{"id":10468,"date":"2026-03-11T14:56:43","date_gmt":"2026-03-11T07:56:43","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=10150"},"modified":"2026-05-22T17:03:14","modified_gmt":"2026-05-22T10:03:14","slug":"giai-ma-case-study-dieu-gi-lam-nen-su-thanh-cong-cua-chien-dich-truyen-thong-find-your-vibes-2","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/giai-ma-case-study-dieu-gi-lam-nen-su-thanh-cong-cua-chien-dich-truyen-thong-find-your-vibes-2\/","title":{"rendered":"[GI\u1ea2I M\u00c3 CASE STUDY] \u0110I\u1ec0U G\u00cc L\u00c0M N\u00caN S\u1ef0 TH\u00c0NH C\u00d4NG C\u1ee6A CHI\u1ebeN D\u1ecaCH TRUY\u1ec0N TH\u00d4NG FIND YOUR VIBES"},"content":{"rendered":"<p  style=\"text-align: justify;\"><span >Trong b\u1ed1i c\u1ea3nh ng\u00e0nh du l\u1ecbch to\u00e0n c\u1ea7u \u0111ang d\u1ecbch chuy\u1ec3n m\u1ea1nh m\u1ebd, m\u1ed9t c\u00e2u h\u1ecfi l\u1edbn \u0111\u1eb7t ra cho c\u00e1c \u0111\u00f4 th\u1ecb l\u00e0: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u201cbi\u1ebft \u0111\u1ebfn\u201d, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c \u201cc\u1ea3m nh\u1eadn\u201d? Chi\u1ebfn d\u1ecbch \u201cFind Your Vibes\u201d c\u1ee7a du l\u1ecbch Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho c\u00e1ch tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u00f3, kh\u00f4ng b\u1eb1ng vi\u1ec7c n\u00f3i nhi\u1ec1u h\u01a1n v\u1ec1 \u0111i\u1ec3m \u0111\u1ebfn, m\u00e0 b\u1eb1ng c\u00e1ch t\u00e1i \u0111\u1ecbnh ngh\u0129a ch\u00ednh tr\u1ea3i nghi\u1ec7m c\u1ee7a du kh\u00e1ch.<\/span><span > <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/giai-ma-case-study-dieu-gi-lam-nen-su-thanh-cong-cua-chien-dich-truyen-thong-find-your-vibes-2\/#Boi_canh\" >B\u1ed1i c\u1ea3nh<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/giai-ma-case-study-dieu-gi-lam-nen-su-thanh-cong-cua-chien-dich-truyen-thong-find-your-vibes-2\/#Giai_phap_%E2%80%93_tai_dinh_nghia_ve_trai_nghiem_diem_den\" >Gi\u1ea3i ph\u00e1p \u2013 t\u00e1i \u0111\u1ecbnh ngh\u0129a v\u1ec1 tr\u1ea3i nghi\u1ec7m \u0111i\u1ec3m \u0111\u1ebfn<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/giai-ma-case-study-dieu-gi-lam-nen-su-thanh-cong-cua-chien-dich-truyen-thong-find-your-vibes-2\/#Ke_laicau_chuyen_cuathanh_pho_bang_cam_xuc_Thong_qua_he_thong_noi_dung_nhu_CGI_video_phim_du_lich_%E2%80%9C50_Flashes%E2%80%9D_bo_anh_50_bieu_tuong%E2%80%A6_TP_Ho_Chi_Minh_duoc_tai_hien_nhu_mot_khong_gian_song_dong_noi_qua_khu_%E2%80%93_hien_tai_%E2%80%93_tuong_lai_giao_thoa\" >K\u1ec3 l\u1ea1ic\u00e2u chuy\u1ec7n c\u1ee7ath\u00e0nh ph\u1ed1 b\u1eb1ng c\u1ea3m x\u00fac\nTh\u00f4ng qua h\u1ec7 th\u1ed1ng n\u1ed9i dung nh\u01b0 CGI video, phim du l\u1ecbch \u201c50 Flashes\u201d, b\u1ed9 \u1ea3nh 50 bi\u1ec3u t\u01b0\u1ee3ng\u2026 TP. H\u1ed3 Ch\u00ed Minh \u0111\u01b0\u1ee3c t\u00e1i hi\u1ec7n nh\u01b0 m\u1ed9t kh\u00f4ng gian s\u1ed1ng \u0111\u1ed9ng, n\u01a1i qu\u00e1 kh\u1ee9 &#8211; hi\u1ec7n t\u1ea1i &#8211; t\u01b0\u01a1ng lai giao thoa.