{"id":3246,"date":"2021-03-15T16:47:00","date_gmt":"2021-03-15T09:47:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2021\/03\/15\/03-chien-luoc-marketing-cho-cac-nha-quan-tri-doanh-nghiep-sau-dai-dich-covid-19\/"},"modified":"2026-05-24T18:09:29","modified_gmt":"2026-05-24T11:09:29","slug":"03-chien-luoc-marketing-cho-cac-nha-quan-tri-doanh-nghiep-sau-dai-dich-covid-19","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/03-chien-luoc-marketing-cho-cac-nha-quan-tri-doanh-nghiep-sau-dai-dich-covid-19\/","title":{"rendered":"03 chi\u1ebfn l\u01b0\u1ee3c Marketing cho c\u00e1c nh\u00e0 Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p sau \u0111\u1ea1i d\u1ecbch Covid-19"},"content":{"rendered":"
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\u0110\u1ea1i d\u1ecbch Covid-19 x\u1ea3y ra khi\u1ebfn c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u t\u00ecnh hu\u1ed1ng ho\u00e0n to\u00e0n m\u1edbi: ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o? n\u00ean v\u00e0 kh\u00f4ng n\u00ean d\u00e0nh chi ti\u00eau Marketing? L\u00e0m th\u1ebf n\u00e0o ti\u1ebfp t\u1ee5c duy tr\u00ec \u1ed5n \u0111\u1ecbnh kinh doanh? \u0110\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u00ean c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i b\u1eaft tay v\u00e0o vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch t\u01b0\u01a1ng lai cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh ngay b\u00e2y gi\u1edd.<\/em> H\u00e3y c\u00f9ng Newday Media ph\u00e2n t\u00edch l\u1ea1i h\u00e0nh vi ti\u00eau d\u00f9ng, vai tr\u00f2 c\u1ee7a Marketing th\u1eddi Covid-19, v\u1edbi nh\u01b0ng th\u00f4ng tin n\u00e0y hi v\u1ecdng s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p \u201ct\u00e1i kh\u1edfi \u0111\u1ed9ng\u201d th\u00e0nh c\u00f4ng k\u1ebf ho\u1ea1ch m\u1edbi sau \u0111\u1ea1i d\u1ecbch.<\/em><\/p>\n

C\u00e1c doanh nghi\u1ec7p s\u1ebd c\u1ea7n ph\u1ea3i th\u1ef1c t\u1ebf v\u00e0 nhanh ch\u00f3ng qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng, \u0111\u1ed3ng th\u1eddi c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 c\u00e1ch v\u01b0\u1ee3t qua th\u1eddi gian suy tho\u00e1i. McKinsey \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t s\u1ed1 s\u1ef1 th\u1eadt v\u00e0 gi\u1ea3 thuy\u1ebft, hy v\u1ecdng nh\u1eefng \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing x\u00e1c \u0111\u1ecbnh nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0o h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n v\u00e0 c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u chu\u1ea9n b\u1ecb cho m\u1ed9t th\u1ebf gi\u1edbi h\u1eadu COVID-19.<\/p>\n

1.<\/strong> H\u00e0nh vi v\u00e0 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/p>\n

Trong th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n nh\u01b0 hi\u1ec7n nay, h\u00e0nh vi v\u00e0 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 \u1edf m\u1ed9t nh\u1eefng \u0111i\u1ec3m m\u1ea5u ch\u1ed1t sau:<\/p>\n

– Th\u00edch nghi v\u1edbi th\u1ef1c t\u1ea1i m\u1edbi: Trong m\u1ed9t kh\u1ea3o s\u00e1t c\u1ea3m x\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i M\u1ef9 c\u1ee7a McKinsey, m\u1ee9c l\u1ea1c quan v\u1ec1 n\u1ec1n kinh t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00e2n \u0111ang c\u00f3 s\u1ef1 gi\u1ea3m s\u00fat do h\u1eadu qu\u1ea3 \u0111\u1ebfn t\u1eeb s\u1ef1 b\u00f9ng ph\u00e1t d\u1ecbch b\u1ec7nh. Cho \u0111\u1ebfn ng\u00e0y 1\/4, c\u00f3 kho\u1ea3ng 75% ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i M\u1ef9 tin r\u1eb1ng t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng d\u00e0i h\u1ea1n (>2 th\u00e1ng) b\u1edfi \u0111\u1ea1i d\u1ecbch, ng\u01b0\u1eddi d\u00e2n M\u1ef9 \u0111ang d\u00e8 ch\u1eebng h\u01a1n trong chi ti\u00eau v\u00ec s\u1ef1 b\u1ea5t an v\u1ec1 n\u1ec1n kinh t\u1ebf.<\/p>\n

