{"id":3259,"date":"2021-03-15T16:47:00","date_gmt":"2021-03-15T09:47:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2021\/03\/15\/chien-luoc-marketing-nganh-fmcg-mua-covid-19-co-the-ban-chua-biet\/"},"modified":"2026-05-24T18:10:52","modified_gmt":"2026-05-24T11:10:52","slug":"chien-luoc-marketing-nganh-fmcg-mua-covid-19-co-the-ban-chua-biet","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/chien-luoc-marketing-nganh-fmcg-mua-covid-19-co-the-ban-chua-biet\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Marketing ng\u00e0nh FMCG m\u00f9a COVID-19, c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft?"},"content":{"rendered":"
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C\u00e2u chuy\u1ec7n c\u1ee7a ng\u00e0nh ti\u00eau d\u00f9ng nhanh (FMCG) m\u00f9a d\u1ecbch COVID-19 \u0111ang di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o? Li\u1ec7u c\u00e1c marketer v\u00e0 doanh nghi\u1ec7p cho th\u1ec3 bi\u1ebfn th\u00e1ch th\u1ee9c n\u00e0y th\u00e0nh c\u01a1 h\u1ed9i? Chi\u1ebfn l\u01b0\u1ee3c marketing \u2013 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng nh\u1ed9n nh\u1ecbp nh\u1ea5t \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p v\u1eadn d\u1ee5ng ra sao? H\u00e3y c\u00f9ng Newday Media \u0111\u00e1nh gi\u00e1 l\u1ea1i t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p th\u00edch \u1ee9ng cho doanh nghi\u1ec7p b\u1ea1n m\u00f9a d\u1ecbch n\u00e0y b\u1ea1n nh\u00e9!<\/em><\/p>\n

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1. Ng\u00e0nh FMCG m\u00f9a d\u1ecbch COVID-19 \u2013 Bi\u1ebfn \u0111\u1ed9ng do xu h\u01b0\u1edbng t\u00edch tr\u1eef c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: <\/strong><\/p>\n

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1.1 Nhu c\u1ea7u mua s\u1eafm v\u00e0 ti\u00eau d\u00f9ng thay \u0111\u1ed5i:<\/p>\n

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Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a n\u0103m 2019, tr\u01b0\u1edbc \u201cc\u01a1n b\u00e3o\u201d COVID-19, trong hai th\u00e1ng \u0111\u1ea7u n\u0103m 2020, ng\u00e0nh FMCG c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eefng l\u1ea1i v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 5.2% , gi\u1ea3m nh\u1eb9 so v\u1edbi con s\u1ed1 6.3% c\u1ee7a c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. V\u00e0o th\u1eddi \u0111i\u1ec3m ch\u00ednh ph\u1ee7 c\u00f4ng b\u1ed1 ch\u00ednh th\u1ee9c d\u1ecbch truy\u1ec1n nhi\u1ec5m t\u1ea1i Vi\u1ec7t Nam (01\/02\/2020) v\u00e0 ca nhi\u1ec5m s\u1ed1 17 xu\u1ea5t hi\u1ec7n (06\/03\/2020), nhu c\u1ea7u mua s\u1eafm l\u01b0\u01a1ng th\u1ef1c \u2013 th\u1ef1c ph\u1ea9m v\u00e0 h\u00e0ng h\u00f3a thi\u1ebft y\u1ebfu t\u0103ng cao \u0111\u1ed9t bi\u1ebfn, t\u1ea1o n\u00ean s\u1ef1 ch\u00eanh l\u1ec7ch v\u1ec1 th\u1ecb ph\u1ea7n ng\u00e0nh h\u00e0ng FMCG.<\/h3>\n
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S\u1ef1 thay \u0111\u1ed5i trong th\u1ecb hi\u1ebfu ti\u00eau d\u00f9ng c\u00e1c m\u1eb7t h\u00e0ng FMCG gi\u1eefa th\u1eddi gian b\u00ecnh \u1ed5n v\u00e0 giai \u0111o\u1ea1n ch\u1ecbu \u1ea3nh h\u01b0\u1edfng ban \u0111\u1ea7u c\u1ee7a COVID-19 (Ngu\u1ed3n: Kantar)<\/em><\/p>\n

