea5n r\u00f4m tr\u1ebb em. Nh\u00e3n h\u00e0ng \u0111\u00e3 ph\u1ea3i \u0111\u00f3ng s\u1ea3n xu\u1ea5t ph\u1ea5n r\u00f4m g\u1ed1c Talc tr\u00ean to\u00e0n c\u1ea7u v\u00e0o n\u0103m 2023 do h\u00e0ng lo\u1ea1t v\u1ee5 ki\u1ec7n li\u00ean quan. J&J \u0111\u00e3 m\u1ea5t \u0111i\u1ec3m tr\u1ea7m tr\u1ecdng trong m\u1eaft c\u00f4ng ch\u00fang v\u00e0 t\u1ed5n h\u1ea1i nghi\u00eam tr\u1ecdng danh ti\u1ebfng h\u00e0ng ch\u1ee5c n\u0103m.<\/span>
\n \ud83d\udd17 Ngu\u1ed3n: <\/span>The Guardian<\/span><\/a> <\/span><\/p>\n

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T\u1ea1i Vi\u1ec7t Nam, v\u1eeba qua, Diana g\u00e2y tranh c\u00e3i khi m\u1eddi rapper Negav \u2013 nh\u00e2n v\u1eadt t\u1eebng v\u01b0\u1edbng ch\u1ec9 tr\u00edch v\u00ec ph\u00e1t ng\u00f4n v\u00e0 \u0111\u1eddi t\u01b0 b\u1ecb cho l\u00e0 thi\u1ebfu t\u00f4n tr\u1ecdng ph\u1ee5 n\u1eef \u2013 xu\u1ea5t hi\u1ec7n trong m\u1ed9t s\u1ef1 ki\u1ec7n c\u1ee7a nh\u00e3n h\u00e0ng, trong khi to\u00e0n b\u1ed9 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u xoay quanh th\u00f4ng \u0111i\u1ec7p \u201cb\u1ea3o v\u1ec7 ph\u1ee5 n\u1eef\u201d. Ng\u00e0y 17 v\u00e0 18\/8\/2025, Diana li\u00ean ti\u1ebfp ph\u00e1t \u0111i th\u00f4ng c\u00e1o, th\u1eeba nh\u1eadn \u201csai s\u00f3t nghi\u00eam tr\u1ecdng\u201d v\u00e0 cam k\u1ebft t\u0103ng c\u01b0\u1eddng c\u01a1 ch\u1ebf ki\u1ec3m so\u00e1t n\u1ed9i b\u1ed9 \u0111\u1ec3 tr\u00e1nh t\u00e1i di\u1ec5n. Tuy v\u1eady, kh\u1ee7ng ho\u1ea3ng v\u1eabn ti\u1ebfp t\u1ee5c thu h\u00fat ph\u1ea3n \u1ee9ng tr\u00e1i chi\u1ec1u t\u1eeb c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng, cho th\u1ea5y t\u1ed5n th\u01b0\u01a1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c x\u1eed l\u00fd tri\u1ec7t \u0111\u1ec3. Kh\u1ee7ng ho\u1ea3ng n\u00e0y l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a lo\u1ea1i <\/span>preventable crisis<\/span><\/b> \u2013 t\u1ee9c s\u1ef1 c\u1ed1 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c n\u1ebfu quy tr\u00ecnh ch\u1ecdn ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n ph\u00f9 h\u1ee3p. Ph\u1ea3n \u1ee9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 k\u1ebft h\u1ee3p <\/span>Mortification<\/span><\/b> (th\u1eeba nh\u1eadn sai l\u1ea7m v\u00e0 xin l\u1ed7i ch\u00e2n th\u00e0nh) c\u00f9ng <\/span>Corrective Action<\/span><\/b> (\u0111i\u1ec1u ch\u1ec9nh quy tr\u00ecnh h\u1ee3p t\u00e1c v\u00e0 ki\u1ec3m duy\u1ec7t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u01b0\u1edbc khi m\u1eddi).<\/span> <\/span><\/p>\n

