{"id":4000,"date":"2022-05-27T14:00:00","date_gmt":"2022-05-27T07:00:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2022\/05\/27\/huong-di-moi-cho-san-xuat-tvc-nganh-thep-khi-nghe-thuat-di-vao-tung-thuoc-phim\/"},"modified":"2026-05-23T18:12:08","modified_gmt":"2026-05-23T11:12:08","slug":"huong-di-moi-cho-san-xuat-tvc-nganh-thep-khi-nghe-thuat-di-vao-tung-thuoc-phim","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/huong-di-moi-cho-san-xuat-tvc-nganh-thep-khi-nghe-thuat-di-vao-tung-thuoc-phim\/","title":{"rendered":"H\u01b0\u1edbng \u0111i m\u1edbi cho s\u1ea3n xu\u1ea5t TVC ng\u00e0nh th\u00e9p: Khi ngh\u1ec7 thu\u1eadt \u0111i v\u00e0o t\u1eebng th\u01b0\u1edbc phim"},"content":{"rendered":"
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\u201cCh\u1ea5t \u0111i\u1ec7n \u1ea3nh\u201d l\u00e0 m\u1ed9t ch\u1ea5t li\u1ec7u ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c khai th\u00e1c v\u00e0 \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong s\u1ea3n xu\u1ea5t TVC c\u00e1c l\u0129nh v\u1ef1c \u0111\u1ed3 gia d\u1ee5ng, ti\u00eau d\u00f9ng hay n\u1ed9i th\u1ea5t,… nh\u01b0ng \u0111\u1ed1i v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1ea3n xu\u1ea5t th\u00e9p, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m c\u00f2n m\u1edbi m\u1ebb, mang \u0111\u1ebfn nhi\u1ec1u th\u1eed th\u00e1ch \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 l\u00e0m phim.<\/span><\/p>\n

Ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ea7u b\u00e0i \u0111\u01b0\u1ee3c Th\u00e9p VAS \u0111\u1eb7t ra: v\u1eeba khai th\u00e1c tri\u1ec7t \u0111\u1ec3 h\u00ecnh \u1ea3nh c\u00e1c m\u1eabu s\u1ea3n ph\u1ea9m th\u00e9p, v\u1eeba t\u1ea1o n\u00ean kh\u00f4ng gian ngh\u1ec7 thu\u1eadt c\u00e1 t\u00ednh, kh\u00e1c bi\u1ec7t, mang d\u1ea5u \u1ea5n VAS kh\u00f4ng th\u1ec3 h\u00f2a l\u1eabn; l\u1ea7n \u0111\u1ea7u ti\u00ean Newday ph\u1ea3i t\u00ecm c\u00e1ch v\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n trong t\u01b0 duy s\u1ea3n xu\u1ea5t TVC th\u00f4ng th\u01b0\u1eddng. TVC VAS kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng, m\u00e0 th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh m\u1ed9t \u201ct\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt\u201d l\u00e0m h\u00e0i l\u00f2ng c\u1ea3 nh\u1eefng kh\u00e1n gi\u1ea3 kh\u00f3 t\u00ednh nh\u1ea5t.<\/span><\/p>\n

\u0110\u1ed8T PH\u00c1 V\u1edaI C\u00c1CH TI\u1ebeP C\u1eacN S\u00c1NG T\u1ea0O<\/span><\/strong><\/p>\n

