{"id":3097,"date":"2021-12-03T17:46:00","date_gmt":"2021-12-03T10:46:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2021\/12\/03\/quy-trinh-bong-bong-loi-giai-hoan-hao-cua-newday-media-cho-san-xuat-tvc-mua-dich\/"},"modified":"2026-05-23T18:27:31","modified_gmt":"2026-05-23T11:27:31","slug":"quy-trinh-bong-bong-loi-giai-hoan-hao-cua-newday-media-cho-san-xuat-tvc-mua-dich","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/quy-trinh-bong-bong-loi-giai-hoan-hao-cua-newday-media-cho-san-xuat-tvc-mua-dich\/","title":{"rendered":"QUY TR\u00ccNH BONG B\u00d3NG – L\u1edcI GI\u1ea2I HO\u00c0N H\u1ea2O C\u1ee6A NEWDAY MEDIA CHO S\u1ea2N XU\u1ea4T TVC M\u00d9A D\u1ecaCH"},"content":{"rendered":"
\n

D\u1ecbch Covid-19 \u0111\u00e3 v\u00e0 \u0111ang di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f3 l\u01b0\u1eddng. Th\u1eddi \u0111i\u1ec3m n\u00e0y \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t ph\u00e9p th\u1eed v\u1ec1 \u0111\u1ed9 nhanh nh\u1ea1y c\u1ee7a c\u00e1c Client v\u00e0 Agency trong vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng th\u00edch \u1ee9ng v\u1edbi th\u1eddi cu\u1ed9c, v\u01b0\u1ee3t l\u00ean th\u00e1ch th\u1ee9c v\u00e0 gi\u00e0nh l\u1ee3i th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/span><\/span><\/span><\/span><\/p>\n

V\u1edbi 11 n\u0103m kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi tinh th\u1ea7n lu\u00f4n s\u1eb5n s\u00e0ng trong m\u1ecdi t\u00ecnh hu\u1ed1ng, Newday Media \u0111\u00e3 t\u00ecm ra \u0111\u01b0\u1ee3c m\u1ed9t l\u1eddi gi\u1ea3i ho\u00e0n h\u1ea3o cho b\u00e0i to\u00e1n n\u00e0y v\u00e0 \u201ctr\u00ecnh l\u00e0ng\u201d s\u1ea3n ph\u1ea9m TVC Hoa Sen Home 2021 ch\u00ednh th\u1ee9c v\u00e0o ng\u00e0y 1\/12 v\u1eeba qua. <\/span><\/span><\/span><\/span><\/p>\n

1. B\u00e0i to\u00e1n kh\u00f3 nh\u1eb1n nh\u1ea5t trong \u201cS\u1ea3n xu\u1ea5t TVC m\u00f9a \u0111\u1ea1i d\u1ecbch?\u201d<\/span><\/span><\/i>
\n<\/b><\/span><\/span><\/p>\n

\u0110\u1ed1i v\u1edbi d\u1ef1 \u00e1n TVC Hoa Sen Home, kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t g\u1eb7p ph\u1ea3i c\u1ee7a \u0111\u1ed9i ng\u0169 s\u1ea3n xu\u1ea5t ch\u00ednh l\u00e0 vi\u1ec7c b\u1ecb \u0111\u1ea9y l\u00f9i l\u1ecbch tr\u00ecnh quay do<\/span> th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh – \u0111\u1ecba b\u00e0n ghi h\u00ecnh – ph\u1ea3i th\u1ef1c hi\u1ec7n gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i theo Ch\u1ec9 th\u1ecb c\u1ee7a Ch\u00ednh ph\u1ee7. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho c\u1ea3 ekip Newday Media v\u00e0 Hoa Sen Group ph\u1ea3i \u0111au \u0111\u1ea7u v\u00ec ti\u1ebfn \u0111\u1ed9 l\u00e0m phim k\u00e9o d\u00e0i h\u01a1n c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ee1 th\u1eddi \u0111i\u1ec3m v\u00e0ng l\u00ean s\u00f3ng d\u1ecbp cu\u1ed1i n\u0103m. <\/span><\/span><\/span><\/span><\/p>\n

