{"id":3956,"date":"2022-08-26T15:54:00","date_gmt":"2022-08-26T08:54:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2022\/08\/26\/tang-dau-an-thuong-hieu-voi-4-chien-luoc-tiep-thi-doc-dao\/"},"modified":"2026-05-23T18:06:18","modified_gmt":"2026-05-23T11:06:18","slug":"tang-dau-an-thuong-hieu-voi-4-chien-luoc-tiep-thi-doc-dao","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/tang-dau-an-thuong-hieu-voi-4-chien-luoc-tiep-thi-doc-dao\/","title":{"rendered":"T\u0103ng d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi 4 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ed9c \u0111\u00e1o"},"content":{"rendered":"
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Gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd khi\u1ebfn c\u00f4ng ch\u00fang nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 s\u1ef1 ghi nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, li\u00ean t\u01b0\u1edfng \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 kh\u00eda c\u1ea1nh \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o d\u1ef1ng ni\u1ec1m tin ti\u00eau d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i. <\/span><\/span><\/span><\/span><\/p>\n

Nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f9ng c\u00e1c marketers c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c nhau. Trong b\u00e0i vi\u1ebft n\u00e0y, Newday s\u1ebd chia s\u1ebb 4 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ed9c \u0111\u00e1o gi\u00fap gia t\u0103ng d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng.<\/span><\/span><\/span><\/span><\/p>\n

1. TI\u1ebeP TH\u1eca HO\u00c0I NI\u1ec6M (NOSTALGIA MARKETING)<\/span><\/span><\/span><\/b><\/span><\/span><\/p>\n

\u201cNostalgia\u201d – ngh\u0129a ban \u0111\u1ea7u l\u00e0 n\u1ed7i nh\u1edb qu\u00ea h\u01b0\u01a1ng, sau n\u00e0y m\u1edf r\u1ed9ng ra th\u00e0nh c\u1ea3m gi\u00e1c ho\u00e0i ni\u1ec7m v\u1ec1 nh\u1eefng th\u1ee9 thu\u1ed9c v\u1ec1 qu\u00e1 kh\u1ee9. Theo Squareup, Nostalgia Marketing (Ti\u1ebfp th\u1ecb ho\u00e0i ni\u1ec7m) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c g\u1eafn h\u00ecnh \u1ea3nh\/tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ed9t k\u00fd \u1ee9c trong qu\u00e1 kh\u1ee9 v\u1edbi m\u1ee5c ti\u00eau k\u00edch th\u00edch c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i v\u00e0 an to\u00e0n \u1edf ng\u01b0\u1eddi d\u00f9ng khi ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/span><\/span><\/span><\/p>\n

Trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb, y\u1ebfu t\u1ed1 ho\u00e0i ni\u1ec7m (nostalgia) c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t chi\u00eau th\u1ee9c qu\u1ea3ng c\u00e1o gi\u00fap m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi k\u00fd \u1ee9c ng\u01b0\u1eddi d\u00f9ng. Nh\u1eadn th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a k\u00fd \u1ee9c c\u00f9ng l\u1ee3i th\u1ebf 13 n\u0103m g\u1eafn b\u00f3 v\u1edbi gen X v\u00e0 gen Y, VNG \u0111\u00e3 s\u1eed d\u1ee5ng Ti\u1ebfp th\u1ecb ho\u00e0i ni\u1ec7m trong chi\u1ebfn d\u1ecbch ra m\u1eaft Gunny Origin v\u00e0o cu\u1ed1i n\u0103m 2021 mang t\u00ean \u201cS\u1ed1ng l\u1ea1i c\u1ea3m gi\u00e1c G\u00e0\u201d.<\/span><\/span><\/span><\/span><\/span><\/p>\n

