{"id":3744,"date":"2020-07-10T09:42:00","date_gmt":"2020-07-10T02:42:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2020\/07\/10\/6-dieu-nen-biet-khi-ra-mat-san-pham-moi\/"},"modified":"2020-07-10T09:42:00","modified_gmt":"2020-07-10T02:42:00","slug":"6-dieu-nen-biet-khi-ra-mat-san-pham-moi","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/6-dieu-nen-biet-khi-ra-mat-san-pham-moi\/","title":{"rendered":"6 \u0110I\u1ec0U N\u00caN BI\u1ebeT KHI RA M\u1eaeT S\u1ea2N PH\u1ea8M M\u1edaI"},"content":{"rendered":"<\/p>\n
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B\u1ea1n \u0111ang c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 mu\u1ed1n ra m\u1eaft v\u1edbi th\u1ecb tr\u01b0\u1eddng? B\u1ea1n mu\u1ed1n l\u00e0m m\u1ecdi th\u1ee9 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o S\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng? Tuy nhi\u00ean theo nghi\u00ean c\u1ee9u, trung b\u00ecnh ch\u1ec9 c\u00f3 10% s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 th\u00e0nh c\u00f4ng. \u0110\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 th\u00e0nh c\u00f4ng cho s\u1ef1 ki\u1ec7n tr\u1ecdng \u0111\u1ea1i n\u00e0y, c\u00e1c marketer \u201cb\u1eaft bu\u1ed9c\u201d ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n xoay quanh n\u0103m ch\u1eef W v\u00e0 m\u1ed9t ch\u1eef H d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

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1. What<\/strong><\/p>\n

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C\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean l\u00e0 lo\u1ea1i h\u00ecnh s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 doanh nghi\u1ec7p mu\u1ed1n t\u1ed5 ch\u1ee9c. Hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 4 lo\u1ea1i h\u00ecnh ho\u1ea1t \u0111\u1ed9ng ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng nhi\u1ec1u nh\u1ea5t nh\u01b0: H\u1ecdp b\u00e1o, Roadshow, Activation v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 Event Launching – h\u00ecnh th\u1ee9c mang t\u00ednh quy m\u00f4 v\u00e0 ph\u1ed1 bi\u1ebfn nh\u1ea5t. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau kinh doanh, marketing s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c th\u00edch h\u1ee3p, ho\u1eb7c c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c h\u00ecnh th\u1ee9c tr\u00ean, m\u1ee5c ti\u00eau \u0111\u1ec3 s\u1ef1 ki\u1ec7n ra m\u1eaft \u0111\u01b0\u1ee3c ho\u00e0nh tr\u00e1ng, \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u201c\u0111\u1ed9c nh\u1ea5t\u201d.<\/p>\n

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Event Launching s\u1ef1 ki\u1ec7n ra m\u1eaft T\u1ea5m th\u1ea1ch cao m\u1ef9 cao c\u1ea5p Sheetrock USG Boral Vi\u1ec7t Nam <\/em><\/p>\n

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2. When<\/strong><\/p>\n

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S\u1ef1 ki\u1ec7n L\u1ec5 khai tr\u01b0\u01a1ng Vinpearl Nam H\u1ed9i An 2018\u201d <\/em><\/p>\n

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S\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi r\u1ea5t quan tr\u1ecdng, n\u00ean th\u1eddi gian t\u1ed5 ch\u1ee9c ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc v\u00e0 quy\u1ebft \u0111\u1ecbnh b\u1edfi r\u1ea5t nhi\u1ec1u ti\u00eau ch\u00ed: \u0110\u1ea7u ti\u00ean, \u0110\u1ea0I \u0110A S\u1ed0 kh\u00e1ch m\u1eddi, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng nh\u00e2n v\u1eadt then ch\u1ed1t m\u00e0 s\u1ef1 ki\u1ec7n h\u01b0\u1edbng t\u1edbi c\u00f3 th\u1ec3 tham d\u1ef1 \u0111\u01b0\u1ee3c v\u00e0o th\u1eddi gian n\u00e0o? D\u1ef1 b\u00e1o th\u1eddi ti\u1ebft h\u00f4m \u0111\u00f3 c\u00f3 t\u1ed1t kh\u00f4ng? Th\u1eddi gian set-up cho \u0111\u1ecba \u0111i\u1ec3m c\u1ea7n bao l\u00e2u? Agenda c\u1ee5 th\u1ec3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong s\u1ef1 ki\u1ec7n ra sao? M\u1ecdi c\u00e2u h\u1ecfi cho v\u1ea5n \u0111\u1ec1 th\u1eddi gian tr\u01b0\u1edbc, trong v\u00e0 sau s\u1ef1 ki\u1ec7n c\u1ea7n d\u1ef1a tr\u00ean ba nguy\u00ean t\u1eafc v\u00e0ng \u201cThi\u00ean th\u1eddi \u2013 \u0110\u1ecba l\u1ee3i \u2013 Nh\u00e2n ho\u00e0<\/strong>\u201d.<\/p>\n

