{"id":9232,"date":"2025-05-07T15:30:05","date_gmt":"2025-05-07T08:30:05","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9232"},"modified":"2026-05-22T14:56:40","modified_gmt":"2026-05-22T07:56:40","slug":"su-khac-biet-giua-chien-dich-quang-ba-va-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/su-khac-biet-giua-chien-dich-quang-ba-va-xay-dung-thuong-hieu\/","title":{"rendered":"Chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 v\u00e0 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: 5 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t quan tr\u1ecdng"},"content":{"rendered":"<p  style=\"text-align: justify;\">Trong th\u1ebf gi\u1edbi marketing hi\u1ec7n \u0111\u1ea1i, \u201cchi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1\u201d v\u00e0 \u201cx\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u201d l\u00e0 hai kh\u00e1i ni\u1ec7m th\u01b0\u1eddng xuy\u00ean b\u1ecb nh\u1ea7m l\u1eabn. Tuy \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng doanh thu, nh\u01b0ng c\u00e1ch ti\u1ebfp c\u1eadn, th\u1eddi gian th\u1ef1c hi\u1ec7n v\u00e0 gi\u00e1 tr\u1ecb mang l\u1ea1i c\u1ee7a ch\u00fang r\u1ea5t kh\u00e1c nhau. H\u00e3y c\u00f9ng <a href=\"https:\/\/newdaymedia.com.vn\/en\/\">Newday Media<\/a> t\u00ecm hi\u1ec3u 05 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n<h1 style=\"text-align: justify;\"><span  style=\"font-size: 75%;\"><strong>5 s\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa &#8220;chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1&#8221; v\u00e0 &#8220;x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u&#8221;<\/strong><\/span><\/h1>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/su-khac-biet-giua-chien-dich-quang-ba-va-xay-dung-thuong-hieu\/#1_Muc_tieu\" >1. M\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/su-khac-biet-giua-chien-dich-quang-ba-va-xay-dung-thuong-hieu\/#2_Muc_dich_tap_trung\" >2. M\u1ee5c \u0111\u00edch t\u1eadp trung<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/su-khac-biet-giua-chien-dich-quang-ba-va-xay-dung-thuong-hieu\/#3_Thoi_luong_thuc_hien\" >3. Th\u1eddi l\u01b0\u1ee3ng th\u1ef1c hi\u1ec7n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newdaymedia.com.vn\/en\/su-khac-biet-giua-chien-dich-quang-ba-va-xay-dung-thuong-hieu\/#4_Thuoc_do_thanh_cong\" >4. Th\u01b0\u1edbc \u0111o th\u00e0nh c\u00f4ng<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newdaymedia.com.vn\/en\/su-khac-biet-giua-chien-dich-quang-ba-va-xay-dung-thuong-hieu\/#5_Ngan_sach_dau_tu\" >5. Ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Muc_tieu\"><\/span><strong><span  style=\"font-size: 75%;\">1. M\u1ee5c ti\u00eau<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p  style=\"text-align: justify;\">Chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra k\u1ebft qu\u1ea3 nhanh ch\u00f3ng nh\u01b0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ho\u1eb7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi trong th\u1eddi gian ng\u1eafn. C\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y th\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng d\u1ecbp c\u1ee5 th\u1ec3 nh\u01b0 m\u00f9a t\u1ef1u tr\u01b0\u1eddng, l\u1ec5 h\u1ed9i ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, v\u1edbi m\u1ee5c ti\u00eau t\u1ea1o ra s\u1ef1 b\u00f9ng n\u1ed5 t\u1ee9c th\u1eddi v\u1ec1 doanh thu.<\/p>\n<p  style=\"text-align: justify;\">Ng\u01b0\u1ee3c l\u1ea1i, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, t\u1eadp trung v\u00e0o vi\u1ec7c h\u00ecnh th\u00e0nh nh\u1eadn di\u1ec7n, truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh b\u1ec1n v\u1eefng t\u1eeb kh\u00e1ch h\u00e0ng. