{"id":3962,"date":"2022-08-16T09:53:00","date_gmt":"2022-08-16T02:53:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2022\/08\/16\/don-dau-3-xu-huong-quang-cao-ngoai-troi-ooh-hot-nhat-2022\/"},"modified":"2026-05-23T18:06:46","modified_gmt":"2026-05-23T11:06:46","slug":"don-dau-3-xu-huong-quang-cao-ngoai-troi-ooh-hot-nhat-2022","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/don-dau-3-xu-huong-quang-cao-ngoai-troi-ooh-hot-nhat-2022\/","title":{"rendered":"\u0110\u00f3n \u0111\u1ea7u 3 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH) hot nh\u1ea5t 2022"},"content":{"rendered":"
\n

N\u0103m 2022, c\u00e1c chuy\u00ean gia qu\u1ea3ng c\u00e1o cho r\u1eb1ng OOH (qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi) \u0111ang b\u01b0\u1edbc \u0111\u1ebfn th\u1eddi k\u1ef3 \u201cph\u1ee5c h\u01b0ng\u201d v\u00e0 th\u1eadm ch\u00ed c\u00f2n v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi tr\u01b0\u1edbc d\u1ecbch. S\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y khi\u1ebfn cho vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean th\u00e1ch th\u1ee9c. C\u00e1c Billboard qu\u1ea3ng c\u00e1o ch\u1ec9 \u0111\u1eb9p, \u1ea5n t\u01b0\u1ee3ng th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7, m\u00e0 ph\u1ea3i c\u1ea7n \u0111\u1ed9c \u0111\u00e1o v\u00e0 m\u1edbi l\u1ea1 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao trong truy\u1ec1n th\u00f4ng. <\/span><\/span><\/span><\/span><\/span><\/p>\n

V\u1eady gi\u1eefa h\u00e0ng ngh\u00ecn bi\u1ec3n qu\u1ea3ng c\u00e1o m\u1ecdc l\u00ean m\u1ed7i ng\u00e0y, \u0111\u00e2u l\u00e0 nh\u1eefng xu h\u01b0\u1edbng “\u0111\u1ed9c” v\u00e0 “l\u1ea1” \u0111ang d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, c\u00f9ng Newday Media t\u00ecm hi\u1ec3u d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/span><\/span><\/span><\/span><\/p>\n

1. 3D LED OOH<\/span><\/span><\/span><\/span><\/span><\/strong><\/p>\n

OOH 3D LED l\u00e0 m\u1ed9t nh\u00e1nh nh\u1ecf c\u1ee7a DOOH (Digital Out of Home). Lo\u1ea1i h\u00ecnh n\u00e0y n\u00f3i v\u1ec1 k\u1ef9 thu\u1eadt tr\u00ecnh chi\u1ebfu c\u00e1c th\u01b0\u1edbc phim hi\u1ec7u \u1ee9ng 3D tr\u00ean m\u00e0n h\u00ecnh hi\u1ec3n th\u1ecb LED, khi\u1ebfn c\u00e1c ch\u1ee7 th\u1ec3 trong video hi\u1ec7n ra s\u1ed1ng \u0111\u1ed9ng nh\u01b0 th\u1eadt trong m\u1eaft ng\u01b0\u1eddi xem. <\/span><\/span><\/span><\/span><\/span><\/p>\n

Sau nhi\u1ec1u n\u0103m h\u1ecdc h\u1ecfi kinh nghi\u1ec7m t\u1eeb OOH 3D LED th\u1ebf gi\u1edbi, Vi\u1ec7t Nam c\u0169ng \u0111\u00e3 \u0111\u01b0a lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y v\u1ec1 n\u01b0\u1edbc v\u00e0 kh\u1edfi \u0111\u1ea7u v\u1edbi nhi\u1ec1u chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o. G\u1ea7n \u0111\u00e2y nh\u1ea5t, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o V\u00f5 L\u00e2m Truy\u1ec1n K\u1ef3 c\u1ee7a nh\u00e0 ph\u00e1t h\u00e0nh VNG Games s\u1eed d\u1ee5ng m\u00e0n h\u00ecnh LED 3D ngay gi\u1eefa trung t\u00e2m Qu\u1eadn 1, HCM. H\u00ecnh \u1ea3nh con r\u1ed3ng u\u1ed1n l\u01b0\u1ee3n nh\u01b0 \u0111ang lao ra ngo\u00e0i m\u00e0n h\u00ecnh \u0111\u01b0\u1ee3c tr\u00ecnh chi\u1ebfu ch\u00e2n th\u1ef1c \u0111\u00e3 ti\u1ebfp c\u1eadn v\u00e0 g\u00e2y th\u00edch th\u00fa v\u1edbi \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/span><\/span><\/span><\/span><\/span><\/p>\n

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2. OOH “BI\u1ebeT N\u00d3I”<\/span><\/span><\/span><\/span><\/span><\/strong><\/p>\n

\u0110\u00e2y l\u00e0 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng c\u00e1c \u0111o\u1ea1n \u00e2m thanh th\u00fa v\u1ecb, b\u1eaft tai li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111i k\u00e8m v\u1edbi c\u00e1c billboard qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng, gi\u00fap cho th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch \u0111\u1ed9c \u0111\u00e1o, d\u1ec5 d\u00e0ng ghi \u1ea5n t\u01b0\u1ee3ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/span><\/span><\/span><\/span><\/p>\n

