{"id":8084,"date":"2024-08-23T09:16:56","date_gmt":"2024-08-23T02:16:56","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=8084"},"modified":"2026-05-22T16:03:16","modified_gmt":"2026-05-22T09:03:16","slug":"newday-media-tham-du-hoi-thao-toi-uu-hoa-truyen-thong-quoc-te","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/newday-media-tham-du-hoi-thao-toi-uu-hoa-truyen-thong-quoc-te\/","title":{"rendered":"Newday Media Tham D\u1ef1 H\u1ed9i Th\u1ea3o T\u1ed1i \u01afu H\u00f3a Truy\u1ec1n Th\u00f4ng Qu\u1ed1c T\u1ebf"},"content":{"rendered":"

Ng\u00e0y 22\/08\/2024, t\u1ea1i kh\u00e1ch s\u1ea1n REY, H\u00e0 N\u1ed9i, c\u00e1c chuy\u00ean vi\u00ean Marketing c\u1ee7a Newday Media \u0111\u00e3 tham d\u1ef1 h\u1ed9i th\u1ea3o “Truy\u1ec1n Th\u00f4ng Qu\u1ed1c T\u1ebf: T\u1ed1i \u01afu Ho\u00e1 c\u00e1c N\u1ec1n T\u1ea3ng \u0111\u1ec3 \u0110\u1ea1t Hi\u1ec7u Qu\u1ea3 T\u1ed1i \u0110a” \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u1edfi PR Newswire Cision, m\u1ed9t t\u1eadp \u0111o\u00e0n chuy\u00ean cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng v\u00e0 PR c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i M\u1ef9. H\u1ed9i th\u1ea3o n\u00e0y \u0111\u00e3 quy t\u1ee5 c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u, t\u1eadp trung v\u00e0o th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i t\u1eeb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh.<\/span> <\/span><\/p>\n

\"\"<\/span><\/p>\n

Trong b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng ng\u00e0y nay \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, n\u01a1i m\u00e0 cu\u1ed9c chi\u1ebfn gi\u00e0nh l\u1ea5y s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t h\u01a1n bao gi\u1edd h\u1ebft, h\u1ed9i th\u1ea3o n\u00e0y l\u00e0 c\u01a1 h\u1ed9i qu\u00fd gi\u00e1 \u0111\u1ec3 \u0111\u1ed9i ng\u0169 Newday Media n\u1eafm b\u1eaft nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng. <\/span><\/p>\n

T\u1ea1i h\u1ed9i th\u1ea3o, c\u00e1c chuy\u00ean gia \u0111\u00e3 nh\u1ea5n m\u1ea1nh 3 y\u1ebfu t\u1ed1 m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn (ROI) cao h\u01a1n v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng l\u1edbn h\u01a1n, \u0111\u00f3 l\u00e0: <\/span><\/p>\n

1.<\/strong> T\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a k\u00eanh<\/b> (PESO): <\/b>Vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c k\u00eanh Tr\u1ea3 ph\u00ed (Paid), Lan truy\u1ec1n (Earned), Chia s\u1ebb (Shared) v\u00e0 S\u1edf h\u1eefu (Owned) l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng to\u00e0n di\u1ec7n, gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. <\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u00eap c\u1ea7n l\u01b0u \u00fd r\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng truy\u1ec1n th\u00f4ng \u0111a k\u00eanh kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong l\u0129nh v\u1ef1c PR. Truy\u1ec1n th\u00f4ng \u0111a k\u00eanh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch nh\u01b0: N\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, Ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi KOL, KOC, Chi\u1ebfn d\u1ecbch k\u00edch c\u1ea7u, ra m\u1eaft s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng b\u1ed1 h\u1ee3p t\u00e1c. T\u1eadn d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p ph\u00e2n ph\u1ed1i n\u1ed9i dung m\u1ed9t c\u00e1ch c\u00f3 chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3n th\u1ecb t\u1ed1i \u01b0u nh\u1ea5t, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn. <\/span><\/p>\n

2. Xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng n\u0103m 2024:<\/b> C\u00e1c chuy\u00ean gia nh\u1ea5n m\u1ea1nh r\u1eb1ng n\u0103m 2024 s\u1ebd ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng. Vi\u1ec7c t\u1eadp trung v\u00e0o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 n\u00e2ng cao t\u00ednh ch\u00e2n th\u1ef1c s\u1ebd tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft, \u0111\u1eb7c bi\u1ec7t khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn t\u00ednh minh b\u1ea1ch v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u00f4ng tin.<\/span><\/p>\n

