{"id":9466,"date":"2025-06-23T14:20:53","date_gmt":"2025-06-23T07:20:53","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9466"},"modified":"2026-05-22T14:24:26","modified_gmt":"2026-05-22T07:24:26","slug":"5-xu-huong-quang-cao-ooh-noi-bat","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/5-xu-huong-quang-cao-ooh-noi-bat\/","title":{"rendered":"5 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o OOH n\u1ed5i b\u1eadt: B\u1ee9c tranh chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd th\u1eddi c\u00f4ng ngh\u1ec7 s\u1ed1"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/5-xu-huong-quang-cao-ooh-noi-bat\/#Quang_cao_OOH_la_gi\" >Qu\u1ea3ng c\u00e1o OOH l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/5-xu-huong-quang-cao-ooh-noi-bat\/#Diem_danh_nhung_xu_huong_quang_cao_ngoai_troi_tao_an_tuong_manh_me\" >\u0110i\u1ec3m danh nh\u1eefng xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/5-xu-huong-quang-cao-ooh-noi-bat\/#1_Trai_nghiem_cam_xuc_%E2%80%93_Chien_luoc_%E2%80%9Ccham%E2%80%9D_trai_tim_nguoi_dung\" >1. Tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac \u2013 Chi\u1ebfn l\u01b0\u1ee3c \u201cch\u1ea1m\u201d tr\u00e1i tim ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newdaymedia.com.vn\/en\/5-xu-huong-quang-cao-ooh-noi-bat\/#2_Tuong_tac_hai_chieu_%E2%80%93_Khi_nguoi_xem_la_mot_phan_cua_quang_cao\" >2. T\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u \u2013 Khi ng\u01b0\u1eddi xem l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newdaymedia.com.vn\/en\/5-xu-huong-quang-cao-ooh-noi-bat\/#3_Storytelling_%E2%80%93_Khi_bang_quang_cao_ke_chuyen\" >3. Storytelling \u2013 Khi b\u1ea3ng qu\u1ea3ng c\u00e1o k\u1ec3 chuy\u1ec7n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/newdaymedia.com.vn\/en\/5-xu-huong-quang-cao-ooh-noi-bat\/#4_Cong_nghe_hien_thi_dot_pha\" >4. C\u00f4ng ngh\u1ec7 hi\u1ec3n th\u1ecb \u0111\u1ed9t ph\u00e1<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/newdaymedia.com.vn\/en\/5-xu-huong-quang-cao-ooh-noi-bat\/#5_Quang_cao_OOH_gan_voi_trach_nhiem_xa_hoi\" >5. Qu\u1ea3ng c\u00e1o OOH g\u1eafn v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/newdaymedia.com.vn\/en\/5-xu-huong-quang-cao-ooh-noi-bat\/#Quang_cao_OOH_Viet_Nam_dang_tren_da_tang_truong_manh\" >Qu\u1ea3ng c\u00e1o OOH Vi\u1ec7t Nam \u0111ang tr\u00ean \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/newdaymedia.com.vn\/en\/5-xu-huong-quang-cao-ooh-noi-bat\/#Ket_luan\" >Conclude<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Quang_cao_OOH_la_gi\"><\/span><b><span >Qu\u1ea3ng c\u00e1o OOH l\u00e0 g\u00ec?<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><span >Qu\u1ea3ng c\u00e1o OOH (Out-of-home)<\/span><\/b><span > l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi h\u1ecd b\u01b0\u1edbc ra kh\u1ecfi kh\u00f4ng gian c\u00e1 nh\u00e2n \u2013 t\u1eeb bi\u1ec3n b\u1ea3ng t\u0129nh, billboard l\u1edbn, m\u00e0n h\u00ecnh LED t\u1ea1i trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, \u0111\u1ebfn c\u00e1c tr\u1ea1m xe bu\u00fdt, s\u00e2n bay v\u00e0 \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng.<\/span><span > <\/span><\/p>\n<p><b><span >Digital OOH (DOOH)<\/span><\/b><span > l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn m\u1edbi trong ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, k\u1ebft h\u1ee3p n\u1ec1n t\u1ea3ng truy\u1ec1n th\u1ed1ng v\u1edbi c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 m\u00e0n h\u00ecnh \u0111\u1ed9ng, d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c, AI v\u00e0 AR\/VR. T\u1ea1i Vi\u1ec7t Nam, qu\u1ea3ng c\u00e1o OOH \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc nh\u1edd l\u00e0n s\u00f3ng s\u1ed1 h\u00f3a v\u00e0 nhu c\u1ea7u tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c cao t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i.