{"id":3127,"date":"2021-10-20T15:22:00","date_gmt":"2021-10-20T08:22:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2021\/10\/20\/chien-dich-marketing-career-has-no-gender-chien-dich-binh-dang-gioi-mang-tinh-toan-dien-dau-tien-tai-viet-nam\/"},"modified":"2026-05-24T17:25:04","modified_gmt":"2026-05-24T10:25:04","slug":"chien-dich-marketing-career-has-no-gender-chien-dich-binh-dang-gioi-mang-tinh-toan-dien-dau-tien-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/chien-dich-marketing-career-has-no-gender-chien-dich-binh-dang-gioi-mang-tinh-toan-dien-dau-tien-tai-viet-nam\/","title":{"rendered":"CHI\u1ebeN D\u1ecaCH MARKETING \u201cCAREER HAS NO GENDER\u201d | CHI\u1ebeN D\u1ecaCH B\u00ccNH \u0110\u1eb2NG GI\u1edaI MANG T\u00cdNH TO\u00c0N DI\u1ec6N \u0110\u1ea6U TI\u00caN T\u1ea0I VI\u1ec6T NAM"},"content":{"rendered":"
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Th\u00e1ng 10\/2020, Newday Media h\u00e2n h\u1ea1nh \u0111\u1ed3ng h\u00e0nh c\u00f9ng M\u1ea1ng l\u01b0\u1edbi doanh nghi\u1ec7p Vi\u1ec7t Nam h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n quy\u1ec1n n\u0103ng ph\u1ee5 n\u1eef (VBCWE) l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 tri\u1ec3n khai chi\u1ebfn d\u1ecbch marketing v\u1ec1 B\u00ecnh \u0111\u1eb3ng gi\u1edbi mang t\u00ean \u201cCareer has no gender – S\u1ef1 nghi\u1ec7p kh\u00f4ng ph\u1ee5 thu\u1ed9c gi\u1edbi\u201d. \u0110\u00e2y l\u00e0 d\u1ef1 \u00e1n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam mang t\u00ednh to\u00e0n di\u1ec7n v\u00e0 h\u1ec7 th\u1ed1ng v\u1ec1 B\u00ecnh \u0111\u1eb3ng gi\u1edbi t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c v\u00e0 ph\u00e1t tri\u1ec3n Quy\u1ec1n kinh t\u1ebf c\u1ee7a ph\u1ee5 n\u1eef.<\/span><\/span><\/span><\/span><\/i><\/p>\n

V\u1ec0 VBCWE & TH\u00d4NG TIN D\u1ef0 \u00c1N<\/span><\/span><\/span><\/b><\/span><\/p>\n

Ma\u0323ng l\u01b0\u1edbi doanh nghi\u1ec7p Vi\u1ec7t Nam h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n quy\u1ec1n n\u0103ng ph\u1ee5 n\u1eef (Vietnam Business Coalition for Women\u2019s Empowerment – VBCWE) \u0111\u01b0\u01a1\u0323c tha\u0300nh l\u00e2\u0323p t\u01b0\u0300 n\u0103m 2018 th\u00f4ng qua ch\u01b0\u01a1ng tri\u0300nh \u0110\u1ea7u t\u01b0 v\u00e0o ph\u1ee5 n\u1eef (Investing in Women \u2013 IW) cu\u0309a B\u00f4\u0323 Ngoa\u0323i giao va\u0300 Th\u01b0\u01a1ng ma\u0323i U\u0301c, v\u1edbi mu\u0323c ti\u00eau th\u00fac \u0111\u1ea9y b\u00ecnh \u0111\u1eb3ng gi\u1edbi (B\u0110G) t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c v\u00e0 t\u0103ng quy\u00ea\u0300n kinh t\u1ebf cho ph\u1ee5 n\u1eef \u1edf Vi\u00ea\u0323t Nam. VBCWE cam k\u1ebft \u0111\u01b0a B\u0110G t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a c\u1ee7a c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p Vi\u1ec7t Nam, nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh, h\u01b0\u1edbng t\u1edbi ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, sau \u0111\u00f3 lan t\u1ecfa v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p kh\u00e1c tr\u00ean c\u1ea3 n\u01b0\u1edbc c\u00f9ng tham gia cam k\u1ebft n\u00e0y.<\/span><\/span><\/span><\/span><\/span><\/p>\n