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 li\u00ean t\u1ee5c v\u00e0 s\u1ef1 nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2022\/05\/amazon-prime-day-page-H-MAIN-2022.jpg\" alt=\"Amazon Prime Early Access 2022: Shopping Tips, Best Deals on Gifts\" width=\"600\" height=\"338\" \/><\/p>\n<p  style=\"text-align: center;\"><em>&#8220;Prime Day&#8221; c\u1ee7a Amazon &#8211; chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng ng\u1eafn h\u1ea1n<\/em><\/p>\n<p  style=\"text-align: justify;\">V\u00ed d\u1ee5, chi\u1ebfn d\u1ecbch &#8220;Prime Day&#8221; c\u1ee7a Amazon nh\u1eb1m k\u00edch th\u00edch doanh s\u1ed1 b\u00e1n h\u00e0ng ng\u1eafn h\u1ea1n v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn ch\u1ec9 di\u1ec5n ra trong hai ng\u00e0y, trong khi chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Nike v\u1edbi th\u00f4ng \u0111i\u1ec7p &#8220;Just Do It&#8221; li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c duy tr\u00ec qua nhi\u1ec1u th\u1eadp k\u1ef7, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng to\u00e0n c\u1ea7u v\u1ec1 s\u1ee9c m\u1ea1nh v\u00e0 c\u1ea3m h\u1ee9ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/magvietnam.com\/wp-content\/uploads\/2024\/06\/280624-chien-dich-just-do-it-cua-nike-mag-vietnam.jpg\" alt=\"Nike \u201cJust do it\u201d - Chi\u1ebfn d\u1ecbch l\u00e0m n\u00ean chi\u1ebfn th\u1eafng\" width=\"602\" height=\"451\" \/><\/p>\n<p  style=\"text-align: center;\"><em>&#8220;Just Do It&#8221; &#8211; slogan \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng b\u1ec1n b\u1ec9 g\u1eafn li\u1ec1n t\u00ean tu\u1ed5i th\u01b0\u01a1ng hi\u1ec7u Nike<\/em><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Muc_dich_tap_trung\"><\/span><strong><span  style=\"font-size: 75%;\">2. M\u1ee5c \u0111\u00edch t\u1eadp trung<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p  style=\"text-align: justify;\">Chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o vi\u1ec7c l\u00e0m n\u1ed5i b\u1eadt t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 \u01b0u \u0111\u00e3i ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn nh\u1eb1m thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ngay l\u1eadp t\u1ee9c. C\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 th\u01b0\u1eddng nh\u1ea5n m\u1ea1nh \u0111\u1ebfn l\u1ee3i \u00edch ng\u1eafn h\u1ea1n m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mang l\u1ea1i, t\u1ea1o \u0111\u1ed9ng l\u1ef1c h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng th\u00f4ng qua nh\u1eefng \u01b0u th\u1ebf c\u1ee5 th\u1ec3, d\u1ec5 th\u1ea5y.<\/p>\n<p  style=\"text-align: justify;\">Ng\u01b0\u1ee3c l\u1ea1i, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c v\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 khi ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed1i li\u00ean k\u1ebft c\u1ea3m x\u00fac s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng, th\u00f4ng qua c\u00e2u chuy\u1ec7n, gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u, nh\u1eb1m t\u1ea1o ra s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u01b0\u1ee3t ra ngo\u00e0i y\u1ebfu t\u1ed1 s\u1ea3n ph\u1ea9m \u0111\u01a1n thu\u1ea7n. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng t\u1edbi vi\u1ec7c in \u0111\u1eadm h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, khi\u1ebfn h\u1ecd l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 v\u00ec t\u00ednh n\u0103ng m\u00e0 c\u00f2n v\u00ec nh\u1eefng gi\u00e1 tr\u1ecb tinh th\u1ea7n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n.<\/p>\n<p  style=\"text-align: justify;\">Case study ti\u00eau bi\u1ec3u l\u00e0 Coca-Cola v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch to\u00e0n c\u1ea7u nh\u01b0 \u201cTaste the Feeling\u201d, kh\u00f4ng \u0111\u01a1n thu\u1ea7n qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m n\u01b0\u1edbc gi\u1ea3i kh\u00e1t m\u00e0 c\u00f2n g\u1eafn li\u1ec1n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u1ea3m x\u00fac h\u1ea1nh ph\u00fac, s\u1ebb chia v\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u00e1ng nh\u1edb trong cu\u1ed9c s\u1ed1ng. Tuy chi\u1ebfn d\u1ecbch ra m\u1eaft t\u1eeb 2016, nh\u01b0ng cho t\u1edbi nay, &#8220;Taste The Feeling&#8221; v\u1eabn g\u1eafn li\u1ec1n v\u1edbi Coca-Cola, c\u00f9ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u1edfng th\u1ee9c Coca-Cola hay b\u1ea5t k\u00ec s\u1ea3n ph\u1ea9m n\u00e0o c\u1ee7a Coca-Cola c\u0169ng l\u00e0 m\u1ed9t ni\u1ec1m