{"id":3922,"date":"2023-01-12T16:38:00","date_gmt":"2023-01-12T09:38:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2023\/01\/12\/du-doan-5-xu-huong-marketing-noi-bat-trong-nam-2023\/"},"modified":"2026-05-23T18:03:24","modified_gmt":"2026-05-23T11:03:24","slug":"du-doan-5-xu-huong-marketing-noi-bat-trong-nam-2023","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/du-doan-5-xu-huong-marketing-noi-bat-trong-nam-2023\/","title":{"rendered":"D\u1ef1 \u0111o\u00e1n 5 xu h\u01b0\u1edbng marketing n\u1ed5i b\u1eadt trong n\u0103m 2023"},"content":{"rendered":"<div class=\"dnc_content\">\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">Ng\u00e0y nay, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng s\u00e1ng su\u1ed1t h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, c\u00e1c nh\u00e3n h\u00e0ng c\u00e0ng ph\u1ea3i th\u1eadn tr\u1ecdng trong vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0o n\u0103m 2023. <\/span><\/span><\/span><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">\u0110\u1ec3 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng social, c\u00e1c brand c\u1ea7n n\u1eafm r\u00f5 nh\u1eefng xu h\u01b0\u1edbng s\u1eafp t\u1edbi \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u0169ng nh\u01b0 nghi\u00ean c\u1ee9u, \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c marketing sao cho ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 xu h\u01b0\u1edbng marketing \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd l\u00ean ng\u00f4i trong 2023, c\u00f9ng Newday Media t\u00ecm hi\u1ec3u nh\u00e9! Nh\u1eefng s\u1ed1 li\u1ec7u \u0111\u01b0a ra trong b\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb b\u00e1o c\u00e1o &#8220;The HubSpot Blog\u2019s 2023 Marketing Strategy &amp; Trends Report&#8221; (B\u00e1o c\u00e1o xu h\u01b0\u1edbng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u0103m 2023 c\u1ee7a Blog HubSpot).<\/span><\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><strong><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">1. Video d\u1ea1ng short-form ph\u00e1t tri\u1ec3n m\u1ea1nh, MXH Tiktok th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng<\/span><\/span><\/span><\/strong><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">M\u1ed9t ph\u1ea7n ba s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi trong cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a HubSpot cho r\u1eb1ng, \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing, video d\u1ea1ng ng\u1eafn (short-form video) hi\u1ec7n l\u00e0 \u0111\u1ecbnh d\u1ea1ng hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi ch\u1ec9 s\u1ed1 ROI (t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn r\u00f2ng tr\u00ean t\u1ed5ng chi ph\u00ed \u0111\u1ea7u t\u01b0) \u0111\u1ee9ng \u0111\u1ea7u. Theo kh\u1ea3o s\u00e1t, c\u00f3 90% nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang s\u1eed d\u1ee5ng video d\u1ea1ng ng\u1eafn cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 con s\u1ed1 n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng v\u00e0o n\u0103m t\u1edbi. B\u00ean c\u1ea1nh \u0111\u00f3, 21% marketer c\u00f3 k\u1ebf ho\u1ea1ch th\u1eed nghi\u1ec7m video d\u1ea1ng ng\u1eafn trong n\u0103m 2023, c\u0169ng l\u00e0 m\u1ee9c cao nh\u1ea5t so v\u1edbi c\u00e1c xu h\u01b0\u1edbng kh\u00e1c. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">M\u1eb7t kh\u00e1c, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Cross River Therapy cho th\u1ea5y trung b\u00ecnh th\u1eddi gian ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n nay ch\u1ec9 kho\u1ea3ng 8,25s. V\u00ec v\u1eady, theo xu h\u01b0\u1edbng chung c\u1ee7a th\u1ebf gi\u1edbi, video d\u1ea1ng ng\u1eafn \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c \u201cl\u00e0m m\u01b0a l\u00e0m gi\u00f3\u201d \u0111\u1ed1i v\u1edbi ng\u00e0nh qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o t\u1ea1i Vi\u1ec7t Nam.