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3. Where<\/strong><\/p>\n

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\u0110\u1ecba \u0111i\u1ec3m t\u1ed5 ch\u1ee9c L\u1ec5 m\u1edf b\u00e1n bi\u1ec7t th\u1ef1 FLC S\u1ea7m S\u01a1n <\/em><\/p>\n

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Kh\u00f4ng gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng, ti\u00eau t\u1ed1n m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch kh\u00f4ng h\u1ec1 nh\u1ecf v\u00e0 \u1ea3nh h\u01b0\u1edbng TR\u1ef0C TI\u1ebeP \u0111\u1ebfn s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a s\u1ef1 ki\u1ec7n. T\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m v\u00e0 s\u1ef1 ki\u1ec7n m\u00e0 doanh nghi\u1ec7p mu\u1ed1n h\u01b0\u1edbng t\u1edbi, \u0111\u1ecba \u0111i\u1ec3m c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p v\u00e0 k\u1ef9 l\u01b0\u1ee1ng. <\/p>\n

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G\u1ee3i \u00fd m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m: V\u1ecb tr\u00ed, quy m\u00f4 c\u1ee7a \u0111\u1ecba \u0111i\u1ec3m? C\u01a1 s\u1edf v\u1eadt ch\u1ea5t v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 (D\u1ecbch v\u1ee5 Catering, khu v\u1ef1c \u0111\u1ed7 xe, An ninh) t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m t\u1ed5 ch\u1ee9c c\u00f3 \u0111\u1ea3m b\u1ea3o cho nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a l\u1ec5 ra m\u1eaft kh\u00f4ng? C\u00e1c khu v\u1ef1c c\u00f3 th\u1ec3 d\u00e0nh branding t\u1ea1i \u0111\u00f3? Chi ph\u00ed thu\u00ea?… Ngo\u00e0i ra, c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 so s\u00e1nh gi\u1eefa c\u00e1c Option \u0111\u1ecba \u0111i\u1ec3m, ch\u1ec9 ra c\u00e1c \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m th\u00edch h\u1ee3p v\u1edbi Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n

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4. Who<\/strong><\/p>\n

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C\u00e2u tr\u1ea3 l\u1eddi xung quanh ch\u1eef \u201cWho\u201d s\u1ebd xoay quanh \u0111\u1ed1i t\u01b0\u1ee3ng Kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p nh\u01b0: \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi h\u01b0\u1edbng t\u1edbi? Th\u00e0nh ph\u1ea7n kh\u00e1ch m\u1eddi v\u00e0 kh\u00e1n gi\u1ea3 s\u1ebd l\u00e0 nh\u1eefng ai? Ai l\u00e0 kh\u00e1ch m\u1eddi VIP? C\u00f3 m\u1eddi KOLs hay Celebs n\u00e0o hay kh\u00f4ng? \u0110\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng cho s\u1ef1 ki\u1ec7n? \u0110\u00e2y l\u00e0 ch\u1eef W r\u1ea5t quan tr\u1ecdng m\u00e0 marketer c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 v\u00ec n\u00f3 \u1ea3nh h\u01b0\u1edfng TR\u1ef0C TI\u1ebeP t\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a s\u1ef1 ki\u1ec7n.<\/p>\n

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KOLs t\u1ea1i L\u1ec5 ra m\u1eaft c\u1ee7a Th\u1ea9m m\u0129 vi\u1ec7n B\u00edch Nguy\u1ec7t <\/em><\/p>\n