Kh\u00e1c v\u1edbi c\u00e1c TVC v\u1ec1 th\u00e9p th\u01b0\u1eddng h\u01b0\u1edbng tr\u1ef1c di\u1ec7n v\u00e0o s\u1ea3n ph\u1ea9m v\u1edbi h\u00ecnh \u1ea3nh th\u00e9p hi\u1ec7n l\u00ean m\u1ea1nh m\u1ebd trong c\u00e1c d\u1ef1 \u00e1n \u0111\u1ed3 s\u1ed9, Newday \u0111\u00e3 ch\u1ecdn m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c bi\u1ec7t b\u1eb1ng \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 v\u1ec1 m\u1ed9t b\u1ea3o t\u00e0ng n\u01a1i l\u01b0u gi\u1eef nh\u1eefng ki\u1ec7t t\u00e1c v\u00f4 gi\u00e1 t\u1eeb th\u00e9p. \u1ede \u0111\u00f3, th\u00e9p thu m\u00ecnh sau \u00e1nh \u0111\u00e8n tri\u1ec3n l\u00e3m nh\u01b0ng v\u1eabn t\u1ecfa s\u00e1ng theo m\u1ed9t c\u00e1ch ri\u00eang \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng.<\/span><\/p>\n

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S\u1ef0 K\u1ebeT H\u1ee2P \u0102N \u00dd GI\u1eeeA NGH\u1ec6 THU\u1eacT V\u1edaI \u0110I\u1ec6N \u1ea2NH<\/span><\/strong><\/p>\n

C\u00e1c chuy\u00ean gia s\u00e1ng t\u1ea1o c\u1ee7a Newday \u0111\u00e3 ch\u1ecdn c\u00e1ch k\u1ec3 c\u00e2u chuy\u1ec7n qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c g\u00f3c m\u00e1y \u0111\u1eb7c t\u1ea3 mang t\u00ednh th\u1ea9m m\u1ef9 cao. M\u1ed7i khung h\u00ecnh \u0111\u1ec1u g\u1eedi g\u1eafm m\u1ed9t l\u1edbp \u00fd ngh\u0129a ri\u00eang: l\u00e0 \u201cd\u00f2ng th\u00e9p\u201d n\u00f3ng ch\u1ea3y tr\u1ea3i qua qu\u00e1 tr\u00ecnh t\u00f4i luy\u1ec7n kh\u1eaft khe kh\u00f3 nh\u1ecdc; l\u00e0 \u201ckh\u1ed1i \u00f3c\u201d v\u1ebd l\u00ean kh\u00e1t v\u1ecdng n\u00e2ng t\u1ea7m Th\u00e9p VAS, l\u00e0 \u201cb\u00e0n tay\u201d mi\u1ec7t m\u00e0i hi\u1ec7n th\u1ef1c h\u00f3a gi\u1ea5c m\u01a1, v\u00e0 l\u00e0 \u201ctr\u00e1i tim\u201d nhi\u1ec7t huy\u1ebft c\u1ee7a h\u00e0ng tri\u1ec7u c\u00f4ng tr\u00ecnh, h\u00e0ng tri\u1ec7u con ng\u01b0\u1eddi. Th\u00f4ng \u0111i\u1ec7p v\u1ec1 tinh th\u1ea7n ki\u00ean \u0111\u1ecbnh, b\u1ec1n b\u1ec9 m\u00e3i tr\u01b0\u1eddng t\u1ed3n theo th\u1eddi gian c\u1ee7a Th\u00e9p t\u1eeb \u0111\u00f3 nh\u1eb9 nh\u00e0ng \u0111i s\u00e2u v\u00e0o t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi xem.<\/span><\/p>\n

\u1ede g\u00f3c nh\u00ecn \u0111i\u1ec7n \u1ea3nh, h\u00ecnh \u1ea3nh tr\u00e1i tim ng\u1eadp tr\u00e0n nhi\u1ec7t huy\u1ebft xu\u1ea5t hi\u1ec7n v\u1edbi g\u00f3c m\u00e1y h\u01b0\u1edbng t\u1eeb d\u01b0\u1edbi l\u00ean cho th\u1ea5y r\u00f5 s\u1ef1 \u0111\u1ed1i l\u1eadp h\u1eefu h\u00ecnh m\u00e0 h\u00f2a quy\u1ec7n c\u1ea3m x\u00fac gi\u1eefa nh\u1eefng thanh th\u00e9p r\u1eafn r\u1ecfi v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a t\u00ecnh y\u00eau th\u01b0\u01a1ng. S\u1eed d\u1ee5ng g\u00f3c quay n\u00e0y, <\/span>th\u00e9p – lo\u1ea1i v\u1eadt li\u1ec7u t\u01b0\u1edfng ch\u1eebng v\u00f4 tri – \u0111\u01b0\u1ee3c nh\u00e2n c\u00e1ch h\u00f3a tr\u1edf th\u00e0nh c\u00e1 th\u1ec3 c\u00f3 linh h\u1ed3n, c\u00f3 s\u1ee9c s\u1ed1ng ri\u00eang, l\u00e0 hi\u1ec7n th\u00e2n c\u1ee7a th\u00f4ng \u0111i\u1ec7p V\u1eeeNG V\u00c0NG T\u00c2M TH\u00c9P.<\/span><\/p>\n

