{"id":9002,"date":"2025-03-28T09:42:03","date_gmt":"2025-03-28T02:42:03","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9002"},"modified":"2026-05-22T15:22:51","modified_gmt":"2026-05-22T08:22:51","slug":"nghe-thuat-ke-chuyen-thuong-hieu-qua-tvc","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-ke-chuyen-thuong-hieu-qua-tvc\/","title":{"rendered":"Ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua TVC"},"content":{"rendered":"<p><span >Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, video \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd nh\u1ea5t gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ec3 chuy\u1ec7n m\u1ed9t c\u00e1ch s\u1ed1ng \u0111\u1ed9ng, ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i b\u1ec1n v\u1eefng. Brand Storytelling qua Video kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c quay m\u1ed9t clip qu\u1ea3ng c\u00e1o, m\u00e0 l\u00e0 ngh\u1ec7 thu\u1eadt truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u qua h\u00ecnh \u1ea3nh, \u00e2m thanh v\u00e0 c\u1ea3m x\u00fac. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn qua video? M\u1eddi b\u1ea1n c\u00f9ng Newday Media kh\u00e1m ph\u00e1 t\u1ea1i b\u00e0i vi\u1ebft n\u00e0y qua qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n TVC \u201cV\u1eefng v\u00e0ng t\u00e2m th\u00e9p&#8221; c\u1ee7a T\u1eadp \u0111o\u00e0n VAS.<\/span><span > <\/span><\/p>\n<figure id=\"attachment_11201\" aria-describedby=\"caption-attachment-11201\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11201 size-full\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/1653645137-435-tvc-thep-vas-1.png\" alt=\"\" width=\"1200\" height=\"600\" srcset=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/1653645137-435-tvc-thep-vas-1.png 1200w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/1653645137-435-tvc-thep-vas-1-300x150.png 300w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/1653645137-435-tvc-thep-vas-1-1024x512.png 1024w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/1653645137-435-tvc-thep-vas-1-768x384.png 768w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/1653645137-435-tvc-thep-vas-1-18x9.png 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-11201\" class=\"wp-caption-text\">TVC \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u (\u1ea2nh minh ho\u1ea1)<\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-ke-chuyen-thuong-hieu-qua-tvc\/#1_Hieu_ro_cau_chuyen_thuong_hieu_can_truyen_tai_qua_TVC\" >1. Hi\u1ec3u r\u00f5 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n truy\u1ec1n t\u1ea3i qua TVC:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-ke-chuyen-thuong-hieu-qua-tvc\/#2_Kich_ban_TVC_sang_tao_dot_pha\" >2. K\u1ecbch b\u1ea3n TVC s\u00e1ng t\u1ea1o \u0111\u1ed9t ph\u00e1:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-ke-chuyen-thuong-hieu-qua-tvc\/#3_Tan_dung_suc_manh_cua_cam_xuc\" >3. T\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u1ea3m x\u00fac:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Hieu_ro_cau_chuyen_thuong_hieu_can_truyen_tai_qua_TVC\"><\/span><span  style=\"font-size: 85%;\"><b>1. Hi\u1ec3u r\u00f5 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n truy\u1ec1n t\u1ea3i qua TVC:<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n TVC v\u00e0 c\u00e1c video qu\u1ea3ng c\u00e1o,  th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5:<\/span><span > <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h6><span  style=\"font-size: 140%;\">S\u1ee9 m\u1ec7nh &amp; gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i <\/span><\/h6>\n<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">\n<h6><span  style=\"font-size: 140%;\">Th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i <\/span><\/h6>\n<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">\n<h6><span  style=\"font-size: 140%;\">C\u1ea3m x\u00fac mong mu\u1ed1n t\u1ea1o ra \u1edf ng\u01b0\u1eddi xem <\/span><\/h6>\n<\/li>\n<\/ul>\n<p>V\u1edbi mong mu\u1ed1n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p <span >v\u1ec1 tinh th\u1ea7n ki\u00ean \u0111\u1ecbnh, b\u1ec1n b\u1ec9 m\u00e3i tr\u01b0\u1eddng t\u1ed3n theo th\u1eddi gian c\u1ee7a Th\u00e9p theo h\u01b0\u1edbng m\u1edbi l\u1ea1 \u0111\u1ea7y ch\u1ea5t \u0111i\u1ec7n \u1ea3nh,<a href=\"https:\/\/newdaymedia.com.vn\/blog\/huong-di-moi-cho-san-xuat-tvc-nganh-thep-khi-nghe-thuat-di-vao-tung-thuoc-phim\/\"> <strong>TVC \u201cV\u1eefng v\u00e0ng t\u00e2m th\u00e9p&#8221;<\/strong> <\/a>\u0111\u00e3 ra \u0111\u1eddi v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c nhi\u1ec1u \u1ea5n t\u01b0\u1ee3ng cho ng\u01b0\u1eddi xem. <\/span><span > <\/span><\/p>\n<p><span >Kh\u00f4ng ch\u1ec9 <\/span><span >t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, TVC \u0111\u1eb7c bi\u1ec7t n\u00e0y mu\u1ed1n truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p nh\u00e2n v\u0103n h\u01a1n, c\u0169ng l\u00e0 t\u1ea7m nh\u00ecn s\u1ee9 m\u1ec7nh c\u1ee7a VAS: <\/span><b><span >\u201cTh\u00e9p kh\u00f4ng ch\u1ec9 l\u00e0 v\u1eadt li\u1ec7u, m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a nh\u1eefng c\u00f4ng tr\u00ecnh b\u1ec1n v\u1eefng v\u00e0 gi\u00e1 tr\u1ecb con ng\u01b0\u1eddi.\u201d<\/span><\/b><span > \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra m\u1ed9t k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi xem, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c trong ng\u00e0nh.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9003 size-full\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/Screen-Shot-2025-03-27-at-16.02.19-scaled.png\" alt=\"\" width=\"2560\" height=\"1305\" srcset=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/Screen-Shot-2025-03-27-at-16.02.19-scaled.png 2560w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/Screen-Shot-2025-03-27-at-16.02.19-300x153.png 300w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/Screen-Shot-2025-03-27-at-16.02.19-1024x522.png 1024w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/Screen-Shot-2025-03-27-at-16.02.19-768x391.png 768w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/Screen-Shot-2025-03-27-at-16.02.19-1536x783.png 1536w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/Screen-Shot-2025-03-27-at-16.02.19-2048x1044.png 2048w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/Screen-Shot-2025-03-27-at-16.02.19-18x9.png 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p  style=\"text-align: center;\"><em>H\u00ecnh \u1ea3nh Tr\u00e1i tim \u0111\u1ecf \u0111\u00e3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a Th\u00e9p VAS<\/em><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"2_Kich_ban_TVC_sang_tao_dot_pha\"><\/span><span  style=\"font-size: 85%;\"><b style=\"color: #333333;\">2. K\u1ecbch b\u1ea3n TVC s\u00e1ng t\u1ea1o \u0111\u1ed9t ph\u00e1:<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >M\u1ed9t video th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 \u0111\u1eb9p m\u00e0 c\u00f2n c\u1ea7n c\u00f3 m\u1ed9t c\u1ed1t truy\u1ec7n cu\u1ed1n h\u00fat. M\u1ed9t k\u1ecbch b\u1ea3n t\u1ed1t th\u01b0\u1eddng g\u1ed3m:<\/span><span > <\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span >M\u1edf \u0111\u1ea7u thu h\u00fat:<\/span><\/b><span > \u0110\u1eb7t ra v\u1ea5n \u0111\u1ec1 ho\u1eb7c t\u00ecnh hu\u1ed1ng h\u1ea5p d\u1eabn ngay t\u1eeb gi\u00e2y \u0111\u1ea7u ti\u00ean.<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span >Cao tr\u00e0o c\u1ea3m x\u00fac:<\/span><\/b><span > X\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh ho\u1eb7c th\u1eed th\u00e1ch m\u00e0 nh\u00e2n v\u1eadt ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span >K\u1ebft th\u00fac \u1ea5n t\u01b0\u1ee3ng:<\/span><\/b><span > G\u1ee3i m\u1edf ho\u1eb7c \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><span > <\/span><\/li>\n<\/ul>\n<p><span >Trong TVC &#8220;V\u1eefng v\u00e0ng t\u00e2m th\u00e9p&#8221; c\u1ee7a New Day Media, k\u1ecbch b\u1ea3n kh\u00f4ng \u0111i theo l\u1ed1i m\u00f2n l\u00e0 li\u1ec7t k\u00ea c\u00e1c \u01b0u \u0111i\u1ec3m k\u1ef9 thu\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m. Thay v\u00e0o \u0111\u00f3, h\u01b0\u1edbng <\/span><span >ti\u1ebfp c\u1eadn c\u1ee7a video n\u00e0y n\u1ed5i b\u1eadt v\u1edbi \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 v\u1ec1 m\u1ed9t b\u1ea3o t\u00e0ng n\u01a1i l\u01b0u gi\u1eef nh\u1eefng ki\u1ec7t t\u00e1c v\u00f4 gi\u00e1 t\u1eeb th\u00e9p<\/span><span > <\/span><\/p>\n<p><span >C\u00e1c chuy\u00ean gia s\u00e1ng t\u1ea1o c\u1ee7a New Day Media \u0111\u00e3 kh\u00e9o l\u00e9o k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng nh\u1eefng g\u00f3c m\u00e1y \u0111\u1eb7c t\u1ea3 \u0111\u1ea7y t\u00ednh th\u1ea9m m\u1ef9. M\u1ed7i khung h\u00ecnh \u0111\u1ec1u mang m\u1ed9t t\u1ea7ng \u00fd ngh\u0129a ri\u00eang: d\u00f2ng th\u00e9p n\u00f3ng ch\u1ea3y t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 r\u00e8n gi\u0169a b\u1ec1n b\u1ec9 qua th\u1eddi gian, \u201ckh\u1ed1i \u00f3c \u201cph\u1ea3n chi\u1ebfu kh\u00e1t v\u1ecdng n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u Th\u00e9p VAS, \u201c\u0111\u00f4i b\u00e0n tay\u201d mi\u1ec7t m\u00e0i hi\u1ec7n th\u1ef1c h\u00f3a nh\u1eefng gi\u1ea5c m\u01a1, v\u00e0 \u201ctr\u00e1i tim\u201d \u0111\u1ecf nhi\u1ec7t huy\u1ebft g\u1eafn k\u1ebft h\u00e0ng tri\u1ec7u c\u00f4ng tr\u00ecnh.  