{"id":3967,"date":"2022-08-12T10:37:00","date_gmt":"2022-08-12T03:37:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2022\/08\/12\/04-bi-quyet-tao-su-dot-pha-trong-tvc-quang-cao\/"},"modified":"2026-05-23T18:07:30","modified_gmt":"2026-05-23T11:07:30","slug":"04-bi-quyet-tao-su-dot-pha-trong-tvc-quang-cao","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/04-bi-quyet-tao-su-dot-pha-trong-tvc-quang-cao\/","title":{"rendered":"04 B\u00ed quy\u1ebft t\u1ea1o s\u1ef1 \u0111\u1ed9t ph\u00e1 trong TVC qu\u1ea3ng c\u00e1o"},"content":{"rendered":"
\n

\u0110\u1ec3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 kh\u00f4ng b\u1ecb b\u00e3o h\u00f2a so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng ng\u00e0nh, “ch\u1ea5t ri\u00eang” l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng h\u00e0ng \u0111\u1ea7u trong m\u1ed7i TVC qu\u1ea3ng c\u00e1o. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khai th\u00e1c hi\u1ec7u qu\u1ea3 “ch\u1ea5t ri\u00eang” \u1ea5y, c\u00f9ng Newday Media t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/span><\/span><\/p>\n

V\u00cc SAO KH\u00c1N GI\u1ea2 C\u00d3 XU H\u01af\u1edaNG B\u1ece QUA QU\u1ea2NG C\u00c1O?<\/span><\/span><\/b><\/span><\/span><\/span><\/p>\n

1. N\u1ed9i dung nh\u00e0m ch\u00e1n, l\u1eb7p l\u1ea1i g\u00e2y m\u1ec7t m\u1ecfi<\/span><\/span> <\/b><\/span><\/span><\/p>\n

Ng\u00e0y nay, TVC qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf kh\u1eafp m\u1ecdi n\u01a1i t\u1eeb \u0111\u1eddi th\u1ef1c cho t\u1edbi kh\u00f4ng gian s\u1ed1. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u00e3 cho ph\u00e9p c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p thu th\u1eadp th\u00f4ng tin, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 thu\u1eadn l\u1ee3i ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y cho bi\u1ebft m\u1ed9t ng\u01b0\u1eddi M\u1ef9 b\u00ecnh th\u01b0\u1eddng c\u00f3 th\u1ec3 ph\u1ea3i ti\u1ebfp x\u00fac v\u1edbi t\u1eeb 4.000-10.000 qu\u1ea3ng c\u00e1o m\u1ed7i ng\u00e0y (t\u1eeb b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u).<\/span><\/span><\/p>\n

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Ch\u00ednh v\u00ec s\u1ef1 b\u00f9ng n\u1ed5, h\u1ea7u nh\u01b0 kh\u00f4ng th\u1ec3 \u201ctr\u1ed1n kh\u1ecfi\u201d n\u00e0y, c\u1ed9ng h\u01b0\u1edfng v\u1edbi ph\u1ea7n l\u1edbn qu\u1ea3ng c\u00e1o hi\u1ec7n nay \u0111\u1ec1u c\u00f3 n\u1ed9i dung kh\u00e1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 thi\u1ebfu t\u00ednh s\u00e1ng t\u1ea1o, ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n \u0111\u1ea1i th\u01b0\u1eddng c\u1ea3m th\u1ea5y m\u1ec7t m\u1ecfi v\u00e0 c\u00f3 xu h\u01b0\u1edbng n\u00e9 tr\u00e1nh c\u00e1c qu\u1ea3ng c\u00e1o n\u00f3i chung hay TVC n\u00f3i ri\u00eang.<\/span><\/span><\/p>\n

2. Kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi xem<\/span><\/span> <\/b><\/span><\/span><\/p>\n

H\u1ea7u h\u1ebft qu\u1ea3ng c\u00e1o, bao g\u1ed3m c\u1ea3 TVC \u0111\u1ec1u \u01b0u ti\u00ean kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn h\u01a1n l\u00e0 m\u1ee9c \u0111\u1ed9 h\u1ee3p l\u00fd, \u01b0u ti\u00ean d\u1eef li\u1ec7u h\u01a1n l\u00e0 c\u1ea3m x\u00fac th\u1eadt. B\u1edfi v\u1eady, nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng l\u1ef1a ch\u1ecdn h\u01b0\u1edbng \u0111i thi\u1ebfu s\u1ef1 \u0111\u1ed9t ph\u00e1 nh\u01b0 b\u1eaft ch\u01b0\u1edbc k\u1ecbch b\u1ea3n th\u00e0nh c\u00f4ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, qu\u1ea3ng c\u00e1o qu\u00e1 l\u1ed9 li\u1ec5u, hay th\u1eadm ch\u00ed g\u00e2y s\u1ed1c, d\u1eabn \u0111\u1ebfn vi\u1ec7c th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Kh\u00f4ng ch\u1ec9 v\u1eady, \u0111i\u1ec1u n\u00e0y v\u00f4 h\u00ecnh trung s\u1ebd l\u00e0m ng\u01b0\u1eddi xem kh\u00f3 ch\u1ecbu v\u00e0 c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c ch\u00e1n gh\u00e9t th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/p>\n

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3. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng thi\u1ebfu ni\u1ec1m tin v\u1edbi qu\u1ea3ng c\u00e1o<\/span><\/span> <\/b><\/span><\/span><\/p>\n

Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o hi\u1ec7n nay \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 \u201cn\u1ed3i l\u1ea9u th\u1eadp c\u1ea9m\u201d b\u1edfi s\u1ef1 xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng nhi\u1ec1u c\u1ee7a nh\u1eefng qu\u1ea3ng c\u00e1o ch\u1ee9a th\u00f4ng tin sai s\u1ef1 th\u1eadt, kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng, khi\u1ebfn kh\u00e1ch h\u00e0ng r\u01a1i v\u00e0o m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng ni\u1ec1m tin. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 \u201cmua\u201d s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y theo c\u00e1c m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o quen thu\u1ed9c. Thay v\u00e0o \u0111\u00f3, doanh nghi\u1ec7p ph\u1ea3i chinh ph\u1ee5c ng\u01b0\u1eddi xem th\u00f4ng qua t\u00ednh trung th\u1ef1c, minh b\u1ea1ch v\u00e0 \u0111\u00e1ng tin c\u1eady, tr\u01b0\u1edbc h\u1ebft l\u00e0 s\u1ef1 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 sau \u0111\u00f3 l\u00e0 trong th\u00f4ng \u0111i\u1ec7p g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/span><\/span><\/span><\/span><\/p>\n

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04 B\u00cd QUY\u1ebeT \u0110\u1ec2 S\u1ede H\u1eeeU M\u1ed8T TVC QU\u1ea2NG C\u00c1O \u1ea4N T\u01af\u1ee2NG <\/span><\/span><\/b><\/span><\/span><\/span><\/p>\n

1. T\u01b0 duy ng\u01b0\u1ee3c d\u00f2ng<\/span><\/span> <\/b><\/span><\/span><\/p>\n

T\u01b0 duy ng\u01b0\u1ee3c d\u00f2ng hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1ch gi\u00fap suy ngh\u0129 con ng\u01b0\u1eddi tho\u00e1t kh\u1ecfi l\u1ed1i m\u00f2n v\u00e0 nh\u1eefng nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a \u0111\u00e1m \u0111\u00f4ng – v\u1ed1n r\u1ea5t c\u1ea7n thi\u1ebft trong l\u0129nh v\u1ef1c \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o. Kh\u00f4ng ch\u1ea1y theo nh\u1eefng h\u00ecnh th\u1ee9c quen thu\u1ed9c, m\u00e0 t\u1eadp trung t\u00ecm ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f9ng ng\u00e0nh v\u00e0 khai th\u00e1c tri\u1ec7t \u0111\u1ec3 l\u1ee3i th\u1ebf \u1ea5y l\u00e0 con \u0111\u01b0\u1eddng ng\u1eafn nh\u1ea5t \u0111\u1ec3 \u201cghi \u0111i\u1ec3m\u201d trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/span><\/span><\/p>\n

