{"id":3998,"date":"2022-07-04T10:36:00","date_gmt":"2022-07-04T03:36:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2022\/07\/04\/quang-cao-truyen-hinh-con-o-vi-tri-doc-ton-trong-thoi-dai-4-0\/"},"modified":"2026-05-23T18:11:48","modified_gmt":"2026-05-23T11:11:48","slug":"quang-cao-truyen-hinh-con-o-vi-tri-doc-ton-trong-thoi-dai-4-0","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/quang-cao-truyen-hinh-con-o-vi-tri-doc-ton-trong-thoi-dai-4-0\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh c\u00f2n \u1edf v\u1ecb tr\u00ed \u201c\u0111\u1ed9c t\u00f4n\u201d trong th\u1eddi \u0111\u1ea1i 4.0?"},"content":{"rendered":"<div class=\"dnc_content\">\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, s\u1ef1 chuy\u1ec3n giao m\u1ea1nh m\u1ebd gi\u1eefa c\u00e1c c\u00f4ng c\u1ee5 digital marketing v\u00e0 c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn m\u1ed9t c\u00e1ch r\u00f5 n\u00e9t trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. Nhi\u1ec1u chuy\u00ean gia cho r\u1eb1ng s\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y l\u00e0 m\u1ed9t \u201cb\u1ec7 ph\u00f3ng\u201d v\u1eefng ch\u1eafc gi\u00fap m\u1ed7i doanh nghi\u1ec7p m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh.<\/span><\/span><\/span><\/p>\n<p> <\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">V\u1eady tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng c\u00f4ng c\u1ee5 mang t\u00ednh truy\u1ec1n th\u1ed1ng, l\u00e2u n\u0103m nh\u01b0 Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh c\u00f3 c\u00f2n gi\u1eef v\u1eefng c\u01b0\u1eddng \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng v\u00e0 duy tr\u00ec \u201cs\u1ee9c h\u00fat\u201d m\u1ea1nh m\u1ebd trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 h\u00f3a l\u00ean ng\u00f4i? C\u00f9ng Newday Media t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y v\u1edbi c\u00e1c n\u1ed9i dung ch\u00ednh:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">B\u00e1o c\u00e1o v\u1ec1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh t\u1ea1i Vi\u1ec7t Nam nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y.<\/span><\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">N\u1eafm tr\u1ecdn thu\u1eadt ng\u1eef quan tr\u1ecdng trong qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh <\/span><\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh hi\u1ec7u qu\u1ea3 trong th\u1eddi \u0111\u1ea1i 4.0<\/span><\/span><\/span><\/li>\n<\/ul>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 18px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><b><span lang=\"VI\">QU\u1ea2NG C\u00c1O TRUY\u1ec0N H\u00ccNH KH\u1eb2NG \u0110\u1ecaNH CH\u1ed6 \u0110\u1ee8NG V\u1eeeNG CH\u1eaeC TRONG CHI\u1ebeN L\u01af\u1ee2C MARKETING<\/span><\/b><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><em><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\"><strong>1. Ng\u01b0\u1eddi Vi\u1ec7t Nam ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng TV nhi\u1ec1u h\u01a1n<\/strong> <\/span><\/span><\/span><\/em><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">T<\/span><\/span><span  style=\"background: white;\"><span  style=\"color: #050505;\">rong b\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch Covid<\/span><\/span><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">-19<\/span><\/span><span  style=\"background: white;\"><span  style=\"color: #050505;\">, th\u1eddi gian s\u1eed d\u1ee5ng TV c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t <\/span><\/span><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">\u0111ang<\/span><\/span><span  style=\"background: white;\"><span  style=\"color: #050505;\"> c\u00f3 xu h\u01b0\u1edbng t\u0103ng l\u00ean<\/span><\/span><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\"> m\u1ea1nh m\u1ebd<\/span><\/span><span  style=\"background: white;\"><span  style=\"color: #050505;\">. Theo m\u1ed9t kh\u1ea3o s\u00e1t t\u1eeb Kantar Vietnam, trung b\u00ecnh m\u1ed9t ng\u01b0\u1eddi d\u00e0nh ra kho\u1ea3ng 290 ph\u00fat xem truy\u1ec1n h\u00ecnh m\u1ed7i ng\u00e0y trong th\u1eddi gian gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, cao h\u01a1n tr\u01b0\u1edbc th\u1eddi \u0111i\u1ec3m d\u1ecbch b\u1ec7nh kho\u1ea3ng 50 ph\u00fat.