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Theo \u0111\u00f3, m\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m \u0111\u00f3ng h\u1ed9p, \u0111\u00f4ng l\u1ea1nh, ch\u1ebf bi\u1ebfn s\u1eb5n, v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa c\u00f3 m\u1ee9c t\u0103ng l\u00ean \u0111\u1ebfn 2,5 l\u1ea7n so v\u1edbi d\u1ef1 b\u00e1o trong c\u00f9ng th\u1eddi k\u1ef3 v\u00ec nhu c\u1ea7u t\u00edch tr\u1eef cao, \u01b0u ti\u00ean c\u00e1c th\u1ef1c ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng b\u1ea3o qu\u1ea3n l\u00e2u h\u01a1n.<\/p>\n

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Ti\u1ebfp n\u1ed1i l\u00e0 s\u1ef1 \u01b0u ti\u00ean \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c v\u1ec7 sinh v\u00e0 s\u1ee9c kh\u1ecfe c\u00e1 nh\u00e2n, \u0111\u1ed3 d\u00f9ng gia \u0111\u00ecnh c\u0169ng t\u0103ng tr\u01b0\u1edfng g\u1ea5p \u0111\u00f4i.<\/p>\n

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Ng\u01b0\u1ee3c l\u1ea1i, th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng l\u1ea1i gi\u1ea3m m\u1ea1nh, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c nh\u00e3n h\u00e0ng th\u1ee9c u\u1ed1ng c\u00f3 gas, c\u00f3 c\u1ed3n khi m\u1eb7t h\u00e0ng n\u00e0y kh\u00f4ng c\u00f2n \u1edf v\u1ecb tr\u00ed \u01b0u ti\u00ean trong gi\u1ecf h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1eefa.<\/p>\n

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1.2 K\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n h\u00e0ng:<\/p>\n

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\u0110\u1ea1i d\u1ecbch COVID-19 kh\u00f4ng ch\u1ec9 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a, m\u00e0 c\u00f2n thay \u0111\u1ed5i th\u00f3i quen v\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn v\u1ec1 k\u00eanh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1ebfu nh\u01b0 c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i bu\u1ed9c ph\u1ea3i \u0111\u00f3ng c\u1eeda ho\u1eb7c r\u00fat ng\u1eafn th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0y, nh\u1eefng khu ch\u1ee3 truy\u1ec1n th\u1ed1ng ti\u1ec1m \u1ea9n c\u00e1c nguy c\u01a1 l\u00e2y nhi\u1ec5m v\u00ec kh\u00f3 kh\u0103n trong vi\u1ec7c ki\u1ec3m so\u00e1t v\u1ec7 sinh th\u00ec c\u00e1c trang web mua s\u1eafm tr\u1ef1c tuy\u1ebfn, si\u00eau th\u1ecb, si\u00eau th\u1ecb mini \u0111ang \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng h\u01a1n c\u1ea3. An to\u00e0n, ngu\u1ed3n cung l\u1edbn v\u00e0 \u0111a d\u1ea1ng, s\u1ea3n ph\u1ea9m \u0111\u1ea3m b\u1ea3o ngu\u1ed3n g\u1ed1c, l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh v\u00e0 h\u1ea1n ch\u1ebf ti\u1ebfp x\u00fac g\u1ea7n, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 v\u00e0 giao h\u00e0ng t\u1eadn nh\u00e0,\u2026ch\u00ednh l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m khi\u1ebfn c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i ghi \u0111i\u1ec3m trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1eefa th\u1eddi k\u1ef3 d\u1ecbch b\u1ec7nh.<\/p>\n

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C\u00e1c k\u00eanh mua s\u1eafm hi\u1ec7n \u0111\u1ea1i \u0111ang chi\u1ebfm \u0111\u01b0\u1ee3c \u01b0u th\u1ebf khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 tin c\u1eady \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng mua s\u1eafm (Ngu\u1ed3n: Kantar)<\/em><\/p>\n

