{"id":9171,"date":"2025-04-26T11:48:03","date_gmt":"2025-04-26T04:48:03","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9171"},"modified":"2026-05-22T15:00:19","modified_gmt":"2026-05-22T08:00:19","slug":"dinh-nghia-lai-pr-trong-thoi-dai-gen-z","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/dinh-nghia-lai-pr-trong-thoi-dai-gen-z\/","title":{"rendered":"\u0110\u1ecbnh ngh\u0129a l\u1ea1i PR trong th\u1eddi \u0111\u1ea1i Gen Z\u00a0"},"content":{"rendered":"

Kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i, Gen Z \u0111ang ng\u00e0y c\u00e0ng gi\u1eef vai tr\u00f2 trung t\u00e2m trong c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm v\u00e0 \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. V\u1edbi kh\u1ea3 n\u0103ng chi ti\u00eau \u0111\u1ed9c l\u1eadp ng\u00e0y c\u00e0ng t\u0103ng, Gen Z \u0111ang c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn nh\u1eefng ng\u00e0nh h\u00e0ng b\u00e1n l\u1ebb v\u00e0 d\u1ecbch v\u1ee5. <\/span>Gen Z l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean l\u1edbn l\u00ean trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a to\u00e0n di\u1ec7n, ti\u1ebfp nh\u1eadn th\u00f4ng tin qua nhi\u1ec1u n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi t\u1ed1c \u0111\u1ed9 cao v\u00e0 ti\u00eau chu\u1ea9n ch\u1ecdn l\u1ecdc kh\u1eaft khe. <\/span>Gen Z t\u00ecm ki\u1ebfm s\u1ef1 ch\u00e2n th\u1eadt, g\u1ea7n g\u0169i v\u00e0 n\u1ed9i dung c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u00e1nh c\u00e1c gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i nh\u01b0 b\u1ec1n v\u1eefng, \u0111a d\u1ea1ng v\u00e0 c\u00f4ng b\u1eb1ng. \u0110\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1ea1o ra n\u1ed9i dung PR k\u1ec3 chuy\u1ec7n sinh \u0111\u1ed9ng, c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 d\u1ec5 d\u00e0ng chia s\u1ebb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1. <\/span><\/p>\n

\"Understanding<\/p>\n

Gen Z t\u00ecm ki\u1ebfm s\u1ef1 ch\u00e2n th\u1eadt, g\u1ea7n g\u0169i v\u00e0 nh\u1eefng n\u1ed9i dung k\u1ec3 chuy\u1ec7n sinh \u0111\u1ed9ng (\u1ea2nh minh ho\u1ea1)<\/span><\/em><\/p>\n

V\u00ec sao th\u00f4ng c\u00e1o b\u00e1o ch\u00ed l\u00e0 “ch\u01b0a \u0111\u1ee7” v\u1edbi Gen Z?<\/b> <\/span><\/h1>\n

Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u1eabn l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p, nh\u01b0ng n\u1ebfu ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o h\u00ecnh th\u1ee9c n\u00e0y th\u00ec ch\u01b0a \u0111\u1ee7. L\u00fd do l\u00e0 v\u00ec th\u00f4ng c\u00e1o th\u01b0\u1eddng \u0111\u01a1n chi\u1ec1u, \u00edt t\u01b0\u01a1ng t\u00e1c v\u00e0 ch\u01b0a ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u2013 n\u01a1i Gen Z d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian m\u1ed7i ng\u00e0y. <\/span><\/p>\n

\u0110\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n m\u1edf r\u1ed9ng c\u00e1ch ti\u1ebfp c\u1eadn: k\u1ebft h\u1ee3p th\u00f4ng c\u00e1o v\u1edbi h\u00ecnh \u1ea3nh, video ng\u1eafn, n\u1ed9i dung k\u1ec3 chuy\u1ec7n v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a. T\u1eeb \u0111\u00f3 m\u1edbi th\u1ef1c s\u1ef1 ch\u1ea1m \u0111\u01b0\u1ee3c v\u00e0o c\u1ea3m x\u00fac v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Gen Z. <\/span><\/p>\n

