{"id":3269,"date":"2021-03-15T16:47:00","date_gmt":"2021-03-15T09:47:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2021\/03\/15\/ban-da-san-sang-cho-chien-luoc-marketing-tai-sinh-sau-dai-dich-covid-19-chua\/"},"modified":"2021-03-15T16:47:00","modified_gmt":"2021-03-15T09:47:00","slug":"ban-da-san-sang-cho-chien-luoc-marketing-tai-sinh-sau-dai-dich-covid-19-chua","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/ban-da-san-sang-cho-chien-luoc-marketing-tai-sinh-sau-dai-dich-covid-19-chua\/","title":{"rendered":"B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng cho Chi\u1ebfn l\u01b0\u1ee3c Marketing \u201cT\u00e1i sinh sau \u0111\u1ea1i d\u1ecbch COVID-19\u201d ch\u01b0a?"},"content":{"rendered":"<\/p>\n
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D\u1ecbch COVID-19 t\u1ea1i Vi\u1ec7t Nam \u0111ang d\u1ea7n b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n l\u1ea1c quan v\u1edbi s\u1ed1 ca nhi\u1ec5m m\u1edbi gi\u1ea3m d\u1ea7n v\u00e0 s\u1ed1 ng\u01b0\u1eddi ph\u1ee5c h\u1ed3i ng\u00e0y m\u1ed9t t\u0103ng.. B\u1eb1ng c\u00e1ch Marketing ch\u1ee7 \u0111\u1ed9ng ngay b\u00e2y gi\u1edd, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u1edf v\u1ecb tr\u00ed an to\u00e0n h\u01a1n \u0111\u1ec3 lu\u00f4n \u0111\u1ee9ng v\u1eefng v\u00e0 ph\u1ee5c h\u1ed3i nhanh h\u01a1n khi c\u01a1n kh\u1ee7ng ho\u1ea3ng l\u1eafng xu\u1ed1ng. \u0110\u00f3 l\u00e0 t\u00ecm h\u01b0\u1edbng \u0111i \u0111\u00fang cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing d\u00e0i h\u1ea1n. <\/p>\n

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V\u1edbi d\u1eef li\u1ec7u t\u1eeb \u0111\u1ea1i d\u1ecbch SARS n\u0103m 2003 v\u00e0 t\u00ecnh h\u00ecnh ch\u1ed1ng d\u1ecbch c\u1ee7a Trung Qu\u1ed1c, nhi\u1ec1u b\u00e1o c\u00e1o \u0111\u00e3 chia \u0111\u1ea1i d\u1ecbch COVID-19 th\u00e0nh ba giai \u0111o\u1ea1n v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c nhau \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng nh\u1ea5t trong t\u00ecnh h\u00ecnh kh\u00f3 d\u1ef1 \u0111o\u00e1n nh\u01b0 hi\u1ec7n nay. H\u00e3y c\u00f9ng Newday Media t\u00ecm hi\u1ec3u 3 giai \u0111o\u1ea1n d\u1ef1 b\u00e1o c\u1ee7a \u0111\u1ea1i d\u1ecbch COVID-19, v\u1edbi th\u00f4ng tin hi v\u1ecdng s\u1ebd gi\u00fap c\u00e1c marketer s\u1eb5n s\u00e0ng cho m\u1ed9t k\u1ebf ho\u1ea1ch m\u1edbi.<\/p>\n

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1.<\/strong> Giai \u0111o\u1ea1n b\u00f9ng ph\u00e1t.<\/strong><\/p>\n

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\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u li\u00ean t\u1ee5c c\u1eadp nh\u1eadt c\u00e1c th\u00f4ng tin d\u1ecbch b\u1ec7nh, \u0111\u1ed3ng th\u1eddi c\u0169ng t\u00ecm ki\u1ebfm nh\u1eefng tin t\u00edch c\u1ef1c cho chu\u1ed7i ng\u00e0y #WorkFromHome<\/span><\/a><\/p>\n

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Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eebng im l\u1eb7ng n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb qu\u00ean l\u00e3ng gi\u1eefa c\u01a1n b\u00e3o th\u00f4ng tin. H\u00e3y chi\u1ebfm share of voice b\u1eb1ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c g\u1eafn v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, l\u1ed3ng gh\u00e9p tinh t\u1ebf c\u00e1c th\u00f4ng \u0111i\u1ec7p khuy\u1ebfn m\u00e3i, b\u00e1n h\u00e0ng.<\/p>\n