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newdaymedia.com.vn\/en\/giai-ma-case-study-dieu-gi-lam-nen-su-thanh-cong-cua-chien-dich-truyen-thong-find-your-vibes-2\/#Ca_nhan_hoa_trai_nghiem_thuong_hieu_Hoat_dong_avatar_ca_nhan_hoa_cho_phep_moi_nguoi_dan_khach_du_lich_tham_gia_vao_chien_dich_bien_thong_diep_thanh_trai_nghiem_ca_nhan_thay_vi_chi_la_thong_tin_mot_chieu\" >C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u\nHo\u1ea1t \u0111\u1ed9ng avatar c\u00e1 nh\u00e2n h\u00f3a cho ph\u00e9p m\u1ed7i ng\u01b0\u1eddi d\u00e2n, kh\u00e1ch du l\u1ecbch tham gia v\u00e0o chi\u1ebfn d\u1ecbch, bi\u1ebfn th\u00f4ng \u0111i\u1ec7p th\u00e0nh tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n thay v\u00ec ch\u1ec9 l\u00e0 th\u00f4ng tin m\u1ed9t chi\u1ec1u.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newdaymedia.com.vn\/en\/giai-ma-case-study-dieu-gi-lam-nen-su-thanh-cong-cua-chien-dich-truyen-thong-find-your-vibes-2\/#Kich_hoat_cong_dong_lan_toa_da_kenh_Chien_dich_duoc_trien_khai_dong_bo_trensocial_media_digital_bao_chi_va_cac_hoat_dong_offline_tao_thanh_mot_he_sinh_thai_truyen_thong_tich_hop_Diem_dang_chu_y_la_concept_%E2%80%9CFind_Your_Vibes%E2%80%9D_khong_chi_mang_tinh_sang_tao_ma_con_giai_dung_bai_toan_thuong_hieu_%E2%80%93_bien_TP_Ho_Chi_Minh_tu_mot_%E2%80%9Cdia_diem%E2%80%9D_thanh_mot_%E2%80%9Ctrai_nghiem_du_lich_ca_nhan_hoa%E2%80%9D\" >K\u00edch ho\u1ea1t c\u1ed9ng \u0111\u1ed3ng &amp; lan t\u1ecfa \u0111a k\u00eanh\nChi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u1ed3ng b\u1ed9 tr\u00eansocial media, digital, b\u00e1o ch\u00ed v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng offline, t\u1ea1o th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p. \u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0: concept \u201cFind Your Vibes\u201d kh\u00f4ng ch\u1ec9 mang t\u00ednh s\u00e1ng t\u1ea1o, m\u00e0 c\u00f2n gi\u1ea3i \u0111\u00fang b\u00e0i to\u00e1n th\u01b0\u01a1ng hi\u1ec7u &#8211; bi\u1ebfn TP. H\u1ed3 Ch\u00ed Minh t\u1eeb m\u1ed9t \u201c\u0111\u1ecba \u0111i\u1ec3m\u201d th\u00e0nh m\u1ed9t \u201ctr\u1ea3i nghi\u1ec7m du l\u1ecbch c\u00e1 nh\u00e2n h\u00f3a\u201d.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/newdaymedia.com.vn\/en\/giai-ma-case-study-dieu-gi-lam-nen-su-thanh-cong-cua-chien-dich-truyen-thong-find-your-vibes-2\/#Ket_qua\" >K\u1ebft qu\u1ea3<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Boi_canh\"><\/span><b><span >B\u1ed1i c\u1ea3nh<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p  style=\"text-align: justify;\"><span >Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft gi\u1eefa c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, b\u00e0i to\u00e1n \u0111\u1eb7t ra kh\u00f4ng ch\u1ec9 l\u00e0 qu\u1ea3ng b\u00e1, m\u00e0 l\u00e0 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch th\u00e0nh ph\u1ed1. Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 m\u1ed9t trung t\u00e2m kinh t\u1ebf &#8211; v\u0103n h\u00f3a &#8211; gi\u1ea3i tr\u00ed s\u00f4i \u0111\u1ed9ng. Tuy nhi\u00ean, ch\u00ednh s\u1ef1 \u201c\u0111a n\u0103ng\u201d n\u00e0y l\u1ea1i v\u00f4 t\u00ecnh l\u00e0m thi\u1ebfu \u0111i m\u1ed9t l\u0103ng k\u00ednh c\u1ea3m x\u00fac \u0111\u1ee7 r\u00f5 r\u00e0ng \u0111\u1ec3 ng\u01b0\u1eddi ta ghi nh\u1edb.<\/span><span > <\/span><\/p>\n<p  style=\"text-align: justify;\"><span >\u0110\u1ed1i v\u1edbi Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, c\u1ed9t m\u1ed1c 50 n\u0103m ng\u00e0nh du l\u1ecbch kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t d\u1ecbp k\u1ef7 ni\u1ec7m, m\u00e0 l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb l\u1ea1i h\u00ecnh \u1ea3nh TP.HCM l\u00e0 g\u00ec trong t\u00e2m tr\u00ed du kh\u00e1ch. Kh\u00f4ng c\u00f2n l\u00e0 \u201cm\u1ed9t th\u00e0nh ph\u1ed1 c\u00f3 g\u00ec\u201d, m\u00e0 ph\u1ea3i tr\u1edf th\u00e0nh \u201cm\u1ed9t th\u00e0nh ph\u1ed1 khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y g\u00ec\u201d.<\/span><span > <\/span><\/p>\n<p  style=\"text-align: justify;\"><span >V\u00ec v\u1eady, \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a S\u1edf Du l\u1ecbch TP. H\u1ed3 Ch\u00ed Minh, Newday Media ti\u1ebfp c\u1eadn \u0111\u1ec1 b\u00e0i v\u00e0 x\u00e1c \u0111\u1ecbnh chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ea7n gi\u1ea3i quy\u1ebft \u0111\u1ed3ng th\u1eddi 3 m\u1ee5c ti\u00eau:<\/span><span > <\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span >Th\u00fac \u0111\u1ea9y h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch TP. H\u1ed3 Ch\u00ed Minh trong b\u1ed1i c\u1ea3nh m\u1edbi<\/span><span > <\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span >Truy\u1ec1n c\u1ea3m h\u1ee9ng tr\u1ea3i nghi\u1ec7m du l\u1ecbch TP. H\u1ed3 Ch\u00ed Minh, kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf \u201c\u0111i\u1ec3m \u0111\u1ebfn\u201d<\/span><span > <\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span >Lan t\u1ecfa h\u00ecnh \u1ea3nh m\u1ed9t th\u00e0nh ph\u1ed1 tr\u1ebb trung, \u0111a s\u1eafc, gi\u00e0u c\u1ea3m x\u00fac<\/span><span > <\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\" aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Giai_phap_%E2%80%93_tai_dinh_nghia_ve_trai_nghiem_diem_den\"><\/span><b><span >Gi\u1ea3i ph\u00e1p \u2013 t\u00e1i \u0111\u1ecbnh ngh\u0129a v\u1ec1 tr\u1ea3i nghi\u1ec7m \u0111i\u1ec3m \u0111\u1ebfn<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p  style=\"text-align: justify;\"><span >Tr\u1ecdng t\u00e2m c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 slogan: \u201cFind Your Vibes\u201d (T\u00ecm \u0111\u00fang ch\u1ea5t \u2013 Ch\u1ea1m \u0111\u00fang c\u1ea3m). \u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn d\u1ecbch n\u1eb1m \u1edf l\u1ef1a ch\u1ecdn t\u1eeb kh\u00f3a: \u201cvibes\u201d.