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– Chuy\u1ec3n h\u01b0\u1edbng sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn: Mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111ang tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay v\u00ec h\u1ecd \u0111ang d\u00e0nh nhi\u1ec1u th\u1eddi gian \u1edf nh\u00e0. V\u00e0 c\u00f3 l\u00fd do \u0111\u1ec3 tin r\u1eb1ng s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi n\u00e0y s\u1ebd t\u1ed3n t\u1ea1i \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3 k\u1ec3 c\u1ea3 sau \u0111\u1ea1i d\u1ecbch. T\u1ea1i Trung Qu\u1ed1c, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 nh\u1eadn \u0111\u1ecbnh r\u1eb1ng s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng trong h\u00e0nh vi mua s\u1eafm s\u1ebd gi\u1eef nguy\u00ean t\u1ea1i \u0111\u00f3 (minh ch\u1ee9ng l\u00e0 h\u01a1n 55% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c \u0111\u00e3 chuy\u1ec3n ho\u00e0n to\u00e0n sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn). D\u00f9 v\u1eady, b\u1ea5t ch\u1ea5p s\u1ef1 chuy\u1ec3n d\u1ecbch l\u1edbn sang c\u00e1c k\u00eanh Digital th\u00ec mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u1eabn ch\u01b0a th\u1ec3 ho\u00e0n to\u00e0n \u00e1p \u0111\u1ea3o \u0111\u01b0\u1ee3c c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng \u2013 b\u1edfi \u0111\u00e2y v\u1eabn di\u1ec5n ra kho\u1ea3ng 80% l\u01b0\u1ee3ng mua s\u1eafm truy\u1ec1n th\u1ed1ng.<\/p>\n

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– Th\u1ef1c t\u1ea1i m\u1edbi cho vi\u1ec7c s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o: c\u00e1c n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1i nh\u00e0 \u0111\u00e3 c\u00f3 m\u1ee9c t\u0103ng \u0111\u00e1ng k\u1ec3, c\u1ee5 th\u1ec3 l\u00e0 nh\u1eefng b\u1ea3n tin tr\u1ef1c ti\u1ebfp, c\u00e1c b\u1ed9 phim hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh l\u00e0 nh\u1eefng n\u1ed9i dung d\u1eabn \u0111\u1ea7u hi\u1ec7n nay. Tuy v\u1eady, m\u1ee9c t\u0103ng trong th\u1eddi gian d\u00e0nh ra \u0111\u1ec3 xem truy\u1ec1n h\u00ecnh kh\u00f4ng \u0111\u1ed3ng ngh\u0129a t\u1ef7 l\u1ec7 ROI c\u1ee7a k\u00eanh n\u00e0y t\u0103ng l\u00ean. Ngo\u00e0i ra, Google v\u00e0 Facebook c\u0169ng \u0111ang ch\u1ee9ng ki\u1ebfn nh\u1eefng thay \u0111\u1ed5i, m\u1ed9t s\u1ed1 ch\u00fang mang \u00fd ngh\u0129a ti\u00eau c\u1ef1c t\u1edbi doanh nghi\u1ec7p c\u1ee7a h\u1ecd.<\/p>\n

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2.<\/strong> Marketing d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng m\u1edbi <\/strong><\/p>\n

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Khi doanh nghi\u1ec7p th\u1eaft ch\u1eb7t qu\u1ea3n l\u00fd chi ti\u00eau, h\u00e3y c\u1ea9n tr\u1ecdng v\u00e0 \u0111\u1eebng c\u1eaft gi\u1ea3m qu\u00e1 nhi\u1ec1u trong ho\u1ea1t \u0111\u1ed9ng Marketing. Khi ch\u1ec9 s\u1ed1 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1ea3m xu\u1ed1ng, vi\u1ec7c duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady trong m\u1eaft kh\u00e1ch h\u00e0ng, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. Tuy v\u1eady, vi\u1ec7c th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea7n r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nh\u1ea5t l\u00e0 khi chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n thay \u0111\u1ed5i. Tr\u01b0\u1edbc khi Covid-19 x\u1ea3y ra, doanh nghi\u1ec7p ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nh\u1eefng y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc hay th\u00f3i quen s\u1ed1ng, nh\u01b0ng gi\u1edd \u0111\u00e2y m\u1ecdi th\u1ee9 c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i v\u00e0 c\u1ea7n c\u00e2n nh\u1eafc vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 t\u00e2m l\u00fd. C\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ecm \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi cho hai c\u00e2u h\u1ecfi sau:<\/p>\n