L\u00e0m PR th\u1ebf n\u00e0o cho hi\u1ec7u qu\u1ea3 trong th\u1eddi \u0111\u1ea1i Gen Z?<\/b> <\/span><\/h1>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c PR ph\u00f9 h\u1ee3p v\u1edbi th\u1ebf h\u1ec7 Gen Z, doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n d\u1ecbch t\u01b0 duy t\u1eeb \u201cph\u00e1t ng\u00f4n\u201d sang \u201ck\u1ec3 chuy\u1ec7n\u201d. N\u1ed9i dung c\u1ea7n mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a cao, \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i qua h\u00ecnh th\u1ee9c g\u1ea7n g\u0169i nh\u01b0 video ng\u1eafn, podcast, meme hay carousel post \u2013 nh\u1eefng \u0111\u1ecbnh d\u1ea1ng ph\u1ed5 bi\u1ebfn tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. <\/span><\/p>\n

Vi\u1ec7c h\u1ee3p t\u00e1c c\u00f9ng c\u00e1c micro-influencer hay KOL uy t\u00edn, c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong c\u1ed9ng \u0111\u1ed3ng Gen Z s\u1ebd gi\u00fap th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c lan t\u1ecfa m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n. Ngo\u00e0i ra, t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o \u201ctrend\u201d c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap n\u1ed9i dung kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c xem m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ed9ng r\u00e3i. <\/span><\/p>\n

Case Study: Spotify Wrapped \u2013 T\u00e1i \u0111\u1ecbnh ngh\u0129a th\u00f4ng c\u00e1o b\u1eb1ng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n<\/b> <\/span><\/h1>\n

Chi\u1ebfn d\u1ecbch Spotify Wrapped th\u01b0\u1eddng ni\u00ean l\u00e0 minh ch\u1ee9ng \u0111i\u1ec3n h\u00ecnh cho c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u201cthay th\u1ebf\u201d th\u00f4ng c\u00e1o b\u00e1o ch\u00ed b\u1eb1ng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ea7y c\u1ea3m x\u00fac. M\u1ed7i cu\u1ed1i n\u0103m, thay v\u00ec ph\u00e1t h\u00e0nh b\u1ea3n tin t\u1ed5ng k\u1ebft, Spotify g\u1eedi \u0111\u1ebfn t\u1eebng ng\u01b0\u1eddi d\u00f9ng m\u1ed9t b\u1ea3n th\u1ed1ng k\u00ea tr\u1ef1c quan v\u1ec1 h\u00e0nh vi nghe nh\u1ea1c c\u1ee7a ch\u00ednh h\u1ecd. <\/span><\/p>\n

Giao di\u1ec7n slideshow \u0111\u1ea7y m\u00e0u s\u1eafc, d\u1ec5 chia s\u1ebb, gi\u00fap Wrapped nhanh ch\u00f3ng lan truy\u1ec1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, bi\u1ebfn ng\u01b0\u1eddi d\u00f9ng th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. Wrapped kh\u00f4ng ch\u1ec9 cung c\u1ea5p d\u1eef li\u1ec7u, m\u00e0 c\u00f2n kh\u01a1i g\u1ee3i ni\u1ec1m t\u1ef1 h\u00e0o c\u00e1 nh\u00e2n \u2013 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t khi ti\u1ebfp c\u1eadn Gen Z. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch PR kh\u00e1c bi\u1ec7t \u0111\u00e3 t\u1ea1o hi\u1ec7u \u1ee9ng to\u00e0n c\u1ea7u v\u00e0 gi\u1eef v\u1eefng h\u00ecnh \u1ea3nh s\u00e1ng t\u1ea1o, th\u00e2n thi\u1ec7n c\u1ee7a Spotify trong m\u1eaft ng\u01b0\u1eddi tr\u1ebb. <\/span><\/p>\n

\"Making<\/p>\n

Giao di\u1ec7n b\u1eaft m\u1eaft c\u00f9ng n\u1ed9i dung h\u1ea5p d\u1eabn t\u1eeb Spotify Wrapped ch\u00ednh l\u00e0 t\u01b0 li\u1ec7u truy\u1ec1n th\u00f4ng mi\u1ec5n ph\u00ed c\u1ee7a Spotify<\/em><\/span><\/p>\n

K\u1ebft lu\u1eadn: \u0110\u00e3 \u0111\u1ebfn l\u00fac \u0111\u1ecbnh ngh\u0129a l\u1ea1i PR<\/b> <\/span><\/h1>\n