<\/span><span > <\/span><\/p>\n<p  style=\"text-align: justify;\"><span >\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u00e1c chuy\u00ean gia Newday Media ph\u1ea3i th\u1ea5u hi\u1ec3u v\u00e0 nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng insight, \u0111\u1ed9ng c\u01a1 v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch du l\u1ecbch, k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi nh\u1eefng d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng. Song song v\u1edbi \u0111\u00f3, Newday c\u0169ng th\u1ef1c hi\u1ec7n benchmarking v\u00e0 ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 du l\u1ecbch t\u1ea1i nhi\u1ec1u th\u00e0nh ph\u1ed1 trong khu v\u1ef1c. Ph\u1ea7n l\u1edbn ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u1eabn \u0111i theo m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng: t\u1eadp trung gi\u1edbi thi\u1ec7u danh lam th\u1eafng c\u1ea3nh, \u1ea9m th\u1ef1c ho\u1eb7c c\u00e1c \u0111i\u1ec3m check-in n\u1ed5i b\u1eadt. D\u00f9 hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t nh\u1eadn di\u1ec7n, c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111ang d\u1ea7n b\u1ed9c l\u1ed9 h\u1ea1n ch\u1ebf khi xu h\u01b0\u1edbng du l\u1ecbch to\u00e0n c\u1ea7u chuy\u1ec3n d\u1ecbch sang experience-driven travel \u2013 n\u01a1i du kh\u00e1ch t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><span > <\/span><\/p>\n<p  style=\"text-align: justify;\"><span >Thay v\u00ec c\u1ed1 g\u1eafng \u0111\u00f3ng g\u00f3i TP. H\u1ed3 Ch\u00ed Minh v\u00e0o m\u1ed9t h\u00ecnh \u1ea3nh duy nh\u1ea5t, chi\u1ebfn d\u1ecbch ch\u1ecdn c\u00e1ch m\u1edf ra nhi\u1ec1u l\u1edbp tr\u1ea3i nghi\u1ec7m song song, n\u01a1i m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y \u201cvibe\u201d c\u1ee7a ri\u00eang m\u00ecnh. D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u n\u00e0y, chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c Newday Media tri\u1ec3n khai xoay quanh 3 tr\u1ee5c ch\u00ednh:<\/span><span > <\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Ke_laicau_chuyen_cuathanh_pho_bang_cam_xuc_Thong_qua_he_thong_noi_dung_nhu_CGI_video_phim_du_lich_%E2%80%9C50_Flashes%E2%80%9D_bo_anh_50_bieu_tuong%E2%80%A6_TP_Ho_Chi_Minh_duoc_tai_hien_nhu_mot_khong_gian_song_dong_noi_qua_khu_%E2%80%93_hien_tai_%E2%80%93_tuong_lai_giao_thoa\"><\/span><b><span > K\u1ec3 l\u1ea1ic\u00e2u chuy\u1ec7n c\u1ee7ath\u00e0nh ph\u1ed1 b\u1eb1ng c\u1ea3m x\u00fac<\/span><\/b><br \/>\n<span >Th\u00f4ng qua h\u1ec7 th\u1ed1ng n\u1ed9i dung nh\u01b0 <\/span><a href=\"https:\/\/youtu.be\/TWD2_ABc_ms\"><span >CGI video<\/span><\/a><span >, <\/span><a href=\"https:\/\/youtu.be\/IrT2foojEaU\"><span >phim du l\u1ecbch \u201c50 Flashes\u201d<\/span><\/a><span >, <\/span><a