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\u00b7 Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ph\u1ea3n \u1ee9ng th\u1ebf n\u00e0o v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac v\u1edbi nh\u1eefng thay \u0111\u1ed5i x\u1ea3y ra xung quanh? \u0110i\u1ec1u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u1edbi h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 n\u00e0o d\u01b0\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/p>\n

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M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Harvard Business \u0111\u00e3 chia h\u00e0nh vi ph\u1ed5 bi\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf Covid-19 ra 04 ph\u00e2n kh\u00fac nh\u01b0 sau:<\/p>\n

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\u00b7 D\u1eebng m\u1ecdi ho\u1ea1t \u0111\u1ed9ng: \u0110\u00e2y l\u00e0 ph\u00e2n kh\u00fac nh\u1eefng ng\u01b0\u1eddi c\u1ef1c k\u1ef3 b\u1ea5t an v\u1ec1 t\u01b0\u01a1ng lai v\u00e0 c\u1ed1 g\u1eafng kh\u00f4ng chi ti\u00eau b\u1ea5t c\u1ee9 kho\u1ea3n g\u00ec<\/p>\n

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\u00b7 Lo l\u1eafng nh\u01b0ng nh\u1eabn n\u1ea1i: \u0110\u00e2y l\u00e0 ph\u00e2n kh\u00fac chi\u1ebfm \u0111a s\u1ed1 nh\u1ea5t, nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y v\u1eabn duy tr\u00ec th\u00e1i \u0111\u1ed9 l\u1ea1c quan v\u1ec1 t\u01b0\u01a1ng lai d\u00e0i h\u1ea1n nh\u01b0ng lo l\u1eafng v\u1ec1 t\u01b0\u01a1ng lai g\u1ea7n. H\u1ecd chi ti\u00eau v\u00f4 c\u00f9ng c\u1ea9n th\u1eadn. Th\u00f4ng th\u01b0\u1eddng, ph\u00e2n kh\u00fac n\u00e0y bao g\u1ed3m c\u1ea3 nh\u1eefng h\u1ed9 gia \u0111\u00ecnh b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi t\u00ecnh tr\u1ea1ng th\u1ea5t nghi\u1ec7p. Khi t\u00ecnh h\u00ecnh tr\u1edf n\u00ean t\u1ed3i t\u1ec7 h\u01a1n, nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 chuy\u1ec3n l\u00ean ph\u00e2n kh\u00fac s\u1ed1 1.<\/p>\n

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\u00b7 T\u01b0\u01a1ng \u0111\u1ed1i d\u01b0 d\u1ea3: Ch\u1ee7 y\u1ebfu l\u00e0 nh\u1eefng ng\u01b0\u1eddi trong khung thu nh\u1eadp 5% ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 ngh\u1ec9 h\u01b0u nh\u01b0ng c\u00f3 cu\u1ed9c s\u1ed1ng tho\u1ea3i m\u00e1i. Nh\u00f3m n\u00e0y c\u00f3 th\u1ec3 v\u1eabn s\u1ebd c\u00e2n nh\u1eafc m\u1ed9t ch\u00fat trong c\u00e1ch h\u1ecd chi ti\u00eau, tuy nhi\u00ean x\u00e9t t\u1ed5ng th\u1ec3 th\u00ec nh\u1eefng ng\u01b0\u1eddi nay v\u1eabn mua chi ti\u00eau t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u. H\u1ecd c\u0169ng t\u1ef1 tin v\u00e0o kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a m\u00ecnh s\u1ebd v\u01b0\u1ee3t qua giai \u0111o\u1ea1n kh\u00f3 kh\u0103n.<\/p>\n

