{"id":3795,"date":"2023-09-20T15:04:00","date_gmt":"2023-09-20T08:04:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2023\/09\/20\/03\/"},"modified":"2026-05-23T17:54:28","modified_gmt":"2026-05-23T10:54:28","slug":"03-nac-thang-giu-chan-khach-hang-trong-su-kien-ra-mat-san-pham","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/03-nac-thang-giu-chan-khach-hang-trong-su-kien-ra-mat-san-pham\/","title":{"rendered":"03 “n\u1ea5c thang” gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m"},"content":{"rendered":"
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Khi ra m\u1eaft b\u1ea5t k\u1ef3 lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kinh doanh n\u00e0o, s\u1ef1 \u0111\u00f3n nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ed1ng c\u00f2n cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3. Trong chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi, doanh nghi\u1ec7p th\u01b0\u1eddng l\u1ef1a ch\u1ecdn s\u1ef1 ki\u1ec7n ra m\u1eaft l\u00e0 ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 ch\u1ed1t b\u1edfi kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n s\u00e2u \u0111\u1eadm trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. <\/span><\/span><\/span><\/span><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111\u01b0a c\u00e1c b\u1ea1n c\u00f9ng Newday Media kh\u00e1m ph\u00e1 03 “n\u1ea5c thang” gi\u00fap th\u01b0\u01a1ng hi\u1ec7u in s\u00e2u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng trong s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m.<\/span><\/span><\/span><\/span><\/p>\n

Tr\u01b0\u1edbc ti\u00ean, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 lo\u1ea1i h\u00ecnh s\u1ef1 ki\u1ec7n n\u00e0y: <\/span><\/span><\/span><\/span><\/p>\n

S\u1ef0 KI\u1ec6N RA M\u1eaeT S\u1ea2N PH\u1ea8M L\u00c0 G\u00cc?<\/span><\/span><\/b><\/span><\/span><\/p>\n

S\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m (Product Launch Event) l\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m qu\u1ea3ng b\u00e1, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y l\u00e0 cu\u1ed9c \u201cg\u1eb7p g\u1ee1\u201d ch\u00ednh th\u1ee9c \u0111\u1ea7u ti\u00ean gi\u1eefa kh\u00e1ch m\u1eddi v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e3n h\u00e0ng. Do \u0111\u00f3, l\u1ec5 ra m\u1eaft ch\u00ednh l\u00e0 b\u01b0\u1edbc \u0111i quan tr\u1ecdng v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 k\u1ef9 l\u01b0\u1ee1ng, nh\u1eb1m mang l\u1ea1i \u1ea5n t\u01b0\u1ee3ng t\u1ed1t \u0111\u1eb9p v\u1ec1 s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/span><\/span><\/p>\n

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L\u1ec5 gi\u1edbi thi\u1ec7u v\u00e0 m\u1edf b\u00e1n d\u1ef1 \u00e1n B\u0110S \u201cONE DAY IN KORADISE\u201d mang th\u00f4ng \u0111i\u1ec7p: Tr\u1ea3i nghi\u1ec7m phong c\u00e1ch s\u1ed1ng th\u1eddi th\u01b0\u1ee3ng chu\u1ea9n H\u00e0n<\/figcaption><\/figure>\n

T\u1ea0I SAO S\u1ef0 KI\u1ec6N RA M\u1eaeT S\u1ea2N PH\u1ea8M QUAN TR\u1eccNG?<\/span><\/span><\/b><\/span><\/span><\/p>\n

M\u1ed7i m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 khi \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u mong mu\u1ed1n t\u1ea1o ra nh\u1eadn th\u1ee9c ri\u00eang c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3. S\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ed9t m\u1ed1c kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u00e1nh d\u1ea5u s\u1ef1 ra \u0111\u1eddi, g\u00f3p ph\u1ea7n \u0111\u1eb7t nh\u1eefng \u201cn\u1ea5c thang\u201d \u0111\u1ea7u ti\u00ean tr\u00ean h\u00e0nh tr\u00ecnh \u201cneo gi\u1eef\u201d h\u00ecnh \u1ea3nh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, v\u1edbi nh\u1eefng \u00fd ngh\u0129a quan tr\u1ecdng sau:<\/span><\/span><\/span><\/span><\/p>\n

1. Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m l\u1ea7n \u0111\u1ea7u \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang: \u0110\u00e2y l\u00e0 c\u00e1ch tr\u1ef1c ti\u1ebfp \u0111\u1ec3 \u201c\u00e9p\u201d kh\u00e1ch h\u00e0ng ghi nh\u1edb, nh\u1eadn di\u1ec7n v\u00e0 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/span><\/span><\/p>\n