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B\u00ean c\u1ea1nh \u0111\u00f3, Newday \u0111\u00e3 \u201cbespoke\u201d m\u1ed9t b\u1ea3n nh\u1ea1c n\u1ec1n ri\u00eang cho VAS mang h\u01a1i h\u01b0\u1edbng c\u1ed5 \u0111i\u1ec3n l\u00e3ng m\u1ea1n v\u00e0 \u0111\u1ea7y ch\u1ea5t th\u01a1, kh\u00e9o l\u00e9o t\u00f4n l\u00ean ph\u1ea7n l\u1eddi tho\u1ea1i \u0111\u01b0\u1ee3c chi\u1ebft l\u1ecdc k\u1ef9 l\u01b0\u1ee1ng v\u1edbi thanh s\u1eafc nh\u1ecbp nh\u00e0ng nh\u01b0 ti\u1ebfng s\u00f3ng.<\/span><\/p>\n

Kh\u00f4ng qu\u00e1 l\u1eddi khi n\u00f3i TVC VAS \u0111\u00e3 \u201cchi\u00eau \u0111\u00e3i\u201d c\u00f4ng ch\u00fang m\u1ed9t \u201cb\u1eefa ti\u1ec7c\u201d th\u1ecbnh so\u1ea1n t\u1eeb h\u00ecnh \u0111\u1ebfn \u00e2m, t\u1eeb c\u1ea3m x\u00fac \u0111\u1ebfn tri\u1ebft l\u00fd. Ch\u1ea5t th\u01a1 v\u00e0 ch\u1ea5t t\u00ecnh l\u00fac d\u1ed3n d\u1eadp, l\u00fac khoan thai h\u00f2a quy\u1ec7n v\u1edbi nhau t\u1ea1o th\u00e0nh m\u1ed9t \u201ct\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt\u201d \u0111\u1ea7y t\u00ednh \u0111i\u1ec7n \u1ea3nh, d\u1ec5 xem nh\u01b0ng kh\u00f3 qu\u00ean!<\/span><\/p>\n

GI\u1ea4C M\u01a0 TH\u00c9P C\u1ee6A NG\u01af\u1edcI VAS<\/span><\/strong><\/p>\n

M\u1ed7i c\u00f4ng tr\u00ecnh \u0111\u01b0\u1ee3c kh\u1eafc h\u1ecda tinh t\u1ebf, c\u1ea7u k\u1ef3 trong TVC l\u00e0 hi\u1ec7n th\u00e2n c\u1ee7a th\u00f4ng \u0111i\u1ec7p V\u1eeeNG V\u00c0NG T\u00c2M TH\u00c9P m\u00e0 VAS mu\u1ed1n ch\u1ea1m t\u1edbi ng\u01b0\u1eddi xem. <\/span>Th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 c\u0169ng ch\u00ednh l\u00e0 gi\u1ea5c m\u01a1 tr\u0103m n\u0103m c\u1ee7a ng\u01b0\u1eddi VAS: gi\u1ea5c m\u01a1 hi\u1ec7n th\u1ef1c h\u00f3a b\u1ea3o t\u00e0ng \u201cs\u1ed1ng\u201d, bi\u1ebfn m\u1ed7i m\u1ed9t c\u00f4ng tr\u00ecnh Th\u00e9p VAS tr\u00ean d\u1ea3i \u0111\u1ea5t Vi\u1ec7t tr\u1edf th\u00e0nh ki\u1ec7t t\u00e1c ngh\u1ec7 thu\u1eadt mang gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng s\u1ed1ng m\u00e3i v\u1edbi th\u1eddi gian. \u1ede t\u01b0\u01a1ng lai \u0111\u00f3, t\u1eebng c\u00f4ng tr\u00ecnh \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh l\u00e0 th\u00eam m\u1ed9t ki\u1ec7t t\u00e1c ch\u1ee9a \u0111\u1ef1ng gi\u00e1 tr\u1ecb tinh hoa mang th\u01b0\u01a1ng hi\u1ec7u VAS. <\/span><\/p>\n

