{"id":9371,"date":"2025-05-20T15:18:54","date_gmt":"2025-05-20T08:18:54","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9371"},"modified":"2026-05-22T14:52:05","modified_gmt":"2026-05-22T07:52:05","slug":"tai-dinh-vi-hinh-anh-thuong-hieu","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/tai-dinh-vi-hinh-anh-thuong-hieu\/","title":{"rendered":"T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u: B\u01b0\u1edbc chuy\u1ec3n m\u00ecnh \u0111\u1ec3 t\u1ea1o d\u1ef1ng t\u01b0\u01a1ng lai"},"content":{"rendered":"<p  style=\"text-align: justify;\"><span >X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 thi\u1ebft k\u1ebf logo hay b\u1ed9 nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn, tin t\u01b0\u1edfng v\u00e0 g\u1eafn b\u00f3 v\u1edbi doanh nghi\u1ec7p. Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i li\u00ean t\u1ee5c, nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 nhu c\u1ea7u t\u00e1i \u0111\u1ecbnh v\u1ecb h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf v\u00e0 th\u00edch \u1ee9ng v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng ng\u00e0y m\u1ed9t tinh t\u1ebf h\u01a1n. H\u00e3y c\u00f9ng <\/span><a href=\"https:\/\/newdaymedia.com.vn\/en\/\"><span >Newday Media<\/span><\/a><span > t\u00ecm hi\u1ec3u c\u00e1ch t\u00e1i \u0111\u1ecbnh v\u1ecb doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 t\u1ea1i b\u00e0i vi\u1ebft n\u00e0y.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.wixstatic.com\/media\/3dafa0_672bdd6f9da44abcbdde51546948f542~mv2.jpg\/v1\/fill\/w_752,h_424,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto\/3dafa0_672bdd6f9da44abcbdde51546948f542~mv2.jpg\" alt=\"The benefits of rebranding your business\" width=\"601\" height=\"339\" \/><\/p>\n<p  style=\"text-align: center;\"><em>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u00fap gi\u1eef v\u1eefng v\u1ecb th\u1ebf v\u00e0 th\u00edch nghi v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/tai-dinh-vi-hinh-anh-thuong-hieu\/#Tai_dinh_vi_thuong_hieu_la_gi\" >T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/tai-dinh-vi-hinh-anh-thuong-hieu\/#Vi_sao_can_tai_dinh_vi_thuong_hieu\" >V\u00ec sao c\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/tai-dinh-vi-hinh-anh-thuong-hieu\/#5_buoc_giup_thuong_hieu_tai_dinh_vi_tu_cot_loi\" >5 b\u01b0\u1edbc gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u00e1i \u0111\u1ecbnh v\u1ecb t\u1eeb c\u1ed1t l\u00f5i:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newdaymedia.com.vn\/en\/tai-dinh-vi-hinh-anh-thuong-hieu\/#1_Danh_gia_hien_trang_thuong_hieu\" >1. \u0110\u00e1nh gi\u00e1 hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newdaymedia.com.vn\/en\/tai-dinh-vi-hinh-anh-thuong-hieu\/#2_Xac_dinh_lai_gia_tri_cot_loi\" >2. X\u00e1c \u0111\u1ecbnh l\u1ea1i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/newdaymedia.com.vn\/en\/tai-dinh-vi-hinh-anh-thuong-hieu\/#3_Tai_xay_dung_ban_sac_thuong_hieu\" >3. T\u00e1i x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/newdaymedia.com.vn\/en\/tai-dinh-vi-hinh-anh-thuong-hieu\/#4_Truyen_thong_noi_bo_truoc_khi_ra_mat\" >4. Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 tr\u01b0\u1edbc khi ra m\u1eaft<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/newdaymedia.com.vn\/en\/tai-dinh-vi-hinh-anh-thuong-hieu\/#5_Trien_khai_chien_dich_truyen_thong_dong_bo\" >5. Tri\u1ec3n khai chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ed3ng b\u1ed9<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\" aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Tai_dinh_vi_thuong_hieu_la_gi\"><\/span><span  style=\"font-size: 90%;\"><b>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/b> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p  style=\"text-align: justify;\"><span >T\u00e1i \u0111\u1ecbnh v\u1ecb h\u00ecnh \u1ea3nh doanh nghi\u1ec7p l\u00e0 qu\u00e1 tr\u00ecnh xem x\u00e9t, \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i c\u00e1ch doanh nghi\u1ec7p \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn. Kh\u00f4ng ch\u1ec9 l\u00e0 thay \u0111\u1ed5i m\u00e0u s\u1eafc, bi\u1ec3u t\u01b0\u1ee3ng hay kh\u1ea9u hi\u1ec7u, t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p quay v\u1ec1 v\u1edbi c\u1ed1t l\u00f5i \u2013 s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb v\u00e0 t\u1ea7m nh\u00ecn ban \u0111\u1ea7u \u2013 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh m\u1edbi m\u1ebb, c\u00f3 chi\u1ec1u s\u00e2u v\u00e0 ph\u00f9 h\u1ee3p th\u1ecb hi\u1ebfu ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i. <\/span><span > <\/span><\/p>\n<p  style=\"text-align: justify;\"><span >Qu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n khi doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kinh doanh, ho\u1eb7c khi nh\u1eadn th\u1ea5y h\u00ecnh \u1ea3nh hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng kh\u00e1ch h\u00e0ng. M\u1ee5c ti\u00eau l\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n gi\u1eefa nh\u1eefng g\u00ec doanh nghi\u1ec7p n\u00f3i \u2013 l\u00e0m \u2013 v\u00e0 c\u00e1ch th\u1ecb tr\u01b0\u1eddng c\u1ea3m nh\u1eadn. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u0111\u00fang s\u1ebd gi\u00fap gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac, s\u1ef1 trung th\u00e0nh v\u00e0 s\u1ef1 tin c\u1eady t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><span > <\/span><\/p>\n<h2 style=\"text-align: justify;\" aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Vi_sao_can_tai_dinh_vi_thuong_hieu\"><\/span><span  style=\"font-size: 90%;\"><b>V\u00ec sao c\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u?<\/b> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p  style=\"text-align: justify;\"><span >T\u00e1i \u0111\u1ecbnh v\u1ecb kh\u00f4ng ch\u1ec9 \u0111\u1ec3 \u201cl\u00e0m m\u1edbi\u201d th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1eb9p m\u1eaft, m\u00e0 xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u chi\u1ebfn l\u01b0\u1ee3c: th\u00edch \u1ee9ng v\u00e0 ph\u00e1t tri\u1ec3n. Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh, kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n bao gi\u1edd h\u1ebft. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1ed7i th\u1eddi, kh\u00f4ng c\u00f2n ph\u1ea3n \u00e1nh \u0111\u00fang gi\u00e1 tr\u1ecb ho\u1eb7c m\u1ea5t k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd s\u1edbm b\u1ecb thay th\u1ebf.<\/span><span > <\/span><\/p>\n<p  style=\"text-align: justify;\"><span >Ngo\u00e0i ra, doanh nghi\u1ec7p th\u01b0\u1eddng c\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb khi m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m, thay \u0111\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ho\u1eb7c sau nh\u1eefng kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng. T\u00e1i \u0111\u1ecbnh v\u1ecb c\u0169ng gi\u00fap doanh nghi\u1ec7p x\u00e1c l\u1eadp l\u1ea1i ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u, l\u00e0m r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t, v\u00e0 kh\u01a1i d\u1eady ni\u1ec1m t\u1ef1 h\u00e0o n\u1ed9i b\u1ed9. Khi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3n \u00e1nh \u0111\u00fang con ng\u01b0\u1eddi, v\u0103n h\u00f3a v\u00e0 t\u1ea7m nh\u00ecn, n\u00f3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y c\u1ea3 \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9 l\u1eabn ni\u1ec1m tin n\u01a1i kh\u00e1ch h\u00e0ng.