2. Mang l\u1ea1i tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m: \u0111\u01b0a \u0111\u1ebfn c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n, s\u1ef1 tin t\u01b0\u1edfng v\u00e0 nh\u1eefng \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan nh\u1ea5t t\u1eeb kh\u00e1ch h\u00e0ng. <\/span><\/span>Vi\u1ec7c tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u1edbi s\u1ebd khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ghi nh\u1edb s\u1ea3n ph\u1ea9m trong m\u1ed9t th\u1eddi gian d\u00e0i, d\u1ec5 d\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua ho\u1eb7c gi\u1edbi thi\u1ec7u n\u00f3 cho nh\u1eefng ng\u01b0\u1eddi quen. <\/span><\/span><\/span><\/p>\n

3. Gi\u00fap c\u1eadp nh\u1eadt ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c b\u00e1n ra th\u1ecb tr\u01b0\u1eddng, th\u00f4ng qua quan s\u00e1t ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch m\u1eddi tham d\u1ef1 s\u1ef1 ki\u1ec7n khi d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, t\u00ecm ra nh\u1eefng \u0111i\u1ec3m ch\u01b0a ph\u00f9 h\u1ee3p \u0111\u1ec3 s\u1eeda ch\u1eefa ho\u1eb7c kh\u1eafc ph\u1ee5c.<\/span><\/span><\/span><\/span><\/p>\n

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L\u1ec5 ra m\u1eaft phim “Nh\u00e0 m\u00ecnh l\u1ea1 l\u1eafm” – Truy\u1ec1n h\u00ecnh K+<\/i><\/figcaption><\/figure>\n

4. K\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 chung th\u1ecb hi\u1ebfu: S\u1ef1 tinh t\u1ebf c\u1ee7a s\u1ef1 ki\u1ec7n n\u1eb1m \u1edf ch\u1ed7 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 chung m\u1ed9t \u0111am m\u00ea, s\u1edf th\u00edch, t\u1eeb \u0111\u00f3 lan t\u1ecfa v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u s\u1ebd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u00e0 tin d\u00f9ng. <\/span><\/span><\/span><\/span><\/p>\n

5. Kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u trong th\u1ecb tr\u01b0\u1eddng: L\u1ec5 ra m\u1eaft s\u1ea3n ph\u1ea9m nh\u01b0 m\u1ed9t ti\u1ebfng chu\u00f4ng th\u00f4ng b\u00e1o t\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 v\u00e0 to\u00e0n th\u1ec3 c\u1ed9ng \u0111\u1ed3ng, gi\u00fap cho vi\u1ec7c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng, \u0111\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/span><\/span><\/span><\/p>\n

6. T\u1ea1o hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3: B\u1eb1ng c\u00e1ch g\u00e2y ch\u00fa \u00fd v\u00e0 t\u1ea1o s\u1ef1 t\u00f2 m\u00f2 cho c\u00f4ng ch\u00fang qua nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, nh\u1edd \u0111\u00f3 s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c \u01b0u \u00e1i h\u01a1n v\u00e0 t\u1ea1o n\u00ean hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i sau n\u00e0y cho doanh nghi\u1ec7p.<\/span><\/span><\/span><\/span><\/p>\n

03 “N\u1ea4C THANG” GI\u1eee CH\u00c2N KH\u00c1CH H\u00c0NG TRONG S\u1ef0 KI\u1ec6N RA M\u1eaeT S\u1ea2N PH\u1ea8M<\/span><\/span><\/b><\/span><\/span><\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi th\u01b0\u1eddng d\u1ec5 r\u01a1i v\u00e0o c\u00e1i b\u1eaby c\u1ee7a nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u201cr\u1eadp khu\u00f4n\u201d \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c v\u00e0 \u0111\u1ea7y l\u00fd thuy\u1ebft. Ch\u00ednh trong qu\u00e1 tr\u00ecnh c\u1ed1 t\u1ea1o ra nh\u1eefng s\u1ef1 ki\u1ec7n \u201cr\u1ed7ng\u201d theo khu\u00f4n m\u1eabu, c\u00e1c doanh nghi\u1ec7p c\u0169ng \u0111\u00e3 v\u00f4 t\u00ecnh c\u1ea3n tr\u1edf vi\u1ec7c t\u1ef1 do s\u00e1ng t\u1ea1o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/span><\/span><\/span><\/p>\n