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"11\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2023\/09\/11.png\" width=\"700\" height=\"700\" \/><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">N\u0103m 2022 \u0111\u00e1nh d\u1ea5u TikTok tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ed1i th\u1ee7 l\u1edbn trong l\u0129nh v\u1ef1c social media marketing. TikTok \u0111ang t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 d\u00e0nh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c c\u00e1c creators n\u1eefa m\u00e0 c\u00f2n t\u1eadp trung v\u00e0o t\u00ednh \u1ee9ng d\u1ee5ng cao cho c\u00e1c doanh nghi\u1ec7p. Vi\u1ec7c c\u1ea3i thi\u1ec7n c\u00e1c t\u00ednh n\u0103ng nh\u1eb1m ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c \u0111\u00edch qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap TikTok tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn h\u01a1n, t\u1ed1t h\u01a1n cho c\u00e1c doanh nghi\u1ec7p v\u00e0o n\u0103m 2023.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><strong><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">2. Influencer Marketing s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n<\/span><\/span><\/span><\/strong><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">S\u1ed1 li\u1ec7u c\u1ee7a b\u00e1o c\u00e1o cho bi\u1ebft, h\u01a1n 1\/4 marketer hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng influencer trong c\u00e1c chi\u1ebfn d\u1ecbch marketing, v\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 h\u00ecnh th\u1ee9c mang l\u1ea1i ch\u1ec9 s\u1ed1 ROI cao th\u1ee9 2 so v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing kh\u00e1c. HubSpot c\u0169ng \u0111\u1ec1 xu\u1ea5t marketer c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p influencer marketing c\u00f9ng short-form video \u0111\u1ec3 \u0111\u1ea1t ch\u1ec9 s\u1ed1 ROI m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">Theo HubSpot, influencer marketing s\u1ebd \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u00e0o n\u0103m 2023 v\u1edbi 17% marketer c\u00f3 d\u1ef1 \u0111\u1ecbnh b\u1eaft \u0111\u1ea7u \u0111\u1ea7u t\u01b0 v\u00e0o h\u00ecnh th\u1ee9c n\u00e0y. \u0110\u1ed1i v\u1edbi marketer \u0111ang s\u1eed d\u1ee5ng influencer marketing, h\u1ecd s\u1ebd t\u0103ng ng\u00e2n s\u00e1ch ho\u1eb7c duy tr\u00ec kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o ho\u1ea1t \u0111\u1ed9ng n\u00e0y trong n\u0103m t\u1edbi.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">Ngo\u00e0i ra, theo m\u1ed9t kh\u1ea3o s\u00e1t kh\u00e1c c\u1ee7a HubSpot v\u1ec1 xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, 33% Gen Z \u0111\u00e3 mua s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean \u0111\u1ec1 xu\u1ea5t c\u1ee7a ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng. H\u1ecd cho bi\u1ebft, khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, \u0111\u1ec1 xu\u1ea5t c\u1ee7a ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng s\u1ebd t\u00e1c \u0111\u1ed9ng l\u1edbn h\u01a1n nh\u1eadn x\u00e9t t\u1eeb b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"2-2\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2023\/09\/2-2.png\" width=\"700\" height=\"700\" \/><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><strong><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">3. Xu h\u01b0\u1edbng marketing t\u1ef1 \u0111\u1ed9ng ho\u00e1 <\/span><\/span><\/span><\/strong><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">V\u00e0o n\u0103m 2023, s\u1ebd c\u00f3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i trong t\u01b0 duy t\u1eeb ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean k\u1ef9 thu\u1eadt sang ti\u1ebfp th\u1ecb d\u1ef1 \u0111o\u00e1n. \u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p c\u00e1c marketer d\u1ef1 \u0111o\u00e1n nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n v\u00e0 sau \u0111\u00f3 \u0111\u01b0a n\u00f3 v\u00e0o c\u00e1c quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">T\u01b0 duy m\u1edbi n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap m\u1ecdi th\u1ee9 hi\u1ec7u qu\u1ea3 h\u01a1n m\u00e0 c\u00f2n cho ph\u00e9p c\u00e1 nh\u00e2n h\u00f3a. Hi\u1ec7n xu h\u01b0\u1edbng n\u00e0y \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Qu\u1ea3ng c\u00e1o Google v\u00e0 c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 m\u00e0 Facebook v\u00e0 c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c \u0111ang h\u01b0\u1edbng t\u1edbi.