<\/span><\/span><\/span><\/span><\/p>\n<p><span  style=\"background: white;\">B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ed9i dung truy\u1ec1n h\u00ecnh c\u0169ng ng\u00e0y m\u1ed9t \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o v\u1edbi nh\u1eefng n\u1ed9i dung g\u1ea7n g\u0169i cho m\u1ecdi \u0111\u1ed9 tu\u1ed5i, gi\u00fap gia t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 th\u1ec3 th\u1ea5y, TV v\u1eabn \u0111ang l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng <\/span><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">h\u1eefu hi\u1ec7u,<\/span><\/span><span  style=\"background: white;\"><span  style=\"color: #050505;\"> \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong cu\u1ed9c s\u1ed1ng <\/span><\/span><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">c\u1ee7a m\u1ed7i ng\u01b0\u1eddi.<\/span><\/span><\/p>\n<p><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><i><strong><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">2. Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh c\u00f3 \u0111\u1ed9 tin t\u01b0\u1edfng cao<\/span><\/span><\/strong><\/i><br \/>\n<\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span  style=\"background: white;\"><span  style=\"color: #050505;\">L\u00e0 d\u1ea1ng truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang ch\u00ednh th\u1ed1ng c\u00f3 t\u01b0\u01a1ng t\u00e1c m\u1ed9t chi\u1ec1u thay v\u00ec \u0111\u1ed1i tho\u1ea1i nh\u01b0 c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i hay ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c, ng\u01b0\u1eddi xem v\u1eabn coi TV nh\u01b0 m\u1ed9t n\u01a1i cung c\u1ea5p th\u00f4ng tin \u0111\u00e1ng tin c\u1eady v\u00e0 d\u1ec5 ti\u1ebfp nh\u1eadn, thu\u1eadn l\u1ee3i trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1n gi\u1ea3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/span><\/span><\/p>\n<p><span  style=\"background: white;\">Trong B\u00e1o c\u00e1o Marketing to\u00e0n c\u1ea7u 2021, Nielsen \u0111\u00e3 kh\u1ea3o s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c nhau. K\u1ebft qu\u1ea3 cho th\u1ea5y qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m tr\u00ean truy\u1ec1n h\u00ecnh v\u1eabn gi\u00e0nh \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a \u0111\u1ea1i \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><span  style=\"background: white;\">Th\u1ef1c t\u1ebf, t\u1ea1i Vi\u1ec7t Nam, tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u00ean TV, n\u1ed9i dung c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ec1u ph\u1ea3i th\u00f4ng qua quy tr\u00ecnh ki\u1ec3m duy\u1ec7t <\/span><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">h\u1ed3 s\u01a1 <\/span><\/span><span  style=\"background: white;\"><span  style=\"color: #050505;\">ph\u00e1t s\u00f3ng k\u0129 l\u01b0\u1ee1ng v\u00e0 chi ti\u1ebft c\u1ee7a nh\u00e0 \u0111\u00e0i, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb truy\u1ec1n h\u00ecnh l\u1edbn nh\u01b0 VTV, THVL, <\/span><\/span><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">HTV,&#8230;<\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><i><strong><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">3. Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 trong digital marketing v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng<\/span><\/span><\/strong><\/i><br \/>\n<\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span  style=\"background: white;\"><span  style=\"color: #050505;\">Kh\u1ea3o s\u00e1t t\u1eeb QandMe &#8211; m\u1ed9t t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y, c\u00f3 \u0111\u1ebfn 47% ng\u01b0\u1eddi xem t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m tr\u00ean Internet v\u00e0 35% quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng sau khi \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh.<\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span  style=\"color: #050505;\"><span  style=\"background: white;\">Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c k\u1ebft h\u1ee3p ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang nh\u01b0 <\/span><\/span><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">qu\u1ea3ng c\u00e1o <\/span><\/span><span  style=\"background: white;\"><span  style=\"color: #050505;\">truy\u1ec1n h\u00ecnh <\/span><\/span><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">trong m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c marketing s\u1ebd l\u00e0 ti\u1ec1n \u0111\u1ec1 v\u1eefng ch\u1eafc gi\u00fap doanh nghi\u1ec7p ki\u1ebfn t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 t\u1ea1o \u201cb\u1ec7 ph\u00f3ng\u201d th\u1ef1c hi\u1ec7n h\u00f3a c\u00e1c m\u1ee5c ti\u00eau marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 18px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><b><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">N\u1eaeM TR\u1eccN THU\u1eacT NG\u1eee QUAN TR\u1eccNG TRONG QU\u1ea2NG C\u00c1O TRUY\u1ec0N H\u00ccNH<\/span><\/span><\/b><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">Hi\u1ec3u r\u00f5 c\u00e1c thu\u1eadt ng\u1eef v\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh s\u1ebd l\u00e0 c\u01a1 s\u1edf \u0111\u1ea7u ti\u00ean gi\u00fap m\u1ed7i doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c marketing trong d\u00e0i h\u1ea1n. C\u00f9ng Newday Media t\u00ecm hi\u1ec3u ngay: <\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><i><strong><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">1. Reach Truy\u1ec1n h\u00ecnh<\/span><\/span><\/strong><\/i><br \/>\n<\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">Reach l\u00e0 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 \u0111\u00e3 xem ch\u01b0\u01a1ng tr\u00ecnh (ho\u1eb7c k\u00eanh) trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, ch\u1ec9 s\u1ed1 mang t\u00ednh c\u1ed9ng d\u1ed3n v\u00e0 kh\u00f4ng tr\u00f9ng l\u1eb7p. \u0110\u01a1n v\u1ecb t\u00ednh Reach l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m % ho\u1eb7c s\u1ed1 tuy\u1ec7t \u0111\u1ed1i (000) v\u00e0 Do \u0111\u00f3, c\u00e0ng c\u00f3 nhi\u1ec1u kh\u00e1n gi\u1ea3 kh\u00e1c nhau theo d\u00f5i ch\u01b0\u01a1ng tr\u00ecnh th\u00ec ch\u1ec9 s\u1ed1 Reach c\u00e0ng sao.<\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">V\u00ed d\u1ee5: M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh ph\u00e1t s\u00f3ng v\u00e0o ng\u00e0y 13\/05 \u0111\u1ea1t 2 tri\u1ec7u ho\u1eb7c 15%, c\u00f3 ngh\u0129a \u0111\u00e3 c\u00f3 2 tri\u1ec7u ng\u01b0\u1eddi t\u1ea1i 4 th\u00e0nh ph\u1ed1 l\u1edbn xem ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh \u0111\u00f3, t\u01b0\u01a1ng \u1ee9ng v\u1edbi 15% d\u00e2n s\u1ed1 t\u1ea1i 4 th\u00e0nh ph\u1ed1 \u0111\u00f3. <\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><i><strong><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">2. TVR (TV Rating)<\/span><\/span><\/strong><\/i><br \/>\n<\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">TV Rating l\u00e0 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 theo d\u00f5i ch\u01b0\u01a1ng tr\u00ecnh trong m\u1ed7i ph\u00fat, ch\u1ec9 s\u1ed1 n\u00e0y mang t\u00ednh ch\u1ea5t tr\u00f9ng l\u1eb7p v\u00e0 kh\u00f4ng c\u1ed9ng d\u1ed3n. N\u1ebfu nh\u01b0 Reach cho th\u1ea5y \u0111\u1ed9 bao ph\u1ee7 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh th\u00ec Rating mang \u0111\u1ebfn \u201cchi\u1ec1u s\u00e2u\u201d s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00f3 trong m\u1ed7i ph\u00fat ph\u00e1t s\u00f3ng.