{"id":8612,"date":"2024-10-02T14:05:34","date_gmt":"2024-10-02T07:05:34","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=8612"},"modified":"2026-05-22T15:51:47","modified_gmt":"2026-05-22T08:51:47","slug":"gamification-la-gi-3-y-tuong-game-hoa-thu-vi-cho-su-kien","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/gamification-la-gi-3-y-tuong-game-hoa-thu-vi-cho-su-kien\/","title":{"rendered":"Gamification l\u00e0 g\u00ec? 3 \u00fd t\u01b0\u1edfng \u201cgame h\u00f3a\u201d th\u00fa v\u1ecb cho s\u1ef1 ki\u1ec7n"},"content":{"rendered":"

Gamification kh\u00f4ng ch\u1ec9 l\u00e0 h\u00ecnh th\u1ee9c marketing m\u1edbi m\u1ebb trong nh\u1eefng n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng linh ho\u1ea1t trong l\u0129nh v\u1ef1c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb cho ng\u01b0\u1eddi tham d\u1ef1. C\u00f9ng Newday Media t\u00ecm hi\u1ec3u v\u1ec1 Gamification v\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng \u201cgame h\u00f3a\u201d \u0111\u1ed9c \u0111\u00e1o cho s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n!<\/span> <\/span><\/p>\n

Gamification l\u00e0 g\u00ec?<\/span><\/b> <\/span><\/p>\n

Gamification l\u00e0 vi\u1ec7c kh\u00e9o l\u00e9o \u00e1p d\u1ee5ng y\u1ebfu t\u1ed1 tr\u00f2 ch\u01a1i v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, nh\u1eb1m th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u1edbi doanh nghi\u1ec7p ho\u1eb7c h\u01b0\u1edbng t\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 nh\u01b0 nh\u1eadn m\u00e3 voucher, \u0111\u1eb7t h\u00e0ng ho\u1eb7c ki\u1ebfm ti\u1ec1n.<\/span> <\/span><\/p>\n

Trong t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, gamification l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i nh\u01b0 AR, VR, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o…nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi tham d\u1ef1 tham gia t\u00edch c\u1ef1c h\u01a1n, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c kh\u00e1ch m\u1eddi v\u00e0 v\u1edbi n\u1ed9i dung c\u1ee7a s\u1ef1 ki\u1ec7n.<\/span> <\/span><\/p>\n

3 \u00fd t\u01b0\u1edfng Gamification s\u00e1ng t\u1ea1o cho c\u00e1c nh\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/span><\/b> <\/span><\/p>\n

Glambot ch\u1ee5p h\u00ecnh<\/span><\/i><\/b> <\/span><\/p>\n

Trong Tu\u1ea7n l\u1ec5 \u201cVui l\u00e0 Vietlott\u201d, Newday Media c\u0169ng \u0111\u1eb7c bi\u1ec7t \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 glam360X \u0111\u1ed9c \u0111\u00e1o xuy\u00ean su\u1ed1t s\u1ef1 ki\u1ec7n nh\u1eb1m l\u01b0u l\u1ea1i nh\u1eefng kho\u1ea3nh kh\u1eafc kh\u00f3 qu\u00ean cho m\u1ed7i kh\u00e1ch h\u00e0ng. <\/span> <\/span><\/p>\n

Glambot l\u00e0 c\u00f4ng ngh\u1ec7 ch\u1ee5p \u1ea3nh chuy\u1ec3n \u0111\u1ed9ng n\u1ed5i ti\u1ebfng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn nh\u01b0 l\u1ec5 trao gi\u1ea3i Oscar, Grammy, hay c\u00e1c bu\u1ed5i th\u1ea3m \u0111\u1ecf \u0111\u00ecnh \u0111\u00e1m. \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t c\u1ee7a Glambot l\u00e0 kh\u1ea3 n\u0103ng ch\u1ee5p c\u1eadn c\u1ea3nh v\u00e0 theo d\u00f5i chuy\u1ec3n \u0111\u1ed9ng nhanh ch\u00f3ng, mang \u0111\u1ebfn nh\u1eefng th\u01b0\u1edbc phim m\u01b0\u1ee3t m\u00e0 v\u00e0 \u0111\u1ea7y s\u1ee9c s\u1ed1ng, gi\u00fap m\u1ed7i khung h\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt \u1ea5n t\u01b0\u1ee3ng.<\/span> <\/span><\/p>\n

\"\"
\u1ee8ng du\u0323ng Glambot chu\u0323p a\u0309nh trong Tu\u1ea7n l\u1ec5 \u201cVui l\u00e0 Vietlott\u201d <\/span><\/figcaption><\/figure>\n