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Trong s\u1ea3n ph\u1ea9m TVC \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u Th\u00e9p VAS v\u00e0o th\u00e1ng 4 v\u1eeba qua, Newday Media \u0111\u00e3 l\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t, v\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n t\u01b0 duy s\u1ea3n xu\u1ea5t TVC th\u00f4ng th\u01b0\u1eddng c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u00e9p. Kh\u00e1c v\u1edbi c\u00e1c TVC v\u1ec1 th\u00e9p th\u01b0\u1eddng h\u01b0\u1edbng tr\u1ef1c di\u1ec7n v\u00e0o s\u1ea3n ph\u1ea9m v\u1edbi h\u00ecnh \u1ea3nh th\u00e9p hi\u1ec7n l\u00ean m\u1ea1nh m\u1ebd trong c\u00e1c d\u1ef1 \u00e1n \u0111\u1ed3 s\u1ed9, Newday \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed9t ph\u00e1 b\u1eb1ng \u00fd t\u01b0\u1edfng \u201cth\u1ed5i h\u1ed3n\u201d ngh\u1ec7 thu\u1eadt v\u00e0o t\u1eebng kh\u1ed1i th\u00e9p v\u1edbi nh\u1eefng g\u00f3c quay \u0111\u1eadm ch\u1ea5t \u0111i\u1ec7n \u1ea3nh – v\u1ed1n l\u00e0 nh\u1eefng ch\u1ea5t li\u1ec7u ti\u1ec1m n\u0103ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c khai th\u00e1c v\u00e0 \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong s\u1ea3n xu\u1ea5t TVC c\u00e1c l\u0129nh v\u1ef1c \u0111\u1ed3 gia d\u1ee5ng, ti\u00eau d\u00f9ng hay n\u1ed9i th\u1ea5t,… Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u1eb7ng nh\u01b0 th\u00e9p, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m c\u00f2n m\u1edbi m\u1ebb v\u00e0 \u0111\u1ea7y th\u00e1ch th\u1ee9c.<\/span><\/span><\/p>\n

2. B\u00e1m s\u00e1t gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/span><\/span> <\/b><\/span><\/span><\/p>\n

Trong m\u1ecdi h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o, vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00e0nh c\u00f4ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, USP c\u1ee7a doanh nghi\u1ec7p l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ghi nh\u1edb v\u00e0 h\u00ecnh th\u00e0nh ni\u1ec1m tin v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Ch\u00ednh v\u00ec v\u1eady, TVC d\u00f9 s\u00e1ng t\u1ea1o, m\u1edbi m\u1ebb v\u00e0 thu h\u00fat \u0111\u1ebfn \u0111\u00e2u n\u1ebfu kh\u00f4ng th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u1ea5y c\u0169ng kh\u00f4ng \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/span><\/p>\n

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V\u1edbi ph\u01b0\u01a1ng ch\u00e2m \u1ea5y, b\u00ean c\u1ea1nh nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1, TVC VAS \u0111\u00e3 th\u00e0nh c\u00f4ng g\u1eedi \u0111i th\u00f4ng \u0111i\u1ec7p V\u1eeeNG V\u00c0NG T\u00c2M TH\u00c9P t\u1edbi ng\u01b0\u1eddi xem: \u0111\u00f3 l\u00e0 l\u00f2ng T\u00c2M HUY\u1ebeT, ni\u1ec1m \u0110AM M\u00ca v\u00e0 th\u00e1i \u0111\u1ed9 CH\u1ec8N CHU c\u1ee7a nh\u1eefng con ng\u01b0\u1eddi VAS trong m\u1ed7i c\u00f4ng tr\u00ecnh. Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, v\u1edbi VAS, th\u00e9p ch\u00ednh l\u00e0 tr\u00e1i tim c\u1ee7a m\u1ecdi c\u00f4ng tr\u00ecnh, l\u00e0 m\u1ed9t ki\u1ec7t t\u00e1c ch\u1ee9a \u0111\u1ef1ng gi\u00e1 tr\u1ecb tinh hoa mang th\u01b0\u01a1ng hi\u1ec7u VAS. Th\u00f4ng \u0111i\u1ec7p v\u1ec1 tinh th\u1ea7n ki\u00ean \u0111\u1ecbnh, b\u1ec1n b\u1ec9 m\u00e3i tr\u01b0\u1eddng t\u1ed3n theo th\u1eddi gian c\u1ee7a Th\u00e9p VAS t\u1eeb \u0111\u00f3 nh\u1eb9 nh\u00e0ng \u0111i s\u00e2u v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi xem.<\/span><\/span><\/p>\n