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Khi v\u1ea5n \u0111\u1ec1 B\u0110G n\u01a1i l\u00e0m vi\u1ec7c ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c x\u00e3 h\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng quan t\u00e2m h\u01a1n, b\u1ea3n th\u00e2n VBCWE c\u0169ng nh\u01b0 qu\u1ef9 \u0111\u1ea7u t\u01b0 Investing In Women c\u1ee7a \u00dac mong mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch marketing ho\u00e0n ch\u1ec9nh v\u00e0 to\u00e0n di\u1ec7n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam, nh\u1eb1m th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 gi\u1edbi v\u00e0 v\u0103n h\u00f3a D&I (Diversity & Inclusion) c\u1ee7a doanh nghi\u1ec7p t\u1eeb \u0111\u00f3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a VBCWE c\u0169ng nh\u01b0 d\u1ecbch v\u1ee5\/c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 B\u0110G m\u00e0 m\u1ea1ng l\u01b0\u1edbi \u0111ang tri\u1ec3n khai.<\/span><\/span><\/span><\/span><\/p>\n

Newday Media vinh d\u1ef1 l\u00e0 \u0111\u01a1n v\u1ecb \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn h\u1ee3p t\u00e1c c\u00f9ng VBCWE l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch \u201cCareer has no gender – S\u1ef1 nghi\u1ec7p kh\u00f4ng ph\u1ee5 thu\u1ed9c gi\u1edbi\u201d v\u1edbi 3 giai \u0111o\u1ea1n k\u00e9o d\u00e0i trong 9 th\u00e1ng nh\u1eb1m hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau c\u1ee7a VBCWE \u0111\u00e3 \u0111\u1ec1 ra.<\/span><\/span><\/span><\/span><\/p>\n

M\u1eccI CHI\u1ebeN D\u1ecaCH TH\u00c0NH C\u00d4NG \u0110\u1ec0U XU\u1ea4T PH\u00c1T T\u1eea N\u1ec0N T\u1ea2NG NGHI\u00caN C\u1ee8U V\u1eeeNG CH\u1eaeC<\/span><\/span><\/span><\/b><\/span><\/p>\n

\u0110\u1ed1i v\u1edbi m\u1ed7i d\u1ef1 \u00e1n Marketing do Newday Media th\u1ef1c hi\u1ec7n, ch\u00fang t\u00f4i lu\u00f4n \u0111\u1ec1 cao c\u00f4ng vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u0169ng nh\u01b0 k\u1ebf ho\u1ea1ch Marketing to\u00e0n di\u1ec7n nh\u1ea5t cho m\u1ecdi d\u1ef1 \u00e1n. V\u00e0 chi\u1ebfn d\u1ecbch \u201cCareer has no gender\u201d c\u1ee7a VBCWE c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. <\/span><\/span><\/span><\/span><\/p>\n

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T\u1ea1i Vi\u1ec7t Nam ch\u01b0a c\u00f3 th\u1eadt nhi\u1ec1u \u0111\u01a1n v\u1ecb hay t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng theo \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 m\u1ee5c ti\u00eau li\u00ean quan \u0111\u1ebfn B\u0110G, v\u00e0 VBCWE tr\u1edf th\u00e0nh m\u1ea1ng l\u01b0\u1edbi \u0111\u1ea7u ti\u00ean th\u1ef1c hi\u1ec7n ho\u00e0n ch\u1ec9nh m\u1ee5c ti\u00eau n\u00e0y. \u0110\u00e2y v\u1eeba l\u00e0 \u0111i\u1ec3m m\u1ea1nh, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 kh\u00f3 kh\u0103n khi ch\u00fang t\u00f4i l\u00ean k\u1ebf ho\u1ea1ch marketing cho chi\u1ebfn d\u1ecbch n\u00e0y. Sau khi ph\u00e2n t\u00edch th\u1ef1c tr\u1ea1ng trong nhi\u1ec1u ng\u00e0nh ngh\u1ec1 t\u1ea1i Vi\u1ec7t Nam, Newday nh\u1eadn th\u1ea5y \u0111a s\u1ed1 doanh nghi\u1ec7p ch\u01b0a th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 B\u0110G. Tr\u00ean th\u1ebf gi\u1edbi nhi\u1ec1u t\u1ed5 ch\u1ee9c l\u1edbn \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch B\u0110G v\u1edbi nh\u1eefng th\u00e0nh c\u00f4ng vang d\u1ed9i. D\u1ea5u \u1ea5n \u1ea5y \u0111\u00e3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c gi\u00fap Newday Media quy\u1ebft t\u00e2m chinh ph\u1ee5c m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch n\u00e0y. <\/span><\/span><\/span><\/span><\/p>\n