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1.3 Ki\u1ec3m so\u00e1t ngu\u1ed3n cung \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng:<\/p>\n

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\u0110\u1ec3 ng\u0103n ng\u1eeba kh\u1ea3 n\u0103ng l\u00e2y nhi\u1ec5m c\u1ee7a d\u1ecbch b\u1ec7nh, c\u00e1c quy\u1ebft \u0111\u1ecbnh h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t nh\u1eadp kh\u1ea9u v\u00e0 k\u1ebf ho\u1ea1ch c\u00e1ch ly x\u00e3 h\u1ed9i \u0111\u00e3 khi\u1ebfn doanh nghi\u1ec7p ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng \u1ee9ng bi\u1ebfn nhanh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u1ee7 nhu c\u1ea7u \u0111ang \u1edf m\u1ee9c cao. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p gia t\u0103ng s\u1ea3n xu\u1ea5t. M\u1ed9t s\u1ed1 kh\u00e1c nhanh ch\u00f3ng cho ra m\u1eaft c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu hi\u1ec7n t\u1ea1i. V\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n nguy\u00ean li\u1ec7u ho\u1eb7c th\u00e0nh ph\u1ea9m nh\u1eadp kh\u1ea9u th\u00ec vi\u1ec7c ki\u1ec3m so\u00e1t h\u00e0ng t\u1ed3n kho l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i \u2013 khi m\u00e0 d\u1ecbch b\u1ec7nh \u0111\u00e3 lan ra to\u00e0n c\u1ea7u v\u00e0 h\u1ea7u h\u1ebft c\u00e1c qu\u1ed1c gia \u0111\u1ec1u h\u1ea1n ch\u1ebf ho\u1ea1t \u0111\u1ed9ng giao th\u01b0\u01a1ng bi\u00ean gi\u1edbi.<\/p>\n

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2.<\/strong> Chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh FMCG m\u00f9a d\u1ecbch: \u0110\u00e2u l\u00e0 b\u01b0\u1edbc \u0111i kh\u00f4n ngoan?<\/strong><\/p>\n

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V\u1edbi nh\u1eefng con s\u1ed1 t\u0103ng tr\u01b0\u1edfng chung kh\u00e1 t\u00edch c\u1ef1c, FMCG v\u1eabn l\u00e0 ng\u00e0nh c\u00f3 ch\u1ec9 s\u1ed1 t\u0103ng tr\u01b0\u1edfng kh\u1ea3 quan v\u00e0 ph\u1ea7n n\u00e0o l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c cu\u1ed9c chi\u1ebfn n\u00e0y. Nh\u1eadn th\u1ee9c r\u00f5 l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u1eadn d\u1ee5ng th\u1eddi gian t\u1ed1i \u0111a, t\u00edch c\u1ef1c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1eef \u0111\u01b0\u1ee3c s\u1ee9c n\u00f3ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. C\u00f9ng Newday Media ghi l\u1ea1i nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd cho m\u1ed9t k\u1ebf ho\u1ea1ch marketing ng\u00e0nh FMCG m\u00f9a d\u1ecbch nh\u00e9!<\/p>\n

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2.1.C\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/p>\n

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B\u1ea3n th\u00e2n FMCG \u0111\u00e3 l\u00e0 m\u1ed9t ng\u00e0nh \u201cph\u1ea3n \u1ee9ng nhanh\u201d n\u00ean trong c\u01a1n s\u00f3ng COVID-19 n\u00e0y, ch\u1eafc ch\u1eafn \u0111\u00e2y s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111i ti\u00ean phong. V\u1edbi nh\u1eefng nh\u00f3m s\u1ea3n ph\u1ea9m \u0111ang c\u00f3 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng m\u1ea1nh th\u00ec \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. G\u1eafn k\u1ebft s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng m\u00f9a d\u1ecbch, kh\u1eb3ng \u0111\u1ecbnh l\u1ea1i tuy\u00ean ng\u00f4n v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u00e1c marketer n\u00ean l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ea7u ti\u00ean.<\/p>\n

