{"id":3305,"date":"2021-03-15T16:47:00","date_gmt":"2021-03-15T09:47:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2021\/03\/15\/8-cach-dat-tieu-de-hap-dan-khach-hang-tren-website-cho-doanh-nghiep-marketing-thoi-covid-19\/"},"modified":"2026-05-24T17:51:57","modified_gmt":"2026-05-24T10:51:57","slug":"8-cach-dat-tieu-de-hap-dan-khach-hang-tren-website-cho-doanh-nghiep-marketing-thoi-covid-19","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/8-cach-dat-tieu-de-hap-dan-khach-hang-tren-website-cho-doanh-nghiep-marketing-thoi-covid-19\/","title":{"rendered":"8 C\u00c1CH \u0110\u1eb6T TI\u00caU \u0110\u1ec0 H\u1ea4P D\u1eaaN KH\u00c1CH H\u00c0NG TR\u00caN WEBSITE CHO DOANH NGHI\u1ec6P MARKETING TH\u1edcI COVID-19"},"content":{"rendered":"
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D\u1ecbch COVID-19 b\u00f9ng n\u1ed5 k\u00e9o tinh th\u1ea7n m\u1ecdi ng\u01b0\u1eddi hoang mang v\u00e0 khi\u1ebfn n\u1ec1n kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1. Nhi\u1ec1u ng\u00e0nh h\u00e0ng \u0111i\u00eau \u0111\u1ee9ng v\u00ec n\u1ed7i lo h\u00e0ng h\u00f3a t\u1ed3n \u0111\u1ecdng, kh\u00f4ng c\u00f3 giao d\u1ecbch. <\/span><\/p>\n

Warrent Bufet c\u00f3 c\u00e2u n\u00f3i n\u1ed5i ti\u1ebfng: H\u00e3y tham lam khi m\u1ecdi ng\u01b0\u1eddi s\u1ee3 h\u00e3i, h\u00e3y s\u1ee3 h\u00e3i khi ng\u01b0\u1eddi kh\u00e1c tham lam. \u0110\u00e2y ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 tung ra c\u00e1c chi\u1ebfn d\u1ecbch Marketing \u0111\u1ed3ng h\u00e0nh v\u00e0 chia s\u1ebb v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh Digital v\u1edbi c\u00e1c b\u00e0i vi\u1ebft cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc, duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Newday Media g\u1ee3i \u00fd b\u1ea1n 8 c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1 cho c\u00e1c b\u00e0i vi\u1ebft h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng cho d\u00e2n Marketing:<\/span><\/p>\n

1. Ti\u00eau \u0111\u1ec1 n\u00eau b\u1eadt l\u1ee3i \u00edch r\u00f5 r\u00e0ng d\u00e0nh cho kh\u00e1ch h\u00e0ng<\/strong><\/span><\/p>\n

\u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng bao gi\u1edd c\u0169ng xu\u1ea5t ph\u00e1t t\u1eeb ti\u00eau \u0111\u1ec1. M\u1ed9t n\u1ed9i dung hay \u0111\u1ebfn \u0111\u00e2u nh\u01b0ng ti\u00eau \u0111\u1ec1 v\u00e0 c\u00e1ch gi\u1eadt title kh\u00f4ng \u0111\u1ee7 \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi xem th\u00ec lu\u00f4n d\u1ec5 b\u1ecb b\u1ecf qua. <\/span><\/p>\n

T\u1ea1o d\u1ea5u \u1ea5n v\u1edbi kh\u00e1ch h\u00e0ng qua nh\u1eefng d\u00f2ng title, l\u1eddi t\u1ef1a email \u0111\u00e1nh tr\u00fang m\u1ed1i quan t\u00e2m, s\u1edf th\u00edch c\u1ee7a h\u1ecd. Ti\u00eau \u0111\u1ec1 n\u00ean \u0111i th\u1eb3ng tr\u1ef1c ti\u1ebfp v\u00e0o v\u1ea5n \u0111\u1ec1 v\u00e0 n\u00eau b\u1eadt nh\u1eefng l\u1ee3i \u00edch r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng khi h\u1ecd m\u1edf mail.<\/span><\/p>\n

\u201c V\u00ed d\u1ee5: Nh\u1eadn ngay 50 m\u1eabu content b\u00e1n h\u00e0ng th\u00fac \u0111\u1ea9y doanh s\u1ed1 m\u00f9a d\u1ecbch COVID-19 t\u1eeb Newday Media\u201d<\/span><\/p>\n

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Ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft – y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean thu h\u00fat kh\u00e1n gi\u1ea3 click<\/figcaption><\/figure>\n<\/div>\n
2. Ti\u00eau \u0111\u1ec1 g\u00e2y t\u00f2 m\u00f2<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n