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\u00b7 \u201cS\u1ed1ng cho h\u00f4m nay\u201d: Th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ed1ng \u1edf th\u00e0nh th\u1ecb ho\u1eb7c nh\u00f3m tr\u1ebb tu\u1ed5i. Nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c ph\u00e2n kh\u00fac n\u00e0y s\u1ebd kh\u00f4ng ti\u1ebft ki\u1ec7m nhi\u1ec1u, \u0111\u1ed3ng th\u1eddi h\u1ecd v\u1eabn chi ti\u00eau nh\u01b0 b\u00ecnh th\u01b0\u1eddng. C\u00f3 th\u1ec3 h\u1ecd s\u1ebd tr\u00ec ho\u00e3n nh\u1eefng kho\u1ea3n chi ti\u00eau l\u1edbn, nh\u01b0ng h\u1ea7u h\u1ebft h\u1ecd v\u1eabn duy tr\u00ec th\u00e1i \u0111\u1ed9 kh\u00f4ng b\u1eadn t\u00e2m t\u1edbi t\u00ecnh h\u00ecnh v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd c\u0169ng s\u1ebd kh\u00f4ng thay \u0111\u1ed5i tr\u1eeb phi tr\u1edf n\u00ean th\u1ea5t nghi\u1ec7p.<\/p>\n

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Ngo\u00e0i ra, nghi\u00ean c\u1ee9u n\u00e0y c\u0169ng \u0111\u00e3 ph\u00e2n lo\u1ea1i ra nh\u1eefng nh\u00f3m s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ti\u00eau th\u1ee5 theo nhu c\u1ea7u:<\/p>\n

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\u00b7 Thi\u1ebft y\u1ebfu: Nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ea7n mua \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u duy tr\u00ec cu\u1ed9c s\u1ed1ng<\/p>\n

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\u00b7 S\u1edf th\u00edch: Nh\u1eefng s\u1ea3n ph\u1ea9m theo s\u1edf th\u00edch m\u00e0 vi\u1ec7c mua ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c coi l\u00e0 h\u1ee3p l\u00fd<\/p>\n

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\u00b7 C\u00f3 th\u1ec3 tr\u00ec ho\u00e3n: Nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc lo\u1ea1i ra kh\u1ecfi gi\u1ecf h\u00e0ng<\/p>\n

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\u00b7 Lo\u1ea1i b\u1ecf: Nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c xem l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft ho\u1eb7c kh\u00f4ng ch\u00ednh \u0111\u00e1ng<\/p>\n

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X\u00e9t trong th\u1eddi \u0111i\u1ec3m d\u1ecbch b\u1ec7nh nh\u01b0 hi\u1ec7n nay, b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o li\u00ean quan t\u1edbi vi\u1ec7c ti\u1ebfp x\u00fac gi\u1eefa con ng\u01b0\u1eddi \u0111\u1ec1u b\u1ecb li\u1ec7t v\u00e0o nh\u00f3m Lo\u1ea1i b\u1ecf. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u1ec3 thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh tr\u1edf th\u00e0nh nh\u00f3m S\u1edf th\u00edch ho\u1eb7c Thi\u1ebft y\u1ebfu? \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac m\u00e0 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean quan tr\u1ecdng, \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 xu h\u01b0\u1edbng h\u00e0nh vi kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0: S\u1ea3n ph\u1ea9m n\u00e0o c\u00f3 doanh thu s\u1ee5t gi\u1ea3m m\u1ea1nh nh\u1ea5t, k\u00eanh n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t. T\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 nh\u1eefng Insight qu\u00fd gi\u00e1 v\u1edbi doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n tr\u1ecb, t\u1eadn d\u1ee5ng c\u00e1c phi\u1ebfu kh\u1ea3o s\u00e1t, b\u1ea3ng h\u1ecfi v\u00ec \u0111\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn c\u00f3 chi ph\u00ed th\u1ea5p \u0111\u1ec1u s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u ch\u00ednh x\u00e1c h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

3.<\/strong> V\u1eady nh\u00e0 qu\u1ea3n tr\u1ecb Marketing doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 \u201ct\u00e1i kh\u1edfi \u0111\u1ed9ng\u201d h\u1eadu Covid-19<\/strong><\/p>\n

