{"id":3297,"date":"2021-03-15T16:47:00","date_gmt":"2021-03-15T09:47:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2021\/03\/15\/thay-doi-chien-luoc-marketing-xu-huong-tat-yeu-cua-doanh-nghiep-viet-thoi-covid-19\/"},"modified":"2026-05-24T18:12:26","modified_gmt":"2026-05-24T11:12:26","slug":"thay-doi-chien-luoc-marketing-xu-huong-tat-yeu-cua-doanh-nghiep-viet-thoi-covid-19","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/thay-doi-chien-luoc-marketing-xu-huong-tat-yeu-cua-doanh-nghiep-viet-thoi-covid-19\/","title":{"rendered":"Thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c Marketing &#8211; xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t th\u1eddi Covid-19"},"content":{"rendered":"<div>\n<div>\n<div data-rce-version=\"7.10.5\">\n<div dir=\"ltr\">\n<div>\n<p id=\"viewer-foo\">\u0110\u1ea1i d\u1ecbch COVID-19 \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n \u0111\u1ec9nh \u0111i\u1ec3m kh\u00f4ng ch\u1ec9 \u1edf Vi\u1ec7t Nam m\u00e0 c\u00f2n tr\u00ean th\u1ebf gi\u1edbi. T\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi nhi\u1ec5m t\u0103ng l\u00ean t\u1eebng ng\u00e0y c\u0169ng l\u00e0 minh ch\u1ee9ng cho c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p \u0111ang ng\u00e0y m\u1ed9t kh\u00f3 kh\u0103n h\u01a1n. Vi\u1ec7c ph\u1ea3i nhanh ch\u00f3ng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 marketing m\u00f9a d\u1ecbch \u0111\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p th\u00edch nghi v\u1edbi t\u00ecnh h\u00ecnh c\u0103ng th\u1eb3ng n\u00e0y c\u0169ng l\u00e0 th\u00e1ch th\u1ee9c h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. L\u00e0 m\u1ed9t doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh \u201cv\u01b0\u1ee3t s\u00f3ng\u201d ra kh\u1ecfi giai \u0111o\u1ea1n kh\u00f3 kh\u0103n n\u00e0y \u0111\u00e2y, h\u00e3y c\u00f9ng Newday Media t\u00ecm hi\u1ec3u nh\u00e9!<\/p>\n<div data-hook=\"rcv-block1\"><\/div>\n<p id=\"viewer-47ut2\">\n<div data-hook=\"rcv-block2\"><\/div>\n<p id=\"viewer-3oo1t\">1. COVID-19 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng ch\u1eeba m\u1ed9t ai<\/p>\n<div data-hook=\"rcv-block3\"><\/div>\n<p id=\"viewer-7i5pq\">\n<div data-hook=\"rcv-block4\"><\/div>\n<p id=\"viewer-8g99l\">B\u00ean c\u1ea1nh s\u1ed1 l\u01b0\u1ee3ng b\u1ec7nh nh\u00e2n t\u0103ng l\u00ean t\u1eebng ng\u00e0y, nh\u1eefng khuy\u1ebfn c\u00e1o c\u1ee7a Ch\u00ednh ph\u1ee7 khuy\u00ean ng\u01b0\u1eddi d\u00e2n h\u1ea1n ch\u1ebf ra \u0111\u01b0\u1eddng v\u00e0 \u0111eo kh\u1ea9u trang, r\u1eeda tay th\u01b0\u1eddng xuy\u00ean, th\u00ec c\u00f2n l\u00e0 tin t\u1ee9c nhi\u1ec1u doanh nghi\u1ec7p, ng\u01b0\u1eddi lao \u0111\u1ed9ng lao \u0111ao trong t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh b\u00f9ng ph\u00e1t khi\u1ebfn c\u00e1c doanh nghi\u1ec7p \u0111ang g\u00e1nh ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1.<\/p>\n<div data-hook=\"rcv-block5\"><\/div>\n<p id=\"viewer-e4dgg\">\n<div data-hook=\"rcv-block6\"><\/div>\n<p id=\"viewer-5ad06\">Theo b\u00e1o c\u00e1o c\u1ee7a Infocus, c\u00f3 \u0111\u1ebfn 55% doanh nghi\u1ec7p \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t n\u00f3i r\u1eb1ng d\u1ecbch b\u1ec7nh s\u1ebd g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn t\u00ecnh h\u00ecnh kinh doanh trong n\u0103m 2020. 