{"id":3089,"date":"2021-12-13T10:24:00","date_gmt":"2021-12-13T03:24:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2021\/12\/13\/xu-huong-tieu-dung-cua-nguoi-viet-trong-dip-tet-nham-dan-2022\/"},"modified":"2026-05-23T18:23:16","modified_gmt":"2026-05-23T11:23:16","slug":"xu-huong-tieu-dung-cua-nguoi-viet-trong-dip-tet-nham-dan-2022","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/xu-huong-tieu-dung-cua-nguoi-viet-trong-dip-tet-nham-dan-2022\/","title":{"rendered":"XU H\u01af\u1edaNG TI\u00caU D\u00d9NG C\u1ee6A NG\u01af\u1edcI VI\u1ec6T TRONG D\u1ecaP T\u1ebeT NH\u00c2M D\u1ea6N 2022"},"content":{"rendered":"
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Ch\u1ec9 c\u00f2n ch\u01b0a \u0111\u1ea7y 2 th\u00e1ng n\u1eefa l\u00e0 \u0111\u1ebfn T\u1ebft Nh\u00e2m D\u1ea7n 2022 – \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u1eadp nh\u1eadt v\u00e0 n\u1eafm b\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t, t\u1eeb \u0111\u00f3 t\u00ecm ra nh\u1eefng \u0111i\u1ec3m \u201cch\u1ea1m\u201d th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng nh\u00e2n d\u1ecbp n\u0103m m\u1edbi. <\/span><\/span><\/span><\/span><\/span><\/p>\n

C\u00f9ng Newday Media t\u00ecm hi\u1ec3u xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t trong d\u1ecbp T\u1ebft 2022 trong b\u00e0i vi\u1ebft h\u00f4m nay!<\/span><\/span><\/span><\/span><\/span><\/p>\n

NH\u1eeeNG BI\u1ebeN CHUY\u1ec2N TRONG T\u00c2M L\u00dd TI\u00caU D\u00d9NG:<\/span><\/span><\/b><\/span><\/span><\/span><\/p>\n

Theo Kh\u1ea3o s\u00e1t Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2021 c\u1ee7a Deloitte, \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng t\u1eeb d\u1ecbch b\u1ec7nh \u0111\u00e3 khi\u1ebfn t\u00e2m l\u00fd ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam xu\u1ea5t hi\u1ec7n nh\u1eefng chuy\u1ec3n bi\u1ebfn r\u00f5 r\u1ec7t:<\/span><\/span><\/span><\/span><\/span><\/p>\n

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1. Ng\u01b0\u1eddi d\u00e2n kh\u00f4ng c\u00f2n \u201cx\u00f5a\u201d khi mua s\u1eafm: Thay v\u00ec ho\u00e0n to\u00e0n h\u01b0\u1edfng th\u1ee5 v\u1edbi vi\u1ec7c mua s\u1eafm, ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n trong tr\u1ea1ng th\u00e1i c\u1ea3nh gi\u00e1c d\u1ecbch b\u1ec7nh b\u00f9ng n\u1ed5 b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, \u01b0u ti\u00ean chi ti\u00eau cho c\u00e1c nhu y\u1ebfu ph\u1ea9m v\u00e0 gi\u1ea3m b\u1edbt nh\u1eefng m\u1eb7t h\u00e0ng kh\u00f4ng c\u1ea7n thi\u1ebft. \u0110i\u1ec3n h\u00ecnh, s\u1ee9c mua s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed d\u00e2n d\u1ee5ng gi\u1ea3m t\u1eeb 10% xu\u1ed1ng 0,2%; d\u1ecbch v\u1ee5 gi\u1ea3i tr\u00ed v\u00e0 du l\u1ecbch t\u1eeb 4% xu\u1ed1ng 0,4%…<\/span><\/span><\/span><\/span><\/span><\/p>\n

2. Ng\u01b0\u1eddi mi\u1ec1n Nam ti\u1ebft ki\u1ec7m h\u01a1n b\u00ecnh th\u01b0\u1eddng: Ng\u01b0\u1eddi mi\u1ec1n Nam c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau ti\u1ebft ki\u1ec7m h\u01a1n so v\u1edbi th\u00f3i quen th\u00f4ng th\u01b0\u1eddng. Tr\u01b0\u1edbc \u0111\u00e2y, ng\u01b0\u1eddi S\u00e0i G\u00f2n chi cho vi\u1ec7c mua s\u1eafm, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 vui ch\u01a1i gi\u1ea3i tr\u00ed nhi\u1ec1u h\u01a1n h\u1eb3n H\u00e0 N\u1ed9i (10% so v\u1edbi 6%) th\u00ec b\u00e2y gi\u1edd con s\u1ed1 n\u00e0y ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i.<\/span><\/span><\/span><\/span><\/span><\/p>\n