<\/span><span > <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Diem_danh_nhung_xu_huong_quang_cao_ngoai_troi_tao_an_tuong_manh_me\"><\/span><span  style=\"font-size: 100%;\"><b style=\"color: #333333;\">\u0110i\u1ec3m danh nh\u1eefng xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"1_Trai_nghiem_cam_xuc_%E2%80%93_Chien_luoc_%E2%80%9Ccham%E2%80%9D_trai_tim_nguoi_dung\"><\/span><b><span >1. Tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac \u2013 Chi\u1ebfn l\u01b0\u1ee3c \u201cch\u1ea1m\u201d tr\u00e1i tim ng\u01b0\u1eddi d\u00f9ng<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><b><span >Qu\u1ea3ng c\u00e1o OOH<\/span><\/b><span > ng\u00e0y nay kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, m\u00e0 \u0111ang v\u01b0\u01a1n t\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng <\/span><i><span >tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac<\/span><\/i><span > s\u1ed1ng \u0111\u1ed9ng. Nh\u1edd c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 <\/span><b><span >AI sinh \u1ea3nh<\/span><\/b><span > v\u00e0 ph\u00e2n t\u00edch c\u1ea3m x\u00fac, c\u00e1c chi\u1ebfn d\u1ecbch DOOH c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i theo th\u1eddi gian th\u1ef1c, t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n h\u00f3a s\u00e2u s\u1eafc.<\/span><span > <\/span><\/p>\n<p><span >Chi\u1ebfn d\u1ecbch &#8220;Feel the Taste&#8221; c\u1ee7a Coca-Cola t\u1ea1i Anh l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh: b\u1ea3ng qu\u1ea3ng c\u00e1o t\u00edch h\u1ee3p camera AI nh\u1eadn di\u1ec7n n\u1ee5 c\u01b0\u1eddi ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng, l\u1eadp t\u1ee9c ph\u1ea3n h\u1ed3i b\u1eb1ng h\u00ecnh \u1ea3nh lon Coca-Cola v\u00e0 th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c. K\u1ebft qu\u1ea3: m\u1ee9c ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u t\u0103ng 18% ch\u1ec9 sau m\u1ed9t tu\u1ea7n tri\u1ec3n khai. \u0110\u00e2y ch\u00ednh l\u00e0 minh ch\u1ee9ng cho s\u1ee9c m\u1ea1nh c\u1ee7a <\/span><b><span >qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ea3m x\u00fac<\/span><\/b><span >.<\/span><span > <\/span><\/p>\n<h4 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"2_Tuong_tac_hai_chieu_%E2%80%93_Khi_nguoi_xem_la_mot_phan_cua_quang_cao\"><\/span><b><span >2. T\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u \u2013 Khi ng\u01b0\u1eddi xem l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a qu\u1ea3ng c\u00e1o<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span >Kh\u00f4ng c\u00f2n l\u00e0 nh\u1eefng b\u1ea3ng hi\u1ec7u t\u0129nh l\u1eb7ng, <\/span><b><span >qu\u1ea3ng c\u00e1o OOH hi\u1ec7n \u0111\u1ea1i<\/span><\/b><span > \u0111ang tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c m\u1ea1nh m\u1ebd. T\u1ea1i London, chi\u1ebfn d\u1ecbch 3D c\u1ee7a Subway tr\u00ean m\u00e0n h\u00ecnh Four Dials (Ocean Outdoor) \u0111\u00e3 thu h\u00fat h\u00e0ng ng\u00e0n l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp t\u1eeb ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng nh\u1edd kh\u00f4ng gian qu\u1ea3ng tr\u01b0\u1eddng r\u1ed9ng l\u1edbn ph\u00eda tr\u01b0\u1edbc m\u00e0n h\u00ecnh.