{"id":3802,"date":"2023-09-12T14:52:00","date_gmt":"2023-09-12T07:52:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2023\/09\/12\/brand-identity-buoc-dau-quyet-dinh-thanh-cong-trong-xay-dung-thuong-hieu\/"},"modified":"2026-05-23T17:54:56","modified_gmt":"2026-05-23T10:54:56","slug":"brand-identity-buoc-dau-quyet-dinh-thanh-cong-trong-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/brand-identity-buoc-dau-quyet-dinh-thanh-cong-trong-xay-dung-thuong-hieu\/","title":{"rendered":"Brand Identity – B\u01b0\u1edbc \u0111\u1ea7u quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"
\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 \u201ct\u1ea1o cho kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c v\u1ec1 nh\u00e3n hi\u1ec7u\u201d. V\u1edbi kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c gi\u00e1c quan, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Identity) lu\u00f4n c\u1ea7n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean \u0111\u1ea7u t\u01b0. \u0110\u00e2y ch\u00ednh l\u00e0 b\u1ec7 ph\u00f3ng \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh c\u00e1i t\u00ean \u201ctop-of-mind” m\u1ed7i khi kh\u00e1ch h\u00e0ng xu\u1ea5t hi\u1ec7n nhu c\u1ea7u.<\/span><\/span><\/span><\/span><\/p>\n

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B\u1ea0N \u0110\u00c3 HI\u1ec2U \u0110\u00daNG V\u1ec0 B\u1ed8 NH\u1eacN DI\u1ec6N TH\u01af\u01a0NG HI\u1ec6U – BRAND IDENTITY? <\/span><\/b><\/span><\/span><\/span><\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng, m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea7n logo, slogan v\u00e0 tagline. Tuy nhi\u00ean, \u0111\u00f3 m\u1edbi ch\u1ec9 l\u00e0 nh\u1eefng th\u00e0nh t\u1ed1 c\u01a1 b\u1ea3n nh\u1ea5t. Trong Marketing hi\u1ec7n \u0111\u1ea1i, Brand Identity l\u00e0 t\u1eadp h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 th\u1ec3 hi\u1ec7n b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u00e0 con ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u1ef1 c\u1ea3m nh\u1eadn b\u1eb1ng nhi\u1ec1u gi\u00e1c quan kh\u00e1c nhau.<\/span><\/span><\/span><\/span><\/p>\n

Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf h\u00ecnh \u1ea3nh hay ch\u1eef vi\u1ebft, khi con ng\u01b0\u1eddi ng\u00e0y c\u00e0ng c\u00f3 y\u00eau c\u1ea7u cao trong tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f2n c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 nh\u1eefng th\u00e0nh t\u1ed1 li\u00ean quan \u0111\u1ebfn \u00e2m thanh, h\u01b0\u01a1ng th\u01a1m hay m\u00f9i v\u1ecb.<\/span><\/span><\/span><\/span><\/p>\n

\u0110\u1ed1i v\u1edbi m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u, b\u1ed9 nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c coi l\u00e0 \u201cm\u1eaft x\u00edch\u201d kh\u00f4ng th\u1ec3 thi\u1ebfu b\u1edfi kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng th\u1ee9 th\u1ec3 hi\u1ec7n ra b\u00ean ngo\u00e0i m\u00e0 h\u01a1n h\u1ebft, n\u00f3 l\u00e0 m\u1ee5c ti\u00eau v\u00e0 tri\u1ebft l\u00fd c\u1ee7a c\u00f4ng ty\/doanh nghi\u1ec7p trong su\u1ed1t h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n.<\/span><\/span><\/span><\/span><\/p>\n

B\u1ed8 NH\u1eacN DI\u1ec6N TH\u01af\u01a0NG HI\u1ec6U HO\u00c0N CH\u1ec8NH C\u00d3 G\u00cc? <\/span><\/b><\/span><\/span><\/span><\/p>\n

B\u1ed9 nh\u1eadn di\u1ec7n bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap x\u00e1c \u0111\u1ecbnh v\u00e0 nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/span><\/span><\/span><\/p>\n

Logo, Slogan, Tagline, c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7<\/span><\/span><\/i>
\n<\/b><\/span><\/span><\/p>\n