<\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">V\u00ed d\u1ee5: Rating c\u1ee7a tr\u1eadn \u0111\u1ea5u b\u00f3ng \u0111\u00e1 Nam Vi\u1ec7t Nam trong SEA Games 31 \u0111\u1ea1t 12%, t\u1ee9c c\u00f3 \u0111\u1ebfn 12% d\u00e2n s\u1ed1 t\u1ea1i 4 th\u00e0nh ph\u1ed1 l\u1edbn \u0111ang xem tr\u1eadn \u0111\u1ea5u trong m\u1ed7i ph\u00fat ph\u00e1t s\u00f3ng.<\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><i><strong><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">3. GRP (Gross Rating Point)<\/span><\/span><\/strong><\/i><br \/>\n<\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">GRP l\u00e0 t\u1ec9 l\u1ec7 kh\u00e1n gi\u1ea3 \u0111\u00e3 xem\/ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t qu\u1ea3ng c\u00e1o trong to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch, t\u00ednh tr\u00ean t\u1ed5ng th\u1ec3 d\u00e2n s\u1ed1 m\u1ee5c ti\u00eau. GRP hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi Ratings, ch\u1ec9 s\u1ed1 n\u00e0y cho bi\u1ebft \u0111i\u1ec3m hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh t\u1ed5ng th\u1ec3. <\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">GRP = Reach x OTS (trong \u0111\u00f3 OTS: Opportunity To See l\u00e0 c\u01a1 h\u1ed9i nh\u00ecn th\u1ea5y m\u1eabu qu\u1ea3ng c\u00e1o\/ch\u01b0\u01a1ng tr\u00ecnh)<\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><i><strong><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">4. SOV (Share of voice)<\/span><\/span><\/strong><\/i><br \/>\n<\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">SOV l\u00e0 \u0111\u1ed9 t\u01b0\u01a1ng quan truy\u1ec1n th\u00f4ng, t\u00ednh b\u1eb1ng t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m. SOV cho bi\u1ebft \u0111\u1ed9 nh\u1eadn di\u1ec7n, t\u1ef7 l\u1ec7 c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u00f9ng ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\"  style=\"background: white;\"><span  style=\"color: #050505;\">V\u00ed d\u1ee5: m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef3 g\u00f3i sau 6 th\u00e1ng ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh nh\u1eadn v\u1ec1 t\u1ef7 l\u1ec7 SOV\/t\u1ef7 l\u1ec7 c\u1ea1nh tranh so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u00f9ng ng\u00e0nh b\u1eb1ng 54%. <\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 18px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><b><span lang=\"VI\">X\u00c2Y D\u1ef0NG K\u1ebe HO\u1ea0CH QU\u1ea2NG C\u00c1O TRUY\u1ec0N H\u00ccNH HI\u1ec6U QU\u1ea2 TH\u1edcI 4.0<\/span><\/b><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 4.0 khi m\u00e0 c\u00e1c k\u00eanh digital \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh trong m\u1ed7i k\u1ebf ho\u1ea1ch marketing kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u d\u1ec5 d\u00e0ng cho doanh nghi\u1ec7p khi ngu\u1ed3n ng\u00e2n s\u00e1ch d\u00e0nh cho h\u1ea1ng m\u1ee5c n\u00e0y th\u01b0\u1eddng r\u1ea5t l\u1edbn. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 v\u00e0 chi ph\u00ed? C\u00f9ng t\u00ecm hi\u1ec3u:<\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><i><strong><span lang=\"VI\">1. Ph\u00e2n t\u00edch v\u00e0 nghi\u00ean c\u1ee9u ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh c\u1ee7a ng\u00e0nh<\/span><\/strong><\/i><br \/>\n<\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">Vi\u1ec7c ph\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh c\u1ee7a ng\u00e0nh hay c\u1ee5 th\u1ec3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd cho doanh nghi\u1ec7p m\u1ed9t b\u1ee9c tranh t\u1ed5ng quan v\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o h\u1ee3p