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\u201cV\u1eafc xin kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng\u201d: Ph\u00f2ng ng\u1eeba tr\u01b0\u1edbc khi kh\u1ee7ng ho\u1ea3ng b\u00f9ng ph\u00e1t<\/span><\/b> <\/span><\/h1>\n

Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, d\u00f9 x\u1eed l\u00fd kh\u00e9o l\u00e9o \u0111\u1ebfn \u0111\u00e2u, v\u1eabn \u0111\u1ec3 l\u1ea1i h\u1ec7 qu\u1ea3 n\u1eb7ng n\u1ec1:<\/span><\/b> ni\u1ec1m tin s\u1ee5t gi\u1ea3m, thi\u1ec7n c\u1ea3m m\u1ea5t \u0111i v\u00e0 thi\u1ec7t h\u1ea1i t\u00e0i ch\u00ednh kh\u00f3 tr\u00e1nh kh\u1ecfi. Ngay c\u1ea3 khi c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o \u0111\u1ec3 \u201cch\u1eefa ch\u00e1y\u201d, d\u01b0 \u00e2m ti\u00eau c\u1ef1c v\u1eabn t\u1ed3n t\u1ea1i. Tr\u01b0\u1eddng h\u1ee3p b\u1ed9 phim <\/span>\u201cCh\u1ed1t \u0111\u01a1n!\u201d<\/span><\/i> l\u00e0 minh ch\u1ee9ng \u0111i\u1ec3n h\u00ecnh. Khi Nguy\u1ec5n Th\u00fac Th\u00f9y Ti\u00ean \u2013 n\u1eef ch\u00ednh c\u1ee7a phim \u2013 v\u01b0\u1edbng l\u00f9m x\u00f9m ph\u00e1p l\u00fd, nh\u00e0 s\u1ea3n xu\u1ea5t bu\u1ed9c ph\u1ea3i d\u00f9ng c\u00f4ng ngh\u1ec7 AI \u0111\u1ec3 thay th\u1ebf h\u00ecnh \u1ea3nh. Gi\u1ea3i ph\u00e1p n\u00e0y g\u00e2y ch\u00fa \u00fd nh\u01b0ng kh\u00f4ng th\u1ec3 c\u1ee9u v\u00e3n, khi doanh thu ch\u1ec9 d\u1eebng \u1edf m\u1ee9c h\u01a1n 5 t\u1ef7 \u0111\u1ed3ng v\u00e0 phim nhanh ch\u00f3ng r\u1eddi r\u1ea1p trong l\u00e0n s\u00f3ng tranh c\u00e3i. T\u1eeb c\u00e2u chuy\u1ec7n \u0111\u00f3, b\u00e0i h\u1ecdc l\u1edbn nh\u1ea5t kh\u00f4ng n\u1eb1m \u1edf ph\u1ea3n \u1ee9ng t\u1ee9c th\u1eddi, m\u00e0 \u1edf <\/span>ph\u00f2ng ng\u1eeba ch\u1ee7 \u0111\u1ed9ng, <\/span><\/b>nh\u01b0 m\u1ed9t li\u1ec1u \u201cv\u1eafc xin\u201d gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng s\u1ee9c \u0111\u1ec1 kh\u00e1ng tr\u01b0\u1edbc s\u00f3ng gi\u00f3.<\/span> <\/span><\/p>\n

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  1. D\u1ef1 b\u00e1o r\u1ee7i ro<\/span><\/b>: L\u1eadp b\u1ea3n \u0111\u1ed3 r\u1ee7i ro cho t\u1eebng chi\u1ebfn d\u1ecbch, d\u1ef1 \u0111o\u00e1n c\u00e1c k\u1ecbch b\u1ea3n \u201cn\u1ebfu\u2026 th\u00ec\u2026\u201d, v\u00e0 \u0111\u1ed1i chi\u1ebfu m\u1ecdi ho\u1ea1t \u0111\u1ed9ng v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ec3 tr\u00e1nh l\u1ef1a ch\u1ecdn sai l\u1ea7m.<\/span> <\/span><\/li>\n
  2. Ph\u00e1t hi\u1ec7n s\u1edbm<\/span><\/b>: D\u00f9ng c\u00f4ng c\u1ee5 social listening theo d\u00f5i m\u1ea1ng x\u00e3 h\u1ed9i 24\/7, ph\u00e2n t\u00edch c\u1ea3m x\u00fac d\u01b0 lu\u1eadn v\u00e0 thi\u1ebft l\u1eadp ng\u01b0\u1ee1ng c\u1ea3nh b\u00e1o \u0111\u1ec3 nh\u1eadn di\u1ec7n \u201c\u0111\u00e1m m\u00e2y kh\u1ee7ng ho\u1ea3ng\u201d ngay t\u1eeb khi nhen nh\u00f3m. <\/span> <\/span><\/li>\n