<\/span><span > <\/span><\/p>\n<p><span >S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa <\/span><b><span >video 3D s\u1eafc n\u00e9t<\/span><\/b><span >, kh\u00f4ng gian v\u1eadt l\u00fd m\u1edf v\u00e0 c\u00f4ng ngh\u1ec7 hi\u1ec3n th\u1ecb cao c\u1ea5p gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m g\u1ea7n nh\u01b0 r\u1ea1p chi\u1ebfu phim ngo\u00e0i tr\u1eddi. \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng <\/span><b><span >giao ti\u1ebfp hai chi\u1ec1u trong qu\u1ea3ng c\u00e1o OOH<\/span><\/b><span > m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua n\u1ebfu mu\u1ed1n t\u0103ng \u0111\u1ed9 g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u.<\/span><span > <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Subway Interactive 3D Billboard\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/ihVHjiAN228?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span >Nh\u1eefng h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i, n\u00e2ng cao m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft v\u00e0 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><span > <\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Storytelling_%E2%80%93_Khi_bang_quang_cao_ke_chuyen\"><\/span><b><span >3. Storytelling \u2013 Khi b\u1ea3ng qu\u1ea3ng c\u00e1o k\u1ec3 chuy\u1ec7n<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span >Trong k\u1ef7 nguy\u00ean c\u1ee7a c\u1ea3m x\u00fac v\u00e0 v\u0103n h\u00f3a, <\/span><a href=\"https:\/\/newdaymedia.com.vn\/en\/blog\/5-xu-huong-quang-cao-ooh-noi-bat\/\"><b><span >qu\u1ea3ng c\u00e1o OOH <\/span><\/b><\/a><span >\u0111ang d\u1ecbch chuy\u1ec3n t\u1eeb vi\u1ec7c &#8220;ph\u00e1t th\u00f4ng tin&#8221; sang &#8220;k\u1ec3 chuy\u1ec7n&#8221;. Thay v\u00ec ch\u1ec9 nh\u1ea5n m\u1ea1nh v\u00e0o th\u00f4ng tin kh\u00f4 khan, c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7n \u0111\u1ea1i s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, c\u00e2u ch\u1eef v\u00e0 b\u1ed1i c\u1ea3nh b\u1ea3n \u0111\u1ecba \u0111\u1ec3 k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n g\u1ea7n g\u0169i \u2013 t\u1eeb t\u00ecnh th\u00e2n, l\u00f2ng tri \u00e2n \u0111\u1ebfn nh\u1eefng h\u00e0nh tr\u00ecnh truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/span><span > <\/span><\/p>\n<p><span >C\u00e1c chi\u1ebfn d\u1ecbch OOH t\u00edch h\u1ee3p <\/span><b><span >storytelling<\/span><\/b><span > kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n g\u0169i h\u01a1n, m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng ghi nh\u1edb th\u00f4ng \u0111i\u1ec7p, kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac s\u00e2u s\u1eafc v\u00e0 th\u00fac \u0111\u1ea9y chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y l\u00e0 \u201cv\u0169 kh\u00ed\u201d m\u1ec1m \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u00e1p d\u1ee5ng nh\u01b0 Spotify, McDonald, Old Spice,&#8230;<\/span><span > <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9469\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/ooh-1.jpg\" alt=\"\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Cong_nghe_hien_thi_dot_pha\"><\/span><b style=\"color: #333333; font-size: 14.4px;\"><span >4. C\u00f4ng ngh\u1ec7 hi\u1ec3n th\u1ecb \u0111\u1ed9t ph\u00e1<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><b><span >Qu\u1ea3ng c\u00e1o OOH <\/span><\/b><span >\u0111ang b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean m\u1edbi v\u1edbi <\/span><b><span >c\u00f4ng ngh\u1ec7 hi\u1ec3n th\u1ecb 3D, mapping, AR\/VR<\/span><\/b><span >. C\u00e1c m\u00e0n h\u00ecnh LED 3D c\u1ee1 l\u1edbn, k\u1ebft h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf \u1ea3o, kh\u00f4ng ch\u1ec9 thu h\u00fat th\u1ecb gi\u00e1c m\u00e0 c\u00f2n m\u1edf ra kh\u00f4ng gian s\u00e1ng t\u1ea1o kh\u00f4ng gi\u1edbi h\u1ea1n cho qu\u1ea3ng c\u00e1o.