{"id":7319,"date":"2024-07-31T10:20:19","date_gmt":"2024-07-31T03:20:19","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=7319"},"modified":"2026-05-22T16:39:12","modified_gmt":"2026-05-22T09:39:12","slug":"5-chi-so-biet-noi-giup-do-luong-hieu-qua-su-kien","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/5-chi-so-biet-noi-giup-do-luong-hieu-qua-su-kien\/","title":{"rendered":"5 ch\u1ec9 s\u1ed1 \u201cbi\u1ebft n\u00f3i\u201d gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 s\u1ef1 ki\u1ec7n"},"content":{"rendered":"<p><span >KPI lu\u00f4n l\u00e0 nh\u1eefng con s\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n hay chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ec9 s\u1ed1 ph\u00f9 h\u1ee3p trong t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n? C\u00f9ng Newday Media t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n trong b\u00e0i vi\u1ebft n\u00e0y!<\/span><span > <\/span><\/p>\n<p aria-level=\"2\"><b><span >S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi tham d\u1ef1<\/span><\/b><span > <\/span><\/p>\n<p><span >Ch\u1ec9 s\u1ed1 n\u00e0y cho bi\u1ebft s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi th\u1ef1c t\u1ebf \u0111\u1ebfn tham gia s\u1ef1 ki\u1ec7n. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch kinh doanh nh\u01b0 l\u1ec5 kick-off d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n, s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi&#8230; <\/span><span > <\/span><\/p>\n<p><span >S\u1ef1 ch\u00eanh l\u1ec7ch l\u1edbn gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0 ng\u01b0\u1eddi tham gia th\u1ef1c t\u1ebf cho th\u1ea5y doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u \u0111ang thi\u1ebfu c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 duy tr\u00ec s\u1ef1 th\u00edch th\u00fa c\u1ee7a kh\u00e1n gi\u1ea3 cho t\u1edbi ng\u00e0y di\u1ec5n ra s\u1ef1 ki\u1ec7n.<\/span><span > <\/span><\/p>\n<p aria-level=\"2\"><b><span >Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng NPS<\/span><\/b><span > <\/span><\/p>\n<p><span >S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u201cch\u00eca kh\u00f3a\u201d \u0111\u1ec3 doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u1ec1n v\u1eefng. Trong t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, vi\u1ec7c \u0111o l\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng nh\u1eefng kh\u1ea3o s\u00e1t \u0111\u01a1n gi\u1ea3n sau khi k\u1ebft th\u00fac s\u1ef1 ki\u1ec7n. <\/span><span > <\/span><\/p>\n<p><span >Ch\u1ec9 v\u1edbi c\u00e2u h\u1ecfi ng\u1eafn \u201cTr\u00ean thang \u0111i\u1ec3m 10, b\u1ea1n mong mu\u1ed1n gi\u1edbi thi\u1ec7u s\u1ef1 ki\u1ec7n \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c \u1edf m\u1ee9c n\u00e0o?\u201d, b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 NPS (net promoter score) nh\u01b0 sau:<\/span><span > <\/span><\/p>\n<p><span >NPS = %ng\u01b0\u1eddi \u1ee7ng h\u1ed9 &#8211; %g\u01b0\u1eddi ph\u1ea3n \u0111\u1ed1i<\/span><span > <\/span><\/p>\n<p><span >Trong \u0111\u00f3: <\/span><span > <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span >\u0110i\u1ec3m 9 \u2013 10: \u0111\u01b0\u1ee3c coi l\u00e0 ng\u01b0\u1eddi \u201c\u1ee7ng h\u1ed9\u201d. H\u1ecd l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng nhi\u1ec7t t\u00ecnh, trung th\u00e0nh, s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 mang l\u1ea1i ngu\u1ed3n kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span >\u0110i\u1ec3m 7 \u2013 8: ng\u01b0\u1eddi \u201ctrung l\u1eadp\u201d, h\u1ecd c\u00f3 th\u1ec3 h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n nh\u01b0ng s\u1ebd d\u1ec5 d\u00e0ng b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng s\u1ef1 ki\u1ec7n kh\u00e1c.<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span >\u0110i\u1ec3m 0 \u2013 6: v\u1edbi nh\u00f3m \u201cph\u1ea3n \u0111\u1ed1i\u201d, h\u1ecd th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u0111\u1ec3 l\u1ea1i nh\u1eefng l\u1eddi nh\u1eadn x\u00e9t, b\u00ecnh lu\u1eadn ti\u00eau c\u1ef1c v\u1ec1 s\u1ef1 ki\u1ec7n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng r\u1ea5t d\u1ec5 \u201cv\u1ee5t m\u1ea5t\u201d nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y.<\/span><span > <\/span><\/li>\n<\/ul>\n<p aria-level=\"2\"><b><span >L\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp tr\u00ean Social Media<\/span><\/b><span > <\/span><\/p>\n<p><span >Khi nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1 h\u00e0o h\u1ee9ng v\u1edbi s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n, h\u1ecd th\u01b0\u1eddng chia s\u1ebb n\u00f3 tr\u00ean c\u00e1c trang truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. B\u1ea1n c\u00f3 th\u1ec3 quan s\u00e1t ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi b\u00e0i \u0111\u0103ng c\u1ee7a m\u00ecnh bao g\u1ed3m: l\u01b0\u1ee3t th\u00edch, l\u01b0\u1ee3t chia s\u1ebb, b\u00ecnh lu\u1eadn ho\u1eb7c g\u1eedi tin nh\u1eafn.