  3. Chu\u1ea9n b\u1ecb playbook<\/span><\/b>: X\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n ph\u1ea3n \u1ee9ng s\u1eb5n c\u00f3, g\u1ed3m m\u1eabu th\u00f4ng c\u00e1o, th\u01b0 xin l\u1ed7i, ph\u00e2n quy\u1ec1n ng\u01b0\u1eddi ph\u00e1t ng\u00f4n. T\u1eadp hu\u1ea5n v\u00e0 di\u1ec5n t\u1eadp \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1ea3 \u0111\u1ed9i ng\u0169 ph\u1ea3n \u1ee9ng \u0111\u00fang nh\u1ecbp. M\u1ed9t playbook hi\u1ec7u qu\u1ea3 c\u1ea7n g\u1eafn v\u1edbi k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng t\u1ed5ng th\u1ec3. Tham kh\u1ea3o th\u00eam <\/span>7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng cho doanh nghi\u1ec7p<\/span><\/b><\/a> \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u1eb7t ch\u1ebd v\u00e0 \u0111\u1ed3ng b\u1ed9.<\/span> <\/span><\/li>\n
  4. Ph\u00f2ng th\u1ee7 v\u00e0 \u0111\u1ed3ng b\u1ed9 quy tr\u00ecnh n\u1ed9i b\u1ed9<\/span><\/b>: \u0110\u1ed3ng b\u1ed9 nh\u1eadn th\u1ee9c trong t\u1ed5 ch\u1ee9c, ban h\u00e0nh quy t\u1eafc \u1ee9ng x\u1eed truy\u1ec1n th\u00f4ng, v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean tuy\u1ebfn \u0111\u1ea7u \u0111\u1ec3 x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng nh\u1ea1y c\u1ea3m ngay t\u1eeb g\u1ed1c.<\/span> <\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    C\u1ed9ng \u0111\u1ed3ng m\u1ea1ng truy\u1ec1n tai nhau r\u1eb1ng n\u0103m 2025 \u2013 n\u0103m s\u1ed1 9 trong th\u1ea7n s\u1ed1 h\u1ecdc \u2013 \u0111\u01b0\u1ee3c xem l\u00e0 n\u0103m c\u1ee7a k\u1ebft qu\u1ea3, khi nh\u1eefng n\u1ed7 l\u1ef1c trong qu\u00e1 kh\u1ee9 b\u1eaft \u0111\u1ea7u k\u1ebft tr\u00e1i. Th\u1ebf nh\u01b0ng, kh\u00f4ng ph\u1ea3i \u201ctr\u00e1i\u201d n\u00e0o c\u0169ng ng\u1ecdt l\u00e0nh. Th\u1ef1c t\u1ebf, h\u00e0ng lo\u1ea1t kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u00e3 \u1eadp…<\/p>","protected":false},"author":1,"featured_media":11030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=9638"}],"version-history":[{"count":2,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9638\/revisions"}],"predecessor-version":[{"id":11031,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9638\/revisions\/11031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/11030"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=9638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=9638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=9638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}