Logo, Slogan v\u00e0 Tagline l\u00e0 nh\u1eefng th\u00e0nh t\u1ed1 ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 nh\u1edb nh\u1ea5t \u0111\u1ec3 doanh nghi\u1ec7p th\u1ec3 hi\u1ec3n \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh, gi\u00fap kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ph\u1ea7n n\u00e0o h\u00ecnh dung \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1eb7c tr\u01b0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/span><\/span><\/p>\n

C\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f2n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua b\u1ed9 ph\u00f4ng ch\u1eef, m\u00e0u s\u1eafc,\u2026<\/span><\/span><\/span><\/span><\/p>\n

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B\u1ed9 quy chu\u1ea9n s\u1eed d\u1ee5ng Logo cho th\u01b0\u01a1ng hi\u1ec7u Tasty<\/figcaption><\/figure>\n

H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n t\u1ea1i v\u0103n ph\u00f2ng<\/span><\/span><\/i>
\n<\/b><\/span><\/span><\/p>\n

H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n t\u1ea1i v\u0103n ph\u00f2ng bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 danh thi\u1ebfp (Name Card), con d\u1ea5u, thi\u1ec7p, b\u00ec th\u01b0, k\u1eb9p t\u00e0i li\u1ec7u, th\u1ebb nh\u00e2n vi\u00ean, \u0111\u1ed3ng ph\u1ee5c,\u2026 gi\u00fap kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng b\u1ed9, nh\u1ea5t qu\u00e1n v\u00e0 ch\u1ec9n chu trong phong th\u00e1i l\u00e0m vi\u1ec7c c\u1ee7a doanh nghi\u1ec7p. T\u00f9y v\u00e0o quy m\u00f4 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn t\u1eebng y\u1ebfu t\u1ed1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u00e0i ch\u00ednh v\u00e0 s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean.<\/span><\/span><\/span><\/span><\/p>\n

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B\u1ed9 nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng c\u1ee7a VBCWE do Newday Media th\u1ef1c hi\u1ec7n<\/figcaption><\/figure>\n

H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m<\/span><\/span><\/i>
\n<\/b><\/span><\/span><\/p>\n

Nh\u1eb1m t\u0103ng uy t\u00edn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u1edbi thi\u1ebft k\u1ebf, m\u1eabu m\u00e3 \u0111\u1ed9c \u0111\u00e1o, s\u00e1ng t\u1ea1o v\u00e0 nh\u1ea5t qu\u00e1n, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng qu\u1ea3ng b\u00e1 <\/span>v\u00e0 n\u00e2ng cao \u0111\u1ed9 nh\u1eadn di\u1ec7n.<\/span><\/span><\/span><\/span><\/p>\n

B\u1ed9 nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m th\u01b0\u1eddng bao g\u1ed3m bao b\u00ec, tem nh\u00e3n, phi\u1ebfu b\u1ea3o h\u00e0nh, quy\u1ec3n h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, b\u1ed9 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m… B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u00e2m thanh \u0111\u1eb7c tr\u01b0ng. \u0110i\u1ec3n h\u00ecnh nh\u01b0 gi\u1ea3i \u0111\u1ea5u h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c2u UEFA Champions League v\u1eabn lu\u00f4n n\u1ed5i ti\u1ebfng v\u1edbi b\u1ea3n nh\u1ea1c n\u1ec1n b\u1ea5t h\u1ee7 ra \u0111\u1eddi t\u1eeb n\u0103m 1992.<\/span><\/span><\/span><\/span><\/p>\n

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Newday Media th\u1ef1c hi\u1ec7n b\u1ed9 nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m cho Spa T\u00e2y Thi Danh Vi\u1ec7n<\/figcaption><\/figure>\n

H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n t\u1ea1i \u0111i\u1ec3m b\u00e1n – POSM<\/span><\/span><\/i>
\n<\/b><\/span><\/span><\/p>\n