Th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ef1 ki\u00ean \u0111\u1ecbnh v\u00e0 tr\u01b0\u1eddng t\u1ed3n c\u1ee7a th\u00e9p v\u00ec th\u1ebf \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch tinh t\u1ebf, ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac ng\u01b0\u1eddi xem.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9005 size-full\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/VND-Thep-VAS-tac-pham-tu-thep52.jpg\" alt=\"\" width=\"2048\" height=\"1367\" srcset=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/VND-Thep-VAS-tac-pham-tu-thep52.jpg 2048w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/VND-Thep-VAS-tac-pham-tu-thep52-300x200.jpg 300w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/VND-Thep-VAS-tac-pham-tu-thep52-1024x684.jpg 1024w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/VND-Thep-VAS-tac-pham-tu-thep52-768x513.jpg 768w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/VND-Thep-VAS-tac-pham-tu-thep52-1536x1025.jpg 1536w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/VND-Thep-VAS-tac-pham-tu-thep52-18x12.jpg 18w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p  style=\"text-align: center;\"><em>M\u1ed9t k\u1ecbch b\u1ea3n c\u00f3 t\u00ednh s\u00e1ng t\u1ea1o \u0111\u1ed9c b\u1ea3n s\u1ebd t\u1ea1o ra nh\u1eefng \u1ea5n t\u01b0\u1ee3ng kh\u00f3 phai cho ng\u01b0\u1eddi xem<\/em><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"3_Tan_dung_suc_manh_cua_cam_xuc\"><\/span><span  style=\"font-size: 85%;\"><b style=\"color: #333333;\">3. T\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u1ea3m x\u00fac:<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >C\u1ea3m x\u00fac l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap video storytelling tr\u1edf n\u00ean s\u00e2u s\u1eafc v\u00e0 \u0111\u00e1ng nh\u1edb. M\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u00e0 c\u00f2n ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim ng\u01b0\u1eddi xem, khi\u1ebfn h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><span > <\/span><\/p>\n<p><span >Trong TVC \u201cV\u1eefng v\u00e0ng t\u00e2m th\u00e9p&#8221; c\u1ee7a <\/span><b><span >New Day Media<\/span><\/b><span >, c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua l\u1ed1i <\/span><b><span >nh\u00e2n h\u00f3a th\u00e9p<\/span><\/b><span >, bi\u1ebfn nh\u1eefng kh\u1ed1i kim lo\u1ea1i kh\u00f4 khan th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a con ng\u01b0\u1eddi. Video kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 th\u00e9p, m\u00e0 c\u00f2n k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 <\/span><b><span >&#8220;\u0111\u00f4i tay, kh\u1ed1i \u00f3c v\u00e0 tr\u00e1i tim&#8221;<\/span><\/b><span > \u2013 ba y\u1ebfu t\u1ed1 l\u00e0m n\u00ean nh\u1eefng c\u00f4ng tr\u00ecnh b\u1ec1n b\u1ec9:<\/span><span > <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span >\u0110\u00f4i tay<\/span><\/b><span > \u2013 t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 lao \u0111\u1ed9ng mi\u1ec7t m\u00e0i c\u1ee7a nh\u1eefng ng\u01b0\u1eddi th\u1ee3, nh\u1eefng con ng\u01b0\u1eddi ng\u00e0y \u0111\u00eam \u0111\u1ed5 m\u1ed3 h\u00f4i \u0111\u1ec3 r\u00e8n gi\u0169a t\u1eebng thanh th\u00e9p ch\u1eafc ch\u1eafn.<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span >Kh\u1ed1i \u00f3c<\/span><\/b><span > \u2013 \u0111\u1ea1i di\u1ec7n cho t\u01b0 duy s\u00e1ng t\u1ea1o, chi\u1ebfn l\u01b0\u1ee3c, t\u1ea7m nh\u00ecn c\u1ee7a nh\u1eefng k\u1ef9 s\u01b0, ki\u1ebfn tr\u00fac s\u01b0, nh\u1eefng ng\u01b0\u1eddi lu\u00f4n t\u00ecm c\u00e1ch n\u00e2ng t\u1ea7m ng\u00e0nh th\u00e9p.<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span >Tr\u00e1i tim<\/span><\/b><span > \u2013 th\u1ec3 hi\u1ec7n ni\u1ec1m t\u1ef1 h\u00e0o, tinh th\u1ea7n c\u1ed1ng hi\u1ebfn v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi x\u00e3 h\u1ed9i, v\u1edbi nh\u1eefng c\u00f4ng tr\u00ecnh \u0111\u00f3ng g\u00f3p cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc.<\/span><span > <\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9006 size-full\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/VND-Thep-VAS-tac-pham-tu-thep96.jpg\" alt=\"\" width=\"2048\" height=\"1367\" srcset=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/VND-Thep-VAS-tac-pham-tu-thep96.jpg 2048w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/VND-Thep-VAS-tac-pham-tu-thep96-300x200.jpg 300w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/VND-Thep-VAS-tac-pham-tu-thep96-1024x684.jpg 1024w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/VND-Thep-VAS-tac-pham-tu-thep96-768x513.jpg 768w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/VND-Thep-VAS-tac-pham-tu-thep96-1536x1025.jpg 1536w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/03\/VND-Thep-VAS-tac-pham-tu-thep96-18x12.jpg 18w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p  style=\"text-align: center;\"><em>Nh\u1eefng h\u00ecnh \u1ea3nh mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng trong TVC &#8220;V\u1eefng v\u00e0ng t\u00e2m th\u00e9p&#8221;<\/em><\/p>\n<p><span >T\u1ea5t c\u1ea3 h\u00f2a quy\u1ec7n v\u00e0o nhau v\u1edbi m\u1ed9t m\u1ee5c ti\u00eau chung: kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng nh\u1eefng c\u00f4ng tr\u00ecnh ki\u00ean c\u1ed1 m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng <\/span><b><span >m\u1ed9t t\u01b0\u01a1ng lai v\u1eefng m\u1ea1nh cho d\u00e2n t\u1ed9c<\/span><\/b><span >. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap TVC &#8220;V\u1eefng v\u00e0ng t\u00e2m th\u00e9p&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t video qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n l\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p truy\u1ec1n c\u1ea3m h\u1ee9ng, khi\u1ebfn ng\u01b0\u1eddi xem c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa con ng\u01b0\u1eddi v\u00e0 s\u1ea3n ph\u1ea9m, gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e3 h\u1ed9i. Kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 xem TVC t\u1ea1i <a href=\"https:\/\/www.youtube.com\/watch?v=rkvNQJerpGU\">\u0111\u00e2y.<\/a><\/span><span > <\/span><\/p>\n<p><span >Video kh\u00f4ng ch\u1ec9 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n t\u1ea3i n\u1ed9i dung m\u00e0 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Khi bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng h\u00ecnh \u1ea3nh, \u00e2m thanh v\u00e0 c\u1ea3m x\u00fac m\u1ed9t c\u00e1ch th\u00f4ng minh, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ea7y c\u1ea3m h\u1ee9ng, ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim kh\u00e1n gi\u1ea3 v\u00e0 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n kh\u00f3 qu\u00ean. <\/span><span > <\/span><\/p>\n<p><span >H\u00e3y li\u00ean h\u1ec7 Newday Media \u0111\u1ec3 c\u00e1c chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ch\u1ea1m t\u1edbi tr\u00e1i tim m\u1ecdi kh\u00e1n gi\u1ea3 qua video ngay h\u00f4m nay!<\/span><span > <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, video \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd nh\u1ea5t gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ec3 chuy\u1ec7n m\u1ed9t c\u00e1ch s\u1ed1ng \u0111\u1ed9ng, ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i b\u1ec1n v\u1eefng. Brand Storytelling qua Video kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c quay m\u1ed9t clip qu\u1ea3ng c\u00e1o, m\u00e0 l\u00e0 ngh\u1ec7 thu\u1eadt&#8230;<\/p>","protected":false},"author":1,"featured_media":9003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-9002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kho-tu-lieu-tham-khao"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=9002"}],"version-history":[{"count":2,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9002\/revisions"}],"predecessor-version":[{"id":11203,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/9002\/revisions\/11203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/9003"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=9002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=9002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=9002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}