<\/span><span > <\/span><\/p>\n<figure id=\"attachment_7320\" aria-describedby=\"caption-attachment-7320\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7320 size-full\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2024\/07\/SOCIAL-MEDIA.jpg\" alt=\"Social media c\u00f3 s\u1ee9c m\u1ea1nh lan t\u1ecfa m\u1ea1nh m\u1ebd trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 l\u00ean ng\u00f4i \" width=\"1920\" height=\"1013\" srcset=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2024\/07\/SOCIAL-MEDIA.jpg 1920w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2024\/07\/SOCIAL-MEDIA-300x158.jpg 300w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2024\/07\/SOCIAL-MEDIA-1024x540.jpg 1024w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2024\/07\/SOCIAL-MEDIA-768x405.jpg 768w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2024\/07\/SOCIAL-MEDIA-1536x810.jpg 1536w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2024\/07\/SOCIAL-MEDIA-18x9.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-7320\" class=\"wp-caption-text\">Social media c\u00f3 s\u1ee9c m\u1ea1nh lan t\u1ecfa m\u1ea1nh m\u1ebd trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 l\u00ean ng\u00f4i<\/figcaption><\/figure>\n<p><span >B\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c b\u1ea1n \u0111\u00e3 c\u00f3 bao nhi\u00eau ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c sau s\u1ef1 ki\u1ec7n ho\u1eb7c c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111ang chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n. \u0110\u1ec3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u \u0111\u00f3, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n v\u1eabn \u0111ang t\u1ea1o n\u1ed9i dung truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ngay c\u1ea3 sau s\u1ef1 ki\u1ec7n.<\/span><span > <\/span><\/p>\n<p><span >Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c lu\u1ed3ng th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u k\u1ecbp th\u1eddi nh\u1eadn ra nh\u1eefng \u0111i\u1ec3m c\u1ea7n kh\u1eafc ph\u1ee5c v\u00e0 c\u1ea3i thi\u1ec7n. <\/span><span > <\/span><\/p>\n<p aria-level=\"2\"><b><span >S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi<\/span><\/b><span > <\/span><\/p>\n<p><span >N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a s\u1ef1 ki\u1ec7n l\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c v\u00e0 ki\u1ec3m tra s\u1ef1  gia t\u0103ng doanh s\u1ed1.<\/span><span > <\/span><\/p>\n<p><span >Nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ec3 l\u1ea1i th\u00f4ng tin li\u00ean h\u1ec7, nhu c\u1ea7u c\u01a1 b\u1ea3n v\u00e0 s\u1eb5n s\u00e0ng chia s\u1ebb v\u1ec1 s\u1edf th\u00edch c\u00e1 nh\u00e2n li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p.<\/span><span > <\/span><\/p>\n<p><span  style=\"font-size: 100%;\"><strong>T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n <\/strong><strong>(ROI \u2013 Return on Investment)<\/strong> <\/span><\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan trong \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ef1 ki\u1ec7n. T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n cho th\u1ea5y m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u khi \u0111\u1ea7u t\u01b0 v\u00e0o h\u00ecnh th\u1ee9c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n.<\/p>\n<p>ROI \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia l\u1ee3i nhu\u1eadn r\u00f2ng (Net profit) cho t\u1ed5ng chi ph\u00ed. Doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n c\u1ea7n t\u00ecm ra chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1ch th\u1ee9c t\u1ed1i \u01b0u \u0111\u1ec3 \u0111\u1ea1t ROI d\u01b0\u01a1ng, l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n chi ph\u00ed. Ch\u1eb3ng h\u1ea1n nh\u01b0 trong m\u1ed9t s\u1ef1 ki\u1ec7n \u00e2m nh\u1ea1c, l\u1ee3i nhu\u1eadn t\u1eeb vi\u1ec7c b\u00e1n v\u00e9 c\u00f3 b\u00f9 \u0111\u1eafp \u0111\u01b0\u1ee3c chi ph\u00ed qu\u1ea3ng c\u00e1o b\u1ea1n \u0111\u00e3 b\u1ecf ra \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi tham d\u1ef1 kh\u00f4ng?<\/p>\n<article id=\"post-4584\" class=\"post-4584 post type-post status-publish format-standard has-post-thumbnail hentry category-kinh-nghiem-to-chuc-su-kien\">\n<div class=\"article-inner \">\n<div class=\"entry-content single-page\">\n<p>\u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft h\u01a1n v\u1ec1 d\u1ecbch v\u1ee5 T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n qu\u00fd \u0111\u1ed1i t\u00e1c\/kh\u00e1ch h\u00e0ng vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi <a href=\"https:\/\/newdaymedia.com.vn\/\">Newday Media<\/a> theo s\u1ed1 \u0111i\u1ec7n tho\u1ea1i: 0904.033.333\/ 0962.577.770 ho\u1eb7c \u0111\u1ec3 l\u1ea1i th\u00f4ng tin <a href=\"https:\/\/newdaymedia.com.vn\/yeu-cau-tu-van\/\">T\u1ea0I \u0110\u00c2Y<\/a>!<\/p>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>KPI lu\u00f4n l\u00e0 nh\u1eefng con s\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n hay chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ec9 s\u1ed1 ph\u00f9 h\u1ee3p trong t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n? C\u00f9ng Newday Media t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n trong b\u00e0i vi\u1ebft n\u00e0y!&#8230;<\/p>","protected":false},"author":1,"featured_media":7320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/7319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=7319"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/7319\/revisions"}],"predecessor-version":[{"id":11307,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/7319\/revisions\/11307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/7320"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=7319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=7319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=7319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}