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Tuy nhi\u00ean c\u1ea7n l\u01b0u \u00fd l\u00e0 trong giai \u0111o\u1ea1n 1 v\u00e0 2, c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111a s\u1ed1 s\u1ebd xoay quanh t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh; n\u00ean n\u1ebfu b\u1ea1n mu\u1ed1n \u201cm\u01b0\u1ee3n\u201d c\u01a1n s\u00f3ng \u1ea5y \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00ec c\u1ea7n c\u1ea9n tr\u1ecdng \u0111\u1ebfn c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0a ra nh\u00e9!<\/p>\n

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Th\u1ee9 hai, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc ti\u1ebfn h\u00e0nh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CSR \u0111\u1ec3 chia s\u1ebb tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, v\u1edbi phong tr\u00e0o c\u00f9ng c\u1ea3 n\u01b0\u1edbc chung tay quy\u1ebft chi\u1ebfn \u0111\u1ea1i d\u1ecbch. T\u00f9y v\u00e0o t\u00ednh ch\u1ea5t s\u1ea3n ph\u1ea9m m\u00e0 c\u00e1c marketer s\u1ebd c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi, v\u00e0 c\u0169ng \u0111\u1eebng qu\u00ean t\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng v\u00e0 tr\u00e0o l\u01b0u m\u1edbi \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 lan t\u1ecfa nh\u00e9.<\/p>\n

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M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch n\u1ed5i b\u1eadt g\u1ea7n \u0111\u00e2y c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 qu\u1ea7y r\u1eeda tay c\u00f4ng c\u1ed9ng c\u1ee7a LifeBuoy, d\u1ef1 \u00e1n s\u00e1ng t\u1ea1o V\u1ebd L\u00ean T\u1ef1 H\u00e0o Vi\u1ec7t Nam c\u1ee7a Biti\u2019s v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t.<\/p>\n

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Tr\u1ea1m r\u1eeda tay d\u00e3 chi\u1ebfn \u0111\u01b0\u1ee3c kh\u00e1nh th\u00e0nh nh\u1eb1m tuy\u00ean truy\u1ec1n r\u1ed9ng r\u00e3i trong c\u1ed9ng \u0111\u1ed3ng v\u1ec1 th\u00f3i quen r\u1eeda tay \u0111\u00fang c\u00e1ch \u0111\u1ec3 ph\u00f2ng b\u1ec7nh truy\u1ec1n nhi\u1ec5m n\u00f3i chung v\u00e0 chung tay \u0111\u1ea9y l\u00f9i d\u1ecbch b\u1ec7nh Covid-19.<\/em><\/p>\n

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Chi\u1ebfn d\u1ecbch V\u1ebd L\u00ean Ni\u1ec1m T\u1ef1 H\u00e0o Vi\u1ec7t Nam do Biti\u2019s Hunter kh\u1edfi x\u01b0\u1edbng c\u00f9ng c\u1ed9ng \u0111\u1ed3ng s\u00e1ng t\u1ea1o v\u1edbi mong mu\u1ed1n lan t\u1ecfa tinh th\u1ea7n Vi\u1ec7t quy\u1ebft chi\u1ebfn \u0111\u1ea1i d\u1ecbch.<\/em><\/p>\n

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K\u1ebft h\u1ee3p th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 \u0111\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng: Nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh \u1ee7ng h\u1ed9 tuy\u1ebfn \u0111\u1ea7u ch\u1ed1ng d\u1ecbch c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 c\u00e1c marketer khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chi ti\u00eau. \u0110i\u1ec3n h\u00ecnh nh\u1ea5t l\u00e0 lo\u1ea1i h\u00ecnh tr\u00edch m\u1ed9t doanh thu \u0111\u1ec3 \u0111\u00f3ng g\u00f3p v\u00e0o qu\u1ef9 h\u1ed7 tr\u1ee3 ch\u1ed1ng d\u1ecbch c\u1ee7a ch\u00ednh ph\u1ee7. Qu\u1ea3 l\u00e0 m\u1ed9t c\u00f4ng \u0111\u00f4i chuy\u1ec7n \u0111\u00fang kh\u00f4ng n\u00e0o!<\/p>\n