C\u00f4ng th\u1ee9c t\u1ea1o t\u00f2 m\u00f2 l\u00e0 \u0111\u01b0a ra m\u1ed1i quan t\u00e2m, v\u1ea5n \u0111\u1ec1 nh\u01b0ng l\u1ea1i \u0111\u01b0a kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 gi\u1ea3i ph\u00e1p cho n\u00f3 hay c\u00f2n g\u1ecdi l\u00e0 \u0111\u00e1nh tr\u00fang s\u1ef1 hi\u1ebfu k\u1ef3 c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 nh\u00f3m ti\u00eau \u0111\u1ec1 c\u00f3 s\u1ee9c m\u1ea1nh cao nh\u1ea5t khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1edf mail t\u1ef7 l\u1ec7 cao.<\/span><\/p>\n

Tips: n\u00ean th\u00eam [C\u1ea3nh b\u00e1o] v\u00e0o \u0111\u1ea7u d\u00f2ng s\u1ebd k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, t\u0103ng t\u1ef7 l\u1ec7 m\u1edf mail v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n

V\u00ed d\u1ee5: [C\u1ea3nh b\u00e1o] 3 s\u1ea3n ph\u1ea9m ki\u1ebfn b\u1ea1n d\u1ec5 hao v\u00ed nh\u1ea5t.<\/span><\/p>\n

3. Ti\u00eau \u0111\u1ec1 ch\u00e0o h\u00e0ng t\u1eb7ng s\u1ea3n ph\u1ea9m<\/strong><\/span><\/p>\n

L\u1eddi m\u1eddi ch\u00e0o \u1ea5n t\u01b0\u1ee3ng, nh\u1eefng c\u00e2u n\u00f3i \u0111\u1eaft gi\u00e1 ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. V\u00ec th\u1ebf h\u00e3y ch\u00fa tr\u1ecdng v\u00e0o ti\u00eau \u0111\u1ec1, nh\u1eefng c\u00e2u n\u00f3i \u0111\u1ea7u ti\u00ean ph\u1ea3i th\u1ef1c s\u1ef1 l\u00f4i cu\u1ed1n, thu h\u00fat \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m. <\/span><\/p>\n

Trong m\u00f9a d\u1ecbch COVID-19 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb v\u1edbi nh\u1eefng l\u1eddi ch\u00e0o \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd v\u00e0 th\u1ecb hi\u1ebfu kh\u00e1ch hang. <\/span><\/p>\n

\u201cV\u00ed d\u1ee5: Mua 3 mi\u1ebfng g\u00e0 t\u1eb7ng mi\u1ec5n ph\u00ed kh\u1ea9u trang ph\u00f2ng d\u1ecbch COVID-19\u201d.<\/span><\/p>\n

4. Ti\u00eau \u0111\u1ec1 kh\u1ea9n c\u1ea5p\/khan hi\u1ebfm<\/strong><\/span><\/p>\n

Tips n\u00e0y \u00e1p d\u1ee5ng cho nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh, c\u00f3 xu h\u01b0\u1edbng c\u1eadp nh\u1eadt tin t\u1ee9c v\u00e0 m\u1edf mail m\u1ed7i ng\u00e0y. <\/span><\/p>\n

V\u1edbi nh\u1eefng ti\u00eau \u0111\u1ec1 kh\u1ea9n c\u1ea5p, th\u1ec3 hi\u1ec7n s\u1ef1 khan hi\u1ebfm h\u00e0ng h\u00f3a trong m\u00f9a d\u1ecbch b\u1ec7nh n\u00e0y, kh\u00f4ng nh\u1eefng t\u1ea1o c\u1ea3m gi\u00e1c kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi may m\u1eafn cu\u1ed1i c\u00f9ng s\u1edf h\u1eefu \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m t\u1ed1t m\u00e0 c\u00f2n khi\u1ebfn h\u1ecd \u0111\u01b0a ra nh\u1eefng h\u00e0nh \u0111\u1ed9ng mua b\u00e1n nhanh g\u1ecdn.<\/span><\/p>\n

\u201cV\u00ed d\u1ee5: 50 chi\u1ebfc kh\u1ea9u trang cu\u1ed1i c\u00f9ng t\u1eb7ng b\u1ea1n khi \u0111\u1eb7t h\u00e0ng online c\u1ee7a Five Star\u201d.<\/span><\/p>\n