Marketing hi\u1ec7n \u0111ang thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u trong th\u1eddi \u0111i\u1ec3m n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i thi\u1ebft l\u1eadp c\u00e1c \u0111\u1ed9i ph\u1ea3n \u1ee9ng kh\u1ee7ng ho\u1ea3ng v\u00e0 v\u1eadn h\u00e0nh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, t\u1eadp trung v\u00e0o nh\u1eefng \u01b0u ti\u00ean ng\u1eafn h\u1ea1n \u1ea3nh h\u01b0\u1edfng t\u1edbi s\u1ee9c kh\u1ecfe c\u1ee7a doanh nghi\u1ec7p, nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng c\u1ea7n \u0111\u1eb7t doanh nghi\u1ec7p v\u00e0o m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c th\u1ef1c t\u1ebf v\u00e0 c\u01a1 h\u1ed9i d\u00e0i h\u1ea1n. D\u00f9 t\u01b0\u01a1ng lai hi\u1ec7n nay \u0111ang c\u1ef1c k\u1ef3 b\u1ea5t \u1ed5n v\u00e0 kh\u00f3 \u0111o\u00e1n, tuy nhi\u00ean kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a \u0111\u1ed9i ng\u0169 n\u00e0y s\u1ebd ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o kh\u1ea3 n\u0103ng th\u1eed nghi\u1ec7m, h\u1ecdc h\u1ecfi v\u00e0 th\u00edch. V\u00ec v\u1eady, l\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3n tr\u1ecb Marketing cho doanh nghi\u1ec7p b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i h\u00e0nh \u0111\u1ed9ng qua ba giai \u0111o\u1ea1n sau:<\/p>\n

3.1. Gi\u1ea3i quy\u1ebft v\u00e0 ph\u1ee5c h\u1ed3i: Qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c hi\u1ec7n t\u1ea1i<\/p>\n

Trong giai \u0111o\u1ea1n \u0111\u1ea7u n\u00e0y, doanh nghi\u1ec7p c\u1ea7n kh\u1eafc ph\u1ee5c nh\u1eefng kh\u00f3 kh\u0103n tr\u01b0\u1edbc m\u1eaft v\u00e0 duy tr\u00ec \u0111\u01b0\u1ee3c doanh nghi\u1ec7p, v\u1eady n\u00ean h\u00e3y t\u1eadp trung v\u00e0o b\u1ed1n ho\u1ea1t \u0111\u1ed9ng sau:<\/p>\n

– H\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p: \u01afu ti\u00ean h\u00e0ng \u0111\u1ea7u m\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n l\u00e0m trong th\u1eddi \u0111i\u1ec3m n\u00e0y ch\u00ednh l\u00e0 ngay l\u1eadp t\u1ee9c thay \u0111\u1ed5i c\u00e1ch l\u00e0m vi\u1ec7c, t\u1eadp trung v\u00e0o s\u1ee9c kh\u1ecfe v\u00e0 \u0111\u1eddi s\u1ed1ng c\u1ee7a nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111\u1ed1i t\u00e1c.<\/p>\n

– \u0110\u1ed3ng c\u1ea3m v\u00e0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng: D\u00f9 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p t\u1ef1 tin r\u1eb1ng h\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng, tuy nhi\u00ean trong t\u00ecnh c\u1ea3nh hi\u1ec7n t\u1ea1i th\u00ec m\u1ecdi th\u1ee9 c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n kh\u00e1c. Th\u1eadm ch\u00ed nh\u1eefng c\u00e1i g\u00ec t\u1eeb tr\u01b0\u1edbc \u0111\u00f3 doanh nghi\u1ec7p tin l\u00e0 \u0111\u00fang c\u0169ng c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u kh\u00f4ng ch\u1ec9 b\u1edfi c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing m\u00e0 c\u00f2n b\u1edfi CEO, c\u00e1c gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb v\u00e0 to\u00e0n b\u1ed9 c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ngay l\u1eadp t\u1ee9c \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft th\u1ef1c t\u1ebf m\u1edbi m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chu \u0111\u00e1o v\u00e0 x\u00e1c th\u1ef1c h\u01a1n.<\/p>\n

– X\u00e2y d\u1ef1ng ngu\u1ed3n d\u1ef1 tr\u1eef ti\u1ec1n: c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111\u00e1nh gi\u00e1 l\u1ea1i m\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t, m\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 t\u00ecm ra nh\u1eefng k\u00eanh ch\u01b0a hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u t\u1eebng ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a c\u00e1c k\u00eanh, n\u00e2ng cao hi\u1ec7u su\u1ea5t, lo\u1ea1i b\u1ecf nh\u1eefng quy tr\u00ecnh d\u01b0 th\u1eeba.<\/p>\n