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2.2 \u0110\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng tr\u00ean k\u00eanh Digital<\/p>\n

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Ti\u1ebfp n\u1ed1i m\u1ed9t th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng m\u00f9a d\u1ecbch ch\u00ednh l\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0o k\u00eanh \u0111ang \u201cchi\u1ebfm s\u00f3ng\u201d th\u1eddi gian bi\u1ec3u c\u1ee7a ng\u01b0\u1eddi d\u00e2n nhi\u1ec1u nh\u1ea5t hi\u1ec7n nay \u2013 digital. Khi m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u h\u1ea1n ch\u1ebf ra ngo\u00e0i, d\u00e0nh nhi\u1ec1u th\u1eddi gian \u1edf nh\u00e0 h\u01a1n \u0111\u1ec3 online, \u0111\u00e2y l\u00e0 l\u00fac digital marketing ph\u00e1t huy s\u1ee9c m\u1ea1nh c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 digital marketing m\u00e0 b\u1ea1n s\u1ebd ch\u1eb3ng mu\u1ed1n b\u1ecf qua \u0111\u00e2u nh\u00e9.<\/p>\n

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Digital<\/em> Marketing l\u00e0 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung khai th\u00e1c trong m\u00f9a d\u1ecbch.<\/em><\/p>\n

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– Social media: M\u1ea1ng x\u00e3 h\u1ed9i gi\u1edd \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ec3 gi\u1ea3i tr\u00ed m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n c\u1eadp nh\u1eadt tin t\u1ee9c quan tr\u1ecdng. V\u1edbi th\u1eddi l\u01b0\u1ee3ng d\u00e0nh cho m\u1ea1ng x\u00e3 h\u1ed9i t\u0103ng \u0111\u00e1ng k\u1ec3 trong m\u00f9a d\u1ecbch, th\u01b0\u01a1ng hi\u1ec7u n\u00ean ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 l\u00e0 nhi\u1ec1u th\u1ec3 lo\u1ea1i n\u1ed9i dung \u0111a d\u1ea1ng, v\u1edbi c\u00e1c format m\u1edbi, ho\u1eb7c kh\u00e1m ph\u00e1 th\u00eam nh\u1eefng k\u00eanh ti\u1ec1m n\u0103ng nh\u01b0 Tik Tok. \u0110\u1eebng qu\u00ean t\u1eadn d\u1ee5ng c\u00e1c trend nh\u01b0 \u0111i\u1ec7u nh\u1ea3y Ghen C\u00f4 Vy, hashtag #StayHome<\/a>\u2026 s\u00e1ng t\u1ea1o n\u1ed9i dung c\u1ee7a ri\u00eang m\u00ecnh; ho\u1eb7c khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n qua c\u00e1c th\u1eed th\u00e1ch m\u1edbi.<\/p>\n

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– Online Banner: Th\u1eddi gian gi\u1ea3i tr\u00ed c\u1ee7a m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3 n\u00ean \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i kh\u00f4ng th\u1ec3 b\u1ecf qua c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n \u0111ang ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch branding qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd l\u00e0 n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ec3 mang \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p li\u00ean quan nh\u1ea5t v\u1edbi t\u00ecnh h\u00ecnh v\u00e0 nhu c\u1ea7u m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng; c\u0169ng nh\u01b0 k\u1ebft h\u1ee3p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i (ho\u1eb7c th\u00f4ng \u0111i\u1ec7p CSR) \u0111\u1ec3 t\u0103ng \u0111\u1ed9ng l\u1ef1c mua.<\/p>\n