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"3-1\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2023\/09\/3-1.png\" width=\"700\" height=\"700\" \/><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><strong><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">4. Xu h\u01b0\u1edbng nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u (Brand Personality)<\/span><\/span><\/span><\/strong><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng th\u1ec3 hi\u1ec7n s\u1eafc n\u00e9t v\u1ec1 t\u00ednh c\u00e1ch v\u00e0 b\u1ea3n s\u1eafc c\u1ee7a m\u00ecnh th\u00ec c\u00e0ng l\u1ea5y \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb d\u1eef li\u1ec7u c\u1ee7a b\u00e1o c\u00e1o c\u1ee7a <span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">HubSpot<\/span><\/span><\/span> cho th\u1ea5y, nh\u00e2n c\u00e1ch ho\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ch\u1ec9 s\u1ed1 ROI cao th\u1ee9 5 v\u00e0 \u0111\u00e2y l\u00e0 s\u1ebd l\u00e0 xu h\u01b0\u1edbng marketing t\u0103ng tr\u01b0\u1edfng m\u1ea1nh v\u00e0o n\u0103m 2023. C\u00f3 16% marketer cho bi\u1ebft s\u1ebd th\u1eed nghi\u1ec7m ho\u1ea1t \u0111\u1ed9ng n\u00e0y trong n\u0103m t\u1edbi. Trong \u0111\u00f3, \u0111\u1ebfn 89% s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung n\u00e0y c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng ho\u1eb7c duy tr\u00ec ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd trong t\u01b0\u01a1ng lai. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"4\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2023\/09\/4.png\" width=\"700\" height=\"700\" \/><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><strong><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">5. Th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/span><\/span><\/span><\/strong><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p (Corporate Social Responsibility &#8211; CSR) l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m v\u1ec1 qu\u1ea3n l\u00fd \u0111\u1ea1o \u0111\u1ee9c, n\u01a1i c\u00e1c c\u00f4ng ty h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c m\u1ed1i quan t\u00e2m x\u00e3 h\u1ed9i, kinh t\u1ebf v\u00e0 m\u00f4i tr\u01b0\u1eddng c\u00f9ng v\u1edbi vi\u1ec7c xem x\u00e9t quy\u1ec1n con ng\u01b0\u1eddi v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i b\u1eb1ng c\u00e1ch c\u00e2n b\u1eb1ng c\u00e1c s\u00e1ng ki\u1ebfn kinh doanh c\u1ee7a doanh nghi\u1ec7p v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 l\u1ee3i cho x\u00e3 h\u1ed9i. Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y \u01b0a th\u00edch h\u01a1n n\u1ebfu vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd g\u00f3p ph\u1ea7n \u0111\u00f3ng g\u00f3p cho m\u1ed9t h\u00e0nh \u0111\u1ed9ng x\u00e3 h\u1ed9i ho\u1eb7c m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3. \u0110\u00e2y kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u m\u1edbi m\u1ebb nh\u01b0ng s\u1ebd ti\u1ebfn t\u1edbi tr\u1edf th\u00e0nh xu h\u01b0\u1edbng marketing n\u1ed5i b\u1eadt trong n\u0103m 2023.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">\u0110i\u1ec3n h\u00ecnh l\u00e0 m\u1edbi \u0111\u00e2y, chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft 2023 c\u1ee7a Nestl\u00e9 m\u1edbi tung ra \u0111\u01b0\u1ee3c ph\u1ee7 m\u1ed9t m\u00e0u xanh m\u00e1t m\u1eaft v\u1edbi nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u0103n T\u1ebft b\u1ec1n v\u1eefng nh\u01b0: th\u00e0nh l\u1eadp h\u1ed9i \u201c\u0103n T\u1ebft xanh\u201d n\u00f3i kh\u00f4ng v\u1edbi r\u00e1c th\u1ea3i nh\u1ef1a, th\u1ee9c \u0103n th\u1eeba. Qua \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n \u0111i th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a v\u00e0 nh\u00e2n v\u0103n r\u1eb1ng: \u201cKh\u00f4ng ch\u1ec9 l\u00ec x\u00ec cho nhau, m\u00e0 c\u00f2n l\u00ec x\u00ec cho t\u01b0\u01a1ng lai\u201d \u0111\u1ec3 c\u00f3 m\u1ed9t c\u00e1i T\u1ebft 2023 sung t\u00fac v\u00e0 nhi\u1ec1u d\u1ecbp T\u1ebft \u1ea5m no sau n\u00e0y.