– Th\u00fac \u0111\u1ea9y doanh thu: V\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay \u0111ang chi ti\u00eau \u00edt d\u1ea7n \u0111i, t\u1eeb \u0111\u00f3 khi\u1ebfn cho doanh nghi\u1ec7p ph\u1ea3i thu h\u1eb9p ph\u1ea1m vi t\u1eadp trung kh\u00e1ch h\u00e0ng xu\u1ed1ng nh\u1eefng nh\u00f3m th\u1ef1c s\u1ef1 quan tr\u1ecdng. V\u1edbi s\u1ef1 r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 cam k\u1ebft th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 h\u00e0nh \u0111\u1ed9ng ngay b\u00e2y gi\u1edd:<\/p>\n

\u00b7 \u0110i\u1ec1u ch\u1ec9nh k\u1ebft h\u1ee3p t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u1ea3 offline v\u00e0 online.<\/p>\n

\u00b7 C\u00e1c doanh nghi\u1ec7p n\u00ean khai th\u00e1c c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd c\u00f3 li\u00ean quan \u0111\u1ebfn t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i v\u00e0 t\u1eadn d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. \u01afu ti\u00ean c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan nh\u1ea5t.<\/p>\n

3.2 . Tr\u1edf l\u1ea1i: L\u00ean k\u1ebf ho\u1ea1ch cho s\u1ef1 ph\u1ee5c h\u1ed3i<\/p>\n

Kh\u00f4ng ai bi\u1ebft \u0111\u01b0\u1ee3c s\u1ef1 ph\u1ee5c h\u1ed3i s\u1ebd nh\u01b0 n\u00e0o, hay khi n\u00e0o th\u00ec th\u1eddi \u0111i\u1ec3m \u0111\u00f3 t\u1edbi, nh\u01b0ng ch\u1eafc ch\u1eafn kh\u1ee7ng ho\u1ea3ng n\u00e0o c\u0169ng c\u00f3 l\u00fac k\u1ebft th\u00fac v\u00e0 \u0111\u00f3 l\u00e0 l\u00fac nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u t\u0103ng l\u00ean. Trong giai \u0111o\u1ea1n n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing n\u00ean xem x\u00e9t c\u00e1ch t\u00e1i ki\u1ebfn tr\u00fac c\u00e1c m\u00f4 h\u00ecnh marketting, ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn v\u00e0 c\u00f4ng c\u1ee5 c\u1ee7a h\u1ecd \u0111\u1ec3 s\u1eb5n s\u00e0ng cho s\u1ef1 thay \u0111\u1ed5i.<\/p>\n

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– Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng: V\u00ec h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd c\u00f2n ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng c\u0169ng c\u1ea7n ph\u1ea3i b\u00e1m s\u00e1t s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng c\u00e1i c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed5i kh\u00f3 l\u01b0\u1eddng khi nh\u1eefng nh\u1eadn \u0111\u1ecbnh hay s\u1ef1 th\u1eadt tr\u01b0\u1edbc \u0111\u00e2y c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng n\u1eefa. V\u00ec v\u1eady, nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, thay \u0111\u1ed5i l\u1ea1i v\u00e0 ch\u1ecdn ra s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i ch\u00ednh x\u00e1c gi\u00e1 tr\u1ecb \u0111\u00f3, c\u0169ng nh\u01b0 t\u00e1i c\u1ea5u tr\u00fac v\u1ec1 c\u00e1ch \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u00f3 t\u1edbi t\u1eebng khu v\u1ef1c.<\/p>\n

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– Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u: M\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng c\u00f3 t\u1edbi 87% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd s\u1eb5n l\u00f2ng c\u00e2n nh\u1eafc c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n nh\u01b0 b\u00e2y gi\u1edd, h\u00e0nh vi \u0111\u00f3 s\u1ebd c\u00f2n m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa. Theo kh\u1ea3o s\u00e1t m\u1edbi \u0111\u00e2y c\u1ee7a McKinsey, c\u00f3 t\u1edbi 33% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c \u0111\u00e3 thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean \u0111\u1ed9 ti\u1ec7n l\u1ee3i v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i, 20% c\u1ee7a nh\u00f3m \u0111\u00f3 c\u00f3 \u00fd \u0111\u1ecbnh g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1edbi m\u00e0 h\u1ecd v\u1eeba th\u1eed. V\u00ec v\u1eady, doanh nghi\u1ec7p n\u00ean b\u1eaft \u0111\u1ea7u suy ngh\u0129 l\u1ea1i v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing nhanh, ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o Performance Marketing s\u1ebd c\u1ea7n ph\u1ea3i \u1ee9ng d\u1ee5ng \u1edf c\u1ea5p \u0111\u1ed9 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c th\u1eed nghi\u1ec7m, h\u1ecdc h\u1ecfi v\u00e0 tinh ch\u1ec9nh li\u00ean t\u1ee5c ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng<\/p>\n