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9468\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-20-at-16.51.04-copy-1.png\" alt=\"\" width=\"1024\" height=\"770\" \/><\/p>\n<p><span >Nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a <\/span><b><span >m\u1ea1ng 5G<\/span><\/b><span >, qu\u1ea3ng c\u00e1o OOH c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i n\u1ed9i dung \u0111\u1ed9ng theo th\u1eddi gian th\u1ef1c, \u0111\u1ed3ng b\u1ed9 gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng digital v\u00e0 v\u1eadt l\u00fd. T\u1ea1i nhi\u1ec1u th\u00e0nh ph\u1ed1 l\u1edbn tr\u00ean th\u1ebf gi\u1edbi, c\u00e1c t\u00f2a nh\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh &#8220;t\u00e1c ph\u1ea9m qu\u1ea3ng c\u00e1o s\u1ed1ng&#8221;, t\u1ea1o ra <\/span><b><span >m\u1ed9t s\u00e2n kh\u1ea5u tr\u1ef1c quan<\/span><\/b><span > ngay gi\u1eefa l\u00f2ng \u0111\u00f4 th\u1ecb.<\/span><span > <\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Quang_cao_OOH_gan_voi_trach_nhiem_xa_hoi\"><\/span><b style=\"color: #333333; font-size: 14.4px;\"><span >5. Qu\u1ea3ng c\u00e1o OOH g\u1eafn v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span >Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 t\u00ednh b\u1ec1n v\u1eefng, <\/span><b><span >qu\u1ea3ng c\u00e1o OOH <\/span><\/b><span >c\u0169ng \u0111ang d\u1ea7n chuy\u1ec3n m\u00ecnh theo h\u01b0\u1edbng &#8220;truy\u1ec1n c\u1ea3m h\u1ee9ng xanh&#8221;. S\u1eed d\u1ee5ng v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf, n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi, v\u00e0 truy\u1ec1n th\u00f4ng \u0111i\u1ec7p b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng \u0111ang l\u00e0 h\u01b0\u1edbng \u0111i t\u00edch c\u1ef1c.<\/span><span > <\/span><\/p>\n<p><span >\u0110i\u1ec3n h\u00ecnh nh\u01b0 <\/span><b><span >PG&amp;E (Hoa K\u1ef3)<\/span><\/b><span > \u0111\u00e3 l\u1eafp \u0111\u1eb7t 20 t\u1ea5m pin n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi l\u00ean b\u1ea3ng qu\u1ea3ng c\u00e1o, cung c\u1ea5p 3,4kWh \u0111i\u1ec7n m\u1ed7i ng\u00e0y \u2013 \u0111\u1ee7 \u0111\u1ec3 th\u1eafp s\u00e1ng billboard su\u1ed1t \u0111\u00eam m\u00e0 kh\u00f4ng t\u1ed1n \u0111i\u1ec7n l\u01b0\u1edbi. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 h\u00e0nh \u0111\u1ed9ng truy\u1ec1n c\u1ea3m h\u1ee9ng, m\u00e0 c\u00f2n m\u1edf ra h\u01b0\u1edbng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho ng\u00e0nh OOH to\u00e0n c\u1ea7u trong t\u01b0\u01a1ng lai g\u1ea7n.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9467\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-23-at-09.44.22-copy-1.png\" alt=\"\" width=\"1024\" height=\"770\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quang_cao_OOH_Viet_Nam_dang_tren_da_tang_truong_manh\"><\/span><b><span >Qu\u1ea3ng c\u00e1o OOH Vi\u1ec7t Nam \u0111ang tr\u00ean \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Theo <\/span><a href=\"https:\/\/www.statista.com\/outlook\/amo\/advertising\/out-of-home-advertising\/vietnam\"><b><span >Statista<\/span><\/b><\/a><span >, <\/span><b><span >chi ti\u00eau cho qu\u1ea3ng c\u00e1o OOH t\u1ea1i Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn \u0111\u1ea1t 97,6 tri\u1ec7u USD v\u00e0o n\u0103m 2025<\/span><\/b><span >, trong \u0111\u00f3 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng v\u1eabn chi\u1ebfm h\u01a1n 61 tri\u1ec7u USD. D\u00f9 