Chi\u1ebfn d\u1ecbch \u201cCareer has no gender\u201d \u0111\u01b0\u1ee3c chia l\u00e0m ba giai \u0111o\u1ea1n v\u1edbi t\u1eebng k\u1ebf ho\u1ea1ch tri\u1ec3n khai r\u00f5 r\u00e0ng k\u00e9o d\u00e0i trong 9 th\u00e1ng. C\u00f9ng kh\u00e1m ph\u00e1 chi ti\u1ebft t\u1eebng giai \u0111o\u1ea1n trong chi\u1ebfn d\u1ecbch n\u00e0y:<\/span><\/span><\/span><\/span><\/p>\n

GIAI \u0110O\u1ea0N 1: KHI N\u1eee L\u00c3NH \u0110\u1ea0O L\u00caN TI\u1ebeNG<\/span><\/span><\/span><\/b><\/span><\/p>\n

X\u00e2y d\u1ef1ng l\u1ea1i b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chu\u1ea9n h\u00f3a website l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean Newday Media th\u1ef1c hi\u1ec7n trong giai \u0111o\u1ea1n 1. V\u1edbi s\u1ef1 l\u00e0m m\u1edbi \u201cngo\u1ea1i h\u00ecnh\u201d n\u00e0y, VBCWE \u0111\u00e3 c\u00f3 di\u1ec7n m\u1ea1o hi\u1ec7n \u0111\u1ea1i, chuy\u00ean nghi\u1ec7p v\u00e0 s\u1eb5n s\u00e0ng hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch.<\/span><\/span><\/span><\/span><\/p>\n

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\u0110\u1ec3 t\u00e1c \u0111\u1ed9ng v\u00e0 t\u1ea1o nh\u1eadn th\u1ee9c \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng Doanh nghi\u1ec7p Vi\u1ec7t Nam, Newday t\u1eadp trung s\u1eed d\u1ee5ng hai c\u00f4ng c\u1ee5 ch\u00ednh: Influencer Marketing v\u00e0 Public Relation. Chi\u1ebfn d\u1ecbch nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a ba \u0111\u1ea1i s\u1ee9 \u0111\u1ea1i di\u1ec7n cho ba th\u1ebf h\u1ec7 n\u1eef doanh nh\u00e2n t\u1ea1i Vi\u1ec7t Nam: b\u00e0 H\u00e0 Thu Thanh \u2013 Ch\u1ee7 t\u1ecbch Deloitte Vi\u1ec7t Nam; b\u00e0 Ph\u1ea1m Th\u1ecb B\u00edch Hu\u1ec7 – Ch\u1ee7 t\u1ecbch H\u0110QT C\u00f4ng ty C\u1ed5 ph\u1ea7n Qu\u1ea3n l\u00fd & Khai th\u00e1c C\u1ea3ng Qu\u1ed1c t\u1ebf Long An, Ph\u00f3 ch\u1ee7 t\u1ecbch H\u1ed9i Doanh Nh\u00e2n Tr\u1ebb Vi\u1ec7t Nam; b\u00e0 Nguy\u1ec5n Ng\u1ecdc M\u1ef9 – Th\u00e0nh vi\u00ean H\u0110QT Alphanam Group, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty CP \u0110\u1ecba \u1ed1c Alpha Nam. Th\u00f4ng qua nh\u1eefng c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng c\u00f9ng s\u1ee9c lan t\u1ecfa c\u1ee7a m\u1ed7i \u0111\u1ea1i s\u1ee9, giai \u0111o\u1ea1n 1 \u0111\u00e3 th\u00e0nh c\u00f4ng khi truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p B\u0110G \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p Vi\u1ec7t Nam tr\u00ean h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u00f4ng b\u1eb1ng v\u00e0 h\u1ea1nh ph\u00fac, trao c\u01a1 h\u1ed9i cho c\u1ea3 nam v\u00e0 n\u1eef v\u00ec \u201cS\u1ef1 nghi\u1ec7p kh\u00f4ng ph\u1ee5 thu\u1ed9c gi\u1edbi\u201d. <\/span><\/span><\/span><\/span><\/p>\n