\u0110a s\u1ed1 c\u00f4ng ty th\u01b0\u1eddng b\u1ecf qua nh\u1eefng \u0111i\u1ec1u c\u00f3 th\u1ec3 t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed9t ph\u00e1 trong chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m t\u1eeb s\u1ef1 thi\u1ebfu ch\u00fa tr\u1ecdng \u0111\u1ebfn c\u1ea3m nh\u1eadn, nhu c\u1ea7u th\u1ef1c t\u1ebf, th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng hay xu h\u01b0\u1edbng c\u1ee7a x\u00e3 h\u1ed9i. H\u00e3y tinh t\u1ebf n\u1eafm b\u1eaft 03 \u201cn\u1ea5c thang\u201d quan tr\u1ecdng d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u in s\u00e2u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng trong s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m: <\/span><\/span><\/span><\/span><\/p>\n

1. “Th\u1ea7n ch\u00fa” b\u1eaft tai <\/span><\/span><\/span><\/strong><\/span><\/p>\n

Trong th\u1ebf gi\u1edbi ma thu\u1eadt k\u1ef3 b\u00ed m\u00e0 ta \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac qua nh\u1eefng m\u1ea9u truy\u1ec7n t\u1eeb th\u01b0\u1edf nh\u1ecf, ai c\u0169ng t\u1eebng \u0111\u1ecdc nh\u1ea9m \u00edt nh\u1ea5t m\u1ed9t c\u00e2u th\u1ea7n ch\u00fa c\u1ee7a v\u1ecb ph\u00f9 th\u1ee7y quy\u1ec1n l\u1ef1c n\u00e0o \u0111\u00f3 v\u00e0 mong mu\u1ed1n ph\u00e9p m\u00e0u th\u1ef1c s\u1ef1 x\u1ea3y ra. \u0110\u1ed1i chi\u1ebfu v\u1edbi b\u1ea5t k\u00ec c\u00f4ng vi\u1ec7c kinh doanh n\u00e0o, t\u1ea5t y\u1ebfu c\u0169ng c\u1ea7n m\u1ed9t c\u00e2u \u201cth\u1ea7n ch\u00fa\u201d mang s\u1ee9c m\u1ea1nh n\u1ed9i l\u1ef1c nh\u01b0 v\u1eady. <\/span><\/span><\/span><\/span><\/p>\n

Trong m\u1ed7i s\u1ef1 ki\u1ec7n c\u1ee7a doanh nghi\u1ec7p, th\u00f4ng \u0111i\u1ec7p ch\u00ednh l\u00e0 c\u00e2u “th\u1ea7n ch\u00fa” gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng h\u00ecnh dung \u0111\u1ea7u ti\u00ean v\u1ec1 s\u1ea3n ph\u1ea9m so v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean tr\u1ecb tr\u01b0\u1eddng. Ch\u00ednh v\u00ec v\u1eady, ng\u1eafn g\u1ecdn – \u0111\u01a1n gi\u1ea3n – c\u00f3 v\u1ea7n \u0111i\u1ec7u l\u00e0 3 y\u1ebfu t\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn v\u00e0 l\u01b0u gi\u1eef ch\u00fang trong m\u1ed9t ph\u1ea7n k\u00fd \u1ee9c. Th\u1eadm ch\u00ed, n\u1ebfu c\u00e2u \u201cth\u1ea7n ch\u00fa\u201d c\u1ee7a b\u1ea1n \u0111\u1ee7 d\u1ec5 nh\u1edb, \u0111\u1ee7 thuy\u1ebft ph\u1ee5c, \u0111\u1ee7 \u00fd ngh\u0129a s\u1ebd mang \u0111\u1ebfn ph\u00e9p m\u00e0u th\u1ef1c s\u1ef1 cho th\u01b0\u01a1ng hi\u1ec7u v\u1ee5t s\u00e1ng.<\/span><\/span><\/span><\/span><\/p>\n

2. Tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 chi\u00eam nghi\u1ec7m <\/span><\/span><\/span><\/strong><\/span><\/p>\n

Nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u00e1i lu\u00f4n mu\u1ed1n ch\u1eafc ch\u1eafn tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 b\u1ea5t k\u00ec. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, bu\u1ed5i ra m\u1eaft s\u1ea3n ph\u1ea9m ch\u1ec9 t\u1ea1o \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m \u201cn\u00f4ng\u201d th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7!<\/span><\/span><\/span><\/span><\/p>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi gi\u00e1c quan nh\u01b0 nghe, nh\u00ecn, n\u1ebfm… ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0 quay s\u1ed1 tr\u00fang th\u01b0\u1edfng, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m… v\u1ed1n ch\u1ec9 t\u1ea1o \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac m\u1edd nh\u1ea1t tho\u00e1ng qua. Thay v\u00e0o \u0111\u00f3, ta c\u1ea7n ph\u1ea3i \u0111\u01b0a kh\u00e1ch h\u00e0ng h\u00f2a nh\u1eadp v\u00e0o c\u00e2u chuy\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u1ec3 h\u1ecd tr\u1ea3i nghi\u1ec7m v\u00e0 chi\u00eam nghi\u1ec7m s\u00e2u h\u01a1n, t\u1eeb \u0111\u00f3 c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd d\u1ec5 d\u00e0ng \u0111\u1ed3ng \u0111i\u1ec7u v\u1edbi nh\u1eefng c\u1ea3m x\u00fac ch\u00e2n th\u1eadt trong b\u1ea3n th\u00e2n ng\u01b0\u1eddi d\u00f9ng.<\/span><\/span><\/span><\/span><\/p>\n

<\/p>\n

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Tri\u1ec3n l\u00e3m \u201cC\u1ea3m x\u00fac quan tr\u1ecdng \u2013 Hi\u1ec3u r\u00f5 c\u1ea3m x\u00fac \u0111\u1ec3 thay \u0111\u1ed5i\u201d t\u1ea1o \u0111\u01b0\u1ee3c nh\u1eefng d\u1ea5u \u1ea5n \u0111\u1eb7c bi\u1ec7t v\u1edbi ng\u01b0\u1eddi tham gia. \u1ea2nh: Internet<\/figcaption><\/figure>\n

3. “N\u1ed1t l\u1eb7ng” c\u1ea3m x\u00fac<\/span><\/span><\/span><\/strong><\/span><\/p>\n

Trong x\u00e3 h\u1ed9i nhi\u1ec1u bi\u1ebfn chuy\u1ec3n v\u1edbi l\u01b0\u1ee3ng th\u00f4ng tin \u1ed3 \u1ea1t nh\u01b0 v\u0169 b\u00e3o, con ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng l\u01b0u gi\u1eef nh\u1eefng th\u00f4ng tin mang \u0111\u1ebfn nhi\u1ec1u x\u00fac c\u1ea3m s\u00e2u l\u1eafng. T\u01b0\u01a1ng t\u1ef1 khi \u1edf v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t ng\u01b0\u1eddi mua h\u00e0ng, nh\u1eefng c\u1ea3m nh\u1eadn, tr\u1ea3i nghi\u1ec7m s\u00e2u s\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 s\u1ebd t\u1ea1o ra nh\u1eefng d\u01b0 ch\u1ea5n c\u1ea3m x\u00fac \u0111\u1ecdng l\u1ea1i trong t\u00e2m tr\u00ed, khi\u1ebfn h\u1ecd ph\u1ea3i suy ngh\u0129 v\u00e0 ghi nh\u1edb v\u1ec1 ch\u00fang. <\/span><\/span><\/span><\/span><\/p>\n

Trong c\u00e1c s\u1ef1 ki\u1ec7n, ch\u00fang ta th\u01b0\u1eddng tr\u00e1nh m\u1ecdi t\u00ecnh hu\u1ed1ng d\u1eabn \u0111\u1ebfn s\u1ef1 im l\u1eb7ng b\u1edfi lo s\u1ee3 kh\u00e1ch m\u1eddi s\u1ebd c\u1ea3m th\u1ea5y bu\u1ed3n ch\u00e1n v\u00e0 ta lu\u00f4n ngh\u0129 r\u1eb1ng s\u1ef1 ki\u1ec7n l\u00e0 ph\u1ea3i s\u00f4i \u0111\u1ed9ng, vui v\u1ebb. Th\u1ef1c t\u1ebf, \u201cn\u1ed1t l\u1eb7ng\u201d trong c\u1ea3m x\u00fac c\u0169ng gi\u1ed1ng nh\u01b0 n\u1ed1t tr\u1ea7m trong m\u1ed9t b\u1ea3n nh\u1ea1c, v\u00e0 m\u1ed9t b\u1ea3n nh\u1ea1c hay kh\u00f4ng th\u1ec3 thi\u1ebfu nh\u1eefng n\u1ed1t tr\u1ea7m xu\u1ea5t hi\u1ec7n \u0111\u00fang l\u00fac. <\/span><\/span><\/span><\/span><\/p>\n