<\/span><span > <\/span><\/p>\n<h2 style=\"text-align: justify;\" aria-level=\"3\"><span class=\"ez-toc-section\" id=\"5_buoc_giup_thuong_hieu_tai_dinh_vi_tu_cot_loi\"><\/span><span  style=\"font-size: 90%;\"><b>5 b\u01b0\u1edbc gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u00e1i \u0111\u1ecbnh v\u1ecb t\u1eeb c\u1ed1t l\u00f5i:<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\" aria-level=\"3\"><span class=\"ez-toc-section\" id=\"1_Danh_gia_hien_trang_thuong_hieu\"><\/span><b style=\"font-size: 14.4px;\"><span >1. \u0110\u00e1nh gi\u00e1 hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p  style=\"text-align: justify;\"><span >B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong t\u00e1i \u0111\u1ecbnh v\u1ecb l\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i m\u1ed9t c\u00e1ch trung th\u1ef1c v\u00e0 to\u00e0n di\u1ec7n. Doanh nghi\u1ec7p c\u1ea7n xem h\u00ecnh \u1ea3nh hi\u1ec7n t\u1ea1i c\u00f3 ph\u1ea3n \u00e1nh \u0111\u00fang gi\u00e1 tr\u1ecb v\u00e0 t\u1ea7m nh\u00ecn kh\u00f4ng, \u0111\u1ed3ng th\u1eddi kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, nh\u00e2n vi\u00ean \u0111\u1ec3 hi\u1ec3u c\u1ea3m nh\u1eadn c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u c\u00f3 th\u1ec3 thu th\u1eadp t\u1eeb kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n ho\u1eb7c ph\u00e2n t\u00edch h\u00e0nh vi s\u1ed1. C\u00e2u h\u1ecfi c\u1ed1t l\u00f5i: &#8220;Kh\u00e1ch h\u00e0ng \u0111ang ngh\u0129 g\u00ec v\u1ec1 ch\u00fang ta, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 \u0111\u00fang v\u1edbi \u0111i\u1ec1u ch\u00fang ta mu\u1ed1n truy\u1ec1n t\u1ea3i?&#8221; \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 nh\u1eadn di\u1ec7n \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch thay \u0111\u1ed5i hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Xac_dinh_lai_gia_tri_cot_loi\"><\/span><span  style=\"font-size: 75%;\"><b style=\"color: #333333;\">2. X\u00e1c \u0111\u1ecbnh l\u1ea1i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p  style=\"text-align: justify;\"><span >Sau khi \u0111\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh l\u1ea1i ba y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng: s\u1ee9 m\u1ec7nh (l\u00fd do t\u1ed3n t\u1ea1i), t\u1ea7m nh\u00ecn (m\u1ee5c ti\u00eau t\u01b0\u01a1ng lai), v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i (ni\u1ec1m tin d\u1eabn \u0111\u01b0\u1eddng). Nhi\u1ec1u doanh nghi\u1ec7p thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c nh\u01b0ng v\u1eabn gi\u1eef nguy\u00ean c\u00e1c gi\u00e1 tr\u1ecb c\u0169, g\u00e2y ra ch\u00eanh l\u1ec7ch gi\u1eefa tinh th\u1ea7n v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c l\u00e0m r\u00f5 l\u1ea1i gi\u00e1 tr\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 t\u1eeb b\u1ecf qu\u00e1 kh\u1ee9, m\u00e0 l\u00e0 k\u1ebft n\u1ed1i v\u1edbi tinh th\u1ea7n ban \u0111\u1ea7u theo c\u00e1ch ph\u00f9 h\u1ee3p hi\u1ec7n t\u1ea1i. Khi th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5, m\u1ecdi quy\u1ebft \u0111\u1ecbnh truy\u1ec1n th\u00f4ng, thi\u1ebft k\u1ebf hay h\u1ee3p t\u00e1c s\u1ebd th\u1ed1ng nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/C4D12AQH-LYGcf2pJlg\/article-cover_image-shrink_720_1280\/article-cover_image-shrink_720_1280\/0\/1646252906020?e=2147483647&amp;v=beta&amp;t=nnSp-siUO2jWUYyqEvnkeyKCn-W5GOlGMLaUnMToKyQ\" alt=\"Vision and Mission statements, are they still relevant in 2022?