Chi\u1ebfn d\u1ecbch \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng, l\u01b0u gi\u1eef d\u1ea5u \u1ea5n 13 n\u0103m v\u00e0 th\u1ed5i m\u1ed9t l\u00e0n gi\u00f3 m\u1edbi thu h\u00fat ng\u01b0\u1eddi ch\u01a1i tr\u1ebb, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a t\u1ef1a game \u201cG\u00e0 v\u00e0ng\u201d m\u1ed9t l\u1ea7n n\u1eefa tr\u1edf l\u1ea1i \u0111\u1ea5u tr\u01b0\u1eddng game b\u1eafn s\u00fang, t\u1ef1 tin vi\u1ebft n\u00ean c\u00e2u chuy\u1ec7n c\u1ee7a m\u1ed9t huy\u1ec1n tho\u1ea1i m\u1edbi trong th\u1ecb tr\u01b0\u1eddng game Vi\u1ec7t.<\/span><\/span><\/span><\/span><\/span><\/p>\n

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2. CHI\u1ebeN D\u1ecaCH TI\u1ebeP TH\u1eca MANG D\u1ea4U \u1ea4N C\u00c1 NH\u00c2N<\/span><\/span><\/span><\/b><\/span><\/span><\/p>\n

Ng\u00e0y nay, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 xu h\u01b0\u1edbng \u201cti\u00eau th\u1ee5\u201d nh\u1eefng n\u1ed9i dung g\u1ea7n g\u0169i v\u1edbi ch\u00ednh m\u00ecnh, mang \u0111\u1eadm d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n v\u00e0 c\u00f3 li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng. Th\u1ebf nh\u01b0ng, trong th\u1eddi \u0111\u1ea1i si\u00eau k\u1ebft n\u1ed1i, kh\u00e1ch h\u00e0ng l\u1ea1i \u0111ang d\u1ea7n m\u1ea5t \u0111i s\u1ef1 g\u1eafn b\u00f3 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y ch\u00ednh l\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch one-size-fits-all t\u1eadp trung ph\u1ee7 s\u00f3ng tr\u00ean di\u1ec7n r\u1ed9ng, kh\u00f4ng ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng g\u1eafn k\u1ebft ri\u00eang t\u01b0 v\u1edbi t\u1eebng c\u00e1 nh\u00e2n.<\/span><\/span><\/span><\/span><\/span><\/p>\n

Nh\u1eadn th\u1ea5y hi\u1ec7n th\u1ef1c \u0111\u00f3, Generali, th\u01b0\u01a1ng hi\u1ec7u b\u1ea3o hi\u1ec3m \u0111\u1ebfn t\u1eeb \u00dd ti\u00ean phong tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, m\u1edbi \u0111\u00e2y nh\u1ea5t l\u00e0 chi\u1ebfn d\u1ecbch \u201cL\u1eddi c\u1ea7u h\u00f4n th\u1ee9 2\u201d \u0111\u01b0\u1ee3c tung ra \u0111\u00fang d\u1ecbp L\u1ec5 t\u00ecnh nh\u00e2n 14\/2.<\/span><\/span><\/span><\/span><\/span><\/p>\n

T\u00ednh c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong c\u00e1ch g\u1ecdi t\u00ean ri\u00eang c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh v\u00e0o y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac – v\u1ed1n t\u00e0i s\u1ea3n ri\u00eang t\u01b0 c\u1ee7a t\u1eebng ng\u01b0\u1eddi. C\u1ea3m x\u00fac c\u00f3 th\u1ec3 gi\u1ed1ng nhau v\u1ec1 t\u00ean g\u1ecdi, nh\u01b0ng c\u00e1ch kh\u00e1n gi\u1ea3 \u0111\u00f3n nh\u1eadn l\u1ea1i kh\u00e1c nhau t\u00f9y v\u00e0o tr\u1ea3i nghi\u1ec7m, quan \u0111i\u1ec3m v\u00e0 b\u1ed1i c\u1ea3nh s\u1ed1ng.<\/span><\/span><\/span><\/span><\/span><\/p>\n