84% doanh nghi\u1ec7p \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho r\u1eb1ng d\u1ecbch b\u1ec7nh s\u1ebd l\u00e0m gi\u1ea3m 13,5% doanh thu c\u1ee7a n\u0103m 2020; trong \u0111\u00f3 c\u00f3 \u0111\u1ebfn 50% doanh nghi\u1ec7p d\u1ef1 b\u00e1o m\u1ee9c gi\u1ea3m doanh thu s\u1ebd t\u1eeb 16% tr\u1edf l\u00ean.<\/p>\n<div data-hook=\"rcv-block7\"><\/div>\n<div id=\"viewer-73cr3\"><\/div>\n<div id=\"viewer-9ql83\"><\/div>\n<div id=\"viewer-3fie\">\n<div>\n<div data-hook=\"imageViewer\">\n<div role=\"img\"><img decoding=\"async\" title=\"c70a81_36720bc2536741e6a6e0f360ce043132mv2-1\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2023\/09\/c70a81_36720bc2536741e6a6e0f360ce043132mv2-1.png\" data-pin-url=\"https:\/\/www.newdaymedia.com.vn\/post\/thay-%C4%91%E1%BB%95i-chi%E1%BA%BFn-l%C6%B0%E1%BB%A3c-marketing-xu-h%C6%B0%E1%BB%9Bng-t%E1%BA%A5t-y%E1%BA%BFu-c%E1%BB%A7a-doanh-nghi%E1%BB%87p-vi%E1%BB%87t-th%E1%BB%9Di-covid-19\" data-pin-media=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2023\/09\/c70a81_36720bc2536741e6a6e0f360ce043132mv2.png\/v1\/fit\/w_601,h_201,al_c,q_80\/file.png\" \/><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p id=\"viewer-3vqfs\">\u1ea2nh h\u01b0\u1edfng c\u1ee7a virus Corona \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c doanh nghi\u1ec7p. (Ngu\u1ed3n: Impact of Coronavirus on Vietnam Consumer &amp; Business \u2013 Infocus)<\/p>\n<div data-hook=\"rcv-block8\"><\/div>\n<div id=\"viewer-6hsot\"><\/div>\n<p id=\"viewer-61lb4\">\n<div data-hook=\"rcv-block9\"><\/div>\n<p id=\"viewer-8r8m2\">C\u00e1c nh\u00f3m ng\u00e0nh ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 nh\u1ea5t ch\u1eafc ch\u1eafn l\u00e0 ng\u00e0nh du l\u1ecbch, h\u00e0ng kh\u00f4ng, b\u00e1n l\u1ebb, v\u00e0 ng\u00e0nh d\u1ecbch v\u1ee5 n\u00f3i chung. Tuy nhi\u00ean c\u0169ng c\u00f3 nh\u1eefng ng\u00e0nh \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc trong m\u00f9a d\u1ecbch, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m, s\u1ea3n ph\u1ea9m ch\u1ee9c n\u0103ng, ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh FMCG, \u1ee9ng d\u1ee5ng tr\u1ef1c tuy\u1ebfn, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, game online, n\u1ec1n t\u1ea3ng video, giao h\u00e0ng t\u1eadn n\u01a1i\u2026\u2026.<\/p>\n<div data-hook=\"rcv-block10\"><\/div>\n<p id=\"viewer-5p7b1\">\n<div data-hook=\"rcv-block11\"><\/div>\n<p id=\"viewer-embju\">\u0110i c\u00f9ng v\u1edbi t\u00ecnh h\u00ecnh bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng ch\u00ednh l\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. D\u1ec5 nh\u1eadn th\u1ea5y c\u00e1c bi\u1ec7n ph\u00e1p h\u1ea1n ch\u1ebf di chuy\u1ec3n, l\u00e0m vi\u1ec7c online t\u1ea1i nh\u00e0 c\u0169ng nh\u01b0 t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh ng\u00e0y m\u1ed9t ph\u1ee9c t\u1ea1p \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn c\u00e1c th\u00f3i quen h\u1eb1ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi d\u00e2n nh\u01b0: H\u1ea1n ch\u1ebf n\u01a1i \u0111\u00f4ng ng\u01b0\u1eddi, c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1i nh\u00e0 nh\u01b0 xem TV, gi\u1ea3i tr\u00ed tr\u00ean internet (xem phim, video, game online\u2026), g\u1ecdi \u0111\u1ed3 \u0103n v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn. T\u0103ng d\u1ef1 tr\u1eef th\u1ef1c ph\u1ea9m\/ nhu y\u1ebfu ph\u1ea9m\u2026 \u0111\u01b0\u1ee3c d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n.