3. T\u1ea1o g\u00f3c nh\u00ecn \u0111a chi\u1ec1u cho ch\u1ee7 th\u1ec3<\/span><\/span> <\/b><\/span><\/span><\/p>\n

Thay v\u00ec nh\u00ecn nh\u1eadn tr\u1ef1c di\u1ec7n v\u00e0o s\u1ea3n ph\u1ea9m, xu h\u01b0\u1edbng \u0111a d\u1ea1ng h\u00f3a g\u00f3c nh\u00ecn s\u1ebd th\u00eam \u201cm\u00e0u s\u1eafc\u201d cho phim qu\u1ea3ng c\u00e1o, gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tr\u00ean th\u1ef1c t\u1ebf, ng\u01b0\u1eddi xem th\u01b0\u1eddng b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng th\u00f4ng tin, h\u00ecnh \u1ea3nh th\u00fa v\u1ecb, \u0111\u1eb7c s\u1eafc. Ch\u1eb3ng h\u1ea1n nh\u01b0 khi qu\u1ea3ng c\u00e1o robot h\u00fat b\u1ee5i, vi\u1ec7c t\u1eadp trung v\u00e0o c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m s\u1ebd l\u00e0m gi\u1ea3m \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a TVC. Thay v\u00e0o \u0111\u00f3, m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c nh\u01b0 vi\u1ec7c g\u00e1n robot h\u00fat b\u1ee5i v\u1edbi h\u00ecnh t\u01b0\u1ee3ng \u201cth\u00fa c\u01b0ng\u201d lau d\u1ecdn d\u1ec5 mang l\u1ea1i c\u1ea3m x\u00fac g\u1ea7n g\u0169i v\u00e0 m\u1edbi m\u1ebb cho ng\u01b0\u1eddi xem.<\/span><\/span><\/p>\n

V\u1edbi TVC VAS, m\u1ed7i khung h\u00ecnh \u0111\u1ec1u g\u1eedi g\u1eafm m\u1ed9t l\u1edbp \u00fd ngh\u0129a ri\u00eang nh\u01b0ng v\u1eabn xoay quanh v\u1eadt th\u1ec3 ch\u00ednh: l\u00e0 \u201cd\u00f2ng th\u00e9p\u201d n\u00f3ng ch\u1ea3y tr\u1ea3i qua qu\u00e1 tr\u00ecnh t\u00f4i luy\u1ec7n kh\u1eaft khe kh\u00f3 nh\u1ecdc; l\u00e0 h\u00ecnh t\u01b0\u1ee3ng \u201ckh\u1ed1i \u00f3c\u201d, \u201cb\u00e0n tay\u201d, \u201ctr\u00e1i tim\u201d nhi\u1ec7t huy\u1ebft l\u00e0m t\u1eeb th\u00e9p v\u1ebd l\u00ean kh\u00e1t v\u1ecdng n\u00e2ng t\u1ea7m Th\u00e9p VAS, \u0111\u1ed3ng th\u1eddi gi\u00fap VAS hi\u1ec7n th\u1ef1c h\u00f3a gi\u1ea5c m\u01a1 x\u00e2y d\u1ef1ng h\u00e0ng tri\u1ec7u c\u00f4ng tr\u00ecnh cho h\u00e0ng tri\u1ec7u con ng\u01b0\u1eddi. <\/span><\/span><\/span><\/span><\/p>\n

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4. S\u00e1ng t\u1ea1o trong h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n<\/span><\/span> <\/b><\/span><\/span><\/p>\n

