{"id":9462,"date":"2025-06-20T15:39:32","date_gmt":"2025-06-20T08:39:32","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9462"},"modified":"2026-05-22T14:26:48","modified_gmt":"2026-05-22T07:26:48","slug":"7-buoc-xay-dung-ke-hoach-truyen-thong-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/7-buoc-xay-dung-ke-hoach-truyen-thong-cho-doanh-nghiep\/","title":{"rendered":"7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng cho doanh nghi\u1ec7p"},"content":{"rendered":"<p><i><span >Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i \u0111ang s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi \u201cb\u1ed9i th\u1ef1c\u201d th\u00f4ng tin gi\u1eefa h\u00e0ng tri\u1ec7u th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 tr\u1edf n\u00ean n\u00f4i b\u1eadt, m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng b\u00e0i b\u1ea3n ch\u00ednh l\u00e0 ch\u00eda kh\u00f3a \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn. C\u00f9ng Newday Media t\u00ecm hi\u1ec3u 7 b\u01b0\u1edbc c\u1ea7n ph\u1ea3i c\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ho\u00e0n ch\u1ec9nh.<\/span><\/i><span > <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/7-buoc-xay-dung-ke-hoach-truyen-thong-cho-doanh-nghiep\/#Phan_tich_thuong_hieu\" >Ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/7-buoc-xay-dung-ke-hoach-truyen-thong-cho-doanh-nghiep\/#Xac_dinh_muc_tieu\" >X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/7-buoc-xay-dung-ke-hoach-truyen-thong-cho-doanh-nghiep\/#Xac_dinh_khach_hang\" >X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newdaymedia.com.vn\/en\/7-buoc-xay-dung-ke-hoach-truyen-thong-cho-doanh-nghiep\/#Xac_dinh_thong_diep_va_kenh_truyen_thong\" >X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newdaymedia.com.vn\/en\/7-buoc-xay-dung-ke-hoach-truyen-thong-cho-doanh-nghiep\/#Len_Timeline_va_ke_hoach_trien_khai\" >L\u00ean Timeline v\u00e0 k\u1ebf ho\u1ea1ch tri\u1ec3n khai<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/newdaymedia.com.vn\/en\/7-buoc-xay-dung-ke-hoach-truyen-thong-cho-doanh-nghiep\/#Lap_ngan_sach\" >L\u1eadp ng\u00e2n s\u00e1ch<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/newdaymedia.com.vn\/en\/7-buoc-xay-dung-ke-hoach-truyen-thong-cho-doanh-nghiep\/#Do_luong_hieu_qua\" >\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/newdaymedia.com.vn\/en\/7-buoc-xay-dung-ke-hoach-truyen-thong-cho-doanh-nghiep\/#Ket_Luan\" >K\u1ebft Lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Phan_tich_thuong_hieu\"><\/span><b><span >Ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >M\u1ecdi chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c hi\u1ec3u r\u00f5 ch\u00ednh m\u00ecnh. Ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u201cCh\u00fang ta l\u00e0 ai tr\u00ean th\u1ecb tr\u01b0\u1eddng?\u201d. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1eb1m x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a doanh nghi\u1ec7p (SWOT), t\u1eeb \u0111\u00f3 l\u00e0m n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p.<\/span><span > <\/span><\/p>\n<p><span >Vi\u1ec7c ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m: ki\u1ec3m tra \u0111\u1ecbnh v\u1ecb hi\u1ec7n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang nh\u00ecn nh\u1eadn ra sao, v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 logo, slogan, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. Ngo\u00e0i ra, c\u1ea7n xem x\u00e9t c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua kh\u1ea3o s\u00e1t, social listening ho\u1eb7c ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.