POSM (Point Of Sales Material) ch\u1ec9 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i \u0111i\u1ec3m b\u00e1n. POSM bao g\u1ed3m nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0 ph\u00f4ng n\u1ec1n, b\u1ea3ng hi\u1ec7u, pano qu\u1ea3ng c\u00e1o, backdrop, background, d\u00f9 che, gian h\u00e0ng, s\u1ea3n ph\u1ea9m tr\u01b0ng b\u00e0y, t\u1edd r\u01a1i\u2026 t\u1ea1i c\u00e1c tri\u1ec3n l\u00e3m, h\u1ed9i ch\u1ee3 th\u01b0\u01a1ng m\u1ea1i, hay brand activation\u2026 <\/span><\/span><\/span><\/span><\/p>\n

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H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i \u0111i\u1ec3m b\u00e1n c\u1ee7a TASTY VIETNAM<\/figcaption><\/figure>\n

Nh\u1edd kh\u1ea3 n\u0103ng th\u1ec3 hi\u1ec7n \u0111\u1eb7c t\u00ednh v\u00e0 d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n POSM \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c quan nh\u1ea5t \u0111\u1ec3 thu h\u00fat, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u00e0 th\u1eadm ch\u00ed thay \u0111\u1ed5i quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span><\/span><\/span><\/span>H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n tr\u00ean Internet<\/span><\/span><\/i>
\n<\/b><\/span><\/span><\/p>\n

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 b\u1ecf qua x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. Website, typo, \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng tr\u00ean trang m\u1ea1ng x\u00e3 h\u1ed9i, cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o… l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n ph\u1ed5 bi\u1ebfn t\u1ea1o n\u00ean h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n tr\u00ean Internet, gi\u00fap truy\u1ec1n t\u1ea3i v\u00e0 lan t\u1ecfa h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd.<\/span><\/span><\/span><\/span><\/p>\n

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QUY TR\u00ccNH X\u00c2Y D\u1ef0NG B\u1ed8 NH\u1eacN DI\u1ec6N TH\u01af\u01a0NG HI\u1ec6U HO\u00c0N CH\u1ec8NH<\/span><\/b><\/span><\/span><\/span><\/i>
\n<\/b><\/span><\/span><\/span>
\nT\u00ecm hi\u1ec3u, ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/span><\/i>
\n<\/b><\/span><\/span><\/p>\n

M\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng, \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t s\u1ebd kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb n\u1ebfu thi\u1ebfu \u0111i s\u1ef1 g\u1eafn b\u00f3 ch\u1eb7t ch\u1ebd v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ch\u1eb3ng h\u1ea1n, nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng trung ni\u00ean tr\u1edf l\u00ean s\u1ebd kh\u00f3 ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng thi\u1ebft k\u1ebf qu\u00e1 m\u00e0u s\u1eafc v\u00e0 tr\u1ebb trung.<\/span><\/span><\/span><\/span><\/p>\n

Do v\u1eady, tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c t\u00ecm hi\u1ec3u, ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 ch\u00eca kh\u00f3a quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p t\u1ea1o \u0111\u01b0\u1ee3c b\u1ed9 nh\u1eadn di\u1ec7n ph\u00f9 h\u1ee3p, d\u1ec5 d\u00e0ng \u0103n s\u00e2u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/span><\/span><\/span><\/p>\n

L\u00ean \u00fd t\u01b0\u1edfng v\u00e0 X\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb cho b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/span><\/i>
\n<\/b><\/span><\/span><\/p>\n

Vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 x\u00e2y d\u1ef1ng concept, logo c\u00e2u chuy\u1ec7n… cho th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00f4ng \u0111o\u1ea1n quan tr\u1ecdng nh\u1ea5t, \u0111\u00f2i h\u1ecfi s\u1ef1 li\u00ean k\u1ebft v\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n cao \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/span><\/span><\/span><\/p>\n

L\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o & Font ch\u1eef cho th\u01b0\u01a1ng hi\u1ec7u<\/span><\/span><\/i>
\n<\/b><\/span><\/span><\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng cho ng\u01b0\u1eddi xem d\u1ec5 d\u00e0ng nh\u1ea5t. Theo \u0111\u00f3, m\u00e0u s\u1eafc v\u00e0 font ch\u1eef c\u1ea7n c\u00f3 s\u1ef1 li\u00ean quan v\u1edbi nhau v\u00e0 g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/span><\/span><\/p>\n