v\u1eady, s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a <\/span><b><span >DOOH<\/span><\/b><span > \u2013 v\u1edbi m\u00e0n h\u00ecnh LED t\u1ea1i c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, s\u00e2n bay, b\u1ebfn xe \u2013 \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh l\u1ea1i to\u00e0n b\u1ed9 ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/span><span > <\/span><\/p>\n<p><span >Vi\u1ec7c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 s\u1ed1 nh\u01b0 <\/span><b><span >AR, VR, IoT, AI<\/span><\/b><span > v\u00e0o qu\u1ea3ng c\u00e1o OOH Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng, m\u00e0 l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu \u0111\u1ec3 b\u1eaft k\u1ecbp h\u00e0nh vi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i. T\u1eeb billboard t\u0129nh, gi\u1edd \u0111\u00e2y m\u1ed7i bi\u1ec3n qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t <\/span><b><span >tr\u1ea3i nghi\u1ec7m s\u1ed1 h\u00f3a<\/span><\/b><span >, k\u1ebft n\u1ed1i gi\u1eefa kh\u00f4ng gian v\u1eadt l\u00fd v\u00e0 th\u1ebf gi\u1edbi \u1ea3o.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><span  style=\"font-size: 100%;\"><b style=\"color: #333333;\">Conclude<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><span >Qu\u1ea3ng c\u00e1o OOH <\/span><\/b><span >\u0111ang tr\u00ean \u0111\u00e0 chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd v\u1edbi s\u1ef1 h\u1ed9i t\u1ee5 c\u1ee7a c\u00f4ng ngh\u1ec7, s\u00e1ng t\u1ea1o v\u00e0 t\u00ednh b\u1ea3n \u0111\u1ecba. V\u1edbi nh\u1eefng xu h\u01b0\u1edbng nh\u01b0 DOOH, t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u00f3a, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 n\u1ed9i dung \u0111\u1ecba ph\u01b0\u01a1g h\u00f3a, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ee9t ph\u00e1 v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n th\u1ecb tr\u01b0\u1eddng.<\/span><span > <\/span><\/p>\n<p><span >N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm <\/span><strong>m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o OOH hi\u1ec7u qu\u1ea3 t\u1ea1i Vi\u1ec7t Nam<\/strong><span ><strong>,<\/strong> h\u00e3y s\u1eb5n s\u00e0ng \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng \u2013 n\u01a1i m\u1ed7i b\u1ea3ng qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 hi\u1ec3n th\u1ecb, m\u00e0 c\u00f2n bi\u1ebft \u201cn\u00f3i chuy\u1ec7n\u201d v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><span > <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3ng c\u00e1o OOH l\u00e0 g\u00ec? Qu\u1ea3ng c\u00e1o OOH (Out-of-home) l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi h\u1ecd b\u01b0\u1edbc ra kh\u1ecfi kh\u00f4ng gian c\u00e1 nh\u00e2n \u2013 t\u1eeb bi\u1ec3n b\u1ea3ng t\u0129nh, billboard l\u1edbn, m\u00e0n h\u00ecnh LED t\u1ea1i trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, \u0111\u1ebfn c\u00e1c tr\u1ea1m xe bu\u00fdt, s\u00e2n bay v\u00e0 \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng&#8230;.<\/p>","protected":false},"author":1,"featured_media":9474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=9466"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9466\/revisions"}],"predecessor-version":[{"id":11115,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9466\/revisions\/11115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/9474"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=9466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=9466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=9466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}