3.<\/strong> \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng: <\/b>H\u1ed9i th\u1ea3o c\u0169ng th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1cph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch ROI v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c c\u1ee5 th\u1ec3, nh\u1eb1m \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o truy\u1ec1n th\u00f4ng \u0111\u1ec1u mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n cho doanh nghi\u1ec7p.<\/span><\/span><\/p>\n

Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh m\u00e0 c\u00f2n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 n\u1eafm b\u1eaft xu h\u01b0\u1edbng v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng trong b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p. <\/span><\/p>\n

\"\"
C\u00e1c chuy\u00ean gia chia s\u1ebb nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ea7n \u0111\u1ed5i m\u1edbi trong b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u hi\u1ec7n nay<\/em><\/figcaption><\/figure>\n

V\u1edbi b\u00ea\u0300 d\u00e0y kinh nghi\u1ec7m h\u01a1n 15 n\u0103m trong l\u0129nh v\u1ef1c T\u1ed5 ch\u1ee9c S\u1ef1 ki\u1ec7n<\/a> v\u00e0 Qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng Marketing<\/a>, nh\u1eefng ki\u1ebfn th\u1ee9c thu \u0111\u01b0\u1ee3c t\u1eeb h\u1ed9i th\u1ea3o g\u00f3p ph\u1ea7n l\u00e0m phong ph\u00fa th\u00eam cho v\u1ed1n ki\u1ebfn th\u1ee9c hi\u1ec7n c\u00f3 c\u1ee7a \u0111\u1ed9i ng\u0169 chuy\u00ean gia v\u1ec1 truy\u1ec1n th\u00f4ng c\u1ee7a Newday Media. Vi\u1ec7c tham d\u1ef1 h\u1ed9i th\u1ea3o \u0111\u00e3 gi\u00fap Newday Media ph\u1ea7n n\u00e0o c\u1ee7ng c\u1ed1 th\u00eam c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh sao cho ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch kh\u00f4ng ch\u1ec9 t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 c\u00f2n lan t\u1ecfa r\u1ed9ng r\u00e3i tr\u00ean quy m\u00f4 qu\u1ed1c t\u1ebf. <\/span><\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 cam k\u1ebft c\u1ee7a Newday Media trong vi\u1ec7c lu\u00f4n ti\u00ean phong trong ng\u00e0nh, kh\u00f4ng ng\u1eebng n\u00e2ng cao ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, ch\u1ee7 \u0111\u1ed9ng trang b\u1ecb nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng, \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng trong th\u1ebf gi\u1edbi truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, n\u1ed7 l\u1ef1c mang l\u1ea1i k\u1ebft qu\u1ea3 xu\u1ea5t s\u1eafc trong d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. <\/span><\/p>\n

\u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft h\u01a1n v\u1ec1 d\u1ecbch v\u1ee5 PR & Marketing<\/a>; qu\u00fd \u0111\u1ed1i t\u00e1c\/kh\u00e1ch h\u00e0ng vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i theo s\u1ed1 \u0111i\u1ec7n tho\u1ea1i: 0904.033.333\/0962.577.770 ho\u1eb7c \u0111\u1ec3 l\u1ea1i th\u00f4ng tin t\u1ea1i \u0111\u00e2y<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 22\/08\/2024, t\u1ea1i kh\u00e1ch s\u1ea1n REY, H\u00e0 N\u1ed9i, c\u00e1c chuy\u00ean vi\u00ean Marketing c\u1ee7a Newday Media \u0111\u00e3 tham d\u1ef1 h\u1ed9i th\u1ea3o “Truy\u1ec1n Th\u00f4ng Qu\u1ed1c T\u1ebf: T\u1ed1i \u01afu Ho\u00e1 c\u00e1c N\u1ec1n T\u1ea3ng \u0111\u1ec3 \u0110\u1ea1t Hi\u1ec7u Qu\u1ea3 T\u1ed1i \u0110a” \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u1edfi PR Newswire Cision, m\u1ed9t t\u1eadp \u0111o\u00e0n chuy\u00ean cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd truy\u1ec1n…<\/p>","protected":false},"author":1,"featured_media":8091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-8084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kho-tu-lieu-tham-khao"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/8084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=8084"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/8084\/revisions"}],"predecessor-version":[{"id":10755,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/8084\/revisions\/10755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/8091"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=8084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=8084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=8084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}