Doanh nghi\u1ec7p c\u1ea7n c\u0103n c\u1ee9 v\u00e0o t\u00ednh ch\u1ea5t s\u1ea3n ph\u1ea9m, tinh th\u1ea7n, gi\u00e1 tr\u1ecb h\u01b0\u1edbng \u0111\u1ebfn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c m\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o ph\u00f9 h\u1ee3p. T\u1eeb \u0111\u00f3 t\u00ecm ra c\u00e1c font ch\u1eef li\u00ean quan c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m n\u1ed5i b\u1eadt l\u1eabn nhau.<\/span><\/span><\/span><\/span><\/p>\n

Thi\u1ebft k\u1ebf & ho\u00e0n thi\u1ec7n b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/span><\/i>
\n<\/b><\/span><\/span><\/p>\n

Sau khi c\u00f3 \u00fd t\u01b0\u1edfng, vi\u1ec7c ti\u1ebfp theo b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n l\u00e0 khi\u1ebfn ch\u00fang c\u00f3 \u201ch\u00ecnh h\u00e0i\u201d r\u00f5 r\u00e0ng, th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 li\u00ean k\u1ebft. Khi ti\u1ebfn h\u00e0nh \u201chi\u1ec7n th\u1ef1c h\u00f3a\u201d b\u1ed9 nh\u1eadn di\u1ec7n, doanh nghi\u1ec7p n\u00ean tu\u00e2n th\u1ee7 ch\u1eb7t ch\u1ebd nh\u1eefng ph\u00e1c th\u1ea3o ban \u0111\u1ea7u \u0111\u1ec3 tr\u00e1nh vi\u1ec7c l\u00e0m sai l\u1ec7ch tinh th\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/span><\/span><\/p>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n, theo \u0111\u00fang quy chu\u1ea9n, doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc, l\u1ef1a ch\u1ecdn c\u00e1c \u0111\u01a1n v\u1ecb th\u1ef1c hi\u1ec7n uy t\u00edn, nhi\u1ec1u kinh nghi\u1ec7m v\u00e0 c\u00f3 \u201cm\u00e0u s\u1eafc\u201d ri\u00eang.<\/span><\/span><\/span><\/span><\/p>\n

V\u1edbi g\u1ea7n 15 n\u0103m kinh nghi\u1ec7m trong ng\u00e0nh Truy\u1ec1n th\u00f4ng<\/a> & Event<\/a>, Newday Media t\u1eebng h\u1ee3p t\u00e1c, tri\u1ec3n khai b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho nhi\u1ec1u \u0111\u01a1n v\u1ecb l\u1edbn nh\u01b0 GELEXIMCO, C.P, VBCWE,\u2026 d\u1ef1a tr\u00ean tinh th\u1ea7n s\u00e1ng t\u1ea1o v\u00e0 t\u00ednh c\u00e1ch \u0111\u1eb7c tr\u01b0ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/span><\/span><\/span><\/p>\n

\u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft h\u01a1n v\u1ec1 d\u1ecbch v\u1ee5 Thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a>, qu\u00fd \u0111\u1ed1i t\u00e1c\/kh\u00e1ch h\u00e0ng vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i theo s\u1ed1 \u0111i\u1ec7n tho\u1ea1i: 0904.033.333\/ 0962.577.770 ho\u1eb7c \u0111\u1ec3 l\u1ea1i th\u00f4ng tin t\u1ea1i \u0111\u00e2y.<\/a><\/span><\/span><\/span><\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng, m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea7n logo, slogan v\u00e0 tagline. Tuy nhi\u00ean, \u0111\u00f3 m\u1edbi ch\u1ec9 l\u00e0 nh\u1eefng th\u00e0nh t\u1ed1 c\u01a1 b\u1ea3n nh\u1ea5t. Trong Marketing hi\u1ec7n \u0111\u1ea1i, Brand Identity l\u00e0 t\u1eadp h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 th\u1ec3 hi\u1ec7n b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u00e0 con ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u1ef1 c\u1ea3m nh\u1eadn b\u1eb1ng nhi\u1ec1u gi\u00e1c quan kh\u00e1c nhau.<\/p>","protected":false},"author":1,"featured_media":3803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kho-tu-lieu-tham-khao"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=3802"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3802\/revisions"}],"predecessor-version":[{"id":11484,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3802\/revisions\/11484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/3803"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=3802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=3802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=3802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}