{"id":9024,"date":"2025-04-04T16:32:37","date_gmt":"2025-04-04T09:32:37","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9024"},"modified":"2026-05-22T15:19:02","modified_gmt":"2026-05-22T08:19:02","slug":"khi-su-kien-tro-thanh-cong-cu-ke-chuyen-thuong-hieu","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/khi-su-kien-tro-thanh-cong-cu-ke-chuyen-thuong-hieu\/","title":{"rendered":"Khi s\u1ef1 ki\u1ec7n tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"<p><span >Trong kinh doanh hi\u1ec7n \u0111\u1ea1i, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i. <\/span><b><span >Brand Storytelling<\/span><\/b><span > (k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u) gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n ri\u00eang. Trong \u0111\u00f3, <\/span><b><span >s\u1ef1 ki\u1ec7n<\/span><\/b><span > l\u00e0 c\u00f4ng c\u1ee5 l\u00fd t\u01b0\u1edfng \u0111\u1ec3 truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n c\u00f9ng tri\u1ebft l\u00fd th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. <\/span><span > <\/span><\/p>\n<p><span >\u0110\u1ec3 Brand Storytelling qua s\u1ef1 ki\u1ec7n hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, k\u1ebft h\u1ee3p n\u1ed9i dung h\u1ea5p d\u1eabn c\u00f9ng tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c v\u00e0 truy\u1ec1n th\u00f4ng \u0111a k\u00eanh. B\u00e0i vi\u1ebft n\u00e0y ph\u00e2n t\u00edch c\u00e1ch s\u1ef1 ki\u1ec7n tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, v\u1edbi case study ti\u00eau bi\u1ec3u t\u1eeb <\/span><b><span >Louis Vuitton <\/span><\/b><span >\u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i qua tri\u1ec3n l\u00e3m th\u1eddi trang mang t\u1ea7m v\u00f3c to\u00e0n c\u1ea7u.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2022\/10\/Louis-Vuitton-200-Trunks-NYC-CTSY-05-1.jpg?w=1000&amp;h=563&amp;crop=1\" alt=\"EXCLUSIVE First Look: Louis Vuitton's '200 Trunks, 200 Visionaries' Exhibit Reaches Its Final Stop in New York\" width=\"602\" height=\"339\" \/><\/p>\n<p  style=\"text-align: center;\"><em>Tri\u1ec3n l\u00e3m &#8220;200 Trunks &#8211; 200 Visionaries&#8221;<\/em><\/p>\n<ol>\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/khi-su-kien-tro-thanh-cong-cu-ke-chuyen-thuong-hieu\/#Tai_sao_Brand_Storytelling_qua_su_kien_lai_quan_trong\" >T\u1ea1i sao Brand Storytelling qua s\u1ef1 ki\u1ec7n l\u1ea1i quan tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/khi-su-kien-tro-thanh-cong-cu-ke-chuyen-thuong-hieu\/#Tao_ket_noi_cam_xuc_manh_me\" >T\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/khi-su-kien-tro-thanh-cong-cu-ke-chuyen-thuong-hieu\/#Xay_dung_nhan_dien_thuong_hieu_mot_cach_tu_nhien\" >X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newdaymedia.com.vn\/en\/khi-su-kien-tro-thanh-cong-cu-ke-chuyen-thuong-hieu\/#Tao_ra_noi_dung_truyen_thong_manh_me\" >T\u1ea1o ra n\u1ed9i dung truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newdaymedia.com.vn\/en\/khi-su-kien-tro-thanh-cong-cu-ke-chuyen-thuong-hieu\/#Chuyen_doi_khach_hang_tiem_nang_thanh_khach_hang_trung_thanh\" >Chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/newdaymedia.com.vn\/en\/khi-su-kien-tro-thanh-cong-cu-ke-chuyen-thuong-hieu\/#Case_Study_Louis_Vuitton_va_Chien_dich_%E2%80%9C200_Trunks_%E2%80%93_200_Visionaries%E2%80%9D_%E2%80%93_ke_chuyen_thuong_hieu_thong_qua_su_kien\" >Case Study: Louis