<\/span><span > <\/span><\/p>\n<p><span >K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c b\u01b0\u1edbc \u0111i ti\u1ebfp theo: li\u1ec7u c\u00f3 c\u1ea7n l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, c\u1ea7n tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ng\u1eafn h\u1ea1n ho\u1eb7c nh\u1ea5n m\u1ea1nh kh\u00eda c\u1ea1nh n\u00e0o \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><span > <\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Xac_dinh_muc_tieu\"><\/span><b><span >X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >M\u1ee5c ti\u00eau r\u00f5 r\u00e0ng l\u00e0 ti\u1ec1n \u0111\u1ec1 t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3. C\u00e1c m\u1ee5c ti\u00eau n\u00e0y c\u1ea7n b\u00e1m s\u00e1t m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3, c\u00f3 th\u1ec3 chia th\u00e0nh hai lo\u1ea1i: m\u1ee5c ti\u00eau \u0111\u1ecbnh t\u00ednh (t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh&#8230;) v\u00e0 m\u1ee5c ti\u00eau \u0111\u1ecbnh l\u01b0\u1ee3ng (t\u0103ng 30% l\u01b0\u1ee3ng truy c\u1eadp website, \u0111\u1ea1t 100.000 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn&#8230;).<\/span><span > <\/span><\/p>\n<p><span >M\u00f4 h\u00ecnh SMART l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn v\u00e0 h\u1eefu \u00edch \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau, bao g\u1ed3m: T\u00ednh c\u1ee5 th\u1ec3 (Specific), \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c (Measurable), C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c (Achievable), Th\u1ef1c t\u1ebf (Realistic), v\u00e0 c\u00f3 Th\u1eddi h\u1ea1n (Time-bound). V\u00ed d\u1ee5, thay v\u00ec \u0111\u1eb7t m\u1ee5c ti\u00eau m\u01a1 h\u1ed3 nh\u01b0 \u201ct\u0103ng s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\u201d, h\u00e3y \u0111\u1eb7t m\u1ee5c ti\u00eau \u201ct\u0103ng 20% l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook trong qu\u00fd 3\u201d.<\/span><span > <\/span><\/p>\n<p><span >Khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 sau n\u00e0y, \u0111\u1ed3ng th\u1eddi gi\u00fap to\u00e0n \u0111\u1ed9i ng\u0169 th\u1ed1ng nh\u1ea5t ph\u01b0\u01a1ng h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng.<\/span><span > <\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Xac_dinh_khach_hang\"><\/span><b><span >X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Truy\u1ec1n th\u00f4ng \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang l\u00fac v\u00e0 \u0111\u00fang c\u00e1ch kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebft ki\u1ec7m chi ph\u00ed, m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p c\u1ee7a chi\u1ebfn d\u1ecbch s\u1ebd ch\u1ea1m \u0111\u1ebfn ng\u01b0\u1eddi xem. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf nh\u00e2n kh\u1ea9u h\u1ecdc (tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp), m\u00e0 c\u1ea7n \u0111i s\u00e2u h\u01a1n v\u00e0o h\u00e0nh vi ti\u00eau d\u00f9ng, th\u00f3i quen truy\u1ec1n th\u00f4ng, t\u00e2m l\u00fd v\u00e0 nhu c\u1ea7u.<\/span><span > <\/span><\/p>\n<p><span >Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng (customer persona) d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00f3 s\u1eb5n ho\u1eb7c kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf. V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean c\u00f3 th\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn ph\u1ee5 n\u1eef tu\u1ed5i 25\u201335 s\u1ed1ng t\u1ea1i th\u00e0nh th\u1ecb, quan t\u00e2m \u0111\u1ebfn s\u1ee9c kho\u1ebb v\u00e0 s\u1ea3n ph\u1ea9m organic, th\u01b0\u1eddng xuy\u00ean d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><span > <\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Xac_dinh_thong_diep_va_kenh_truyen_thong\"><\/span><b><span >X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Sau khi \u0111\u00e3 hi\u1ec3u r\u00f5 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng \u2013 \u0111i\u1ec1u b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng ghi nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb, nh\u1ea5t qu\u00e1n v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac ho\u1eb7c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn l\u00e2u d\u00e0i.