L\u00e0m sao \u0111\u1ec3 v\u1eeba \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c ti\u1ebfn \u0111\u1ed9 tri\u1ec3n khai TVC m\u00e0 v\u1eabn tu\u00e2n th\u1ee7 nh\u1eefng quy \u0111\u1ecbnh v\u1ec1 ph\u00f2ng ch\u1ed1ng d\u1ecbch b\u1ec7nh? L\u1eddi gi\u1ea3i ho\u00e0n h\u1ea3o m\u00e0 Newday Media cung c\u1ea5p cho b\u00e0i to\u00e1n n\u00e0y ch\u00ednh l\u00e0 v\u1eadn \u201cquy tr\u00ecnh bong b\u00f3ng\u201d trong s\u1ea3n xu\u1ea5t TVC. <\/span><\/span><\/span><\/span><\/p>\n

2.\u201cQuy tr\u00ecnh bong b\u00f3ng\u201d – l\u1eddi gi\u1ea3i ho\u00e0n h\u1ea3o cho b\u00e0i to\u00e1n \u201cS\u1ea3n xu\u1ea5t TVC trong m\u00f9a d\u1ecbch\u201d<\/span><\/span><\/i>
\n<\/b><\/span><\/span><\/p>\n

H\u1ecdc h\u1ecfi t\u1eeb c\u01a1 ch\u1ebf \u201cbong b\u00f3ng kh\u00e9p k\u00edn\u201d trong th\u1ec3 thao, Newday Media \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t \u201cquy tr\u00ecnh bong b\u00f3ng\u201d ri\u00eang bi\u1ec7t \u00e1p d\u1ee5ng v\u1edbi ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t TVC.<\/span><\/span><\/span><\/span><\/p>\n

\"\"
Kh\u00f4ng gian ghi h\u00ecnh kh\u00e9p k\u00edn t\u1ea1i Si\u00eau th\u1ecb Hoa Sen Home<\/figcaption><\/figure>\n

Nh\u1eb1m h\u1ea1n ch\u1ebf ti\u1ebfp x\u00fac v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u1ea1 \u201cb\u00ean ngo\u00e0i b\u00f3ng b\u00f3ng\u201d, si\u00eau th\u1ecb Hoa Sen Home – \u0111\u1ecba \u0111i\u1ec3m th\u1ef1c hi\u1ec7n ghi h\u00ecnh TVC t\u1ea1m d\u1eebng \u0111\u00f3n ti\u1ebfp kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t tr\u01b0\u1eddng quay bi\u1ec7t l\u1eadp. Nh\u1eefng th\u00e0nh vi\u00ean \u0111o\u00e0n l\u00e0m phim c\u1ea7n c\u00f3 x\u00e1c nh\u1eadn ti\u00eam \u0111\u1ee7 2 m\u0169i vaccine, test nhanh \u00e2m t\u00ednh li\u00ean t\u1ee5c h\u00e0ng ng\u00e0y v\u00e0 tu\u00e2n th\u1ee7 ch\u1eb7t ch\u1ebd quy \u0111\u1ecbnh 5K trong su\u1ed1t qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c. C\u00e1c ho\u1ea1t \u0111\u1ed9ng di\u1ec5n ra t\u1ea1i tr\u01b0\u1eddng quay (bao g\u1ed3m l\u00e0m vi\u1ec7c, ngh\u1ec9 ng\u01a1i) \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed t\u1ea1i ch\u1ed7 m\u1ed9t c\u00e1ch khoa h\u1ecdc, kh\u00e9p k\u00edn, \u0111\u1ea3m b\u1ea3o tuy\u1ec7t \u0111\u1ed1i vi\u1ec7c ti\u1ebfp x\u00fac kh\u00f4ng c\u1ea7n thi\u1ebft b\u00ean ngo\u00e0i v\u00f2ng tr\u00f2n. <\/span><\/span><\/span><\/span><\/p>\n