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Online, online, online \u2013 ai c\u0169ng bi\u1ebft \u0111\u00e2y l\u00e0 k\u00eanh quan tr\u1ecdng nh\u1ea5t trong giai \u0111o\u1ea1n n\u00e0y khi t\u1ea5t c\u1ea3 \u0111\u1ec1u #StayHome<\/span><\/a>. Chuy\u1ec3n ng\u00e2n s\u00e1ch cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing truy\u1ec1n th\u1ed1ng sang n\u1ec1n t\u1ea3ng digital \u0111\u1ec3 \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng nh\u00e9!<\/p>\n

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2.<\/strong> Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i<\/strong><\/p>\n

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C\u00e1c bi\u1ec7n ph\u00e1p c\u00e1ch ly d\u1ea7n \u0111\u01b0\u1ee3c d\u1ee1 b\u1ecf, t\u00e2m tr\u00ed v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n t\u1eeb c\u00e1c m\u1ed1i lo g\u1eafn v\u1edbi d\u1ecbch sang c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng ng\u00e0y, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u ra ngo\u00e0i nhi\u1ec1u h\u01a1n, g\u1eb7p g\u1ee1 nhi\u1ec1u h\u01a1n. H\u00e3y chi\u1ebfm thi\u1ec7n c\u1ea3m v\u00e0 t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p vui t\u01b0\u01a1i, \u0103n m\u1eebng sau th\u1eddi gian c\u00e1ch ly hay \u00fd ngh\u0129a, truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 tinh th\u1ea7n \u0111o\u00e0n k\u1ebft v\u01b0\u1ee3t qua \u0111\u1ea1i d\u1ecbch. <\/p>\n

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Kh\u1edfi \u0111\u1ed9ng l\u1ea1i c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i m\u1edbi, ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi v\u1edbi th\u00f4ng \u0111i\u1ec7p ch\u00e0o m\u1eebng m\u1ecdi ng\u01b0\u1eddi tr\u1edf l\u1ea1i. Linh ho\u1ea1t chuy\u1ec3n \u0111\u1ed5i gi\u1eefa k\u00eanh online v\u00e0 k\u00eanh offline, l\u01b0u \u00fd th\u1eddi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng d\u00e0nh cho c\u00e1c k\u00eanh gi\u1ea3i tr\u00ed s\u1ebd gi\u1ea3m d\u1ea7n.<\/p>\n

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3.<\/strong> Giai \u0111o\u1ea1n h\u1eadu \u0111\u1ea1i d\u1ecbch \u2013 M\u1ed9t th\u1ef1c t\u1ebf s\u1ed1ng chung v\u1edbi COVID-19<\/strong><\/p>\n

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D\u1ecbch COVID-19 qua \u0111i nh\u1ecbp s\u1ed1ng th\u01b0\u1eddng nh\u1eadt c\u1ee7a m\u1ecdi ng\u01b0\u1eddi d\u1ea7n tr\u1edf v\u1ec1 b\u00ecnh th\u01b0\u1eddng nh\u01b0ng t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng \u0111\u00e3 thay \u0111\u1ed5i nhi\u1ec1u v\u1edbi nh\u1eefng th\u00f3i quen m\u1edbi, s\u1ea3n ph\u1ea9m y\u00eau th\u00edch m\u1edbi. Kh\u00f4ng ch\u1ec9 l\u00e0 kh\u1edfi \u0111\u1ed9ng l\u1ea1i nh\u1eefng ho\u1ea1t \u0111\u1ed9ng tr\u01b0\u1edbc d\u1ecbch, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch marketing m\u1edbi d\u1ef1a tr\u00ean vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd \u0111\u00e3 thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng, n\u1eafm b\u1eaft xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00f4ng b\u1ecf l\u1ee1 c\u00e1c \u201c\u0111i\u1ec3m ch\u1ea1m\u201d hay format b\u00e1n h\u00e0ng v\u00e0 truy\u1ec1n th\u00f4ng m\u1edbi \u0111\u1ec3 t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i b\u1ec1n v\u1eefng.<\/p>\n

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C\u00e1c k\u00eanh marketing truy\u1ec1n th\u1ed1ng s\u1ebd d\u1ea7n tr\u1edf v\u1ec1 b\u00ecnh th\u01b0\u1eddng, th\u1eddi gian cho k\u00eanh Digtal gi\u1ea3m \u0111i ch\u1ec9 c\u00f2n t\u1eadp trung v\u00e0o nh\u1eefng gi\u1edd v\u00e0ng nh\u01b0 tr\u01b0\u1edbc.<\/p>\n

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4.<\/strong> Newday Media ra m\u1eaft Chi\u1ebfn l\u01b0\u1ee3c Marketing \u201cT\u00e1i sinh sau d\u1ecbch\u201d cho doanh nghi\u1ec7p<\/strong><\/p>\n