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Ba video truy\u1ec1n c\u1ea3m h\u1ee9ng c\u1ee7a c\u00e1c \u0111\u1ea1i s\u1ee9 \u0111\u00e3 nh\u1eadn v\u1ec1 \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m ngh\u00ecn l\u01b0\u1ee3t xem c\u00f9ng nhi\u1ec1u b\u00ecnh lu\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb ph\u00eda doanh nghi\u1ec7p v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/span><\/span><\/span><\/span><\/p>\n

V\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c n\u1eef l\u00e3nh \u0111\u1ea1o c\u00f9ng s\u1ef1 \u1ee7ng h\u1ed9 nhi\u1ec7t t\u00ecnh t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c (VCCI, \u0110\u1ea1i s\u1ee9 qu\u00e1n \u00dac, c\u00e1c hi\u1ec7p h\u1ed9i t\u1ea1i Vi\u1ec7t Nam,…), ngay trong giai \u0111o\u1ea1n \u0111\u1ea7u chi\u1ebfn d\u1ecbch Career Has No Gender \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1o \u0111\u00e0i, truy\u1ec1n th\u00f4ng tr\u00ean c\u1ea3 n\u01b0\u1edbc, t\u1ea1o b\u01b0\u1edbc \u0111\u1ec7m \u0111\u1ec3 Newday c\u00f9ng VBCWE \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec7u qu\u1ea3 \u0111\u1ea7u ti\u00ean.<\/span><\/span><\/span><\/span><\/p>\n

GIAI \u0110O\u1ea0N 2: NO MATTER WHO YOU ARE – D\u00d9 B\u1ea0N L\u00c0 AI!<\/span><\/span><\/span><\/b><\/span><\/p>\n

Th\u00e0nh c\u00f4ng trong h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p Vi\u1ec7t Nam v\u1ec1 B\u0110G trong giai \u0111o\u1ea1n 1, giai \u0111o\u1ea1n 2 ti\u1ebfn t\u1edbi vi\u1ec7c gi\u1edbi thi\u1ec7u, truy\u1ec1n th\u00f4ng v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 B\u0110G VBCWE \u0111ang cung c\u1ea5p. \u0110\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau n\u00e0y, Newday l\u1ef1a ch\u1ecdn hai c\u00f4ng c\u1ee5 ch\u00ednh: email marketing v\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n.<\/span><\/span><\/span><\/span><\/p>\n

V\u1edbi nh\u1eefng ch\u1ee7 \u0111\u1ec1 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u201cpain points v\u00e0 insights\u201d c\u1ee7a doanh nghi\u1ec7p trong v\u1ea5n \u0111\u1ec1 B\u0110G, Newday l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 x\u00e2y d\u1ef1ng n\u1ed9i dung email marketing theo t\u1eebng tu\u1ea7n. Qua m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, ch\u00fang t\u00f4i th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 v\u00e0 b\u00e1o c\u00e1o v\u1ec1 t\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 b\u1ecf \u0111\u0103ng k\u00fd c\u0169ng nh\u01b0 n\u1ed9i dung, h\u01b0\u1edbng \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y. Sau 3 th\u00e1ng tri\u1ec3n khai email marketing, t\u1ef7 l\u1ec7 m\u1edf \u0111\u1ea1t tr\u00ean 35%,<\/b> nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ec3 l\u1ea1i th\u00f4ng tin t\u01b0 v\u1ea5n v\u1ec1 d\u1ecbch v\u1ee5\/c\u00f4ng c\u1ee5 B\u0110G do VBCWE cung c\u1ea5p.<\/span><\/span><\/span><\/span><\/p>\n