<\/p>\n<div data-hook=\"rcv-block12\"><\/div>\n<p id=\"viewer-1na6b\">\n<div data-hook=\"rcv-block13\"><\/div>\n<p id=\"viewer-dhjlk\">\n<div data-hook=\"rcv-block14\"><\/div>\n<p id=\"viewer-32d2t\">2. COVID-19 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing<\/p>\n<div data-hook=\"rcv-block15\"><\/div>\n<p id=\"viewer-1ni7t\">\n<div data-hook=\"rcv-block16\"><\/div>\n<p id=\"viewer-a382n\">V\u1edbi t\u00ecnh h\u00ecnh kinh doanh kh\u00f4ng m\u1ea5y kh\u1ea3 quan, kh\u00f4ng \u00edt doanh nghi\u1ec7p \u0111\u00e3 ph\u1ea3i c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng trong m\u00f9a d\u1ecbch. C\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing theo \u0111\u00f3 m\u00e0 c\u0169ng c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh \u0111\u00e1ng k\u1ec3.<\/p>\n<div data-hook=\"rcv-block17\"><\/div>\n<p id=\"viewer-84ue4\">\n<div data-hook=\"rcv-block18\"><\/div>\n<ul>\n<li id=\"viewer-92du1\">C\u00e1c lo\u1ea1i h\u00ecnh marketing offline s\u1ebd d\u1ea7n \u0111\u01b0\u1ee3c chuy\u1ec3n sang online ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u00ean TV. B\u1ea3ng hi\u1ec7u (OOH), s\u1ef1 ki\u1ec7n, roadshow\u2026 l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ebd ph\u1ea3i c\u1eaft gi\u1ea3m.<\/li>\n<\/ul>\n<div id=\"viewer-5pd5u\"><\/div>\n<ul>\n<li id=\"viewer-66ktk\">V\u1edbi c\u00e1c k\u00eanh digital, tuy \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng h\u01a1n, nh\u01b0ng kh\u00f4ng t\u0103ng m\u00e0 \u0111ang c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m d\u1ea7n c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing online, t\u01b0\u01a1ng \u1ee9ng v\u1edbi \u0111\u00f3 l\u00e0 s\u1ef1 c\u1eaft gi\u1ea3m v\u1ec1 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c ng\u00e0nh du l\u1ecbch, b\u00e1n l\u1ebb, d\u1ecbch v\u1ee5 gi\u1ea3i tr\u00ed\u2026C\u00e1c ng\u00e0nh c\u0169ng d\u00e8 ch\u1eebng h\u01a1n trong vi\u1ec7c chi ti\u1ec1n qu\u1ea3ng c\u00e1o v\u1edbi lo ng\u1ea1i h\u1ebft h\u00e0ng trong khi s\u1ea3n xu\u1ea5t \u0111ang \u0111\u00ecnh tr\u1ec7.<\/li>\n<\/ul>\n<div id=\"viewer-jrdl\"><\/div>\n<div id=\"viewer-8li93\">\n<div>\n<div data-hook=\"imageViewer\">\n<div role=\"img\"><img decoding=\"async\" title=\"c70a81_f632ee2d54f14e47b8c5cb2011c4af5cmv2\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2023\/09\/c70a81_f632ee2d54f14e47b8c5cb2011c4af5cmv2.png\" data-pin-url=\"https:\/\/www.newdaymedia.com.vn\/post\/thay-%C4%91%E1%BB%95i-chi%E1%BA%BFn-l%C6%B0%E1%BB%A3c-marketing-xu-h%C6%B0%E1%BB%9Bng-t%E1%BA%A5t-y%E1%BA%BFu-c%E1%BB%A7a-doanh-nghi%E1%BB%87p-vi%E1%BB%87t-th%E1%BB%9Di-covid-19\" data-pin-media=\"\/pictures\/full\/2020\/07\/c70a81_f632ee2d54f14e47b8c5cb2011c4af5c~mv2.png\/v1\/fit\/w_518,h_328,al_c,q_80\/file.png\" \/><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p id=\"viewer-aij7s\">L\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean gi\u1ea3m \u1edf h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh h\u00e0ng trong m\u00f9a COVID-19 (Ngu\u1ed3n: <a href=\"https:\/\/neilpatel.com\/\" target=\"_top\" rel=\"noopener noreferrer\">neilpatel.com<\/a>)<\/p>\n<div data-hook=\"rcv-block19\"><\/div>\n<div id=\"viewer-csjko\"><\/div>\n<p id=\"viewer-aursv\">\n<div data-hook=\"rcv-block20\"><\/div>\n<p id=\"viewer-cqrml\">3. L\u00e0 m\u1ed9t doanh nghi\u1ec7p, b\u1ea1n n\u00ean l\u00e0m g\u00ec ngay l\u00fac n\u00e0y?<\/p>\n<div data-hook=\"rcv-block21\"><\/div>\n<p id=\"viewer-3ir9m\">\n<div data-hook=\"rcv-block22\"><\/div>\n<p id=\"viewer-d7s98\">3.1. Thay \u0111\u1ed5i trong th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/p>\n<div data-hook=\"rcv-block23\"><\/div>\n<p id=\"viewer-dqu8i\">\n<div data-hook=\"rcv-block24\"><\/div>\n<p id=\"viewer-cqa83\">Vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p sao cho ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u1ea7u ti\u00ean.<\/p>\n<div data-hook=\"rcv-block25\"><\/div>\n<p id=\"viewer-cln6c\">\n<div data-hook=\"rcv-block26\"><\/div>\n<ul>\n<li id=\"viewer-711ov\">Th\u00f4ng b\u00e1o v\u1ec1 nh\u1eefng thay \u0111\u1ed5i: B\u1ea5t k\u1ef3 s\u1ef1 thay \u0111\u1ed5i n\u00e0o trong ch\u00ednh s\u00e1ch (mua h\u00e0ng hay ho\u00e0n tr\u1ea3), th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng hay nh\u1eefng \u1ea3nh h\u01b0\u1edfng t\u1ea1m th\u1eddi do d\u1ecbch b\u1ec7nh g\u00e2y ra c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o k\u1ecbp th\u1eddi \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. Ch\u00ednh s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 k\u1ecbp th\u1eddi n\u00e0y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<div id=\"viewer-9di10\"><\/div>\n<ul>\n<li id=\"viewer-tnap\">L\u1ef1a ch\u1ecdn c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p: N\u1ebfu doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 n\u0103ng \u0111\u1ed9ng, tr\u1ebb trung th\u00ec c\u0169ng n\u00ean l\u01b0u \u00fd r\u1eb1ng trong t\u00ecnh h\u00ecnh c\u0103ng th\u1eb3ng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111ang h\u01b0\u1edbng v\u1ec1 d\u1ecbch b\u1ec7nh, doanh nghi\u1ec7p c\u0169ng n\u00ean l\u1ef1a ch\u1ecdn ng\u00f4n t\u1eeb ph\u00f9 h\u1ee3p khi \u0111\u01b0a ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh. Content marketing t\u00edch c\u1ef1c, l\u1ea1c quan, v\u00e0 th\u1ea5u hi\u1ec3u s\u1ebd mang \u0111\u1ebfn s\u1ef1 thi\u1ec7n c\u1ea3m cho kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<div id=\"viewer-25nm5\"><\/div>\n<ul>\n<li id=\"viewer-297qs\">N\u1ed9i dung \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i c\u1ea7n l\u1ef1a ch\u1ecdn k\u1ef9: Trong th\u1eddi gian n\u00e0y c\u0169ng n\u00ean l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. T\u00f9y v\u00e0o ng\u00e0nh h\u00e0ng, t\u00ednh ch\u1ea5t s\u1ea3n ph\u1ea9m, l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho\u2026 m\u00e0 c\u00e1c doanh nghi\u1ec7pc\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung ph\u00f9 h\u1ee3p gi\u1eefa vi\u1ec7c t\u0103ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u hay th\u00fac \u0111\u1ea9y doanh s\u1ed1. Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p th\u00eam v\u1edbi m\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i \u0111\u1ec3 t\u0103ng \u0111\u1ed9ng l\u1ef1c mua s\u1eafm onlinecho kh\u00e1ch h\u00e0ng; ho\u1eb7c t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y qu\u1ea3ng b\u00e1 ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i th\u00e0nh vi\u00ean \u0111\u1ec3 mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t.<\/li>\n<\/ul>\n<div id=\"viewer-6qho4\"><\/div>\n<ul>\n<li id=\"viewer-894o\">Th\u1ec3 hi\u1ec7n s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a doanh nghi\u1ec7p: \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i (CSR) nh\u01b0:\u0111\u00f3ng g\u00f3p cho c\u00f4ng t\u00e1c ch\u1ed1ng d\u1ecbch (m\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ea3n ph\u1ea9m), ho\u1eb7c g\u1eafn k\u1ebft s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng tuy\u00ean truy\u1ec1n ch\u1ed1ng d\u1ecbch). T\u00edch c\u1ef1c th\u1ec3 hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u h\u01a1n th\u00f4ng qua earned media v\u00e0 t\u1ea1o \u0111\u1ed9 thi\u1ec7n c\u1ea3m, tin c\u1eady, v\u00e0 y\u00eau th\u00edch cao h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<div id=\"viewer-fne30\"><\/div>\n<ul>\n<li id=\"viewer-5qljs\">Thay \u0111\u1ed5i h\u01b0\u1edbng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng: Thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 k\u00e9o theo s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<div id=\"viewer-tknq\"><\/div>\n<div id=\"viewer-bsd9s\"><\/div>\n<div id=\"viewer-bf466\">\n<div>\n<div data-hook=\"imageViewer\">\n<div role=\"img\"><img decoding=\"async\" title=\"c70a81_d96ec93bb2f845bf8fbef00c86a2ef8dmv2\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2023\/09\/c70a81_d96ec93bb2f845bf8fbef00c86a2ef8dmv2.png\" data-pin-url=\"https:\/\/www.newdaymedia.com.vn\/post\/thay-%C4%91%E1%BB%95i-chi%E1%BA%BFn-l%C6%B0%E1%BB%A3c-marketing-xu-h%C6%B0%E1%BB%9Bng-t%E1%BA%A5t-y%E1%BA%BFu-c%E1%BB%A7a-doanh-nghi%E1%BB%87p-vi%E1%BB%87t-th%E1%BB%9Di-covid-19\" data-pin-media=\"\/pictures\/full\/2020\/07\/c70a81_d96ec93bb2f845bf8fbef00c86a2ef8d~mv2.png\/v1\/fit\/w_510,h_306,al_c,q_80\/file.png\" \/><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p id=\"viewer-9smnr\">T\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn d\u1ecbch b\u1ec7nh c\u00f3 xu h\u01b0\u1edbng t\u0103ng l\u00ean k\u1ec3 t\u1eeb \u0111\u1ee3t b\u00f9ng ph\u00e1t th\u1ee9 hai v\u00e0o \u0111\u1ea7u th\u00e1ng 3<\/p>\n<div data-hook=\"rcv-block27\"><\/div>\n<div id=\"viewer-393i4\"><\/div>\n<div id=\"viewer-eon4k\"><\/div>\n<div id=\"viewer-cig27\">\n<div>\n<div data-hook=\"imageViewer\">\n<div role=\"img\"><img decoding=\"async\" title=\"c70a81_51c5b01596024bf5837a86f020587f56mv2\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2023\/09\/c70a81_51c5b01596024bf5837a86f020587f56mv2.png\" data-pin-url=\"https:\/\/www.newdaymedia.com.vn\/post\/thay-%C4%91%E1%BB%95i-chi%E1%BA%BFn-l%C6%B0%E1%BB%A3c-marketing-xu-h%C6%B0%E1%BB%9Bng-t%E1%BA%A5t-y%E1%BA%BFu-c%E1%BB%A7a-doanh-nghi%E1%BB%87p-vi%E1%BB%87t-th%E1%BB%9Di-covid-19\" data-pin-media=\"\/pictures\/full\/2020\/07\/c70a81_51c5b01596024bf5837a86f020587f56~mv2.png\/v1\/fit\/w_629,h_298,al_c,q_80\/file.png\" \/><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p