Vuitton v\u00e0 Chi\u1ebfn d\u1ecbch &#8220;200 Trunks \u2013 200 Visionaries&#8221; \u2013 k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua s\u1ef1 ki\u1ec7n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/newdaymedia.com.vn\/en\/khi-su-kien-tro-thanh-cong-cu-ke-chuyen-thuong-hieu\/#Y_tuong_cot_loi\" >\u00dd t\u01b0\u1edfng c\u1ed1t l\u00f5i<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/newdaymedia.com.vn\/en\/khi-su-kien-tro-thanh-cong-cu-ke-chuyen-thuong-hieu\/#Xay_dung_cau_chuyen_xoay_quanh_gia_tri_cot_loi_cua_thuong_hieu\" >X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n xoay quanh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/newdaymedia.com.vn\/en\/khi-su-kien-tro-thanh-cong-cu-ke-chuyen-thuong-hieu\/#Tao_ra_mot_su_kien_mang_tinh_bieu_tuong\" >T\u1ea1o ra m\u1ed9t s\u1ef1 ki\u1ec7n mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Tai_sao_Brand_Storytelling_qua_su_kien_lai_quan_trong\"><\/span><span  style=\"font-size: 95%;\"><strong> T\u1ea1i sao Brand Storytelling qua s\u1ef1 ki\u1ec7n l\u1ea1i quan tr\u1ecdng?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span >S\u1ef1 ki\u1ec7n kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n th\u1ef1c h\u00f3a c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh. Khi tham gia m\u1ed9t s\u1ef1 ki\u1ec7n, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n c\u00f3 th\u1ec3 <\/span><b><span >c\u1ea3m nh\u1eadn<\/span><\/b><span >, <\/span><b><span >tr\u1ea3i nghi\u1ec7m<\/span><\/b><span >, v\u00e0 th\u1eadm ch\u00ed tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong c\u00e2u chuy\u1ec7n \u0111\u00f3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch quan tr\u1ecdng m\u00e0 Brand Story-telling qua s\u1ef1 ki\u1ec7n mang l\u1ea1i:<\/span><\/p>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Tao_ket_noi_cam_xuc_manh_me\"><\/span><b><span >T\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span >Con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng ghi nh\u1edb nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac h\u01a1n l\u00e0 nh\u1eefng th\u00f4ng tin kh\u00f4 khan. M\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 nghe v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n. \u0110i\u1ec3n h\u00ecnh, Louis Vuitton \u0111\u00e3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u201c200 Trunks \u2013 200 Visionaries&#8221;, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ee9c s\u1ed1ng b\u1ec1n b\u1ec9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi n\u00e0y.<\/span><span > <\/span><\/p>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Xay_dung_nhan_dien_thuong_hieu_mot_cach_tu_nhien\"><\/span><b><span >X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span >S\u1ef1 ki\u1ec7n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n b\u1ea3n s\u1eafc m\u00e0 kh\u00f4ng c\u1ea7n \u00e9p bu\u1ed9c kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn th\u00f4ng tin. Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n \u00fd ngh\u0129a, kh\u00e1ch h\u00e0ng s\u1ebd t\u1ef1 \u0111\u1ed9ng g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb s\u1ef1 ki\u1ec7n \u0111\u00f3.