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5. Why<\/strong><\/p>\n

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Sau khi ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau r\u1ed3i, Marketer c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c ba c\u00e2u h\u1ecfi ti\u1ebfp theo: <\/p>\n

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T\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i ph\u1ea3i \u0111\u1ebfn tham d\u1ef1 s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n? <\/p>\n

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T\u1ea1i sao kh\u00e1ch h\u00e0ng ph\u1ea3i mua h\u00e0ng c\u1ee7a b\u1ea1n?<\/p>\n

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\u0110i\u1ec3m nh\u1ea5n trong s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/p>\n

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S\u1ef1 ki\u1ec7n khai tr\u01b0\u01a1ng B\u1ec7nh vi\u1ec7n \u0111a khoa Ph\u01b0\u01a1ng \u0110\u00f4ng<\/em><\/p>\n

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Tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi tr\u00ean, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i ch\u00ednh x\u00e1c cho s\u1ef1 ki\u1ec7n s\u1eafp di\u1ec5n ra, \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c l\u1ee3i \u00edch cho c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/p>\n

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6. How<\/strong><\/p>\n

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\u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi cu\u1ed1i c\u00f9ng nh\u1eb1m c\u1ee5 th\u1ec3 c\u00e1c \u0111\u1ea7u m\u1ee5c c\u00f4ng vi\u1ec7c trong m\u1ed9t s\u1ef1 ki\u1ec7n v\u00e0 gi\u00fap doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft \u0111\u1ec1 b\u00e0i \u201cWhy\u201d \u0111\u1eb7t ra. \u201cHow r\u1ea5t \u0111a d\u1ea1ng, c\u00e0ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00ec k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c c\u00e0ng chi ti\u00eat, tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c t\u00ecnh hu\u1ed1ng r\u1ee7i ro. M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi v\u00ed d\u1ee5: S\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi n\u00ean \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c theo h\u00ecnh th\u1ee9c truy\u1ec1n th\u1ed1ng hay hi\u1ec7n \u0111\u1ea1i? C\u00e1ch th\u1ee9c \u0111\u00f3n ti\u1ebfp kh\u00e1ch m\u1eddi nh\u01b0 th\u1ebf n\u00e0o? H\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n ra sao? C\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u01b0\u1edbc, trong v\u00e0 sau s\u1ef1 ki\u1ec7n?…V\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 \u0110i\u1ec3m nh\u1ea5n – Key Moment c\u1ee7a s\u1ef1 ki\u1ec7n l\u00e0 g\u00ec? <\/p>\n

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Key Moment trong s\u1ef1 ki\u1ec7n K\u1ef7 ni\u1ec7m 15 n\u0103m th\u00e0nh l\u1eadp T\u1eadp \u0111o\u00e0n T\u00f4n Hoa Sen<\/em><\/p>\n

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\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i – nh\u1eefng chuy\u00ean gia t\u01b0 v\u1ea5n c\u1ea5p cao v\u1ec1 Truy\u1ec1n th\u00f4ng v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t T\u1ea1i \u0111\u00e2y<\/u><\/a>!<\/p>\n

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#s\u1ef1ki\u1ec7n<\/span><\/a> #Ram\u1eafts\u1ea3nph\u1ea9m<\/span><\/a> #\u0111\u1ecba\u0111i\u1ec3mt\u1ed5ch\u1ee9cs\u1ef1ki\u1ec7n<\/span><\/a> #kh\u00e1chh\u00e0ngm\u1ee5cti\u00eau<\/span><\/a> #NewdayMedia<\/span><\/a> #t\u1ed5ch\u1ee9cs\u1ef1ki\u1ec7nchuy\u00eannghi\u1ec7p<\/span><\/a><\/p>\n

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B\u1ea1n \u0111ang c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 mu\u1ed1n ra m\u1eaft v\u1edbi th\u1ecb tr\u01b0\u1eddng? B\u1ea1n mu\u1ed1n l\u00e0m m\u1ecdi th\u1ee9 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o S\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng? T…<\/p>","protected":false},"author":1,"featured_media":3745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=3744"}],"version-history":[{"count":0,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/3745"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=3744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=3744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=3744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}