vui \u0111\u01a1n gi\u1ea3n khi\u1ebfn cho nh\u1eefng kho\u1ea3nh kh\u1eafc m\u1ed7i ng\u00e0y th\u00eam \u0111\u1eb7c bi\u1ec7t h\u01a1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.brvn.vn\/news\/1280px\/2016\/taste-the-feeling-cover_1743158597.jpg\" alt=\"Taste The Feeling \u2013 U\u1ed1ng c\u00f9ng c\u1ea3m x\u00fac v\u1edbi Coca-Cola\" width=\"600\" height=\"315\" \/><\/p>\n<p  style=\"text-align: center;\"><em>Poster &#8220;Taste The Feeling&#8221; &#8211; Coca-Cola<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Thoi_luong_thuc_hien\"><\/span><span  style=\"font-size: 75%;\"><strong>3. Th\u1eddi l\u01b0\u1ee3ng th\u1ef1c hi\u1ec7n<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p  style=\"text-align: justify;\">Chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb v\u00e0i tu\u1ea7n \u0111\u1ebfn v\u00e0i th\u00e1ng v\u00e0 k\u1ebft th\u00fac khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh ho\u1eb7c ng\u00e2n s\u00e1ch \u0111\u00e3 c\u1ea1n ki\u1ec7t. C\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y t\u1eadp trung v\u00e0o hi\u1ec7u qu\u1ea3 ng\u1eafn h\u1ea1n, khai th\u00e1c nhu c\u1ea7u t\u1ee9c th\u1eddi v\u00e0 t\u1ea1o ra s\u1ef1 b\u00f9ng n\u1ed5 doanh s\u1ed1 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian gi\u1edbi h\u1ea1n.<\/p>\n<p  style=\"text-align: justify;\">Tr\u00e1i l\u1ea1i, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh li\u00ean t\u1ee5c, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 b\u1ec1n b\u1ec9 v\u00e0 duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng qua nhi\u1ec1u n\u0103m. M\u1ee5c ti\u00eau c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i v\u00e0 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p  style=\"text-align: justify;\">V\u00ed d\u1ee5, chi\u1ebfn d\u1ecbch &#8220;Black Friday&#8221; c\u1ee7a Amazon di\u1ec5n ra h\u1eb1ng n\u0103m trong th\u1eddi gian ng\u1eafn nh\u1eb1m th\u00fac \u0111\u1ea9y doanh s\u1ed1 nhanh ch\u00f3ng, trong khi n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Prime Membership l\u1ea1i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n nh\u1eb1m duy tr\u00ec l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi h\u1ec7 sinh th\u00e1i Amazon.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Thuoc_do_thanh_cong\"><\/span><strong><span  style=\"font-size: 75%;\">4. Th\u01b0\u1edbc \u0111o th\u00e0nh c\u00f4ng<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p  style=\"text-align: justify;\">Hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng qua c\u00e1c ch\u1ec9 s\u1ed1 ng\u1eafn h\u1ea1n nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hay l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3. Nh\u1eefng con s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh k\u1ebft qu\u1ea3 t\u1ee9c th\u1eddi v\u00e0 th\u01b0\u1eddng t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau kinh doanh ng\u1eafn h\u1ea1n.<\/p>\n<p  style=\"text-align: justify;\">Hi\u1ec7u qu\u1ea3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 qua c\u00e1c ch\u1ec9 s\u1ed1 d\u00e0i h\u1ea1n nh\u01b0 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (brand awareness), m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u (brand love) v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng (brand loyalty). Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p  style=\"text-align: justify;\">V\u00ed d\u1ee5, Nike kh\u00f4ng ch\u1ec9 ch\u1ea1y chi\u1ebfn d\u1ecbch gi\u1ea3m gi\u00e1 cho d\u1ecbp l\u1ec5 h\u1ed9i m\u00e0 c\u00f2n li\u00ean t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u &#8220;Just Do It&#8221; nh\u1eb1m t\u1ea1o c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/hospitalityinsights.ehl.edu\/hubfs\/Blog-EHL-Insights\/Resources\/Benefits-Excellent-Customer-Service.webp\" alt=\"Infographic: Benefits of excellent customer service\" width=\"601\" height=\"412\" \/><\/p>\n<p  style=\"text-align: center;\"><em>Th\u01b0\u1edbc \u0111o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 v\u00e0 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 kh\u00e1c nhau r\u00f5 r\u1ec7t<\/em><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Ngan_sach_dau_tu\"><\/span><span  style=\"font-size: 75%;\"><strong>5. Ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"277\" data-end=\"598\"><strong data-start=\"277\" data-end=\"299\">Ng\u00e2n s\u00e1ch qu\u1ea3ng b\u00e1<\/strong> h\u01b0\u1edbng \u0111\u1ebfn k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n: t\u0103ng doanh s\u1ed1, t\u1ea1o ch\u00fa \u00fd, ra m\u1eaft s\u1ea3n ph\u1ea9m th\u00f4ng qua TVC, qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i. Ng\u01b0\u1ee3c l\u1ea1i, <strong data-start=\"419\" data-end=\"444\">ng\u00e2n s\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n cho h\u00ecnh \u1ea3nh v\u00e0 c\u1ea3m x\u00fac m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 l\u1ea1i, th\u00f4ng qua nh\u1eadn di\u1ec7n, n\u1ed9i dung gi\u00e1 tr\u1ecb, ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng mang t\u00ednh b\u1ec1n v\u1eefng.<\/p>\n<p class=\"\" data-start=\"600\" data-end=\"763\">Qu\u1ea3ng b\u00e1 gi\u00fap <strong data-start=\"614\" data-end=\"632\">b\u00e1n h\u00e0ng nhanh<\/strong>, th\u01b0\u01a1ng hi\u1ec7u gi\u00fap <strong data-start=\"651\" data-end=\"671\">b\u00e1n h\u00e0ng l\u00e2u d\u00e0i<\/strong>. Hai kho\u1ea3n ng\u00e2n s\u00e1ch n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 ri\u00eang n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n<h1 data-start=\"600\" data-end=\"763\"><span  style=\"font-size: 75%;\"><strong>T\u1ed5ng k\u1ebft<\/strong><\/span><\/h1>\n<p  style=\"text-align: justify;\">Tuy ph\u1ee5c v\u1ee5 nh\u1eefng m\u1ee5c ti\u00eau kh\u00e1c nhau, song chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3. Chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n nh\u01b0 t\u0103ng doanh s\u1ed1 ho\u1eb7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, trong khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i h\u1ea1n, nh\u1eb1m t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<p  style=\"text-align: justify;\">M\u1ed9t doanh nghi\u1ec7p th\u00f4ng minh kh\u00f4ng ch\u1ec9 ch\u1ecdn m\u1ed9t trong hai, m\u00e0 bi\u1ebft k\u1ebft h\u1ee3p c\u1ea3 hai \u0111\u1ec3 v\u1eeba \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ngay l\u1eadp t\u1ee9c, v\u1eeba x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho t\u01b0\u01a1ng lai. \u00c1p d\u1ee5ng \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c s\u1ebd gi\u00fap doanh nghi\u1ec7p chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng.<a href=\"https:\/\/forms.zohopublic.com\/virtualoffice16445\/form\/ContactUs\/formperma\/54F1MYDzVZAHGEUr9mribFQkRicD2u2J8_Bhr9e4gf0\"> H\u00e3y li\u00ean h\u1ec7 ngay Newday Media<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n nh\u1eefng gi\u1ea3i ph\u00e1p PR &amp; Marketing ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u doanh nghi\u1ec7p!<\/p>","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ebf gi\u1edbi marketing hi\u1ec7n \u0111\u1ea1i, \u201cchi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1\u201d v\u00e0 \u201cx\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u201d l\u00e0 hai kh\u00e1i ni\u1ec7m th\u01b0\u1eddng xuy\u00ean b\u1ecb nh\u1ea7m l\u1eabn. Tuy \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng doanh thu, nh\u01b0ng c\u00e1ch ti\u1ebfp c\u1eadn, th\u1eddi gian th\u1ef1c hi\u1ec7n v\u00e0 gi\u00e1 tr\u1ecb mang l\u1ea1i c\u1ee7a ch\u00fang r\u1ea5t&#8230;<\/p>","protected":false},"author":1,"featured_media":9236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=9232"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9232\/revisions"}],"predecessor-version":[{"id":11155,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9232\/revisions\/11155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/9236"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=9232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=9232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=9232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}