<\/span><span > <\/span><\/p>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Tao_ra_noi_dung_truyen_thong_manh_me\"><\/span><b><span >T\u1ea1o ra n\u1ed9i dung truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span >M\u1ed9t s\u1ef1 ki\u1ec7n kh\u00f4ng ch\u1ec9 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi tham gia tr\u1ef1c ti\u1ebfp m\u00e0 c\u00f2n c\u00f3 th\u1ec3 lan t\u1ecfa r\u1ed9ng r\u00e3i th\u00f4ng qua truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, b\u00e1o ch\u00ed, video recap\u2026 N\u1ebfu s\u1ef1 ki\u1ec7n \u0111\u1ee7 h\u1ea5p d\u1eabn, n\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/span><span > <\/span><\/p>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Chuyen_doi_khach_hang_tiem_nang_thanh_khach_hang_trung_thanh\"><\/span><b><span >Chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span >Khi kh\u00e1ch h\u00e0ng c\u00f3 m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng g\u1eafn b\u00f3 l\u00e2u d\u00e0i h\u01a1n. M\u1ed9t s\u1ef1 ki\u1ec7n c\u00f3 th\u1ec3 bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi tham gia tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 t\u1ea1o ra hi\u1ec7u \u1ee9ng truy\u1ec1n mi\u1ec7ng m\u1ea1nh m\u1ebd.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/55f45174e4b0fb5d95b07f39\/fa4fa0cf-7b46-4f4b-9325-627b4c82f5a8\/Louis-Vuitton-200-Trunks-200-Visionaries.jpg\" alt=\"Louis Vuitton '200 Trunks, 200 Visionaries' Exhibition in LA \u2014 Anne of Carversville\" width=\"601\" height=\"338\" \/><\/p>\n<p  style=\"text-align: center;\"><em>S\u1ef1 ki\u1ec7n ch\u00ednh l\u00e0 m\u1ed9t c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nh\u00e3n h\u00e0ng hi\u1ec7u qu\u1ea3 (\u1ea2nh minh ho\u1ea1)<\/em><\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_Louis_Vuitton_va_Chien_dich_%E2%80%9C200_Trunks_%E2%80%93_200_Visionaries%E2%80%9D_%E2%80%93_ke_chuyen_thuong_hieu_thong_qua_su_kien\"><\/span><span  style=\"font-size: 95%;\"><b> Case Study: Louis Vuitton v\u00e0 Chi\u1ebfn d\u1ecbch &#8220;200 Trunks \u2013 200 Visionaries&#8221; \u2013 k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua s\u1ef1 ki\u1ec7n<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<h4 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Y_tuong_cot_loi\"><\/span><b><span >\u00dd t\u01b0\u1edfng c\u1ed1t l\u00f5i<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>V\u00e0o n\u0103m 2021 &#8211; k\u1ef7 ni\u1ec7m 200 n\u0103m ng\u00e0y sinh c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp th\u01b0\u01a1ng hi\u1ec7u, Louis Vuitton m\u1eddi 200 ngh\u1ec7 s\u0129, nh\u00e0 thi\u1ebft k\u1ebf, ki\u1ebfn tr\u00fac s\u01b0, nh\u00e0 s\u00e1ng t\u1ea1o v\u00e0 nh\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i tr\u00ean to\u00e0n c\u1ea7u s\u00e1ng t\u1ea1o l\u1ea1i chi\u1ebfc r\u01b0\u01a1ng h\u00e0nh l\u00fd huy\u1ec1n tho\u1ea1i \u2013 bi\u1ec3u t\u01b0\u1ee3ng kh\u1edfi ngu\u1ed3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. M\u1ed7i chi\u1ebfc r\u01b0\u01a1ng mang m\u1ed9t c\u00e2u chuy\u1ec7n, m\u1ed9t g\u00f3c nh\u00ecn c\u00e1 nh\u00e2n, \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y nh\u01b0 m\u1ed9t t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt \u0111\u1ed9c l\u1eadp.