Chi\u1ebfn d\u1ecbch bao g\u1ed3m chu\u1ed7i 3 ho\u1ea1t \u0111\u1ed9ng ch\u00ednh: Ra m\u1eaft phim ng\u1eafn x\u00fac \u0111\u1ed9ng \u201cL\u1eddi c\u1ea7u h\u00f4n th\u1ee9 2\u201d; C\u1ea7u h\u00f4n c\u00f4ng ch\u00fang t\u1eeb Nam ch\u00ed B\u1eafc b\u1eb1ng c\u00e1c OOH th\u1eafp s\u00e1ng r\u1ef1c r\u1ee1 kh\u1eafp c\u00e1c con ph\u1ed1 l\u1edbn t\u1ea1i H\u00e0 N\u1ed9i, S\u00e0i G\u00f2n; v\u00e0 roadshow tr\u00ean c\u00e1c chuy\u1ebfn xe bu\u00fdt m\u00e0u h\u1ed3ng g\u1eafn d\u00f2ng ch\u1eef \u201cWill you marry me?\u201d. K\u1ebft th\u00fac b\u1eb1ng showtime ngh\u1ec7 thu\u1eadt v\u1edbi m\u00e0n tr\u00ecnh di\u1ec5n b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c ng\u00f4i sao tr\u1ebb nh\u01b0 \u0110\u1ee9c Ph\u00fac, LyLy, Osad, chi\u1ebfn d\u1ecbch \u0111\u00e3 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng \u1ea5n t\u01b0\u1ee3ng: t\u1ea1o \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c v\u00e0 lan t\u1ecfa \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng, mang \u0111\u1ebfn g\u00f3c nh\u00ecn m\u1edbi m\u1ebb v\u1ec1 ng\u00e0nh t\u00e0i ch\u00ednh, b\u1ea3o hi\u1ec3m.<\/span><\/span><\/span><\/span><\/span><\/p>\n

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3. CHI\u1ebeN D\u1ecaCH TI\u1ebeP TH\u1eca B\u1eb0NG… “T\u00caN RI\u00caNG”<\/span><\/span><\/span><\/b><\/span><\/span><\/p>\n

Nh\u1eadn th\u1ea5y th\u1ef1c t\u1ebf s\u1ed1 l\u01b0\u1ee3ng tr\u1ebb em \u0111\u01b0\u1ee3c sinh ra \u1edf Nauy \u0111ang t\u0103ng cao so v\u1edbi n\u0103m 2021, IKEA h\u00e0i h\u01b0\u1edbc cho r\u1eb1ng c\u00e1c b\u1eadc cha m\u1eb9 c\u00f3 l\u1ebd \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c l\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1i t\u00ean \u0111\u1ed9c \u0111\u00e1o cho con m\u00ecnh. Ch\u00ednh v\u00ec v\u1eady, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ea1o ra m\u1ed9t \u201cng\u00e2n h\u00e0ng t\u00ean\u201d b\u1eb1ng c\u00e1ch ch\u1ecdn ra danh m\u1ee5c 800 s\u1ea3n ph\u1ea9m l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u00e3ng t\u1eeb n\u0103m 1948 tr\u1edf \u0111i, v\u00e0 thay \u0111\u1ed5i t\u00ean c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3 th\u00e0nh t\u00ean c\u00f3 th\u1ec3 \u0111\u1eb7t cho con ng\u01b0\u1eddi. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3ng c\u00f2n s\u1eafp x\u1ebfp ch\u00fang theo b\u1ea3ng ch\u1eef c\u00e1i \u0111\u1ec3 c\u00e1c b\u1eadc ph\u1ee5 huynh c\u00f3 th\u1ec3 tham kh\u1ea3o d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/span><\/span><\/span><\/span><\/p>\n