Trong th\u1eddi \u0111\u1ea1i Gen Z, PR kh\u00f4ng c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n \u0111\u1ea1t m\u1ed9t chi\u1ec1u, m\u00e0 l\u00e0 c\u1ea7u n\u1ed1i c\u1ea3m x\u00fac gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Doanh nghi\u1ec7p c\u1ea7n tho\u00e1t ra kh\u1ecfi l\u1ed1i m\u00f2n c\u1ee7a th\u00f4ng c\u00e1o b\u00e1o ch\u00ed truy\u1ec1n th\u1ed1ng v\u00e0 chuy\u1ec3n h\u01b0\u1edbng sang c\u00e1c h\u00ecnh th\u1ee9c n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 mang t\u00ednh x\u00e3 h\u1ed9i cao. Khi th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang c\u00e1ch v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m, PR s\u1ebd kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft l\u00e2u d\u00e0i v\u00e0 t\u1ea1o ra c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

Newday Media<\/a> l\u00e0 \u0111\u01a1n v\u1ecb gi\u00e0u kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c PR & Marketing<\/a>, v\u1edbi kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p gi\u1eefa t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u1ed9t ph\u00e1. G\u1ea7n \u0111\u00e2y, Newday Media \u0111\u00e3 tri\u1ec3n khai th\u00e0nh c\u00f4ng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng “Find Your Vibes”<\/a> nh\u1eb1m qu\u1ea3ng b\u00e1 du l\u1ecbch Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh nh\u00e2n k\u1ef7 ni\u1ec7m 50 n\u0103m Ng\u00e0y Gi\u1ea3i ph\u00f3ng mi\u1ec1n Nam, th\u1ed1ng nh\u1ea5t \u0111\u1ea5t n\u01b0\u1edbc. Chi\u1ebfn d\u1ecbch l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 50 bi\u1ec3u t\u01b0\u1ee3ng du l\u1ecbch ti\u00eau bi\u1ec3u c\u1ee7a th\u00e0nh ph\u1ed1 \u2013 t\u1eeb nh\u1eefng \u0111i\u1ec3m \u0111\u1ebfn \u0111\u1eb7c s\u1eafc, c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m gi\u00e0u c\u1ea3m x\u00fac \u0111\u1ebfn tinh hoa v\u0103n h\u00f3a b\u1ea3n \u0111\u1ecba. <\/span><\/p>\n

\"\"<\/p>\n

Chi\u1ebfn d\u1ecbch “Find Your Vibes” th\u1ef1c hi\u1ec7n b\u1edfi Newday Media<\/span><\/em><\/p>\n

“Find Your Vibes” bao g\u1ed3m lo\u1ea1t ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1ed3ng b\u1ed9: x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho chi\u1ebfn d\u1ecbch, chi\u1ebfn d\u1ecbch thay Avatar h\u01b0\u1edfng \u1ee9ng, th\u1ef1c hi\u1ec7n b\u1ed9 \u1ea3nh 50 bi\u1ec3u t\u01b0\u1ee3ng TP.HCM v\u00e0 s\u1ea3n xu\u1ea5t phim ng\u1eafn qu\u1ea3ng b\u00e1 du l\u1ecbch mang \u0111\u1eadm phong c\u00e1ch \u0111i\u1ec7n \u1ea3nh<\/a>. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng cho n\u0103ng l\u1ef1c k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch g\u1ea7n g\u0169i nh\u01b0ng v\u1eabn n\u1ed5i b\u1eadt, s\u00e1ng t\u1ea1o. <\/span><\/p>\n

H\u00e3y li\u00ean h\u1ec7 v\u1edbi Newday Media<\/a> \u0111\u1ec3 c\u00f9ng k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch kh\u00e1c bi\u1ec7t, \u0111\u1eadm ch\u1ea5t c\u00e1 nh\u00e2n v\u00e0 th\u1ef1c s\u1ef1 ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac ng\u01b0\u1eddi xem! <\/span><\/p>","protected":false},"excerpt":{"rendered":"

Kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i, Gen Z \u0111ang ng\u00e0y c\u00e0ng gi\u1eef vai tr\u00f2 trung t\u00e2m trong c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm v\u00e0 \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. V\u1edbi kh\u1ea3 n\u0103ng chi ti\u00eau \u0111\u1ed9c l\u1eadp ng\u00e0y c\u00e0ng t\u0103ng, Gen Z \u0111ang c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn nh\u1eefng ng\u00e0nh h\u00e0ng b\u00e1n l\u1ebb…<\/p>","protected":false},"author":1,"featured_media":9173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=9171"}],"version-history":[{"count":2,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9171\/revisions"}],"predecessor-version":[{"id":11160,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9171\/revisions\/11160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/9173"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=9171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=9171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=9171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}