<\/span><span > <\/span><\/p>\n<p><span >V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ecbt s\u1ea1ch c\u00f3 th\u1ec3 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p: \u201cTh\u1ecbt s\u1ea1ch \u2013 v\u00ec s\u1ee9c kh\u1ecfe gia \u0111\u00ecnh\u201d. C\u00e2u n\u00e0y kh\u00f4ng ch\u1ec9 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u0111\u00e1nh v\u00e0o n\u1ed7i lo an to\u00e0n th\u1ef1c ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><span > <\/span><\/p>\n<p><span >Trong chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1o 50 du l\u1ecbch Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, Newday Media \u0111\u00e3 l\u1ef1a ch\u1ecdn <\/span><a href=\"https:\/\/newdaymedia.com.vn\/en\/blog\/find-your-vibes-cung-newday-media-kham-pha-sac-mau-tp-hcm\/\"><span >\u201cFind Your Vibes\u201d<\/span><\/a><span > l\u00e0 th\u00f4ng \u0111i\u1ec7p ch\u1ee7 \u0111\u1ea1o d\u1ef1a tr\u00ean 3 ti\u00eau ch\u00ed &#8211; \u0111\u01a1n gi\u1ea3n, ch\u1ea1m c\u1ea3m x\u00fac v\u00e0 d\u1ec5 nh\u1edb. Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh c\u1edfi m\u1edf, n\u0103ng \u0111\u1ed9ng v\u00e0 mang v\u00f4 s\u1ed1 &#8220;vibes&#8221; ri\u00eang bi\u1ec7t: t\u1eeb s\u1ef1 s\u1ea7m u\u1ea5t c\u1ee7a c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, khu vui ch\u01a1i gi\u1ea3i tr\u00ed n\u00e1o nhi\u1ec7t, \u0111\u1ebfn nh\u1eefng con ph\u1ed1 y\u00ean b\u00ecnh, c\u00e1c ng\u00f4i \u0111\u1ec1n v\u00e0 nh\u1eefng c\u00f4ng tr\u00ecnh ki\u1ebfn tr\u00fac mang \u0111\u1eadm d\u1ea5u \u1ea5n \u0111\u00e3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a du l\u1ecbch Th\u00e0nh ph\u1ed1. \u201cFind Your Vibes\u201d \u0111\u1ecbnh v\u1ecb th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh nh\u01b0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn hi\u1ec7n \u0111\u1ea1i, tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng, gi\u00e0u b\u1ea3n s\u1eafc v\u00e0 lu\u00f4n r\u1ed9ng m\u1edf, n\u01a1i b\u1ea5t k\u00ec ai c\u0169ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nh\u1ecbp \u0111i\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi t\u00e2m h\u1ed3n v\u00e0 tr\u00e1i tim m\u00ecnh.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11118 size-full\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/545533095_1387133206745286_7063537741811076135_n.jpg\" alt=\"\" width=\"1920\" height=\"1920\" srcset=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/545533095_1387133206745286_7063537741811076135_n.jpg 1920w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/545533095_1387133206745286_7063537741811076135_n-300x300.jpg 300w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/545533095_1387133206745286_7063537741811076135_n-1024x1024.jpg 1024w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/545533095_1387133206745286_7063537741811076135_n-150x150.jpg 150w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/545533095_1387133206745286_7063537741811076135_n-768x768.jpg 768w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/545533095_1387133206745286_7063537741811076135_n-1536x1536.jpg 1536w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/545533095_1387133206745286_7063537741811076135_n-12x12.jpg 12w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span >Sau khi l\u1ef1a ch\u1ecdn th\u00f4ng \u0111i\u1ec7p, h\u00e3y x\u00e1c \u0111\u1ecbnh ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: m\u1ea1ng x\u00e3 h\u1ed9i (Facebook, TikTok), b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh, email marketing, ho\u1eb7c s\u1ef1 ki\u1ec7n offline. Vi\u1ec7c k\u1ebft h\u1ee3p \u0111a k\u00eanh (omnichannel) s\u1ebd gi\u00fap t\u0103ng \u0111\u1ed9 ph\u1ee7 v\u00e0 duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n li\u00ean t\u1ee5c. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng 40-55 tu\u1ed5i, k\u00eanh b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh, s\u1ef1 ki\u1ec7n offline s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Tiktok hay Instagram.