l\u00fd. <\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">\u0110\u1ed1i v\u1edbi h\u1ea1ng m\u1ee5c nghi\u00ean c\u1ee9u, doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung ph\u00e2n t\u00edch c\u00e1c kh\u00eda c\u1ea1nh sau:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong 1-2 n\u0103m g\u1ea7n nh\u1ea5t: xem x\u00e9t \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111ang chi ti\u00eau t\u0103ng\/gi\u1ea3m bao nhi\u00eau ng\u00e2n s\u00e1ch qua c\u00e1c n\u0103m \u0111\u1ec3 t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh v\u00e0 \u0111\u1ec1 xu\u1ea5t ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p nh\u1ea5t.<\/span><\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">Th\u1eddi \u0111i\u1ec3m qu\u1ea3ng c\u00e1o: \u0111\u1ed1i v\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng mang t\u00ednh th\u1eddi v\u1ee5 cao, vi\u1ec7c ph\u00e2n t\u00edch ch\u00ednh x\u00e1c th\u1eddi \u0111i\u1ec3m qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh c\u00f9ng ng\u00e0nh l\u00e0 \u0111i\u1ec3m t\u1ef1a v\u1eefng ch\u1eafc \u0111\u1ec3 doanh nghi\u1ec7p \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 thi\u1ebft l\u1eadp timeline tri\u1ec3n khai k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 h\u1ee3p l\u00fd.<\/span><\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">C\u00e1ch th\u1ee9c l\u1ef1a ch\u1ecdn k\u00eanh qu\u1ea3ng c\u00e1o: ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 \u0111ang l\u1ef1a ch\u1ecdn ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh tr\u00ean k\u00eanh qu\u1ed1c gia, k\u00eanh \u0111\u1ecba ph\u01b0\u01a1ng, ch\u01b0\u01a1ng tr\u00ecnh n\u00e0o \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn nhi\u1ec1u v\u00e0 th\u1eddi l\u01b0\u1ee3ng ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o (15s, 30s, pannel 5s).<\/span><\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">Hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o: hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c th\u1ebf hi\u1ec7n qua c\u00e1c ch\u1ec9 s\u1ed1 GRP, OTS, Reach, SOV\/SOS,&#8230;<\/span><\/span><\/span><\/li>\n<\/ul>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><i><strong><span lang=\"VI\">2. Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng<\/span><\/strong><\/i><br \/>\n<\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">D\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c launching\/relaunching s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p s\u1ebd thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau trong k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh li\u00ean quan \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1: GRP, Reach, SOV, Cost\/GRP.<\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">Ph\u00e2n t\u00edch r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn k\u00eanh v\u00e0 th\u1eddi \u0111i\u1ec3m ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p nh\u1ea5t.<\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><i><strong><span lang=\"VI\">3. \u0110\u1ec1 xu\u1ea5t k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh <\/span><\/strong><\/i><br \/>\n<\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">D\u1ef1a tr\u00ean m\u1ee5c ti\u00eau li\u00ean quan \u0111\u1ebfn ch\u1ec9 s\u1ed1 truy\u1ec1n h\u00ecnh v\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, th\u01b0\u01a1ng hi\u1ec7u l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh ph\u00f9 h\u1ee3p (d\u1ef1a tr\u00ean rating ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 \u0111o l\u01b0\u1eddng th\u00e0nh m\u1ee5c ti\u00eau GRP). T\u00f9y theo ch\u1ea5t l\u01b0\u1ee3ng ch\u01b0\u01a1ng tr\u00ecnh l\u1ef1a ch\u1ecdn v\u00e0 t\u1ea7n su\u1ea5t ph\u00e1t s\u00f3ng, doanh nghi\u1ec7p \u0111\u1ec1 xu\u1ea5t c\u00e1c giai \u0111o\u1ea1n ph\u00e1t s\u00f3ng \u0111\u1ecbnh d\u1ea1ng TVC 30s, 15s hay pannel 5s.