{"id":9510,"date":"2025-07-14T15:30:45","date_gmt":"2025-07-14T08:30:45","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9510"},"modified":"2026-05-22T14:07:56","modified_gmt":"2026-05-22T07:07:56","slug":"chien-luoc-brand-positioning-hieu-qua","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/chien-luoc-brand-positioning-hieu-qua\/","title":{"rendered":"Brand Positioning: L\u00e0m sao \u0111\u1ec3 chi\u1ebfm m\u1ed9t g\u00f3c trong t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/chien-luoc-brand-positioning-hieu-qua\/#Brand_Positioning_Yeu_to_thuong_hieu_quan_trong\" >Brand Positioning: Y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/chien-luoc-brand-positioning-hieu-qua\/#Hieu_ro_doi_tuong_muc_tieu_truoc_khi_dua_ra_chien_luoc_Brand_positioning\" >Hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c Brand positioning<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/chien-luoc-brand-positioning-hieu-qua\/#Lam_ro_loi_the_canh_tranh_cot_loi_cua_thuong_hieu\" >L\u00e0m r\u00f5 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newdaymedia.com.vn\/en\/chien-luoc-brand-positioning-hieu-qua\/#Xay_dung_giong_noi_thuong_hieu_nhat_quan\" >X\u00e2y d\u1ef1ng gi\u1ecdng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newdaymedia.com.vn\/en\/chien-luoc-brand-positioning-hieu-qua\/#Tan_dung_yeu_to_cam_xuc_trong_truyen_thong_dinh_vi_thuong_hieu\" >T\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac trong truy\u1ec1n th\u00f4ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/newdaymedia.com.vn\/en\/chien-luoc-brand-positioning-hieu-qua\/#Bien_dinh_vi_thuong_hieu_thanh_trai_nghiem_dong_nhat\" >Bi\u1ebfn \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t<\/a><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Brand_Positioning_Yeu_to_thuong_hieu_quan_trong\"><\/span><strong><span  style=\"font-size: 75%;\">Brand Positioning: Y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"3\"><span >Trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 b\u1ecb b\u1ee7a v\u00e2y b\u1edfi h\u00e0ng ng\u00e0n l\u1ef1a ch\u1ecdn m\u1ed7i ng\u00e0y \u2013 h\u1ecd c\u00f2n ng\u00e0y c\u00e0ng th\u00f4ng minh v\u00e0 kh\u00f3 t\u00ednh h\u01a1n. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao brand positioning (\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u) tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng b\u1ecb nh\u1ea1t nho\u00e0 gi\u1eefa th\u1ecb tr\u01b0\u1eddng nh\u1ed9n nh\u1ecbp. M\u1ed9t \u0111\u1ecbnh v\u1ecb t\u1ed1t kh\u00f4ng ch\u1ec9 n\u00f3i cho kh\u00e1ch h\u00e0ng bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, m\u00e0 c\u00f2n khi\u1ebfn h\u1ecd nh\u1edb \u0111\u1ebfn b\u1ea1n \u0111\u1ea7u ti\u00ean khi ngh\u0129 \u0111\u1ebfn m\u1ed9t nhu c\u1ea7u c\u1ee5 th\u1ec3.<\/span><span > <\/span><\/p>\n<p><span >\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t kh\u1ea9u hi\u1ec7u, m\u1ed9t m\u00e0u s\u1eafc hay m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. \u0110\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n \u0111\u1ec3 chi\u1ebfm l\u0129nh m\u1ed9t v\u1ecb tr\u00ed r\u00f5 r\u00e0ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u2013 n\u01a1i h\u1ecd c\u1ea3m th\u1ea5y k\u1ebft n\u1ed1i, tin t\u01b0\u1edfng v\u00e0 s\u1eb5n s\u00e0ng ch\u1ecdn b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7. V\u1eady l\u00e0m sao \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3? H\u00e3y c\u00f9ng Newday Media kh\u00e1m ph\u00e1 5 b\u00ed quy\u1ebft brand positioning hi\u1ec7u qu\u1ea3 d\u01b0\u1edbi \u0111\u00e2y.