\" width=\"600\" height=\"400\" \/><\/p>\n<p  style=\"text-align: center;\"><em>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Tai_xay_dung_ban_sac_thuong_hieu\"><\/span><span  style=\"font-size: 75%;\"><b>3. T\u00e1i x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p  style=\"text-align: justify;\"><span >Sau khi x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, doanh nghi\u1ec7p c\u1ea7n t\u00e1i c\u1ea5u tr\u00fac b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u2013 bao g\u1ed3m \u0111\u1ecbnh v\u1ecb, tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb, gi\u1ecdng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u, c\u00e2u chuy\u1ec7n v\u00e0 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n. M\u1ee5c ti\u00eau l\u00e0 m\u1ecdi y\u1ebfu t\u1ed1 truy\u1ec1n th\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. Giai \u0111o\u1ea1n n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c, thi\u1ebft k\u1ebf v\u00e0 n\u1ed9i b\u1ed9 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n. B\u1ea3n s\u1eafc r\u00f5 r\u00e0ng, ch\u00e2n th\u1ef1c s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 ghi nh\u1edb v\u00e0 t\u1ea1o k\u1ebft n\u1ed1i b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng. <\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Truyen_thong_noi_bo_truoc_khi_ra_mat\"><\/span><span  style=\"font-size: 75%;\"><b style=\"color: #333333;\">4. Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 tr\u01b0\u1edbc khi ra m\u1eaft<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p  style=\"text-align: justify;\"><span >T\u00e1i \u0111\u1ecbnh v\u1ecb ch\u1ec9 th\u00e0nh c\u00f4ng khi to\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9 hi\u1ec3u v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. Nhi\u1ec1u doanh nghi\u1ec7p b\u1ecf qua b\u01b0\u1edbc n\u00e0y, d\u1eabn \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng thi\u1ebfu nh\u1ea5t qu\u00e1n. Tr\u01b0\u1edbc khi c\u00f4ng b\u1ed1 ra ngo\u00e0i, h\u00e3y truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 qua h\u1ed9i th\u1ea3o, t\u00e0i li\u1ec7u, video ho\u1eb7c \u0111\u00e0o t\u1ea1o, \u0111\u1ed3ng th\u1eddi t\u1ea1o kh\u00f4ng gian \u0111\u1ec3 nh\u00e2n vi\u00ean \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 g\u00f3p \u00fd. Khi nh\u00e2n s\u1ef1 th\u1ea5u hi\u1ec3u v\u00e0 tin t\u01b0\u1edfng, h\u1ecd s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd nh\u1ea5t. <\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Trien_khai_chien_dich_truyen_thong_dong_bo\"><\/span><span  style=\"font-size: 75%;\"><b style=\"color: #333333;\">5. Tri\u1ec3n khai chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ed3ng b\u1ed9<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p  style=\"text-align: justify;\"><span >Doanh nghi\u1ec7p c\u1ea7n ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi b\u1eb1ng m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 nh\u1ea5t qu\u00e1n. H\u00e3y t\u1eadn d\u1ee5ng \u0111a d\u1ea1ng k\u00eanh nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, b\u00e1o ch\u00ed, video, s\u1ef1 ki\u1ec7n\u2026 \u0111\u1ec3 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. M\u1ecdi \u0111i\u1ec3m ch\u1ea1m v\u1edbi kh\u00e1ch h\u00e0ng \u2013 t\u1eeb h\u00ecnh \u1ea3nh tr\u00ean bao b\u00ec, bi\u1ec3n hi\u1ec7u \u0111\u1ebfn n\u1ed9i dung digital \u2013 \u0111\u1ec1u