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– SEM \u2013 qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm: Hi\u1ec7u qu\u1ea3 c\u1ee7a SEM trong m\u00f9a d\u1ecbch s\u1ebd t\u00f9y v\u00e0o t\u1eebng ng\u00e0nh h\u00e0ng. Nh\u01b0ng nh\u00ecn chung \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 gi\u1ea3m s\u00fat n\u00ean h\u00e3y th\u1eadt s\u1ef1 nh\u1eafm \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 c\u00f3 \u00fd \u0111\u1ecbnh mua.<\/p>\n

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– SEO v\u00e0 content marketing: Th\u1eddi gian d\u1ecbch b\u1ec7nh k\u00e9o d\u00e0i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t kho\u1ea3n ngh\u1ec9 d\u00e0i \u0111\u1ec3 b\u1ea1n t\u00e1i \u0111\u1ecbnh h\u00ecnh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u00e0 SEO c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec \u0111\u00e2y l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing d\u00e0i h\u01a1i. V\u1edbi n\u1ed7 l\u1ef1c t\u1ed1i \u01b0u SEO v\u00e0 l\u00e0m m\u1edbi n\u1ed9i dung ngay l\u00fac n\u00e0y, b\u1ea1n s\u1ebd s\u1eb5n s\u00e0ng cho nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi ngay sau khi m\u00f9a d\u1ecbch k\u1ebft th\u00fac.<\/p>\n

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2.3 Duy tr\u00ecnh s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh hi\u1ec7n c\u00f3<\/p>\n

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T\u1ea1i nh\u1eefng k\u00eanh b\u00e1n hi\u1ec7n c\u00f3, \u0111\u1eebng l\u01a1 l\u00e0 duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, b\u1edfi t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u bi\u1ebft cu\u1ed9c chi\u1ebfn trade marketing c\u1ee7a FMCG kh\u1ed1c li\u1ec7t \u0111\u1ebfn th\u1ebf n\u00e0o. Theo xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n c\u1ee7a c\u00e1c k\u00eanh b\u00e1n ng\u00e0nh FMCG m\u00f9a d\u1ecbch, c\u00e1c marketer n\u00ean c\u00e2n \u0111\u1ed1i ng\u00e2n s\u00e1ch, \u0111\u1ea7u t\u01b0 cho c\u00e1c k\u00eanh b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i (si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i) v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

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Ki\u1ec3m so\u00e1t ngu\u1ed3n cung \u1ee9ng, ch\u1ee7 \u0111\u1ed9ng th\u1ec3 hi\u1ec7n c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c duy tr\u00ec l\u01b0\u1ee3ng h\u00e0ng h\u00f3a, t\u0103ng c\u01b0\u1eddng c\u00e1c th\u00f4ng \u0111i\u1ec7p khuy\u1ebfn m\u00e3i li\u00ean quan \u0111\u1ebfn m\u00f9a d\u1ecbch m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c\u2026 l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n ch\u1ee7 \u0111\u1ed9ng th\u1ef1c hi\u1ec7n n\u1ebfu kh\u00f4ng mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u \u201cim l\u00ecm\u201d trong m\u00f9a cao \u0111i\u1ec3m n\u00e0y.<\/p>\n

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Ri\u00eang v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111ang c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m t\u1ed1c trong m\u00f9a d\u1ecbch th\u00ec m\u1ed9t g\u1ee3i \u00fd nh\u1ecf l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c, thi\u00ean v\u1ec1 branding h\u01a1n l\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 \u0111\u1ec3 v\u1eabn ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. N\u1ebfu c\u00f3 th\u1ec3 h\u00e3y l\u1ed3ng gh\u00e9p h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c tr\u00e0o l\u01b0u chia s\u1ebb nh\u01b0 #StayHome<\/a> \u0111\u1ec3 lan t\u1ecfa tinh th\u1ea7n l\u1ea1c quan trong m\u00f9a d\u1ecbch.<\/p>\n

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3.<\/strong> \u0110\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i d\u00e0nh cho ng\u00e0nh FMCG m\u00f9a d\u1ecbch:<\/strong><\/p>\n