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H\u00c0NH TR\u00ccNH TH\u1ed4I H\u1ed2N NGH\u1ec6 THU\u1eacT TRONG T\u1eeaNG S\u1ea2N PH\u1ea8M C\u1ee6A NEWDAY MEDIA<\/span><\/strong><\/p>\n

Sau h\u00e0ng ng\u00e0n gi\u1edd lao \u0111\u1ed9ng mi\u1ec7t m\u00e0i kh\u00f4ng ng\u1eebng ngh\u1ec9, nh\u1eefng chuy\u00ean gia ngh\u1ec7 thu\u1eadt s\u1eafp \u0111\u1eb7t h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi nh\u00e0 \u0111i\u00eau kh\u1eafc t\u00e0i ba V\u0169 B\u00ecnh Minh \u0111\u00e3 th\u00e0nh c\u00f4ng \u201cth\u1ed5i h\u1ed3n\u201d v\u00e0o Th\u00e9p nh\u1eefng c\u00e2u chuy\u1ec7n ng\u1eadp tr\u00e0n s\u1ee9c s\u1ed1ng. Ekip s\u1ea3n xu\u1ea5t h\u01a1n 50 con ng\u01b0\u1eddi c\u1ee7a Newday Media \u0111\u00e3 n\u1ed7 l\u1ef1c t\u1ea1o n\u00ean m\u1ed9t s\u1ea3n ph\u1ea9m TVC \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t \u0111\u01b0a t\u1edbi c\u00f4ng ch\u00fang, \u0111\u00e1p \u1ee9ng tr\u1ecdn v\u1eb9n y\u00eau c\u1ea7u \u0111\u1ea7y th\u1eed th\u00e1ch nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n th\u00fa v\u1ecb c\u1ee7a VAS.<\/span><\/p>\n

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TVC Th\u00e9p VAS ch\u00ednh th\u1ee9c l\u00ean s\u00f3ng truy\u1ec1n h\u00ecnh t\u1eeb ng\u00e0y 12\/05\/2022, tr\u1ef1c ti\u1ebfp \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u VAS \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u00e2y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng TVC \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t n\u1eeda \u0111\u1ea7u n\u0103m 2022, \u0111\u1ed3ng th\u1eddi cho th\u1ea5y s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u1ed9t ph\u00e1 trong t\u01b0 duy c\u1ee7a Newday trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t video.<\/span><\/p>\n

Ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 S\u00e1ng t\u1ea1o lu\u00f4n l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c Newday Media \u0111\u1eb7t v\u00e0o trong t\u1eebng s\u1ea3n ph\u1ea9m Video. V\u1edbi \u0111\u1ed9i ng\u0169 nh\u1eefng chuy\u00ean gia Creative, \u0110\u1ea1o di\u1ec5n, Quay Phim, K\u1ef9 thu\u1eadt vi\u00ean h\u00e0ng \u0111\u1ea7u trong n\u01b0\u1edbc v\u00e0 nh\u1eefng \u0111\u1ed1i t\u00e1c k\u1ef9 thu\u1eadt qu\u1ed1c t\u1ebf, t\u1ea1i Newday Media:<\/p>\n