3. Ng\u01b0\u1eddi Vi\u1ec7t Nam ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u0103ng tr\u1ea7m h\u01a1n trong t\u00e2m l\u00fd v\u00e0 c\u1ea3m x\u00fac: N\u0103m v\u1eeba qua x\u00e3 h\u1ed9i ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u x\u00e1o tr\u1ed9n nh\u01b0 vi\u1ec7c m\u1ea5t k\u1ebft n\u1ed1i do gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, m\u1ea5t ng\u01b0\u1eddi th\u00e2n do \u0111\u1ea1i d\u1ecbch, thi\u1ebfu h\u1ee5t v\u1ec1 kinh t\u1ebf,… khi\u1ebfn ng\u01b0\u1eddi d\u00e2n n\u1ea3y sinh tr\u1ea1ng th\u00e1i ti\u00eau c\u1ef1c, t\u00e2m l\u00fd \u201cph\u00f2ng th\u1ee7\u201d tr\u01b0\u1edbc c\u00e1c lu\u1ed3ng th\u00f4ng tin v\u00e0 m\u1ed1i quan h\u1ec7 xung quanh. Ch\u00ednh v\u00ec v\u1eady, ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea3m th\u00f4ng, s\u1ebb chia c\u0169ng nh\u01b0 nh\u1eefng n\u0103ng l\u01b0\u1ee3ng t\u00edch c\u1ef1c, l\u1ea1c quan v\u00e0 ni\u1ec1m h\u1ea1nh ph\u00fac khi \u0111o\u00e0n t\u1ee5.<\/span><\/span><\/span><\/span><\/span><\/p>\n

NG\u01af\u1edcI D\u00d9NG D\u00c0NH CHI TI\u00caU CHO NHU C\u1ea6U N\u00c0O NH\u1ea4T?<\/span><\/span><\/b><\/span><\/span><\/span><\/p>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a TikTok v\u1edbi ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0o th\u00e1ng 7\/2021, \u0111\u1ea1i d\u1ecbch COVID-19 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng ng\u00e0y T\u1ebft nh\u01b0ng ng\u01b0\u1eddi Vi\u1ec7t v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u00f3n T\u1ebft theo c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh. 99% ng\u01b0\u1eddi d\u00f9ng TikTok chia s\u1ebb r\u1eb1ng h\u1ecd c\u00f3 nhu c\u1ea7u mua s\u1eafm v\u00e0 trao qu\u00e0 v\u00e0o d\u1ecbp T\u1ebft 2022.<\/span><\/span><\/span><\/span><\/span><\/p>\n

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NG\u01af\u1edcI D\u00d9NG MONG \u0110\u1ee2I G\u00cc T\u1eea C\u00c1C NH\u00c3N H\u00c0NG?<\/span><\/span><\/b><\/span><\/span><\/span><\/p>\n

Theo kh\u1ea3o s\u00e1t T\u1ebft Insight 2022 (th\u1ef1c hi\u1ec7n b\u1edfi Adtima), 33% ng\u01b0\u1eddi d\u00f9ng e ng\u1ea1i v\u1ec1 vi\u1ec7c chi ti\u00eau qu\u00e1 nhi\u1ec1u v\u00e0o d\u1ecbp T\u1ebft v\u00e0 c\u00f3 17% lo s\u1ee3 kh\u00f4ng th\u1ec3 chu\u1ea9n b\u1ecb m\u1ed9t c\u00e1i T\u1ebft sung t\u00fac cho gia \u0111\u00ecnh m\u00ecnh b\u1edfi l\u1ebd s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a d\u1ecbch b\u1ec7nh \u0111\u00e3 l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u201ct\u00fai ti\u1ec1n\u201d c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 \u1edf vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng ng\u00e0y nay ch\u1ec9 mua 4 nh\u00f3m s\u1ea3n ph\u1ea9m ch\u00ednh trong m\u00f9a T\u1ebft, bao g\u1ed3m: L\u01b0\u01a1ng th\u1ef1c th\u1ef1c ph\u1ea9m, \u0111\u1ed3 d\u00f9ng gia \u0111\u00ecnh, \u0111\u1ed3 d\u00f9ng ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang.<\/span><\/span><\/span><\/span><\/span><\/p>\n

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V\u1edbi s\u1ef1 gi\u1ea3m s\u00fat v\u1ec1 thu nh\u1eadp trong n\u0103m 2021, n\u00ean ng\u01b0\u1eddi d\u00f9ng c\u0169ng mong mu\u1ed1n c\u00e1c nh\u00e3n h\u00e0ng \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, b\u00ecnh \u1ed5n gi\u00e1 v\u00e0 t\u0103ng c\u01b0\u1eddng c\u00e1c tr\u1ea3i nghi\u1ec7m mua h\u00e0ng trong m\u00f9a T\u1ebft s\u1eafp t\u1edbi. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m ch\u1ea1m quan tr\u1ecdng cho s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/span><\/span><\/span><\/span><\/p>\n