id=\"viewer-3usmd\">C\u00e1c t\u1eeb kh\u00f3a v\u1ec1 s\u1ee9c kh\u1ecfe c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m \u0111\u00e1ng k\u1ec3 trong t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh. (Ngu\u1ed3n: Google Trends)<\/p>\n<div data-hook=\"rcv-block28\"><\/div>\n<p id=\"viewer-6u3vi\">\n<div data-hook=\"rcv-block29\"><\/div>\n<p id=\"viewer-c29ph\">\u0110\u1ec3 th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i n\u00e0y, doanh nghi\u1ec7p c\u1ea7n l\u1eafng nghe kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n, theo d\u00f5i h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm hi\u1ec3u m\u1ed1i quan t\u00e2m hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd qua c\u00e1c c\u00f4ng c\u1ee5 social listening, t\u1eeb \u0111\u00f3 t\u00ecm ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 mang c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u201cg\u1eedi g\u1eafm\u201d \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u1edbi th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p nh\u1ea5t. C\u00e1c doah nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh nh\u01b0 chuy\u1ec3n tr\u1ecdng t\u00e2m v\u00e0o c\u00e1c k\u00eanh online hi\u1ec7u qu\u1ea3, thay \u0111\u1ed5i n\u1ed9i dung \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ho\u00e0n c\u1ea3nh, \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7n t\u1ea1i theo h\u01b0\u1edbng t\u1ed1i \u01b0u chi ph\u00ed h\u01a1n.<\/p>\n<div data-hook=\"rcv-block30\"><\/div>\n<p id=\"viewer-5iv1f\">\n<div data-hook=\"rcv-block31\"><\/div>\n<p id=\"viewer-ccqo8\">3.2 Chuy\u1ec3n h\u01b0\u1edbng v\u00e0o c\u00e1c k\u00eanh marketing m\u1edbi<\/p>\n<div data-hook=\"rcv-block32\"><\/div>\n<p id=\"viewer-bar7\">\n<div data-hook=\"rcv-block33\"><\/div>\n<p id=\"viewer-7kvbd\">Khi t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00e2n \u0111\u1ec1u \u1edf trong nh\u00e0, m\u1ecdi lo\u1ea1i h\u00ecnh gi\u1ea3i tr\u00ed \u0111\u1ec1u chuy\u1ec3n l\u00ean internet: \u0111i\u1ec7n tho\u1ea1i tr\u1edf th\u00e0nh ph\u01b0\u01a1ng ti\u1ec7n gi\u1ea3i tr\u00ed ch\u00ednh; c\u00e1c \u1ee9ng d\u1ee5ng ch\u01a1i game, video, xem phim online v\u00e0 \u0111a d\u1ea1ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 n\u01a1i m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp h\u1eb1ng ng\u00e0y.<\/p>\n<div data-hook=\"rcv-block34\"><\/div>\n<div id=\"viewer-322i4\"><\/div>\n<div id=\"viewer-4evpt\"><\/div>\n<div id=\"viewer-752oi\">\n<div>\n<div data-hook=\"imageViewer\">\n<div role=\"img\"><img decoding=\"async\" title=\"c70a81_4fcee5e9fafa49abb4592e2d59902495mv2\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2023\/09\/c70a81_4fcee5e9fafa49abb4592e2d59902495mv2.png\" data-pin-url=\"https:\/\/www.newdaymedia.com.vn\/post\/thay-%C4%91%E1%BB%95i-chi%E1%BA%BFn-l%C6%B0%E1%BB%A3c-marketing-xu-h%C6%B0%E1%BB%9Bng-t%E1%BA%A5t-y%E1%BA%BFu-c%E1%BB%A7a-doanh-nghi%E1%BB%87p-vi%E1%BB%87t-th%E1%BB%9Di-covid-19\" data-pin-media=\"\/pictures\/full\/2020\/07\/c70a81_4fcee5e9fafa49abb4592e2d59902495~mv2.png\/v1\/fit\/w_569,h_245,al_c,q_80\/file.png\" \/><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p