<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">V\u1edbi \u0111\u1ecbnh d\u1ea1ng TVC 30s th\u01b0\u1eddng h\u1ed7 tr\u1ee3 cho m\u1ee5c ti\u00eau ra m\u1eaft v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u1ea1o s\u1ef1 t\u00f2 m\u00f2, k\u00edch th\u00edch t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">V\u1edbi \u0111\u1ecbnh d\u1ea1ng TVC 15s th\u01b0\u1eddng h\u1ed7 tr\u1ee3 cho m\u1ee5c ti\u00eau duy tr\u00ec s\u1ee9c n\u00f3ng, ghi nh\u1edb v\u1ec1 s\u1ea3n ph\u1ea9m sau giai \u0111o\u1ea1n ra m\u1eaft.<\/span><\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">V\u1edbi \u0111\u1ecbnh d\u1ea1ng pannel 5s th\u01b0\u1eddng h\u1ed7 tr\u1ee3 cho m\u1ee5c ti\u00eau nh\u1eafc nh\u1edf v\u00e0 duy tr\u00ec s\u1ef1 xu\u1ea5t hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean truy\u1ec1n h\u00ecnh.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><i><strong><span lang=\"VI\">4. K\u1ebft h\u1ee3p \u0111a k\u00eanh trong chi\u1ebfn l\u01b0\u1ee3c marketing<\/span><\/strong><\/i><br \/>\n<\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">K\u1ebft h\u1ee3p gi\u1eefa qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u00e0 c\u00f4ng c\u1ee5 marketing kh\u00e1c s\u1ebd l\u00e0m t\u0103ng t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing.<\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"VI\">Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh hi\u1ec7u qu\u1ea3 l\u00e0 kh\u00f4ng d\u1ec5 d\u00e0ng, doanh nghi\u1ec7p c\u1ea7n s\u1edf h\u1eefu m\u1ed9t \u0111\u1ed9i ng\u0169 nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch d\u00e0y d\u1eb7n kinh nghi\u1ec7m. <\/span><span  style=\"background: white;\">V\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n trong m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, c\u00f9ng kinh nghi\u1ec7m tri\u1ec3n khai th\u00e0nh c\u00f4ng c\u00e1c d\u1ef1 \u00e1n Marketing \u0111a d\u1ea1ng, Newday Media nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/span><span lang=\"VI\"  style=\"background: white;\"> V\u1eeba qua, ch\u00fang t\u00f4i th\u00e0nh c\u00f4ng khi \u0111\u1ec1 xu\u1ea5t v\u00e0 tri\u1ec3n khai k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh cho th\u01b0\u01a1ng hi\u1ec7u Th\u00e9p VAS, gi\u00fap VAS \u0111\u00e1nh d\u1ea5u v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u sau nhi\u1ec1u n\u0103m v\u1eafng b\u00f3ng tr\u00ean truy\u1ec1n h\u00ecnh. <\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span  style=\"background: white;\">Ch\u00fang t\u00f4i \u0111\u00e3 v\u00e0 \u0111ang n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh, ROI v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/span><\/span><\/p>\n<p  style=\"margin-bottom: 12.0pt; text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span  style=\"background: white;\"><span  style=\"line-height: 19.2pt;\"><span  style=\"background: white;\">C\u00e1c d\u1ecbch v\u1ee5 m\u00e0 ch\u00fang t\u00f4i t\u1ef1 tin cung c\u1ea5p bao g\u1ed3m:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span  style=\"background: white;\"><span  style=\"line-height: 18.0pt;\"><span  style=\"background: white;\">T\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng th\u1ec3<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span  style=\"background: white;\"><span  style=\"line-height: 18.0pt;\"><span  style=\"background: white;\">T\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span  style=\"background: white;\"><span  style=\"line-height: 18.0pt;\"><span  style=\"background: white;\">T\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span  style=\"background: white;\"><span  style=\"line-height: 18.0pt;\"><span  style=\"background: white;\">T\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai Digital Marketing \u0111a