5. Ti\u00eau \u0111\u1ec1 con ng\u01b0\u1eddi<\/strong><\/span><\/p>\n

\u0110\u1ec3 thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp th\u1ecb, b\u1ea1n n\u00ean c\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, nh\u1eefng kh\u00e1ch h\u00e0ng tin d\u00f9ng s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e2u chuy\u1ec7n v\u1ec1 l\u00e3nh \u0111\u1ea1o c\u00f4ng ty hay \u0111\u1ed9i ng\u0169 trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap h\u1ecd tin t\u01b0\u1edfng h\u01a1n t\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m. \u0110\u00f3 l\u00e0 nh\u1eefng nh\u00e2n v\u1eadt c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng, \u0111\u1ee9ng sau s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, g\u00f3p ph\u1ea7n l\u00e0m n\u00ean th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

6. Ti\u00eau \u0111\u1ec1 b\u1ea3n tin n\u00f3ng<\/strong><\/span><\/p>\n

B\u00ean c\u1ea1nh nh\u1eefng b\u00e0i \u0111\u0103ng ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, b\u1ea1n c\u0169ng c\u1ea7n \u0111an xen nh\u1eefng b\u00e0i vi\u1ebft c\u1eadp nh\u1eadt th\u00f4ng tin th\u01b0\u1eddng xuy\u00ean v\u1ec1 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u0169ng nh\u01b0 tin t\u1ee9c s\u1ef1 ki\u1ec7n c\u1ee7a c\u00f4ng ty b\u1ea1n. <\/span><\/p>\n

M\u1eb9o: B\u1ea1n n\u00ean k\u1ebft h\u1ee3p tin n\u00f3ng v\u1edbi c\u00e1ch g\u00e2y t\u00f2 m\u00f2.<\/span><\/p>\n

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Y\u1ebfu t\u1ed1 th\u1eddi s\u1ef1 lu\u00f4n l\u00e0 ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 quan t\u00e2m ch\u00fa \u00fd<\/figcaption><\/figure>\n<\/div>\n
7. Ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng review v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n

Khi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 s\u1ea3n ph\u1ea9m hay m\u1ed9t d\u1ecbch v\u1ee5 m\u1edbi h\u1ecd th\u01b0\u1eddng quan s\u00e1t v\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3 tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng. V\u00e0 b\u1edfi ai c\u0169ng kh\u00f4ng mu\u1ed1n m\u00ecnh l\u00e0 chu\u1ed9t b\u1ea1ch th\u1eed nghi\u1ec7m n\u00ean h\u00e3y cho kh\u00e1ch h\u00e0ng th\u1ea5y, s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec1u thu\u1ed9c nh\u00f3m kh\u00e1ch h\u00e0ng th\u00f4ng th\u00e1i.<\/span><\/p>\n

\u201cV\u00ed d\u1ee5: Di\u1ec5n vi\u00ean \u201cM\u1eaft Bi\u1ebfc\u201d ti\u1ebft l\u1ed9 vi\u1ec7c b\u1ecb nghi\u1ec7n \u0103n th\u1ecbt g\u00e0 \u201d<\/span><\/p>\n

8. L\u1ed3ng nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn h\u00fat kh\u00e1ch h\u00e0ng. <\/strong><\/span><\/p>\n

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S\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u1ed1ng nhau v\u1ec1 c\u00f4ng n\u0103ng, th\u1ee9 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o kh\u00e1c bi\u1ec7t ch\u00ednh l\u00e0 “c\u00e2u chuy\u1ec7n”<\/figcaption><\/figure>\n<\/div>\n
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\u201cStorytelling\u201d (K\u1ec3 chuy\u1ec7n) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c gi\u1edbi Marketer li\u00ean t\u1ee5c nh\u1eafc \u0111\u1ebfn trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 gi\u1eadt t\u00edt v\u1ec1 1 c\u00e2u chuy\u1ec7n theo c\u00e1ch h\u00e0i h\u01b0\u1edbc ho\u1eb7c l\u00e0 c\u00e2u chuy\u1ec7n c\u00f3 th\u1eadt do ch\u00ednh kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m \u0111\u00e3 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd, s\u1ebd l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng v\u00e0o c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

D\u1ecbch COVID-19 b\u00f9ng n\u1ed5 k\u00e9o tinh th\u1ea7n m\u1ecdi ng\u01b0\u1eddi hoang mang v\u00e0 khi\u1ebfn n\u1ec1n kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1. Nhi\u1ec1u ng\u00e0nh h\u00e0ng \u0111i\u00eau \u0111\u1ee9ng v\u00ec n\u1ed7i l…<\/p>","protected":false},"author":1,"featured_media":3306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=3305"}],"version-history":[{"count":2,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3305\/revisions"}],"predecessor-version":[{"id":11558,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3305\/revisions\/11558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/3306"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=3305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=3305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=3305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}