id=\"viewer-j3mo\">M\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c k\u00eanh tin t\u1ee9c \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin d\u1ecbch b\u1ec7nh v\u00e0 Game l\u00e0 c\u00f4ng c\u1ee5 gi\u1ea3i tr\u00ed h\u00e0ng \u0111\u1ea7u. (Ngu\u1ed3n: Dentsu \u2013 nCoV China update)<\/p>\n<div data-hook=\"rcv-block35\"><\/div>\n<p id=\"viewer-fkqeu\">\n<div data-hook=\"rcv-block36\"><\/div>\n<p id=\"viewer-cu50n\">V\u00ec th\u1ebf m\u00e0 Social media v\u00e0 Content marketing \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch. H\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng r\u01a1i v\u00e0o t\u00ecnh c\u1ea3nh \u201cl\u1ea1c l\u00f5ng\u201d \u0111\u1ec3 r\u1ed3i b\u1ecb l\u00e3ng qu\u00ean trong m\u00f9a cao \u0111i\u1ec3m cho\u00e1ng ng\u1ee3p th\u00f4ng tin nh\u01b0 hi\u1ec7n nay.<\/p>\n<div data-hook=\"rcv-block37\"><\/div>\n<div id=\"viewer-3o8sl\"><\/div>\n<div id=\"viewer-b09jk\"><\/div>\n<div id=\"viewer-2s8t7\">\n<div>\n<div data-hook=\"imageViewer\">\n<div role=\"img\"><img decoding=\"async\" title=\"c70a81_39b3f688dbf941a0af733c76463cd080mv2\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2023\/09\/c70a81_39b3f688dbf941a0af733c76463cd080mv2.png\" data-pin-url=\"https:\/\/www.newdaymedia.com.vn\/post\/thay-%C4%91%E1%BB%95i-chi%E1%BA%BFn-l%C6%B0%E1%BB%A3c-marketing-xu-h%C6%B0%E1%BB%9Bng-t%E1%BA%A5t-y%E1%BA%BFu-c%E1%BB%A7a-doanh-nghi%E1%BB%87p-vi%E1%BB%87t-th%E1%BB%9Di-covid-19\" data-pin-media=\"\/pictures\/full\/2020\/07\/c70a81_39b3f688dbf941a0af733c76463cd080~mv2.png\/v1\/fit\/w_421,h_307,al_c,q_80\/file.png\" \/><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p id=\"viewer-17nkc\">Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 xu h\u01b0\u1edbng t\u0103ng \u0111\u1ec1u trong giai \u0111o\u1ea1n d\u1ecbch t\u1eeb th\u00e1ng 2 \u2013 th\u00e1ng 3. (Ngu\u1ed3n: singular.net)<\/p>\n<div data-hook=\"rcv-block38\"><\/div>\n<p id=\"viewer-9kfb4\">\n<div data-hook=\"rcv-block39\"><\/div>\n<p id=\"viewer-84rv8\">B\u00ean c\u1ea1nh \u0111\u00f3, E-mail marketing v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng CRM c\u0169ng l\u00e0 nh\u1eefng k\u00eanh marketing h\u1eefu hi\u1ec7u trong m\u00f9a d\u1ecbch, mang \u0111\u1ebfn c\u01a1 h\u1ed9i cho th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c s\u00e2u h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Trong th\u1eddi \u0111i\u1ec3m m\u00e0 l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean l\u1eabn c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111\u1ec1u \u0111ang gi\u1ea3m hi\u1ec7u qu\u1ea3 th\u00ec email marketing c\u00f3 vai tr\u00f2 nh\u01b0 m\u1ed9t l\u1eddi nh\u1eafn g\u1eedi r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eabn \u0111ang ho\u1ea1t \u0111\u1ed9ng gi\u1eefa \u0111\u1ea1i d\u1ecbch.