n\u1ec1n t\u1ea3ng<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span  style=\"background: white;\"><span  style=\"line-height: 18.0pt;\"><span  style=\"background: white;\">T\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch PR Campaign v\u00e0 PR cho c\u00e1c s\u1ef1 ki\u1ec7n<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 38.0pt; text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span  style=\"background: white;\"><span  style=\"line-height: 18.0pt;\"><span  style=\"background: white;\">D\u1ecbch v\u1ee5 Email Marketing, Video Marketing, s\u1ea3n xu\u1ea5t n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh Social Media<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p>\u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft h\u01a1n v\u1ec1 <span  style=\"color: #ed1c24;\"><a style=\"color: #ed1c24;\" href=\"https:\/\/newdaymedia.com.vn\/en\/dich-vu\/pr-marketing\/\">d\u1ecbch v\u1ee5 PR &amp; Marketing<\/a><\/span><span  style=\"color: #555555;\">, qu\u00fd \u0111\u1ed1i t\u00e1c\/kh\u00e1ch h\u00e0ng vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi <\/span><strong style=\"color: #555555;\">Newday Media<\/strong><span  style=\"color: #555555;\"> theo s\u1ed1 \u0111i\u1ec7n tho\u1ea1i: 0904.033.333\/ 0962.577.770 ho\u1eb7c \u0111\u1ec3 l\u1ea1i th\u00f4ng tin <\/span><span  style=\"color: #ed1c24;\"><a style=\"color: #ed1c24;\" href=\"https:\/\/newdaymedia.com.vn\/en\/yeu-cau-tu-van\/\"><strong>t\u1ea1i \u0111\u00e2y<\/strong><\/a><\/span><span  style=\"color: #555555;\">.<\/span><\/p>\n<\/div>\n<div id=\"eJOY__extension_root\" class=\"eJOY__extension_root_class\"  style=\"all: unset;\">\n<p><span  style=\"color: #ed1c24;\">C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:<\/span><\/p>\n<p><span  style=\"color: #ed1c24;\"><strong><a style=\"color: #ed1c24;\" href=\"https:\/\/newdaymedia.com.vn\/en\/kinh-nghiem-to-chuc-su-kien\/visual-advertising-nghe-thuat-ke-chuyen-hieu-qua-bang-hinh-anh\/\">Visual Advertising \u2013 Ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n hi\u1ec7u qu\u1ea3 b\u1eb1ng h\u00ecnh \u1ea3nh<\/a><\/strong><\/span><\/p>\n<p><span  style=\"color: #ed1c24;\"><a style=\"color: #ed1c24;\" href=\"https:\/\/newdaymedia.com.vn\/en\/blog\/khi-nhung-tap-doan-lon-tap-trung-dau-tu-video-marketing\/\"><strong>KHI NH\u1eeeNG T\u1eacP \u0110O\u00c0N L\u1edaN T\u1eacP TRUNG \u0110\u1ea6U T\u01af VIDEO MARKETING<\/strong><\/a><\/span><\/p>\n<div id=\"eJOY__extension_root\" class=\"eJOY__extension_root_class\"  style=\"all: unset;\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 (Digital Marketing) c\u00f3 l\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 ph\u01b0\u01a1ng th\u1ee9c lan to\u1ea3 m\u1ea1nh m\u1ebd nh\u1ea5t. Tuy nhi\u00ean tr\u00ean th\u1ef1c t\u1ebf, qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh (TV Ads) v\u1eabn \u0111ang gi\u1eef v\u1eefng c\u01b0\u1eddng \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng trong su\u1ed1t th\u1eddi gian qua. C\u00f9ng Newday t\u00ecm hi\u1ec3u t\u1ea1i sao TV Ads v\u1eabn duy tr\u00ec \u201cs\u1ee9c h\u00fat\u201d trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 l\u00ean ng\u00f4i qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y:<\/p>","protected":false},"author":1,"featured_media":3999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=3998"}],"version-history":[{"count":2,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3998\/revisions"}],"predecessor-version":[{"id":11504,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3998\/revisions\/11504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/3999"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=3998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=3998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=3998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}