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"5-1\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2023\/09\/5-1.png\" width=\"700\" height=\"700\" \/><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\"><span lang=\"vi\"><span  style=\"background: white;\"><span  style=\"line-height: 115%;\">Hi v\u1ecdng qua b\u00e0i vi\u1ebft n\u00e0y, c\u00e1c nh\u00e0 truy\u1ec1n th\u00f4ng s\u1ebd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng xu h\u01b0\u1edbng marketing n\u1ed5i b\u1eadt c\u1ee7a n\u0103m 2023, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch b\u00e0i b\u1ea3n \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\">V\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/newdaymedia.com.vn\/en\/dich-vu\/pr-marketing\/\">Marketing<\/a> v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n trong m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, c\u00f9ng kinh nghi\u1ec7m tri\u1ec3n khai th\u00e0nh c\u00f4ng c\u00e1c d\u1ef1 \u00e1n Marketing \u0111a d\u1ea1ng, Newday Media nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. Ch\u00fang t\u00f4i \u0111\u00e3 v\u00e0 \u0111ang n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh \u0111\u1ec3 gi\u00fap c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh, ROI v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/span><\/p>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\">C\u00e1c d\u1ecbch v\u1ee5 m\u00e0 ch\u00fang t\u00f4i t\u1ef1 tin cung c\u1ea5p bao g\u1ed3m:<\/span><\/span><\/p>\n<ul>\n<li>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\">T\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng th\u1ec3<\/span><\/span><\/p>\n<\/li>\n<li>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\">T\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/span><\/p>\n<\/li>\n<li>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\">T\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/span><\/span><\/p>\n<\/li>\n<li>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\">T\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai Digital Marketing tr\u00ean m\u1ecdi platform<\/span><\/span><\/p>\n<\/li>\n<li>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\">T\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch PR Campaign v\u00e0 PR cho c\u00e1c s\u1ef1 ki\u1ec7n<\/span><\/span><\/p>\n<\/li>\n<li>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\">D\u1ecbch v\u1ee5 Email Marketing, Video Marketing, s\u1ea3n xu\u1ea5t n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh Social Media<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p  style=\"text-align: justify;\"><span  style=\"font-size: 14px;\"><span  style=\"font-family: Arial,Helvetica,sans-serif;\">\u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft h\u01a1n v\u1ec1 d\u1ecbch v\u1ee5 <a href=\"https:\/\/newdaymedia.com.vn\/en\/dich-vu\/pr-marketing\/\">PR &amp; Marketing<\/a> qu\u00fd \u0111\u1ed1i t\u00e1c\/kh\u00e1ch h\u00e0ng vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i theo s\u1ed1 \u0111i\u1ec7n tho\u1ea1i: 0904.033.333\/ 0962.577.770 ho\u1eb7c \u0111\u1ec3 l\u1ea1i th\u00f4ng tin <a href=\"https:\/\/newdaymedia.com.vn\/en\/event-management\/\">t\u1ea1i \u0111\u00e2y.<\/a><\/span><\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y nay, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng s\u00e1ng su\u1ed1t h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, c\u00e1c nh\u00e3n h\u00e0ng c\u00e0ng ph\u1ea3i th\u1eadn tr\u1ecdng trong vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0o n\u0103m 2023. \u0110\u1ec3 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng social, c\u00e1c brand c\u1ea7n n\u1eafm r\u00f5 nh\u1eefng xu h\u01b0\u1edbng s\u1eafp t\u1edbi \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u0169ng nh\u01b0 nghi\u00ean c\u1ee9u, \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c marketing sao cho ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<br \/>\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 xu h\u01b0\u1edbng marketing \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd l\u00ean ng\u00f4i trong 2023, c\u00f9ng Newday Media t\u00ecm hi\u1ec3u nh\u00e9!<\/p>","protected":false},"author":1,"featured_media":3923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=3922"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3922\/revisions"}],"predecessor-version":[{"id":11493,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3922\/revisions\/11493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/3923"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=3922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=3922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=3922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}