<\/p>\n<p>D\u1ef1 \u00e1n kh\u00f4ng ch\u1ec9 mang t\u00ednh ch\u1ea5t ngh\u1ec7 thu\u1eadt m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebfn th\u00e0nh chu\u1ed7i s\u1ef1 ki\u1ec7n di \u0111\u1ed9ng to\u00e0n c\u1ea7u, \u0111\u1eb7t ch\u00e2n \u0111\u1ebfn nhi\u1ec1u th\u00e0nh ph\u1ed1 nh\u01b0 Paris, New York, Singapore, Los Angeles\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mensfolio-sg-production.s3.ap-southeast-1.amazonaws.com\/2022\/03\/1er-e%CC%81tage_1-scaled.jpg\" alt=\"The Louis Vuitton 200 Trunks, 200 Visionaries Exhibition Is Landing Soon - Men's Folio\" width=\"600\" height=\"400\" \/><\/p>\n<p  style=\"text-align: center;\"><em>H\u00ecnh \u1ea3nh b\u00ean trong tri\u1ec3n l\u00e3m c\u1ee7a Louis Vuitton<\/em><\/p>\n<h4 aria-level=\"4\"><span class=\"ez-toc-section\" id=\"Xay_dung_cau_chuyen_xoay_quanh_gia_tri_cot_loi_cua_thuong_hieu\"><\/span><b><span >X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n xoay quanh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span >Louis Vuitton s\u1eed d\u1ee5ng s\u1ef1 ki\u1ec7n \u201c200 Trunks, 200 Visionaries\u201d \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 theo \u0111u\u1ed5i su\u1ed1t hai th\u1ebf k\u1ef7: t\u00ednh th\u1ee7 c\u00f4ng v\u00e0 di s\u1ea3n, s\u1ef1 s\u00e1ng t\u1ea1o kh\u00f4ng gi\u1edbi h\u1ea1n, c\u00f9ng s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa qu\u00e1 kh\u1ee9 v\u00e0 t\u01b0\u01a1ng lai. M\u1ed7i chi\u1ebfc r\u01b0\u01a1ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt m\u00e0 c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng cho tinh th\u1ea7n ti\u00ean phong v\u00e0 kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. <\/span><span > <\/span><\/p>\n<p><span >Th\u00f4ng qua vi\u1ec7c m\u1eddi g\u1ecdi 200 nh\u00e0 s\u00e1ng t\u1ea1o t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi tham gia v\u00e0o d\u1ef1 \u00e1n, Louis Vuitton cho th\u1ea5y r\u1eb1ng s\u00e1ng t\u1ea1o kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n v\u00e0 di s\u1ea3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00e1i sinh theo nh\u1eefng c\u00e1ch \u0111\u1ea7y c\u1ea3m h\u1ee9ng. \u0110\u00e2y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n k\u1ef7 ni\u1ec7m m\u00e0 l\u00e0 m\u1ed9t tuy\u00ean ng\u00f4n m\u1ea1nh m\u1ebd v\u1ec1 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u2013 n\u01a1i h\u1ed9i t\u1ee5 c\u1ee7a nh\u1eefng t\u00e2m h\u1ed3n ti\u00ean phong v\u00e0 t\u01b0 duy v\u01b0\u1ee3t th\u1eddi \u0111\u1ea1i.<\/span><span > <\/span><\/p>\n<h4 aria-level=\"4\"><span class=\"ez-toc-section\" id=\"Tao_ra_mot_su_kien_mang_tinh_bieu_tuong\"><\/span><b><span >T\u1ea1o ra m\u1ed9t s\u1ef1 ki\u1ec7n mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p aria-level=\"3\">Chi\u1ebfc r\u01b0\u01a1ng \u2013 s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean m\u00e0 Louis Vuitton t\u1ea1o ra \u2013 \u0111\u01b0\u1ee3c \u0111\u01b0a tr\u1edf l\u1ea1i trung t\u00e2m trong m\u1ed9t b\u1ed1i c\u1ea3nh ho\u00e0n to\u00e0n m\u1edbi, gi\u00fap th\u1ebf h\u1ec7 tr\u1ebb hi\u1ec3u v\u1ec1 c\u1ed9i ngu\u1ed3n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi th\u1ea5y \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng \u201ct\u00e1i sinh\u201d c\u1ee7a bi\u1ec3u t\u01b0\u1ee3ng truy\u1ec1n th\u1ed1ng trong th\u1eddi \u0111\u1ea1i hi\u1ec7n \u0111\u1ea1i.<\/p>\n<p>Thay v\u00ec tung chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 hay phim th\u01b0\u01a1ng hi\u1ec7u, Louis Vuitton m\u1eddi g\u1ecdi c\u00f4ng ch\u00fang tr\u1ea3i nghi\u1ec7m, c\u1ea3m nh\u1eadn v\u00e0 t\u1ef1 t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi t\u00e1c ph\u1ea9m, s\u1ef1 ki\u1ec7n, kh\u00f4ng gian.