<\/p>\n<div data-hook=\"rcv-block40\"><\/div>\n<p id=\"viewer-dr4vd\">\n<div data-hook=\"rcv-block41\"><\/div>\n<p id=\"viewer-a08hd\">3.3. C\u00e1c xu h\u01b0\u1edbng n\u1ed9i dung m\u1edbi<\/p>\n<div data-hook=\"rcv-block42\"><\/div>\n<p id=\"viewer-5t73g\">\n<div data-hook=\"rcv-block43\"><\/div>\n<p id=\"viewer-1cj2p\">Ch\u00ednh v\u00ec th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng online nhi\u1ec1u h\u01a1n m\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u0169ng c\u1ea7n \u0111a d\u1ea1ng h\u01a1n v\u00e0 lu\u00f4n \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi m\u00ecnh. D\u00f9 b\u1ea1n c\u00f3 ch\u1ecdn \u0111\u1ecbnh h\u01b0\u1edbng n\u00e0o cho k\u1ebf ho\u1ea1ch marketing m\u00f9a d\u1ecbch c\u1ee7a m\u00ecnh th\u00ec c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn vi\u1ec7c c\u1eadp nh\u1eadt t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh hi\u1ec7n t\u1ea1i sao cho h\u00e0i h\u00f2a v\u1edbi th\u00f4ng \u0111i\u1ec7p c\u1ee7a s\u1ea3n ph\u1ea9m\/ th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 c\u0169ng \u0111\u1eebng qu\u00ean t\u1eadn d\u1ee5ng c\u00e1c n\u1ed9i dung s\u1eb5n c\u00f3, \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i v\u1edbi nh\u1eefng \u0111\u1ecbnh d\u1ea1ng m\u1edbi v\u00e0 th\u00f4ng tin c\u1eadp nh\u1eadt h\u01a1n \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed s\u1ea3n xu\u1ea5t n\u1ed9i dung trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n<div data-hook=\"rcv-block44\"><\/div>\n<p id=\"viewer-9p24d\">\n<div data-hook=\"rcv-block45\"><\/div>\n<p id=\"viewer-f1bhk\">COVID-19 v\u1eabn \u0111ang ph\u1ee9c t\u1ea1p h\u01a1n theo t\u1eebng ng\u00e0y v\u00e0 ch\u1eafc ch\u1eafn chi\u1ebfn l\u01b0\u1ee3c marketing m\u00f9a d\u1ecbch ph\u1ea3i lu\u00f4n \u1ee9ng bi\u1ebfn v\u00e0 s\u1eb5n s\u00e0ng cho nh\u1eefng thay \u0111\u1ed5i ti\u1ebfp theo. Newday Media \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh v\u1edbi nh\u1eefng g\u00f3i t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3 mi\u1ec5n ph\u00ed v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, ph\u00e2n t\u00edch c\u00e1c k\u00eanh Social media d\u00e0nh t\u1eb7ng cho qu\u00fd doanh nghi\u1ec7p. Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay b\u00e2y gi\u1edd \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n nh\u1eefng g\u00f3i gi\u1ea3i ph\u00e1p cho doanh nghi\u1ec7p \u201cv\u01b0\u1ee3t s\u00f3ng\u201d tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch Covid-19.<\/p>\n<div data-hook=\"rcv-block46\"><\/div>\n<div id=\"viewer-3dm5g\"><\/div>\n<div id=\"viewer-4vo4f\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ea1i d\u1ecbch COVID-19 \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n \u0111\u1ec9nh \u0111i\u1ec3m kh\u00f4ng ch\u1ec9 \u1edf Vi\u1ec7t Nam m\u00e0 c\u00f2n tr\u00ean th\u1ebf gi\u1edbi. T\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi nhi\u1ec5m t\u0103ng l\u00ea&#8230;<\/p>","protected":false},"author":1,"featured_media":3298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=3297"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3297\/revisions"}],"predecessor-version":[{"id":11575,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3297\/revisions\/11575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/3298"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=3297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=3297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=3297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}