<\/span><span > <\/span><\/p>\n<ol>\n<li aria-level=\"3\">\n<h3><span class=\"ez-toc-section\" id=\"Hieu_ro_doi_tuong_muc_tieu_truoc_khi_dua_ra_chien_luoc_Brand_positioning\"><\/span><span  style=\"font-size: 75%;\"><b> Hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c Brand positioning<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span >Tr\u01b0\u1edbc khi \u0111\u1ecbnh v\u1ecb, h\u00e3y hi\u1ec3u s\u00e2u v\u1ec1 \u201cng\u01b0\u1eddi m\u00e0 b\u1ea1n mu\u1ed1n n\u00f3i chuy\u1ec7n c\u00f9ng\u201d. H\u1ecd l\u00e0 ai? \u0110ang g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec? Gi\u00e1 tr\u1ecb h\u1ecd theo \u0111u\u1ed5i l\u00e0 g\u00ec? C\u00e0ng n\u1eafm r\u00f5 h\u00e0nh vi, c\u1ea3m x\u00fac v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u1ea1n c\u00e0ng d\u1ec5 t\u00ecm ra c\u00e1ch n\u00f3i chuy\u1ec7n \u0111\u00fang &#8220;tone gi\u1ecdng&#8221; v\u1edbi h\u1ecd.<\/span><span > <\/span><span >M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh c\u1ee7a n\u1ed9i b\u1ed9, thay v\u00ec l\u1eafng nghe t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng. H\u00e3y \u0111\u1ea7u t\u01b0 v\u00e0o kh\u1ea3o s\u00e1t, l\u1eafng nghe ph\u1ea3n h\u1ed3i, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u h\u00e0nh vi t\u1eeb digital \u2013 \u0111\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb kh\u00f4ng ch\u1ec9 \u0111\u00fang m\u00e0 c\u00f2n b\u1ec1n v\u1eefng.<\/span><span > <\/span><\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u Dove \u0111\u00e3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1eeb \u201cd\u1ecbu nh\u1eb9\u201d sang \u201cv\u1ebb \u0111\u1eb9p th\u1eadt s\u1ef1\u201d sau khi l\u1eafng nghe ph\u1ee5 n\u1eef c\u1ea3m th\u1ea5y \u00e1p l\u1ef1c v\u1edbi c\u00e1c h\u00ecnh m\u1eabu s\u1eafc \u0111\u1eb9p phi th\u1ef1c t\u1ebf. Chi\u1ebfn d\u1ecbch \u201cReal Beauty\u201d s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ch\u00e2n th\u1ef1c v\u00e0 ti\u1ebfng n\u00f3i th\u1eadt t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00fap Dove t\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin b\u1ec1n v\u1eefng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D12AQGl6AI2DGXvlA\/article-cover_image-shrink_720_1280\/article-cover_image-shrink_720_1280\/0\/1721178180559?e=2147483647&amp;v=beta&amp;t=VihcFKJz2XcfTXH1JyKHo7LRCt9kt5yxgWzcQMuZPO0\" alt=\"Exploring Dove's \u201cReal Beauty\u201d Campaign: Redefining Beauty Standards\" width=\"600\" height=\"337\" \/><\/p>\n<p  style=\"text-align: center;\"><em>Chi\u1ebfn d\u1ecbch Real Beauty c\u1ee7a Dove t\u00f4n vinh v\u1ebb \u0111\u1eb9p trong s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a m\u1ed7i ng\u01b0\u1eddi<\/em><\/p>\n<ol start=\"2\">\n<li aria-level=\"3\">\n<h3><span class=\"ez-toc-section\" id=\"Lam_ro_loi_the_canh_tranh_cot_loi_cua_thuong_hieu\"><\/span><span  style=\"font-size: 75%;\"><b> L\u00e0m r\u00f5 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span >Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n b\u1ecb h\u1ea5p d\u1eabn b\u1edfi s\u1ef1 kh\u00e1c bi\u1ec7t. Brand positioning hi\u1ec7u qu\u1ea3 l\u00e0 khi b\u1ea1n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c: \u201cV\u00ec sao t\u00f4i n\u00ean ch\u1ecdn b\u1ea1n?\u201d \u2013 v\u00e0 c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3 ph\u1ea3i kh\u00e1c v\u1edbi nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 \u0111ang n\u00f3i.