<\/p>\n<p>S\u1ef1 ki\u1ec7n \u201c200 Trunks, 200 Visionaries\u201d l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho s\u1ee9c m\u1ea1nh c\u1ee7a Brand Storytelling qua s\u1ef1 ki\u1ec7n. Trong th\u1ebf gi\u1edbi h\u1eadu \u0111\u1ea1i d\u1ecbch, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e0ng khao kh\u00e1t s\u1ef1 ch\u00e2n th\u1eadt v\u00e0 c\u1ea3m x\u00fac, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u201cs\u1ed1ng c\u00f9ng kh\u00e1ch h\u00e0ng\u201d \u2013 v\u00e0 s\u1ef1 ki\u1ec7n ch\u00ednh l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ea7y ti\u1ec1m n\u0103ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/62b63c7b517ea5718854cb19\/8286f68a-cb55-48c7-b969-f42cbb4ae5ce\/lv3.jpeg\" alt=\"Louis Vuitton: \u201c200 Trunks, 200 Visionaries\u201d \u2014 RODEO DRIVE\" width=\"600\" height=\"400\" \/><\/p>\n<p  style=\"text-align: center;\"><em>Kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 tri\u1ec3n l\u00e3m, &#8220;200 Trunks &#8211; 200 Visionaries&#8221; ch\u00ednh l\u00e0 l\u1eddi kh\u1eb3ng \u0111\u1ecbnh cho s\u1ee9c s\u1ed1ng b\u1ec1n b\u1ec9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e2u n\u0103m n\u00e0y<\/em><\/p>\n<p>N\u1ebfu \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u00fang c\u00e1ch, m\u1ed7i s\u1ef1 ki\u1ec7n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t kho\u1ea3nh kh\u1eafc ti\u1ebfp th\u1ecb, m\u00e0 l\u00e0 m\u1ed9t ch\u01b0\u01a1ng m\u1edbi trong c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u2013 n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 l\u00e0 kh\u00e1n gi\u1ea3, m\u00e0 tr\u1edf th\u00e0nh nh\u00e2n v\u1eadt ch\u00ednh tr\u1ea3i nghi\u1ec7m v\u00e0 c\u00f3 s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i.<\/p>\n<p>Brand Storytelling th\u00f4ng qua s\u1ef1 ki\u1ec7n kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng. H\u00e3y c\u00f9ng Newday Media t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch th\u1ee9c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o qua s\u1ef1 ki\u1ec7n t\u1ea1i nh\u1eefng b\u00e0i vi\u1ebft sau. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1ef1 ki\u1ec7n hi\u1ec7u qu\u1ea3 \u0111\u1ec3 truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y <a href=\"https:\/\/newdaymedia.com.vn\/en\/yeu-cau-tu-van\/\">li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/p>","protected":false},"excerpt":{"rendered":"<p>Trong kinh doanh hi\u1ec7n \u0111\u1ea1i, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i. Brand Storytelling (k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u) gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n ri\u00eang. Trong \u0111\u00f3, s\u1ef1 ki\u1ec7n l\u00e0 c\u00f4ng c\u1ee5 l\u00fd t\u01b0\u1edfng&#8230;<\/p>","protected":false},"author":1,"featured_media":9025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=9024"}],"version-history":[{"count":2,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9024\/revisions"}],"predecessor-version":[{"id":11197,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9024\/revisions\/11197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/9025"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=9024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=9024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=9024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}