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\u0110\u1ea7u n\u0103m 2020, trong khi \u0111\u1ea1i d\u1ecbch COVID-19 khi\u1ebfn cho to\u00e0n b\u1ed9 n\u1ec1n kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng th\u00ec ng\u00e0nh FMCG v\u1eabn \u0111ang ph\u00e1t huy t\u1ed1i \u0111a ti\u1ec1m l\u1ef1c c\u1ee7a m\u00ecnh, chuy\u1ec3n m\u00ecnh t\u1eeb trong t\u00ecnh th\u1ebf kh\u00f3 kh\u0103n \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n. D\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nh\u1eefng xu h\u01b0\u1edbng m\u1edbi trong ng\u00e0nh h\u00e0ng FMCG, b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ea7y h\u1ee9a h\u1eb9n v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u01b0\u1ee3t tr\u1ed9i?<\/p>\n

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3.1 S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi sau m\u00f9a d\u1ecbch:<\/p>\n

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N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, nhu c\u1ea7u s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m v\u1ec7 sinh c\u00e1 nh\u00e2n \u2013 gia \u0111\u00ecnh kh\u00f4ng qu\u00e1 l\u1edbn th\u00ec gi\u1edd \u0111\u00e2y, xu th\u1ebf s\u1ebd b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i khi m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u nh\u1eadn th\u1ee9c r\u00f5 h\u01a1n t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe b\u1ea3n th\u00e2n v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Nh\u1eefng nghi\u00ean c\u1ee9u m\u1edbi s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh \u0111\u1ec3 \u0111a d\u1ea1ng h\u00f3a lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m t\u1eeb x\u00e0 ph\u00f2ng r\u1eeda tay, gel r\u1eeda tay kh\u00f4 cho \u0111\u1ebfn gi\u1ea5y v\u1ec7 sinh, dung d\u1ecbch lau r\u1eeda\u2026<\/p>\n

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Ng\u01b0\u1eddi d\u00f9ng c\u0169ng \u0111\u00e3 nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c t\u00ednh n\u0103ng l\u00e0m s\u1ea1ch, kh\u00e1ng khu\u1ea9n v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y nhi\u1ec1u h\u01a1n ngay c\u1ea3 khi m\u00f9a d\u1ecbch qua \u0111i. Xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u00f3m ng\u00e0nh s\u1ea3n ph\u1ea9m v\u1ec7 sinh m\u00e0 c\u00f2n m\u1edf r\u1ed9ng \u1edf c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, l\u00e0m \u0111\u1eb9p.<\/p>\n

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C\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m b\u1ed5 tr\u1ee3 s\u1ee9c kh\u1ecfe c\u0169ng s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 kh\u1edfi s\u1eafc khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m ch\u0103m lo \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u1ee7a gia \u0111\u00ecnh nhi\u1ec1u h\u01a1n v\u1edbi l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng b\u1ed5 sung vitamin, \u0111\u1ec1 kh\u00e1ng.<\/p>\n

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3.2 S\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00e1c k\u00eanh b\u00e1n h\u00e0ng m\u1edbi:<\/p>\n

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Sau m\u00f9a \u0111\u1ea1i d\u1ecbch, d\u1ef1 ki\u1ebfn th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc v\u00e0 s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t trong k\u00eanh ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a ch\u1ee7 ch\u1ed1t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p FMCG. V\u1edbi s\u1ef1 ti\u1ec7n d\u1ee5ng, d\u1ec5 d\u00e0ng mua s\u1eafm, h\u1ea1n ch\u1ebf t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, k\u00eanh O2O (Online to Offline) v\u00e0 h\u1ec7 th\u1ed1ng giao nh\u1eadn h\u00e0ng h\u00f3a \u0111\u00e3 th\u1ef1c s\u1ef1 th\u1ecfa m\u00e3n nhu c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i.<\/p>\n