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\u0110\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp v\u1edbi c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p Vi\u1ec7t Nam, vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c s\u1ef1 ki\u1ec7n offline c\u00f9ng webinar tr\u1ef1c tuy\u1ebfn l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. Th\u00f4ng qua nhi\u1ec1u ch\u1ee7 \u0111\u1ec1 s\u1ef1 ki\u1ec7n nh\u01b0: \u201cB\u1ee9t ph\u00e1 \u0111\u1ec3 d\u1eabn \u0111\u1ea7u trong th\u1eddi b\u00ecnh th\u01b0\u1eddng m\u1edbi\u201d hay \u201cWomen in STEM\u201d, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p tham gia, t\u1eeb \u0111\u00f3 t\u00ecm hi\u1ec3u v\u1ec1 VBCWE c\u0169ng nh\u01b0 d\u1ecbch v\u1ee5 v\u00e0 c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1, k\u1ebft qu\u1ea3, chi\u1ebfn l\u01b0\u1ee3c B\u0110G GEARS.<\/span><\/span><\/span><\/span><\/p>\n

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B\u00ean c\u1ea1nh nh\u1eefng ho\u1ea1t \u0111\u1ed9ng tr\u00ean, giai \u0111o\u1ea1n 2 \u0111\u00e3 mang \u0111\u1ebfn chu\u1ed7i b\u00e0i vi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb, cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc nhi\u1ec1u c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi, th\u00fa v\u1ecb h\u01a1n v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 xung quanh \u0111\u1ebfn B\u0110G tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Video truy\u1ec1n c\u1ea3m h\u1ee9ng \u201cNo matter who you are – D\u00f9 b\u1ea1n l\u00e0 ai!\u201d \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u1ef1u v\u1edbi h\u01a1n 300 ngh\u00ecn l\u01b0\u1ee3t xem, h\u00e0ng tr\u0103m ngh\u00ecn l\u01b0\u1ee3t ti\u1ebfp c\u1eadn v\u00e0 b\u00ecnh lu\u1eadn t\u00edch c\u1ef1c.<\/span><\/span><\/span><\/span><\/p>\n

GIAI \u0110O\u1ea0N 3: S\u1eb4N S\u00c0NG TRAO C\u01a0 H\u1ed8I D\u00d9 B\u1ea0N L\u00c0 AI?<\/span><\/span><\/span><\/b><\/span><\/p>\n

Trong th\u1eddi gian tri\u1ec3n khai giai \u0111o\u1ea1n 3 c\u1ee7a chi\u1ebfn d\u1ecbch, t\u00ecnh h\u00ecnh Covid-19 c\u00f3 nhi\u1ec1u di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p. Do \u0111\u00f3 Newday \u0111\u1eb7c bi\u1ec7t t\u1eadp trung \u0111\u1ea9y m\u1ea1nh c\u00e1c k\u00eanh online: social media v\u00e0 email marketing. <\/span><\/span><\/span><\/span><\/span><\/p>\n

V\u1edbi social media, Newday b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng n\u1ed9i dung truy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf B\u0110G trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c, m\u00e0 c\u00f2n \u0111\u1ea9y m\u1ea1nh truy\u1ec1n th\u00f4ng v\u0103n h\u00f3a D&I trong doanh nghi\u1ec7p (Diversity & Inclusion). V\u1edbi nh\u1eefng chia s\u1ebb th\u1ef1c t\u1ebf t\u1eeb c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a c\u00e1c doanh nghi\u1ec7p (Deloitte Vietnam, Alphanam,…) c\u00f9ng chu\u1ed7i b\u00e0i vi\u1ebft \u1ea5n t\u01b0\u1ee3ng, c\u00f3 gi\u00e1 tr\u1ecb \u00e1p d\u1ee5ng th\u1ef1c t\u1ebf \u0111\u00e3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nhu c\u1ea7u s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5\/c\u00f4ng c\u1ee5 GEARS do VBCWE \u0111ang cung c\u1ea5p.<\/span><\/span><\/span><\/span><\/p>\n