\u00dd t\u01b0\u1edfng nghe c\u00f3 ph\u1ea7n k\u1ef3 qu\u1eb7c n\u00e0y l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng c\u1ea3m gi\u00e1c g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng \u0111\u1ed3 n\u1ed9i th\u1ea5t c\u00f3 m\u1eb7t trong nh\u00e0 m\u00ecnh, khi t\u1eebng s\u1ea3n ph\u1ea9m trong s\u1ed1 ch\u00fang \u0111\u1ec1u mang m\u1ed9t c\u00e1i t\u00ean k\u00e8m \u00fd ngh\u0129a ri\u00eang bi\u1ec7t.<\/span><\/span><\/span><\/span><\/span><\/p>\n

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4. TI\u1ebeP TH\u1eca B\u1eb0NG C\u1ea2M X\u00daC (EMOTIONAL MARKETING)<\/span><\/span><\/b><\/span><\/span><\/p>\n

Ti\u1ebfp th\u1ecb b\u1eb1ng c\u1ea3m x\u00fac l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng c\u1ea3m x\u00fac \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd ch\u00fa \u00fd, ghi nh\u1edb, chia s\u1ebb v\u00e0 cu\u1ed1i c\u00f9ng d\u1eabn t\u1edbi h\u00e0nh vi mua h\u00e0ng. K\u1ef9 thu\u1eadt n\u00e0y \u0111\u00e1nh v\u00e0o c\u00e1c lo\u1ea1i c\u1ea3m x\u00fac nh\u1ea5t \u0111\u1ecbnh nh\u01b0 vui v\u1ebb, h\u1ea1nh ph\u00fac, bu\u1ed3n b\u00e3, t\u1ef1 ti, ng\u1ea1c nhi\u00ean, x\u1ea5u h\u1ed5, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u h\u01b0\u1edbng h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/span><\/span><\/span><\/span><\/p>\n

\u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u1ec1 m\u1ed9t qu\u1ea3ng c\u00e1o s\u1ebd ch\u1ec9 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh trong 7 gi\u00e2y \u0111\u1ea7u ti\u00ean. Ti\u1ebfp th\u1ecb b\u1eb1ng c\u1ea3m x\u00fac l\u00e0 c\u00f4ng c\u1ee5 bi\u1ebfn 7 gi\u00e2y \u0111\u00f3 tr\u1edf n\u00ean v\u00f4 gi\u00e1. Chi\u1ebfn d\u1ecbch marketing viral video \u201cTi\u1ec7m \u0103n H\u1ea1nh ph\u00fac\u201d c\u1ee7a Five Star \u0111\u1ed3ng h\u00e0nh c\u00f9ng agency Newday Media l\u00e0 m\u1ed9t minh ch\u1ee9ng \u0111i\u1ec3n h\u00ecnh cho hi\u1ec7u qu\u1ea3 c\u1ee7a lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb n\u00e0y.<\/span><\/span><\/span><\/span><\/span><\/p>\n