<\/span><span > <\/span><span >\u0110\u1ecbnh v\u1ecb kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i &#8220;\u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb&#8221;, nh\u01b0ng c\u1ea7n r\u00f5 r\u00e0ng v\u00e0 c\u00f3 \u0111i\u1ec3m nh\u1ea5n. C\u00f3 th\u1ec3 b\u1ea1n nhanh h\u01a1n, d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, th\u00e2n thi\u1ec7n h\u01a1n ho\u1eb7c b\u1ec1n v\u1eefng h\u01a1n \u2013 nh\u01b0ng h\u00e3y ch\u1ecdn m\u1ed9t \u01b0u th\u1ebf n\u1ed5i b\u1eadt nh\u1ea5t, bi\u1ebfn n\u00f3 th\u00e0nh th\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t m\u1ecdi \u0111i\u1ec3m ch\u1ea1m th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb bao b\u00ec \u0111\u1ebfn n\u1ed9i dung truy\u1ec1n th\u00f4ng.<\/span><span > <\/span><\/p>\n<p>Apple ch\u1ecdn \u0111\u1ecbnh v\u1ecb \u201cThink Different\u201d \u0111\u1ec3 nh\u1ea5n m\u1ea1nh s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 t\u01b0 duy s\u00e1ng t\u1ea1o, thay v\u00ec c\u1ea1nh tranh b\u1eb1ng gi\u00e1 hay t\u00ednh n\u0103ng. Th\u00f4ng \u0111i\u1ec7p n\u00e0y tr\u1edf th\u00e0nh b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap Apple n\u1ed5i b\u1eadt v\u00e0 g\u1eafn k\u1ebft s\u00e2u s\u1eafc v\u1edbi c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng c\u00e1 t\u00ednh v\u00e0 \u0111\u1ed5i m\u1edbi.<\/p>\n<figure id=\"attachment_11089\" aria-describedby=\"caption-attachment-11089\" style=\"width: 952px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11089\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/07\/aldrinbusshelter-0-8d46.jpg\" alt=\"\" width=\"952\" height=\"756\" srcset=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/07\/aldrinbusshelter-0-8d46.jpg 569w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/07\/aldrinbusshelter-0-8d46-300x238.jpg 300w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/07\/aldrinbusshelter-0-8d46-15x12.jpg 15w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><figcaption id=\"caption-attachment-11089\" class=\"wp-caption-text\">Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ed3ng t\u00ecnh \u2018Think Different\u2019 l\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u0129 \u0111\u1ea1i nh\u1ea5t l\u1ecbch s\u1eed, kh\u00f4ng ch\u1ec9 c\u1ee7a Apple m\u00e0 c\u1ee7a c\u1ea3 th\u1ebf gi\u1edbi<\/figcaption><\/figure>\n<ol start=\"3\">\n<li aria-level=\"3\">\n<h3><span class=\"ez-toc-section\" id=\"Xay_dung_giong_noi_thuong_hieu_nhat_quan\"><\/span><span  style=\"font-size: 75%;\"><b> X\u00e2y d\u1ef1ng gi\u1ecdng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span >D\u00f9 b\u1ea1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u tr\u1ebb trung hay chuy\u00ean nghi\u1ec7p, vui v\u1ebb hay nghi\u00eam t\u00fac \u2013 h\u00e3y nh\u1ea5t qu\u00e1n trong c\u00e1ch n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng. T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u (brand personality) s\u1ebd h\u00ecnh th\u00e0nh t\u1eeb tone of voice n\u00e0y, v\u00e0 t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean s\u1ef1 quen thu\u1ed9c, tin c\u1eady qua th\u1eddi gian.<\/span><span > <\/span><span >Kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng nh\u1edb b\u1ea1n v\u00ec t\u1ea5t c\u1ea3, m\u00e0 v\u00ec m\u1ed9t \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh v\u1ecb l\u00e0 \u201cth\u00e2n thi\u1ec7n, g\u1ea7n g\u0169i\u201d kh\u00f4ng th\u1ec3 \u0111\u1ed9t nhi\u00ean \u0111\u1ed5i gi\u1ecdng l\u1ea1nh l\u00f9ng, cao si\u00eau. S\u1ef1 nh\u1ea5t qu\u00e1n ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap b\u1ea1n \u201cneo\u201d l\u1ea1i trong tr\u00ed nh\u1edb ng\u01b0\u1eddi d\u00f9ng.