<\/p>\n

\"\"
\u0110\u1ea3m b\u1ea3o quy \u0111\u1ecbnh 5K trong su\u1ed1t qu\u00e1 tr\u00ecnh ghi h\u00ecnh<\/figcaption><\/figure>\n

\u0110\u1ec3 c\u00f3 m\u1ed9t bu\u1ed5i ghi h\u00ecnh hi\u1ec7u qu\u1ea3, Newday Media \u0111\u00e3 l\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch l\u00e0m vi\u1ec7c chi ti\u1ebft v\u00e0 t\u1ec9 m\u1ec9, trong \u0111\u00f3 m\u1ed7i th\u00e0nh vi\u00ean ch\u1ee7 \u0111\u1ed9ng n\u1eafm b\u1eaft v\u00e0 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c d\u01b0\u1edbi s\u1ef1 gi\u00e1m s\u00e1t g\u1eaft gao v\u1ec1 ti\u1ebfn \u0111\u1ed9 th\u1eddi gian. Trong qu\u00e1 tr\u00ecnh ghi h\u00ecnh, c\u00e1c nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp xoay v\u00f2ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a th\u1eddi gian v\u00e0 kh\u00f4ng gian. V\u00e0 sau 27 gi\u1edd l\u00e0m vi\u1ec7c mi\u1ec7t m\u00e0i kh\u00f4ng ng\u1eebng ngh\u1ec9, to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh ti\u1ec1n k\u1ef3 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh trong s\u1ef1 h\u00e0o h\u1ee9ng c\u1ee7a ekip. <\/span><\/span><\/span><\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, th\u00f4ng \u0111i\u1ec7p \u201cD\u1ef1ng x\u00e2y m\u00e1i \u1ea5m h\u1ea1nh ph\u00fac c\u00f9ng Hoa Sen Home\u201d g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a TVC. Th\u1ea5u hi\u1ec3u n\u1ed7i lo c\u1ee7a c\u00e1c c\u1eb7p v\u1ee3 ch\u1ed3ng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng m\u00e1i \u1ea5m v\u1ec1 vi\u1ec7c l\u1ef1a ch\u1ecdn v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng, th\u00f4ng qua TVC, Newday Media mu\u1ed1n kh\u1eb3ng \u0111\u1ecbnh h\u1ec7 th\u1ed1ng Hoa Sen Home ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t cho m\u1ecdi kh\u00e1ch h\u00e0ng.<\/span><\/span><\/span><\/span><\/p>\n

Nh\u01b0 v\u1eady, b\u1eb1ng s\u1ef1 nh\u1ea1y b\u00e9n, linh ho\u1ea1t v\u1edbi th\u1eddi cu\u1ed9c c\u00f9ng th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a, Newday Media \u0111\u00e3 v\u1ec1 \u0111\u00edch th\u00e0nh c\u00f4ng v\u1edbi d\u1ef1 \u00e1n TVC Hoa Sen Home. C\u00f9ng kh\u00e1m ph\u00e1 ngay TVC \u1ea5n t\u01b0\u1ee3ng qua video d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/span><\/span><\/span><\/p>\n

Ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 S\u00e1ng t\u1ea1o lu\u00f4n l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c Newday Media \u0111\u1eb7t v\u00e0o trong t\u1eebng s\u1ea3n ph\u1ea9m Video. V\u1edbi \u0111\u1ed9i ng\u0169 nh\u1eefng chuy\u00ean gia Creative, \u0110\u1ea1o di\u1ec5n, Quay Phim, K\u1ef9 thu\u1eadt vi\u00ean h\u00e0ng \u0111\u1ea7u trong n\u01b0\u1edbc v\u00e0 nh\u1eefng \u0111\u1ed1i t\u00e1c k\u1ef9 thu\u1eadt qu\u1ed1c t\u1ebf, t\u1ea1i Newday Media:<\/em><\/p>\n