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Th\u1ea5u hi\u1ec3u c\u00e2u n\u00f3i n\u1ed5i ti\u1ebfng c\u1ee7a Charles Darwin – \u201cNh\u1eefng ng\u01b0\u1eddi s\u1ed1ng s\u00f3t kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi m\u1ea1nh nh\u1ea5t hay th\u00f4ng minh nh\u1ea5t, m\u00e0 l\u00e0 ng\u01b0\u1eddi d\u1ec5 th\u00edch nghi nh\u1ea5t \u0111\u1ec3 thay \u0111\u1ed5i\u201d, Newday Media ch\u00ednh th\u1ee9c ra m\u1eaft g\u00f3i d\u1ecbch v\u1ee5 Marketing \u201cT\u00e1i sinh sau d\u1ecbch\u201d gi\u00fap doanh nghi\u1ec7p \u201cph\u1ee5c h\u1ed3i s\u1ee9c kh\u1ecfe\u201d, b\u1ed5 sung \u201cd\u01b0\u1ee1ng ch\u1ea5t\u201d, \u201ct\u0103ng s\u1ee9c \u0111\u1ec1 kh\u00e1ng\u201d h\u01a1n \u0111\u1ec3 bi\u1ebfn \u201cnguy\u201d th\u00e0nh \u201cc\u01a1\u201d, \u201cl\u1ed9i ng\u01b0\u1ee3c d\u00f2ng\u201d v\u00e0 v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd, trong khi c\u00e1c doanh nghi\u1ec7p kh\u00e1c c\u00f2n \u0111ang loay hoay v\u00e0 \u201cng\u1ee7 \u0111\u00f4ng\u201d. G\u00f3i d\u1ecbch v\u1ee5 bao g\u1ed3m:<\/p>\n

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– Newday Media s\u1ebd cung c\u1ea5p cho doanh nghi\u1ec7p nh\u1eefng s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch, th\u1ed1ng k\u00ea, nghi\u00ean c\u1ee9u kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng trong l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p<\/p>\n

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– Newday Media s\u1ebd cung c\u1ea5p b\u1ea3n ph\u00e2n t\u00edch t\u1ed5ng h\u1ee3p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u00e0 Doanh nghi\u1ec7p hi\u1ec7n c\u00f3 <\/p>\n

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– Newday Media s\u1ebd \u0111\u00e1nh gi\u00e1 v\u00e0 \u201ckh\u00e1m b\u1ec7nh\u201d cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 cung c\u1ea5p 1 G\u00f3i t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c marketing nh\u1eb1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ph\u1ee5c h\u1ed3i sau kh\u1ee7ng ho\u1ea3ng. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi \u0111\u1ed9i ng\u0169 chuy\u00ean gia marketing c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m, chuy\u00ean m\u00f4n cao trong ngh\u1ec1.<\/p>\n

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– Newday Media s\u1ebd cung c\u1ea5p nh\u1eefng gi\u1ea3i ph\u00e1p, chi\u1ebfn thu\u1eadt v\u00e0 k\u1ebf ho\u1ea1ch marketing c\u1ee5 th\u1ec3 cho t\u1eebng campaign v\u1edbi nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, t\u1eadp trung v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng Digital marketing, chuy\u1ec3n \u0111\u1ed5i s\u1ed1, n\u1eafm b\u1eaft xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t, \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t trong giai \u0111o\u1ea1n ti\u1ebfp theo.<\/p>\n

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B\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng \u0111\u1ebfn giai \u0111o\u1ea1n n\u00e0o r\u1ed3i? H\u00e3y li\u00ean h\u1ec7 v\u1edbi Newday Media \u0111\u1ec3 \u201cv\u01b0\u1ee3t v\u0169 m\u00f4n COVID-19\u201d trong nh\u1eefng giai \u0111o\u1ea1n ti\u1ebfp theo n\u00e0y nh\u00e9!<\/p>\n

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D\u1ecbch COVID-19 t\u1ea1i Vi\u1ec7t Nam \u0111ang d\u1ea7n b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n l\u1ea1c quan v\u1edbi s\u1ed1 ca nhi\u1ec5m m\u1edbi gi\u1ea3m d\u1ea7n v\u00e0 s\u1ed1 ng\u01b0\u1eddi ph\u1ee5c h\u1ed3i ng\u00e0y m\u1ed9t t\u0103ng.. B\u1eb1ng c\u00e1…<\/p>","protected":false},"author":1,"featured_media":3270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=3269"}],"version-history":[{"count":0,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/3270"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=3269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=3269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=3269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}