<\/span><span > <\/span><\/p>\n<p><span >Chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai k\u00eanh c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n k\u0129 l\u01b0\u1ee1ng v\u1ec1 m\u1eb7t th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t. Thay v\u00ec tri\u1ec3n khai \u0111\u1ed3ng th\u1eddi t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c k\u00eanh online tr\u01b0\u1edbc khi tri\u1ec3n khai s\u1ef1 ki\u1ec7n offline.<\/span><span > <\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Len_Timeline_va_ke_hoach_trien_khai\"><\/span><b><span >L\u00ean Timeline v\u00e0 k\u1ebf ho\u1ea1ch tri\u1ec3n khai<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >M\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u1ec1 th\u1eddi gian v\u00e0 c\u00e1ch tri\u1ec3n khai l\u00e0 &#8220;x\u01b0\u01a1ng s\u1ed1ng&#8221; gi\u00fap \u0111\u1ed9i ng\u0169 th\u1ef1c hi\u1ec7n b\u00e1m s\u00e1t ti\u1ebfn \u0111\u1ed9 v\u00e0 kh\u00f4ng b\u1ecf s\u00f3t c\u00f4ng vi\u1ec7c. Timeline c\u1ea7n th\u1ec3 hi\u1ec7n r\u00f5 t\u1eebng giai \u0111o\u1ea1n: t\u1eeb kh\u00e2u chu\u1ea9n b\u1ecb, ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch, cho \u0111\u1ebfn tri\u1ec3n khai, theo d\u00f5i v\u00e0 t\u1ed5ng k\u1ebft.<\/span><span > <\/span><\/p>\n<p><span >K\u1ebf ho\u1ea1ch tri\u1ec3n khai c\u00e0ng chi ti\u1ebft khi th\u1ef1c hi\u1ec7n s\u1ebd c\u00e0ng nhanh ch\u00f3ng. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n chia nh\u1ecf theo t\u1eebng ho\u1ea1t \u0111\u1ed9ng (vi\u1ebft b\u00e0i, quay video, ch\u1ea1y qu\u1ea3ng c\u00e1o&#8230;), ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch v\u00e0 deadline c\u1ee5 th\u1ec3.<\/span><span > <\/span><\/p>\n<p><span >\u0110\u1eb7c bi\u1ec7t, doanh nghi\u1ec7p c\u0169ng c\u1ea7n l\u01b0\u1eddng tr\u01b0\u1edbc c\u00e1c y\u1ebfu t\u1ed1 r\u1ee7i ro v\u00e0 chu\u1ea9n b\u1ecb ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng, v\u00ed d\u1ee5: n\u1ed9i dung b\u1ecb l\u1ed7i ki\u1ec3m duy\u1ec7t, tr\u1ee5c tr\u1eb7c k\u1ef9 thu\u1eadt khi livestream, ho\u1eb7c ng\u00e2n s\u00e1ch b\u1ecb c\u1eaft gi\u1ea3m.<\/span><span > <\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Lap_ngan_sach\"><\/span><b><span >L\u1eadp ng\u00e2n s\u00e1ch<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng h\u1ee3p l\u00fd d\u1ef1a tr\u00ean t\u1ed5ng ng\u00e2n s\u00e1ch marketing v\u00e0 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a chi\u1ebfn d\u1ecbch. Vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch theo t\u1eebng ho\u1ea1t \u0111\u1ed9ng (s\u1ea3n xu\u1ea5t n\u1ed9i dung, qu\u1ea3ng c\u00e1o, KOLs, c\u00f4ng c\u1ee5, ph\u1ea7n m\u1ec1m&#8230;) gi\u00fap doanh nghi\u1ec7p ki\u1ec3m so\u00e1t chi ti\u00eau v\u00e0 tr\u00e1nh l\u00e3ng ph\u00ed.<\/span><span > <\/span><\/p>\n<p><span >Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u1ea7n \u0111\u01b0a v\u00e0o qu\u1ef9 d\u1ef1 ph\u00f2ng (kho\u1ea3ng 10\u201315%) \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng ph\u00e1t sinh. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng ROI s\u1ebd gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c l\u1ea7n sau.<\/span><span > <\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Do_luong_hieu_qua\"><\/span><b><span >\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch c\u1ea7n d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau \u0111\u1ec1 ra ban \u0111\u1ea7u. M\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t g\u1ed3m:  l\u01b0\u1ee3t ti\u1ebfp c\u1eadn (reach), m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c (engagement), l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng, chi ph\u00ed tr\u00ean m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (CPC\/CPA), chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (CPL), l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o (ROAS)&#8230;<\/span><span > <\/span><\/p>\n<p><span >V\u1edbi m\u1ee5c ti\u00eau t\u0103ng nh\u1eadn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng online, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y du l\u1ecbch cho t\u1ec9nh Ninh B\u00ecnh, Festival Ninh B\u00ecnh 2024 do Newday Media th\u1ef1c hi\u1ec7n \u0111\u00e3 \u0111\u1ea1t 7.000.000 tri\u1ec7u l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, 5.800.000 l\u01b0\u1ee3t xem v\u00e0 500.000 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c trong v\u00f2ng 3 th\u00e1ng.