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Theo th\u1ed1ng k\u00ea v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng n\u0103m 2019 c\u1ee7a Kantar, \u00be ng\u01b0\u1eddi Vi\u1ec7t Nam t\u1ea1i b\u1ed1n th\u00e0nh ph\u1ed1 l\u1edbn ch\u01b0a bao gi\u1edd mua h\u00e0ng FMCG qua c\u00e1c trang \u0111i\u1ec7n t\u1eed, c\u1ed9ng v\u1edbi m\u1ee9c chi ti\u00eau mua s\u1eafm online ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng t\u0103ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng O2O s\u1edf h\u1eefu ti\u1ec1m n\u0103ng kh\u1ed5ng l\u1ed3 \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi kh\u00e1ch h\u00e0ng. \u0110\u1ec3 b\u01b0\u1edbc ch\u00e2n v\u00e0o m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh h\u1ee3p t\u00e1c v\u1edbi c\u00e1c trang ho\u1eb7c \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 Tiki, Lazada, Shopee,\u2026hay t\u1ef1 ph\u00e1t tri\u1ec3n m\u1ed9t ph\u1ea7n m\u1ec1m \u0111\u1ec3 t\u1ef1 qu\u1ea3n l\u00fd v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng n\u1ebfu nh\u01b0 c\u00f3 ti\u1ec1m l\u1ef1c k\u1ef9 thu\u1eadt.<\/p>\n

S\u1ee9c mua v\u1eabn ch\u01b0a h\u1ea1 nhi\u1ec7t, nhu c\u1ea7u h\u00e0ng h\u00f3a \u2013 nhu y\u1ebfu ph\u1ea9m v\u1eabn t\u0103ng cao, FMCG \u0111ang s\u1edf h\u1eefu nh\u1eefng l\u1ee3i \u0111i\u1ec3m \u0111\u1ec3 \u201cs\u1ed1ng s\u00f3t\u201d v\u00e0 th\u1eadm ch\u00ed ph\u00e1t tri\u1ec3n trong m\u00f9a COVID-19 \u0111\u1ea7y kh\u00f3 kh\u0103n n\u00e0y. D\u00f9 v\u1eady, \u0111\u1ec3 kh\u00f4ng l\u00e0 ng\u01b0\u1eddi th\u1ee5t l\u00f9i trong cu\u1ed9c chi\u1ebfn \u0111\u1ea7y c\u1ea1nh tranh v\u1edbi v\u00f4 v\u00e0n th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt c\u00f9ng ng\u00e0nh h\u00e0ng, c\u00e1c doanh nghi\u1ec7p FMCG \u0111\u00f2i h\u1ecfi nh\u1eefng thay \u0111\u1ed5i linh ho\u1ea1t, chi\u1ebfn d\u1ecbch marketing k\u1ecbp th\u1eddi v\u00e0 th\u1ee9c th\u1eddi.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb, nh\u1eadn \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a d\u1ecbch Covid-19 \u0111\u1ebfn doanh nghi\u1ec7p Vi\u1ec7t Nam c\u0169ng nh\u01b0 c\u00e1 nh\u00e2n v\u00e0 th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay. V\u1eady n\u1ebfu doanh nghi\u1ec7p c\u1ea7n h\u1ed7 tr\u1ee3, t\u01b0 v\u1ea5n \u0111\u1ec3 \u0111\u01b0a doanh nghi\u1ec7p, c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh \u201cT\u00e1i sinh sau d\u1ecbch Covid-19\u201d an to\u00e0n. B\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 Newday Media ngay h\u00f4m nay nh\u00e9!<\/p>\n

Newday Media \u2013 \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p v\u01b0\u1ee3t qua \u0111\u1ea1i d\u1ecbch COVID-19!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

C\u00e2u chuy\u1ec7n c\u1ee7a ng\u00e0nh ti\u00eau d\u00f9ng nhanh (FMCG) m\u00f9a d\u1ecbch COVID-19 \u0111ang di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o? Li\u1ec7u c\u00e1c marketer v\u00e0 doanh nghi\u1ec7p cho th\u1ec3 bi\u1ebfn th…<\/p>","protected":false},"author":1,"featured_media":3260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=3259"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3259\/revisions"}],"predecessor-version":[{"id":11573,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3259\/revisions\/11573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/3260"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=3259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=3259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=3259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}