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– C\u1ee7ng c\u1ed1 ni\u1ec1m tin kh\u00e1ch h\u00e0ng: C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1, hay nh\u1eefng l\u1ee3i \u00edch kh\u00e1c \u0111\u1ec3 thu h\u00fat l\u00f2ng trung th\u00e0nh trong th\u1eddi gian qua s\u1ebd kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng trong th\u1eddi \u0111i\u1ec3m n\u00e0y. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 l\u00e0m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung th\u00e0nh c\u1ee7a b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd mong \u0111\u1ee3i t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ty, v\u00ec nh\u1eefng g\u00ec h\u1ecd coi tr\u1ecdng c\u00f3 th\u1ec3 \u0111\u00e3 thay \u0111\u1ed5i. \u1ea4n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb c\u00e1ch doanh nghi\u1ec7p \u0111\u00f3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho kh\u00e1ch h\u00e0ng v\u00e0 b\u1ea3n th\u00e2n h\u1ecd trong l\u00fac kh\u1ee7ng ho\u1ea3ng.<\/p>\n

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3.3. T\u00e1i hi\u1ec7n: D\u1eabn tr\u01b0\u1edbc trong th\u1eddi k\u1ef3 \u201c\u1ed5n \u0111\u1ecbnh\u201d k\u1ebf ti\u1ebfp<\/p>\n

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Khi doanh nghi\u1ec7p d\u1ea7n \u1ed5n \u0111\u1ecbnh sau kh\u1ee7ng ho\u1ea3ng Covid-19, x\u00e3 h\u1ed9i l\u1ea1i b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1eddi k\u1ef3 \u201c\u1ed5n \u0111\u1ecbnh\u201d m\u1edbi. Tuy nhi\u00ean, b\u00e2y gi\u1edd v\u1eabn c\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 n\u00f3i \u0111\u01b0\u1ee3c sau kh\u1ee7ng ho\u1ea3ng s\u1ebd nh\u01b0 n\u00e0o, h\u00e0ng lo\u1ea1t nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0: H\u00e0nh vi n\u00e0o s\u1ebd duy tr\u00ec, th\u00e1i \u0111\u1ed9 n\u00e0o s\u1ebd thay \u0111\u1ed5i ho\u00e0n to\u00e0n, c\u00f4ng ngh\u1ec7 n\u00e0o s\u1ebd \u1ea3nh h\u01b0\u1edfng m\u1ea1nh t\u1edbi \u0111\u1eddi s\u1ed1ng m\u1ecdi ng\u01b0\u1eddi, t\u1ea5t c\u1ea3 v\u1eabn c\u00f2n l\u00e2u m\u1ed9t d\u1ea5u h\u1ecfi. D\u00f9 v\u1eady, doanh nghi\u1ec7p kh\u00f4ng n\u00ean ch\u1edd \u0111\u1ee3i t\u1edbi khi m\u1ecdi chuy\u1ec7n tr\u1edf n\u00ean r\u00f5 r\u00e0ng \u1edf t\u01b0\u01a1ng lai, thay v\u00e0o \u0111\u00f3 h\u1ecd b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c t\u00e1i h\u1ee3p v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch.<\/p>\n

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– Ph\u00e1t tri\u1ec3n Insight s\u00e2u h\u01a1n v\u00e0 t\u00ecm ki\u1ebfm t\u1ea7m nh\u00ecn xa: Lu\u00f4n nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc, \u0111\u00e2y l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng cho doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn r\u1ed9ng h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 thu th\u1eadp Insight \u1edf c\u1ea3 ngo\u00e0i l\u0129nh v\u1ef1c hay v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c h\u00e0nh vi v\u00e0 th\u00f3i quen mua h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb c\u00e1c danh m\u1ee5c \u0111\u00e3 tr\u1ea3i qua thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 nh\u1ea5t trong cu\u1ed9c kh\u1ee7ng ho\u1ea3ng. Ngo\u00e0i vi\u1ec7c t\u00ecm ki\u1ebfm xu h\u01b0\u1edbng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 t\u1ea7m nh\u00ecn xa th\u00f4ng qua c\u00e1c nghi\u00ean c\u1ee9u n\u00e2ng cao. C\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 c\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng ho\u1eb7c l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n ra c\u00e1c nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng m\u1edbi. V\u00e0 khi ch\u00fang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c cu\u1ed9c ch\u1ea1y n\u01b0\u1edbc r\u00fat nhanh, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c insight n\u00e0y trong hai \u0111\u1ebfn ba tu\u1ea7n.<\/p>\n