<\/span><span > <\/span><\/p>\n<p>Duolingo x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi tone gi\u1ecdng h\u00e0i h\u01b0\u1edbc, g\u1ea7n g\u0169i \u2013 t\u1eeb th\u00f4ng b\u00e1o trong app \u0111\u1ebfn n\u1ed9i dung m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u mang c\u00e1 t\u00ednh vui nh\u1ed9n, d\u1ec5 ti\u1ebfp c\u1eadn. S\u1ef1 nh\u1ea5t qu\u00e1n n\u00e0y gi\u00fap Duolingo tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c v\u00e0 chi\u1ebfm tr\u1ecdn c\u1ea3m t\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng Gen Z.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.duolingo.com\/content\/images\/2024\/06\/cover_Hi-it-s-Duo-Meet-the-AI-behind-the-meme-1.png\" alt=\"How the Duolingo Owl Decides What Notification To Send\" width=\"600\" height=\"400\" \/><\/p>\n<p  style=\"text-align: center;\"><em>H\u00ecnh \u1ea3nh &#8220;Con c\u00fa xanh&#8221; quen thu\u1ed9c v\u00e0 vui nh\u1ed9n v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng<\/em><\/p>\n<ol start=\"4\">\n<li aria-level=\"3\">\n<h3><span class=\"ez-toc-section\" id=\"Tan_dung_yeu_to_cam_xuc_trong_truyen_thong_dinh_vi_thuong_hieu\"><\/span><span  style=\"font-size: 75%;\"><b> T\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac trong truy\u1ec1n th\u00f4ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span >Con ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u1ea3m x\u00fac tr\u01b0\u1edbc, r\u1ed3i m\u1edbi d\u00f9ng l\u00fd tr\u00ed \u0111\u1ec3 l\u00fd gi\u1ea3i. Brand positioning hi\u1ec7u qu\u1ea3 l\u00e0 khi th\u01b0\u01a1ng hi\u1ec7u k\u00edch ho\u1ea1t \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac t\u00edch c\u1ef1c ho\u1eb7c k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi ni\u1ec1m tin, gi\u00e1 tr\u1ecb s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><span > <\/span><span >\u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 t\u1ef1 tin (nh\u01b0 Dove), s\u1ef1 b\u1ee9t ph\u00e1 (nh\u01b0 Nike), hay c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c (nh\u01b0 Coca-Cola). Khi th\u01b0\u01a1ng hi\u1ec7u ch\u1ea1m \u0111\u00fang c\u1ea3m x\u00fac, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua \u2013 m\u00e0 c\u00f2n y\u00eau, chia s\u1ebb v\u00e0 trung th\u00e0nh. V\u00ec v\u1eady, h\u00e3y k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n th\u1eadt, ch\u00e2n th\u00e0nh v\u00e0 c\u00f3 chi\u1ec1u s\u00e2u thay v\u00ec ch\u1ec9 li\u1ec7t k\u00ea t\u00ednh n\u0103ng.<\/span><span > <\/span><\/p>\n<ol start=\"5\">\n<li aria-level=\"3\">\n<h3><span class=\"ez-toc-section\" id=\"Bien_dinh_vi_thuong_hieu_thanh_trai_nghiem_dong_nhat\"><\/span><span  style=\"font-size: 75%;\"><b> Bi\u1ebfn \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span >\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 ch\u1ec9 n\u1eb1m tr\u00ean slide chi\u1ebfn l\u01b0\u1ee3c. N\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n nh\u1ea5t qu\u00e1n qua tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u2013 t\u1eeb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, website \u0111\u1ebfn nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.