Ch\u00fang ta th\u01b0\u1eddng nghe, y\u1ebfu t\u1ed1 h\u00ecnh th\u1ee9c v\u00e0 n\u1ed9i dung trong ngh\u1ec7 thu\u1eadt c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan v\u00f4 c\u00f9ng ch\u1eb7t ch\u1ebd. Trong tri\u1ebft h\u1ecdc M\u00e1c – Lenin, n\u1ed9i dung quy\u1ebft \u0111\u1ecbnh h\u00ecnh th\u1ee9c v\u00e0 h\u00ecnh th\u1ee9c s\u1ebd t\u00e1c \u0111\u1ed9ng ng\u01b0\u1ee3c tr\u1edf l\u1ea1i n\u1ed9i dung. B\u1edfi v\u1eady, n\u1ed9i dung h\u1ea5p d\u1eabn nh\u01b0ng h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n ch\u01b0a \u201c\u0111\u1ee7 ch\u1ea1m\u201d s\u1ebd l\u00e0m gi\u1ea3m t\u00ednh \u0111\u1ed9t ph\u00e1 c\u1ee7a TVC, gi\u1ed1ng nh\u01b0 vi\u1ec7c m\u1ed9t b\u1ed9 phim c\u00f3 k\u1ecbch b\u1ea3n hay nh\u01b0ng di\u1ec5n vi\u00ean l\u1ea1i kh\u00f4ng truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac t\u1edbi kh\u00e1n gi\u1ea3.<\/span><\/span><\/p>\n

Tr\u1edf l\u1ea1i v\u1edbi TVC VAS, m\u1ed9t b\u1ea3o t\u00e0ng n\u01a1i l\u01b0u gi\u1eef nh\u1eefng ki\u1ec7t t\u00e1c v\u00f4 gi\u00e1 t\u1eeb th\u00e9p l\u00e0 h\u00ecnh th\u1ee9c \u0111\u1ed9c \u0111\u00e1o m\u00e0 \u0111\u1ed9i ng\u0169 chuy\u00ean gia s\u00e1ng t\u1ea1o \u1edf Newday mong mu\u1ed1n \u0111\u01b0a v\u00e0o phim qu\u1ea3ng c\u00e1o. \u1ede \u0111\u00f3, th\u00e9p thu m\u00ecnh sau \u00e1nh \u0111\u00e8n tri\u1ec3n l\u00e3m nh\u01b0ng v\u1eabn t\u1ecfa s\u00e1ng theo m\u1ed9t c\u00e1ch ri\u00eang \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng.<\/span><\/span><\/p>\n

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\u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft h\u01a1n v\u1ec1 d\u1ecbch v\u1ee5 PR & Marketing<\/a>, qu\u00fd \u0111\u1ed1i t\u00e1c\/kh\u00e1ch h\u00e0ng vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi Newday Media<\/strong> theo s\u1ed1 \u0111i\u1ec7n tho\u1ea1i: 0904.033.333\/ 0962.577.770 ho\u1eb7c \u0111\u1ec3 l\u1ea1i th\u00f4ng tin t\u1ea1i \u0111\u00e2y<\/strong><\/a>.<\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m: <\/span><\/p>\n

Visual Advertising \u2013 Ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n hi\u1ec7u qu\u1ea3 b\u1eb1ng h\u00ecnh \u1ea3nh<\/a><\/span><\/strong><\/p>\n

5 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh 1 video tr\u1edf n\u00ean “viral”<\/span><\/a><\/span><\/strong><\/p>\n

Doanh nghi\u1ec7p ng\u00e0nh Th\u00e9p ghi d\u1ea5u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u1edbi TVC s\u00e1ng t\u1ea1o <\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/article>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u0110\u1ec3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 kh\u00f4ng b\u1ecb b\u00e3o h\u00f2a so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng ng\u00e0nh,<\/p>","protected":false},"author":1,"featured_media":3968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=3967"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3967\/revisions"}],"predecessor-version":[{"id":11498,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3967\/revisions\/11498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/3968"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=3967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=3967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=3967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}