V\u00ec v\u1eady, h\u00e3y s\u1eed d\u1ee5ng nh\u1eefng \u201cn\u1ed1t l\u1eb7ng\u201d k\u1ef3 di\u1ec7u n\u00e0y m\u1ed9t c\u00e1ch tinh t\u1ebf \u0111\u1ec3 ghi \u0111i\u1ec3m v\u1edbi kh\u00e1ch m\u1eddi.<\/span><\/span><\/span><\/span><\/p>\n

\"\"
\u0110\u00f4i khi ch\u00ednh nh\u1eefng nh\u00e2n v\u1eadt d\u1eabn d\u1eaft s\u1ebd l\u00e0m n\u00ean c\u1ea3m x\u00fac cho s\u1ef1 ki\u1ec7n<\/figcaption><\/figure>\n

V\u1edbi g\u1ea7n 15 n\u0103m kinh nghi\u1ec7m trong ng\u00e0nh Truy\u1ec1n th\u00f4ng & S\u1ef1 ki\u1ec7n, Newday Media vinh d\u1ef1 l\u00e0 agency \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam hai l\u1ea7n \u0111\u1ea1t gi\u1ea3i th\u01b0\u1edfng qu\u1ed1c t\u1ebf danh gi\u00e1 Stevie Awards t\u1ea1i M\u1ef9 v\u00e0 l\u00e0 \u0111\u1ea1i di\u1ec7n Vi\u1ec7t Nam duy nh\u1ea5t gi\u00e0nh gi\u1ea3i v\u00e0ng c\u1ee7a Event Marketing Awards 2023 t\u1ea1i Hong Kong, \u0111\u00e1nh d\u1ea5u nh\u1eefng s\u1ef1 ki\u1ec7n chuy\u00ean nghi\u1ec7p, \u0111\u1eb3ng c\u1ea5p, \u0111\u1ea1t chu\u1ea9n ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf.<\/p>\n

Ch\u00fang t\u00f4i \u0111i \u0111\u1ea7u trong vi\u1ec7c \u1ee9ng d\u1ee5ng nh\u1eefng gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 s\u1ef1 ki\u1ec7n ti\u00ean ti\u1ebfn v\u00e0 hi\u1ec7n \u0111\u1ea1i nh\u1ea5t, h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 s\u1ef1 ki\u1ec7n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Nh\u1edd nh\u1eefng n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng ngh\u1ec9 c\u00f9ng \u0111\u1ed9i ng\u0169 chuy\u00ean gia t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n gi\u00e0u kinh nghi\u1ec7m, hi\u1ec7n Newday Media \u0111ang l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p\/t\u1eadp \u0111o\u00e0n l\u1edbn: TRAPHACO, Deloitte Vietnam, PVI, T\u1eadp \u0111o\u00e0n Hoa Sen, C.P Group,\u2026<\/p>\n

\u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft h\u01a1n v\u1ec1 d\u1ecbch v\u1ee5 T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n qu\u00fd \u0111\u1ed1i t\u00e1c\/kh\u00e1ch h\u00e0ng vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i theo s\u1ed1 \u0111i\u1ec7n tho\u1ea1i: 0904.033.333\/ 0962.577.770 ho\u1eb7c \u0111\u1ec3 l\u1ea1i th\u00f4ng tin t\u1ea1i \u0111\u00e2y.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Nhi\u1ec1u doanh nghi\u1ec7p ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi th\u01b0\u1eddng d\u1ec5 r\u01a1i v\u00e0o c\u00e1i b\u1eaby c\u1ee7a nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u201cr\u1eadp khu\u00f4n\u201d \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c v\u00e0 \u0111\u1ea7y l\u00fd thuy\u1ebft. Ch\u00ednh trong qu\u00e1 tr\u00ecnh c\u1ed1 t\u1ea1o ra nh\u1eefng s\u1ef1 ki\u1ec7n \u201cr\u1ed7ng\u201d theo khu\u00f4n m\u1eabu, c\u00e1c doanh nghi\u1ec7p c\u0169ng \u0111\u00e3 v\u00f4 t\u00ecnh c\u1ea3n tr\u1edf vi\u1ec7c t\u1ef1 do s\u00e1ng t\u1ea1o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>","protected":false},"author":1,"featured_media":3796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=3795"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3795\/revisions"}],"predecessor-version":[{"id":11483,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3795\/revisions\/11483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/3796"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=3795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=3795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=3795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}