<\/span><span > <\/span><span >M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh v\u1ecb l\u00e0 \u201c\u0111\u01a1n gi\u1ea3n, nhanh ch\u00f3ng\u201d th\u00ec \u1ee9ng d\u1ee5ng, quy tr\u00ecnh thanh to\u00e1n, hotline, hay d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169ng c\u1ea7n ph\u1ea3n \u00e1nh tinh th\u1ea7n \u0111\u00f3. S\u1ef1 \u0111\u1ed3ng b\u1ed9 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin \u2013 b\u1edfi m\u1ed9t tr\u1ea3i nghi\u1ec7m \u201cl\u1ec7ch tone\u201d s\u1ebd d\u1ec5 khi\u1ebfn kh\u00e1ch h\u00e0ng nghi ng\u1edd v\u1ec1 t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><span > <\/span><\/p>\n<p>Grab \u0111\u1ecbnh v\u1ecb l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u201cnhanh ch\u00f3ng, ti\u1ec7n l\u1ee3i\u201d v\u00e0 th\u1ec3 hi\u1ec7n nh\u1ea5t qu\u00e1n \u0111i\u1ec1u \u0111\u00f3 qua to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m: t\u1eeb giao di\u1ec7n app \u0111\u01a1n gi\u1ea3n, quy tr\u00ecnh \u0111\u1eb7t d\u1ecbch v\u1ee5 nhanh g\u1ecdn \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i k\u1ecbp th\u1eddi. Nh\u1edd s\u1ef1 \u0111\u1ed3ng b\u1ed9 n\u00e0y, Grab \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0 s\u1ef1 trung th\u00e0nh t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/play-lh.googleusercontent.com\/hZsdUzqm2SsogeJix-RBov7ToCCyJoKYhCPQ4zPrIBqAxzQIyDrOfIJI8cAV6ta_W9FKW4b696rtjYiuuk0=w1440-h789-rw\" alt=\"H\u01b0\u1edbng d\u1eabn t\u1ea3i v\u00e0 c\u00e0i \u0111\u1eb7t Grab | Grab VN\" width=\"601\" height=\"338\" \/><\/p>\n<p  style=\"text-align: center;\"><em>Grab tr\u1edf th\u00e0nh Si\u00eau \u1ee9ng d\u1ee5ng \u0111a d\u1ecbch v\u1ee5 n\u1ed5i ti\u1ebfng t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1<\/em><\/p>\n<p><span >Brand positioning kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c b\u1ea1n \u201cmu\u1ed1n n\u00f3i g\u00ec\u201d \u2013 m\u00e0 l\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 ngh\u0129 v\u1ec1 b\u1ea1n. \u0110\u1ec3 chi\u1ebfm m\u1ed9t v\u1ecb tr\u00ed b\u1ec1n v\u1eefng trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n hi\u1ec3u r\u00f5 m\u00ecnh l\u00e0 ai, ph\u1ee5c v\u1ee5 ai, kh\u00e1c bi\u1ec7t th\u1ebf n\u00e0o v\u00e0 l\u00e0m sao \u0111\u1ec3 th\u1ec3 hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, c\u1ea3m x\u00fac v\u00e0 s\u1ed1ng \u0111\u1ed9ng.<\/span><span > <\/span><\/p>\n<p><span >Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 k\u1ebft n\u1ed1i \u0111\u00fang kh\u00e1ch h\u00e0ng. H\u00e3y \u0111\u1ec3 Newday Media \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 h\u1ec7 sinh th\u00e1i truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 kh\u00e1c bi\u1ec7t.<\/span><span > <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Brand Positioning: Y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng Trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 b\u1ecb b\u1ee7a v\u00e2y b\u1edfi h\u00e0ng ng\u00e0n l\u1ef1a ch\u1ecdn m\u1ed7i ng\u00e0y \u2013 h\u1ecd c\u00f2n ng\u00e0y c\u00e0ng th\u00f4ng minh v\u00e0 kh\u00f3 t\u00ednh h\u01a1n. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao brand positioning (\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u) tr\u1edf th\u00e0nh&#8230;<\/p>","protected":false},"author":1,"featured_media":9511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=9510"}],"version-history":[{"count":2,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9510\/revisions"}],"predecessor-version":[{"id":11090,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9510\/revisions\/11090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/9511"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=9510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=9510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=9510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}