N\u00c9T M\u1edaI TRONG \u0110I\u1ec2M CH\u1ea0M DIGITAL M\u00d9A T\u1ebeT 2022:<\/span><\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

2021 ghi nh\u1eadn nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra nh\u1eefng \u0111i\u1ec3m ch\u1ea1m m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/span><\/span><\/span><\/span><\/span><\/p>\n

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1. \u201cL\u1ed1i s\u1ed1ng online\u201d ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn: DataReportal ghi nh\u1eadn, tr\u01b0\u1edbc khi COVID-19 b\u00f9ng n\u1ed5, ch\u1ec9 sau 2 n\u0103m d\u1ecbch b\u1ec7nh, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i Vi\u1ec7t Nam so v\u1edbi d\u00e2n s\u1ed1 c\u1ea3 n\u01b0\u1edbc nhanh ch\u00f3ng t\u0103ng t\u1eeb 66% l\u00ean 70,3% v\u00e0 s\u1edf h\u1eefu th\u00eam g\u1ea7n 5 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1edbi. Th\u1eddi gian l\u00ean m\u1ea1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng t\u0103ng l\u00ean 7h\/ng\u00e0y. <\/span><\/span><\/span><\/span><\/span><\/p>\n

2. M\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 c\u1eadp m\u1ea1nh m\u1ebd \u0111a th\u1ebf h\u1ec7: S\u1ed1 li\u1ec7u t\u1eeb Wearesocial cho bi\u1ebft, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam sau m\u00f9a d\u1ecbch \u0111\u1ea1t 72 tri\u1ec7u ng\u01b0\u1eddi, chi\u1ebfm t\u1edbi 74% d\u00e2n s\u1ed1 v\u1edbi \u0111\u1ed9 tu\u1ed5i \u0111a d\u1ea1ng t\u1eeb 13 – 65+. C\u00f9ng v\u1edbi \u0111\u00f3, kh\u1ea3o s\u00e1t t\u1eeb Decision Lab m\u1edbi \u0111\u00e2y c\u0169ng ghi nh\u1eadn s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f9ng l\u00fac 3-4 m\u1ea1ng x\u00e3 h\u1ed9i t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3 t\u1eeb 10 – 13% sau m\u00f9a d\u1ecbch.<\/span><\/span><\/span><\/span><\/span><\/p>\n

3. Gaming v\u00e0 Video tr\u1ef1c tuy\u1ebfn tr\u1edf th\u00e0nh \u201ckh\u1ea9u v\u1ecb m\u1edbi\u201d c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: S\u1ed1 li\u1ec7u t\u1eeb Adsota cho th\u1ea5y l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i Game t\u1ea1i n\u01b0\u1edbc ta hi\u1ec7n nay t\u0103ng \u0111\u1ed9t bi\u1ebfn h\u01a1n 30%, chi\u1ebfm 2\/3 d\u00e2n s\u1ed1 tr\u1ebb t\u1eeb 18-30 so v\u1edbi 2 n\u0103m tr\u01b0\u1edbc \u00e2y. B\u00ean c\u1ea1nh \u0111\u00f3, d\u1ea1ng n\u1ed9i dung Video tr\u1ef1c tuy\u1ebfn bao g\u1ed3m webinar, livestream, video, review s\u1ea3n ph\u1ea9m… c\u0169ng ghi nh\u1eadn con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi xem tr\u00ean m\u1ed7i l\u1ea7n online l\u00ean t\u1edbi 97,6%.<\/span><\/span><\/span><\/span><\/span><\/p>\n

Newday Media hy v\u1ecdng nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch tr\u00ean \u0111\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng g\u00f3p ph\u1ea7n gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing hi\u1ec7u qu\u1ea3 cho m\u00f9a T\u1ebft 2022 s\u1eafp t\u1edbi.<\/span><\/span><\/span><\/span><\/span><\/p>\n

V\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n trong m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, c\u00f9ng kinh nghi\u1ec7m tri\u1ec3n khai th\u00e0nh c\u00f4ng c\u00e1c d\u1ef1 \u00e1n Marketing \u0111a d\u1ea1ng, Newday Media nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. Ch\u00fang t\u00f4i \u0111\u00e3 v\u00e0 \u0111ang n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh \u0111\u1ec3 gi\u00fap c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh, ROI v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/span><\/span><\/span><\/span><\/i><\/span><\/span><\/p>\n

C\u00e1c d\u1ecbch v\u1ee5 m\u00e0 ch\u00fang t\u00f4i t\u1ef1 tin cung c\u1ea5p bao g\u1ed3m:<\/span><\/span><\/span><\/span><\/span><\/i>
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