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11122 size-full\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/497437293_3865718110357972_8567063692928622327_n.jpg\" alt=\"\" width=\"2048\" height=\"1532\" srcset=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/497437293_3865718110357972_8567063692928622327_n.jpg 2048w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/497437293_3865718110357972_8567063692928622327_n-300x224.jpg 300w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/497437293_3865718110357972_8567063692928622327_n-1024x766.jpg 1024w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/497437293_3865718110357972_8567063692928622327_n-768x575.jpg 768w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/497437293_3865718110357972_8567063692928622327_n-1536x1149.jpg 1536w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/497437293_3865718110357972_8567063692928622327_n-16x12.jpg 16w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><span >C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics 4, Meta Ads Manager l\u00e0 2 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t gi\u00fap doanh nghi\u1ec7p theo d\u00f5i chi ti\u1ebft t\u1eebng ch\u1ec9 s\u1ed1 theo th\u1eddi gian th\u1ef1c. B\u00e1o c\u00e1o cu\u1ed1i chi\u1ebfn d\u1ecbch ch\u00ednh l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p cho c\u00e1c k\u1ebf ho\u1ea1ch t\u01b0\u01a1ng lai.<\/span><span > <\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Ket_Luan\"><\/span><b><span >K\u1ebft Lu\u1eadn<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >M\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 l\u00e0 b\u1ea3n danh s\u00e1ch li\u1ec7t k\u00ea c\u00e1c ho\u1ea1t \u0111\u1ed9ng  \u2013 \u0111\u00f3 l\u00e0 b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m. T\u1eeb vi\u1ec7c hi\u1ec3u m\u00ecnh, hi\u1ec3u kh\u00e1ch, \u0111\u1ebfn \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u1ea7n s\u1ef1 \u0111\u1ea7u t\u01b0 ch\u1ec9n chu v\u00e0 ph\u1ed1i h\u1ee3p \u0111\u1ed3ng b\u1ed9. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, doanh nghi\u1ec7p n\u00e0o x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng b\u00e0i b\u1ea3n s\u1ebd c\u00f3 l\u1ee3i th\u1ebf l\u1edbn trong vi\u1ec7c chinh ph\u1ee5c l\u00f2ng tin kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/span><span > <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i \u0111ang s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi \u201cb\u1ed9i th\u1ef1c\u201d th\u00f4ng tin gi\u1eefa h\u00e0ng tri\u1ec7u th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 tr\u1edf n\u00ean n\u00f4i b\u1eadt, m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng b\u00e0i b\u1ea3n ch\u00ednh l\u00e0 ch\u00eda kh\u00f3a \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn. C\u00f9ng Newday Media t\u00ecm hi\u1ec3u 7 b\u01b0\u1edbc c\u1ea7n ph\u1ea3i c\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng&#8230;<\/p>","protected":false},"author":1,"featured_media":9465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=9462"}],"version-history":[{"count":2,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9462\/revisions"}],"predecessor-version":[{"id":11123,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9462\/revisions\/11123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/9465"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=9462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=9462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=9462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}