C\u00f4ng ngh\u1ec7 n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n cho s\u1ef1 ki\u1ec7n m\u00e0 c\u00f2n gi\u00fap t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c video \u0111\u1ed9c \u0111\u00e1o, khi ng\u01b0\u1eddi tham d\u1ef1 chia s\u1ebb l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. <\/span> <\/span><\/p>\n

T\u01b0\u01a1ng t\u00e1c AR sinh \u0111\u1ed9ng<\/span><\/i><\/b> <\/span><\/p>\n

Trong L\u1ec5 gi\u1edbi thi\u1ec7u \u0110\u1ea1i \u0111\u00f4 th\u1ecb Meyhome Capital v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cKhu r\u1eebng b\u0103ng tuy\u1ebft\u201d, \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1n gi\u1ea3, Newday Media \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf \u1ea3o AR \u0111\u01b0a kh\u00e1n gi\u1ea3 ch\u00ecm \u0111\u1eafm v\u00e0o kh\u00f4ng gian c\u00e1c lo\u00e0i sinh v\u1eadt di\u1ec7u k\u1ef3 c\u1ee7a x\u1ee9 tuy\u1ebft ngay gi\u1eefa l\u00f2ng h\u00f2n \u0111\u1ea3o nhi\u1ec7t \u0111\u1edbi Ph\u00fa Qu\u1ed1c.<\/span> <\/span><\/p>\n

\"C\u00f4ng
C\u00f4ng ngh\u1ec7 AR \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c ch\u00e2n th\u1ef1c cho kh\u00e1ch tham d\u1ef1<\/figcaption><\/figure>\n

Ng\u01b0\u1eddi tham d\u1ef1 kh\u00f4ng ch\u1ec9 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng h\u00ecnh \u1ea3nh check-in \u0111\u1ed9c \u0111\u00e1o, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng sinh v\u1eadt m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c. <\/span> <\/span><\/p>\n

<\/span>Game t\u01b0\u01a1ng t\u00e1c d\u1ea1ng c\u00e2u \u0111\u1ed1<\/span><\/i><\/b> <\/span><\/p>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng seminar<\/a> hay nh\u1eefng s\u1ef1 ki\u1ec7n mu\u1ed1n thu h\u00fat s\u1ef1 ghi nh\u1edb v\u00e0 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3, Newday Media th\u01b0\u1eddng \u1ee9ng d\u1ee5ng game t\u01b0\u01a1ng t\u00e1c d\u1ea1ng c\u00e2u \u0111\u1ed1, v\u1eeba \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, v\u1eeba t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb cho ng\u01b0\u1eddi tham d\u1ef1.<\/span><\/p>\n

\"\u1ee8ng
\u1ee8ng d\u1ee5ng Kahoot \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i \u0111\u1ec3 “game h\u00f3a” c\u00e1c tr\u1ea3i nghi\u1ec7m s\u1ef1 ki\u1ec7n<\/figcaption><\/figure>\n

M\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng \u201cgame h\u00f3a\u201d \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c Newday Media \u1ee9ng d\u1ee5ng trong c\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 Kahoot! Hay Quizizz.<\/span> <\/span><\/p>\n

<\/span>\u0110\u1ec3 \u0111\u01b0\u1ee3c <\/span>t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n<\/span><\/a> chuy\u00ean nghi\u1ec7p v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u1ed9c b\u1ea3n, ch\u1ec9 d\u00e0nh ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Qu\u00fd v\u1ecb. Qu\u00fd kh\u00e1ch h\u00e0ng vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi Newday Media theo s\u1ed1 \u0111i\u1ec7n tho\u1ea1i: 0904.033.333\/ 0962.577.770 ho\u1eb7c \u0111\u1ec3 l\u1ea1i th\u00f4ng tin <\/span>T\u1ea0I \u0110\u00c2Y<\/span><\/a>.<\/span> <\/span><\/p>","protected":false},"excerpt":{"rendered":"

Gamification kh\u00f4ng ch\u1ec9 l\u00e0 h\u00ecnh th\u1ee9c marketing m\u1edbi m\u1ebb trong nh\u1eefng n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng linh ho\u1ea1t trong l\u0129nh v\u1ef1c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb cho ng\u01b0\u1eddi tham d\u1ef1. C\u00f9ng Newday Media t\u00ecm hi\u1ec3u v\u1ec1 Gamification v\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng \u201cgame h\u00f3a\u201d \u0111\u1ed9c…<\/p>","protected":false},"author":1,"featured_media":8614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-8612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kho-tu-lieu-tham-khao"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/8612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=8612"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/8612\/revisions"}],"predecessor-version":[{"id":11248,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/8612\/revisions\/11248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/8614"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=8612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=8612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=8612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}