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– B\u1eaft \u0111\u1ea7u vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng: Sau kh\u1ee7ng ho\u1ea3ng, vi\u1ec7c m\u1ed9t doanh nghi\u1ec7p m\u1edbi ho\u1eb7c m\u00f4 h\u00ecnh kinh doanh m\u1edbi xu\u1ea5t hi\u1ec7n, c\u00e1c lu\u1ed3ng doanh thu d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng \u1ea3o nh\u01b0 c\u00e1c \u1ee9ng d\u1ee5ng d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 tr\u1edf n\u00ean h\u1ee9a h\u1eb9n h\u01a1n, c\u00e1c h\u1ec7 sinh th\u00e1i v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1edbi c\u00f3 th\u1ec3 s\u1ebd xu\u1ea5t hi\u1ec7n. S\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn l\u00e0 \u0111i\u1ec1u b\u00ecnh th\u01b0\u1eddng khi n\u00f3i v\u1ec1 t\u01b0\u01a1ng lai, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ph\u00e1t tri\u1ec3n m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng c\u00e1c s\u00e1ng ki\u1ebfn, theo d\u00f5i v\u00e0 ph\u00e2n b\u1ed5 l\u1ea1i c\u00e1c ngu\u1ed3n l\u1ef1c. C\u00e1c Marketer n\u00ean \u0111\u00f3ng vai tr\u00f2 l\u00e0 ch\u1ea5t x\u00fac t\u00e1c cho h\u00e0nh \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u0111\u01b0a nh\u1eefng hi\u1ec3u bi\u1ebft v\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd \u0111\u1ebfn ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 b\u1eaft \u0111\u1ea7u vi\u1ec7c th\u1ea3o lu\u1eadn.<\/p>\n

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Ch\u1eafc ch\u1eafn nh\u1eefng g\u00ec m\u00e0 Covid-19 g\u00e2y ra s\u1ebd thay \u0111\u1ed5i c\u00e1ch m\u00e0 th\u1ebf gi\u1edbi v\u1eadn h\u00e0nh. M\u1ee9c \u0111\u1ed9 c\u1ee5 th\u1ec3 v\u1eabn c\u00f2n ph\u1ea3i ch\u1edd \u0111\u1ee3i trong t\u01b0\u01a1ng lai, tuy nhi\u00ean t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u ph\u1ea3i \u0111\u00f3n nh\u1eadn h\u1eadu qu\u1ea3 c\u1ee7a n\u00f3. Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p kh\u00f4ng c\u00f2n hy v\u1ecdng. M\u1ed9t Marketing Manager s\u1ebd c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u c\u1ee5 th\u1ec3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 h\u00e0nh vi, th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1ebfu h\u1ecd mu\u1ed1n doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua giai \u0111o\u1ea1n kh\u00f3 kh\u0103n do \u0111\u1ea1i d\u1ecbch Covid-19 g\u00e2y n\u00ean. \u0110\u00f3 l\u00e0 ch\u01b0a k\u1ec3 vi\u1ec7c chu\u1ea9n b\u1ecb s\u1eb5n k\u1ebf ho\u1ea1ch cho t\u01b0\u01a1ng lai n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n duy tr\u00ec v\u00e0 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n

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Newday Media \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh v\u1edbi nh\u1eefng g\u00f3i t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, ph\u00e2n t\u00edch c\u00e1c k\u00eanh Social media cho qu\u00fd doanh nghi\u1ec7p. Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n nh\u1eefng g\u00f3i gi\u1ea3i ph\u00e1p Marketing cho doanh nghi\u1ec7p ngay b\u00e2y gi\u1edd nh\u00e9 !<\/p>\n

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\u0110\u1ea1i d\u1ecbch Covid-19 x\u1ea3y ra khi\u1ebfn c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u t\u00ecnh hu\u1ed1ng ho\u00e0n to\u00e0n m\u1edbi: ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o? n\u00ean…<\/p>","protected":false},"author":1,"featured_media":3247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=3246"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3246\/revisions"}],"predecessor-version":[{"id":11572,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/3246\/revisions\/11572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/3247"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=3246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=3246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=3246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}