M\u1edbi \u0111\u00e2y, Gojek v\u1eeba tri\u1ec3n khai c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o t\u0129nh ngo\u00e0i tr\u1eddi ph\u00e1t ra ti\u1ebfng n\u00f3i t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP. H\u1ed3 Ch\u00ed Minh, tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam s\u1eed d\u1ee5ng lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi m\u1edbi n\u00e0y. <\/span><\/span><\/span><\/span><\/span><\/p>\n

H\u00e0ng ng\u00e0y, v\u00e0o c\u00e1c khung gi\u1edd c\u1ed1 \u0111\u1ecbnh, bi\u1ec3n qu\u1ea3ng c\u00e1o s\u1ebd vang l\u00ean ti\u1ebfng \u201c\u0110\u1ee7 m\u00f3n b\u1ea1n m\u00ea, GoFood \u0111\u00ea\u00ea\u00ea\u201d nh\u01b0 m\u1ed9t ti\u1ebfng rao quen thu\u1ed9c kh\u01a1i g\u1ee3i nhi\u1ec1u h\u1ed3i \u1ee9c tu\u1ed5i th\u01a1 cho ng\u01b0\u1eddi Vi\u1ec7t, \u0111\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n s\u1ef1 giao thoa gi\u1eefa truy\u1ec1n th\u1ed1ng v\u1edbi hi\u1ec7n \u0111\u1ea1i.<\/span><\/span><\/span><\/span><\/span><\/p>\n

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3. BILLBOARD C\u00d3 M\u00d9I H\u01af\u01a0NG<\/span><\/span><\/span><\/span><\/span><\/strong><\/p>\n

Qu\u1ea3ng c\u00e1o billboard c\u00f3 m\u00f9i h\u01b0\u01a1ng (scented billboard) l\u00e0 h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng billboard k\u1ebft h\u1ee3p v\u1edbi m\u00f9i h\u01b0\u01a1ng t\u01b0\u01a1ng li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o. H\u00ecnh th\u1ee9c n\u00e0y g\u00e2y \u1ea5n t\u01b0\u1ee3ng b\u1eb1ng c\u00e1ch k\u00edch th\u00edch kh\u1ee9u gi\u00e1c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.<\/span><\/span><\/span><\/span><\/span><\/p>\n

\u0110i\u1ec3n h\u00ecnh, trong chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u l\u0103n kh\u1eed m\u00f9i Rexona, brand \u0111\u00e3 thi\u1ebft k\u1ebf m\u1ed9t bi\u1ec3n qu\u1ea3ng c\u00e1o m\u00f9i h\u01b0\u01a1ng b\u1eb1ng c\u00e1ch d\u00e1n nhi\u1ec1u m\u1ea3nh gi\u1ea5y \u0111\u01b0\u1ee3c t\u1ea9m m\u00f9i h\u01b0\u01a1ng c\u1ee7a nh\u00e3n hi\u1ec7u \u0111\u01b0\u1ee3c g\u1eafn tr\u00ean bi\u1ec3n gi\u1ed1ng nh\u01b0 m\u1ed9t m\u1eabu th\u1eed s\u1ea3n ph\u1ea9m. Nh\u01b0 v\u1eady, ch\u1ec9 m\u1ed9t c\u01a1n gi\u00f3 nh\u1eb9 th\u1ed5i qua c\u0169ng \u0111\u1ee7 \u0111\u1ec3 mang theo m\u00f9i h\u01b0\u01a1ng \u0111\u00f3 lan t\u1ecfa tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1 v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi qua \u0111\u01b0\u1eddng.<\/span><\/span><\/span><\/span><\/span><\/p>\n

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\u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft h\u01a1n v\u1ec1 d\u1ecbch v\u1ee5 PR & Marketing<\/a>, qu\u00fd \u0111\u1ed1i t\u00e1c\/kh\u00e1ch h\u00e0ng vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi Newday Media<\/strong> theo s\u1ed1 \u0111i\u1ec7n tho\u1ea1i: 0904.033.333\/ 0962.577.770 ho\u1eb7c \u0111\u1ec3 l\u1ea1i th\u00f4ng tin t\u1ea1i \u0111\u00e2y<\/strong><\/a>.<\/p>\n<\/div>\n<\/div>\n<\/article>\n

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C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:<\/span><\/p>\n

Visual Advertising \u2013 Ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n hi\u1ec7u qu\u1ea3 b\u1eb1ng h\u00ecnh \u1ea3nh<\/a><\/strong><\/span><\/p>\n

Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh c\u00f2n \u1edf v\u1ecb tr\u00ed \u201c\u0111\u1ed9c t\u00f4n\u201d trong th\u1eddi \u0111\u1ea1i 4.0?<\/a><\/strong><\/span><\/p>\n

5 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh 1 video tr\u1edf n\u00ean \u201cviral\u201d<\/a><\/strong><\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

S\u1ef1<\/p>","protected":false},"author":1,"featured_media":3963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=3962"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3962\/revisions"}],"predecessor-version":[{"id":11497,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3962\/revisions\/11497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/3963"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=3962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=3962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=3962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}