ph\u1ea3i ph\u1ea3n \u00e1nh r\u00f5 b\u1ea3n s\u1eafc m\u1edbi. C\u00e2u chuy\u1ec7n t\u00e1i \u0111\u1ecbnh v\u1ecb n\u00ean \u0111\u01b0\u1ee3c k\u1ec3 m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh, nh\u1ea5n m\u1ea1nh l\u00fd do thay \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i. S\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u00e0 c\u1ea3m x\u00fac ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 chi\u1ebfn d\u1ecbch ghi d\u1ea5u \u1ea5n v\u00e0 t\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/span><span > <\/span><\/p>\n<p  style=\"text-align: justify;\" aria-level=\"3\">M\u1ed9t case study \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng ch\u00ednh l\u00e0 LG. LG \u0111\u00e3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u201cLife\u2019s Good\u201d b\u1eb1ng c\u00e1ch l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh logo, bi\u1ec3u c\u1ea3m bi\u1ec3u t\u01b0\u1ee3ng &#8220;LG Face&#8221; v\u00e0 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac qua c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1. Chi\u1ebfn d\u1ecbch t\u1eadp trung truy\u1ec1n t\u1ea3i tinh th\u1ea7n l\u1ea1c quan, g\u1ea7n g\u0169i, ph\u00f9 h\u1ee3p v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb to\u00e0n c\u1ea7u. Nh\u1edd \u0111\u00f3, LG l\u1ea7n \u0111\u1ea7u ti\u00ean l\u1ecdt v\u00e0o Top 100 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u1ee7a Interbrand 2024, v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u0103ng 17%.<\/p>\n<p  style=\"text-align: justify;\"><span >T\u00e1i \u0111\u1ecbnh v\u1ecb h\u00ecnh \u1ea3nh doanh nghi\u1ec7p l\u00e0 h\u00e0nh tr\u00ecnh l\u00e0m m\u1edbi t\u1eeb g\u1ed1c r\u1ec5 \u2013 kh\u00f4ng ch\u1ec9 thay \u0111\u1ed5i di\u1ec7n m\u1ea1o b\u00ean ngo\u00e0i, m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n d\u00e0i l\u00e2u c\u1ea7n \u0111\u1ee7 d\u0169ng c\u1ea3m \u0111\u1ec3 nh\u00ecn l\u1ea1i, l\u1eafng nghe v\u00e0 \u0111\u1ed5i m\u1edbi m\u1ed9t c\u00e1ch c\u00f3 chi\u1ebfn l\u01b0\u1ee3c. H\u00e3y <\/span><a href=\"https:\/\/newdaymedia.com.vn\/en\/dich-vu\/pr-marketing\/#tuvan\"><span >li\u00ean h\u1ec7 Newday Media<\/span><\/a><span > ngay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n nh\u1eefng <\/span><a href=\"https:\/\/newdaymedia.com.vn\/en\/dich-vu\/pr-marketing\/\"><span >gi\u1ea3i ph\u00e1p v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng<\/span><\/a><span > hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p. <\/span><span > <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 thi\u1ebft k\u1ebf logo hay b\u1ed9 nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn, tin t\u01b0\u1edfng v\u00e0 g\u1eafn b\u00f3 v\u1edbi doanh nghi\u1ec7p. Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i li\u00ean t\u1ee5c, nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 nhu c\u1ea7u t\u00e1i \u0111\u1ecbnh v\u1ecb h\u00ecnh \u1ea3nh th\u01b0\u01a1ng&#8230;<\/p>","protected":false},"author":1,"featured_media":9373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=9371"}],"version-history":[{"count":2,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9371\/revisions"}],"predecessor-version":[{"id":11148,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9371\/revisions\/11148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/9373"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=9371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=9371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=9371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}