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Chuy\u1ec3n \u0111\u1ed5i nh\u1eefng doanh nghi\u1ec7p \u0111ang quan t\u00e2m \u0111\u1ebfn d\u1ecbch v\u1ee5 th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a VBCWE, email marketing l\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau n\u00e0y. Nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 B\u0110G v\u00e0 D&I \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng theo nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c m\u1edbi l\u1ea1 v\u00e0 h\u1ea5p d\u1eabn, gi\u00fap c\u00e1c chi\u1ebfn d\u1ecbch email marketing \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao v\u1edbi t\u1ef7 l\u1ec7 m\u1edf l\u00ean \u0111\u1ebfn h\u01a1n 43%.<\/b><\/span><\/span><\/span><\/span><\/p>\n

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Chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac b\u1eb1ng video truy\u1ec1n c\u1ea3m h\u1ee9ng “S\u1eb4N S\u00c0NG TRAO C\u01a0 H\u1ed8I D\u00d9 B\u1ea0N L\u00c0 AI!” k\u1ebft h\u1ee3p c\u00f9ng \u0110\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u Deloitte Vi\u1ec7t Nam – Ph\u1ea1m H\u01b0\u01a1ng. Video nh\u01b0 m\u1ed9t l\u1eddi nh\u1eafn g\u1eedi \u0111\u1ebfn nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o trong c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p Vi\u1ec7t Nam v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch \u0111a d\u1ea1ng v\u00e0 bao tr\u00f9m, t\u00f4n tr\u1ecdng m\u1ecdi s\u1ef1 kh\u00e1c bi\u1ec7t t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c. Gi\u00e1 tr\u1ecb b\u00ecnh \u0111\u1eb3ng \u0111\u00edch th\u1ef1c s\u1ebd gi\u00fap x\u00f3a nh\u00f2a nh\u1eefng r\u00e0o c\u1ea3n v\u00f4 h\u00ecnh, trao c\u01a1 h\u1ed9i cho m\u1ecdi c\u00e1 nh\u00e2n t\u1ecfa s\u00e1ng, g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh l\u1edbn lao c\u1ee7a doanh nghi\u1ec7p. C\u00f9ng kh\u00e1 ph\u00e1 video:<\/p>\n

B\u00c1O C\u00c1O K\u1ebeT QU\u1ea2 CHI\u1ebeN D\u1ecaCH<\/span><\/span><\/span><\/b><\/span><\/p>\n

K\u1ebft th\u00fac campaign \u201cCareer has no gender – S\u1ef1 nghi\u1ec7p kh\u00f4ng ph\u1ee5 thu\u1ed9c gi\u1edbi\u201d, chi\u1ebfn d\u1ecbch \u0111\u00e3 thu v\u1ec1 nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng trong h\u00e0nh tr\u00ecnh 9 th\u00e1ng k\u1ec3 t\u1eeb th\u00e1ng 10\/2020 \u0111\u1ebfn th\u00e1ng 7\/2021: h\u01a1n 14 tri\u1ec7u <\/b><\/span><\/span><\/span><\/span><\/span>l\u01b0\u1ee3t hi\u1ec3n th\u1ecb v\u00e0 h\u01a1n 11 tri\u1ec7u<\/b> l\u01b0\u1ee3t ti\u1ebfp c\u1eadn tr\u00ean social media c\u1ee5 th\u1ec3 tr\u00ean hai k\u00eanh: facebook v\u00e0 linkedin, top 1<\/b> t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm v\u1ec1 \u201cB\u00ecnh \u0111\u1eb3ng gi\u1edbi n\u01a1i l\u00e0m vi\u1ec7c\u201d tr\u00ean Google Search, t\u1ef7 l\u1ec7 m\u1edf email marketing \u0111\u1ea1t tr\u00ean 43%<\/b>.<\/span><\/span><\/span><\/span><\/p>\n

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V\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n trong m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, c\u00f9ng kinh nghi\u1ec7m tri\u1ec3n khai th\u00e0nh c\u00f4ng c\u00e1c d\u1ef1 \u00e1n Marketing \u0111a d\u1ea1ng, Newday Media nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. Ch\u00fang t\u00f4i \u0111\u00e3 v\u00e0 \u0111ang n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh \u0111\u1ec3 gi\u00fap c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh, ROI v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

C\u00e1c d\u1ecbch v\u1ee5 marketing Newday Media cung c\u1ea5p bao g\u1ed3m:<\/p>\n