Ra m\u1eaft \u0111\u00fang ng\u00e0y C\u00e1 Th\u00e1ng T\u01b0, \u201cTi\u1ec7m \u0103n H\u1ea1nh ph\u00fac\u201d \u0111\u01b0a \u0111\u1ebfn m\u1ed9t l\u1eddi n\u00f3i d\u1ed1i t\u01b0\u1edfng nh\u01b0 v\u00f4 c\u1ea3m nh\u01b0ng l\u1ea1i mang \u0111\u1ea7y t\u00ecnh ngh\u0129a v\u00e0 s\u1ef1 hy sinh c\u1ee7a ng\u01b0\u1eddi v\u1ee3 d\u00e0nh cho gia \u0111\u00ecnh c\u1ee7a m\u00ecnh. Khai th\u00e1c ch\u1ee7 \u0111\u1ec1 gia \u0111\u00ecnh d\u01b0\u1edbi m\u1ed9t g\u00f3c nh\u00ecn \u0111\u1ea7y \u1ea9n \u1ee9c v\u00e0 \u0111au th\u01b0\u01a1ng c\u1ee7a ng\u01b0\u1eddi ch\u1ed3ng khi\u1ebfm khuy\u1ebft c\u00f9ng c\u1ed1t truy\u1ec7n gi\u00e0u c\u1ea3m x\u00fac xen l\u1eabn nh\u1eefng t\u00ecnh ti\u1ebft b\u1ea5t ng\u1edd, video \u201cTi\u1ec7m \u0103n H\u1ea1nh ph\u00fac\u201d \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng n\u1ed5i b\u1eadt tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i khi thu h\u00fat l\u01b0\u1ee3ng chia s\u1ebb v\u00e0 quan t\u00e2m m\u1ea1nh m\u1ebd c\u1ee7a c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng. C\u1ea3m x\u00fac c\u1ee7a kh\u00e1n gi\u1ea3 \u0111i t\u1eeb nghi ng\u1edd, th\u01b0\u01a1ng c\u1ea3m \u0111\u1ebfn b\u1ea5t ng\u1edd v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 v\u1ee1 \u00f2a trong s\u1ef1 c\u1ea3m ph\u1ee5c b\u1edfi gi\u00e1 tr\u1ecb c\u1ee7a h\u1ea1nh ph\u00fac gia \u0111\u00ecnh.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

V\u1edbi th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c v\u00e0 \u0111\u1ea7y nh\u00e2n v\u0103n, chi\u1ebfn d\u1ecbch l\u00e0 m\u00f3n qu\u00e0 v\u00e0 s\u1ef1 c\u1ea3m \u01a1n ch\u00e2n th\u00e0nh t\u1eeb th\u01b0\u01a1ng hi\u1ec7u g\u00e0 r\u00e1n Five Star Vietnam – th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi tu\u1ed5i th\u01a1 c\u1ee7a kh\u00f4ng \u00edt ng\u01b0\u1eddi Vi\u1ec7t, d\u00e0nh t\u1eb7ng cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam sau h\u01a1n 10 n\u0103m c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/p>\n<\/div>\n

<\/p>\n

\u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft h\u01a1n v\u1ec1 d\u1ecbch v\u1ee5 PR & Marketing<\/a>, qu\u00fd \u0111\u1ed1i t\u00e1c\/kh\u00e1ch h\u00e0ng vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi Newday Media<\/strong> theo s\u1ed1 \u0111i\u1ec7n tho\u1ea1i: 0904.033.333\/ 0962.577.770 ho\u1eb7c \u0111\u1ec3 l\u1ea1i th\u00f4ng tin t\u1ea1i \u0111\u00e2y<\/strong><\/a>.<\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:<\/span><\/p>\n

\u201cTake away\u201d 5 xu h\u01b0\u1edbng Marketing t\u1eeb Cannes Lions 2024<\/strong><\/a><\/span><\/p>\n

Meme Marketing \u2013 Ngh\u1ec7 thu\u1eadt lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p qua ti\u1ebfng c\u01b0\u1eddi<\/strong><\/a><\/span><\/p>\n

Visual Advertising \u2013 Ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n hi\u1ec7u qu\u1ea3 b\u1eb1ng h\u00ecnh \u1ea3nh<\/a><\/strong><\/span><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd khi\u1ebfn c\u00f4ng ch\u00fang nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 s\u1ef1 ghi nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, li\u00ean t\u01b0\u1edfng \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Trong b\u00e0i vi\u1ebft n\u00e0y, Newday s\u1ebd chia s\u1ebb 4 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ed9c \u0111\u00e1o gi\u00fap gia t\u0103ng d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng.<\/p>","protected":false},"author":1,"featured_media":3957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kho-tu-lieu-tham-khao"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=3956"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3956\/revisions"}],"predecessor-version":[{"id":11496,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3956\/revisions\/11496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/3957"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=3956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=3956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=3956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}