href=\"https:\/\/online.fliphtml5.com\/hpwwt\/nawt\/?fbclid=IwY2xjawMsgnpleHRuA2FlbQIxMABicmlkETF2YlRKQkZEWlk3ODQ5RVZNAR4ksz65NyV1fzCl04K7WkVjm9wEH9v9oqvCluVcUblkCpHQmHAqyNSEOg6gJQ_aem_5L9IGjNsOuPvwulmRCq52A#p=1\"><span >b\u1ed9 \u1ea3nh 50 bi\u1ec3u t\u01b0\u1ee3ng<\/span><\/a><span >\u2026 TP. H\u1ed3 Ch\u00ed Minh \u0111\u01b0\u1ee3c t\u00e1i hi\u1ec7n nh\u01b0 m\u1ed9t kh\u00f4ng gian s\u1ed1ng \u0111\u1ed9ng, n\u01a1i qu\u00e1 kh\u1ee9 &#8211; hi\u1ec7n t\u1ea1i &#8211; t\u01b0\u01a1ng lai giao thoa. <\/span><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p  style=\"text-align: justify;\"><span > <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/09\/Screen-Shot-2025-09-09-at-11.52.36-1.png\" width=\"818\" height=\"459\" \/><\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Ca_nhan_hoa_trai_nghiem_thuong_hieu_Hoat_dong_avatar_ca_nhan_hoa_cho_phep_moi_nguoi_dan_khach_du_lich_tham_gia_vao_chien_dich_bien_thong_diep_thanh_trai_nghiem_ca_nhan_thay_vi_chi_la_thong_tin_mot_chieu\"><\/span><b><span > C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<br \/>\n<\/span><\/b><span >Ho\u1ea1t \u0111\u1ed9ng avatar c\u00e1 nh\u00e2n h\u00f3a cho ph\u00e9p m\u1ed7i ng\u01b0\u1eddi d\u00e2n, kh\u00e1ch du l\u1ecbch tham gia v\u00e0o chi\u1ebfn d\u1ecbch, bi\u1ebfn th\u00f4ng \u0111i\u1ec7p th\u00e0nh tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n thay v\u00ec ch\u1ec9 l\u00e0 th\u00f4ng tin m\u1ed9t chi\u1ec1u. <\/span><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p  style=\"text-align: justify;\"><span > <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/09\/Screen-Shot-2025-09-09-at-11.56.58-1.png\" width=\"806\" height=\"455\" \/><\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Kich_hoat_cong_dong_lan_toa_da_kenh_Chien_dich_duoc_trien_khai_dong_bo_trensocial_media_digital_bao_chi_va_cac_hoat_dong_offline_tao_thanh_mot_he_sinh_thai_truyen_thong_tich_hop_Diem_dang_chu_y_la_concept_%E2%80%9CFind_Your_Vibes%E2%80%9D_khong_chi_mang_tinh_sang_tao_ma_con_giai_dung_bai_toan_thuong_hieu_%E2%80%93_bien_TP_Ho_Chi_Minh_tu_mot_%E2%80%9Cdia_diem%E2%80%9D_thanh_mot_%E2%80%9Ctrai_nghiem_du_lich_ca_nhan_hoa%E2%80%9D\"><\/span><b><span > K\u00edch ho\u1ea1t c\u1ed9ng \u0111\u1ed3ng &amp; lan t\u1ecfa \u0111a k\u00eanh<br \/>\n<\/span><\/b><b><\/b><span >Chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u1ed3ng b\u1ed9 tr\u00eansocial media, digital, b\u00e1o ch\u00ed v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng offline, t\u1ea1o th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p. <\/span><span  style=\"color: #555555;\" >\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0: concept \u201cFind Your Vibes\u201d kh\u00f4ng ch\u1ec9 mang t\u00ednh s\u00e1ng t\u1ea1o, m\u00e0 c\u00f2n gi\u1ea3i \u0111\u00fang b\u00e0i to\u00e1n th\u01b0\u01a1ng hi\u1ec7u &#8211; bi\u1ebfn TP. H\u1ed3 Ch\u00ed Minh t\u1eeb m\u1ed9t \u201c\u0111\u1ecba \u0111i\u1ec3m\u201d th\u00e0nh m\u1ed9t \u201ctr\u1ea3i nghi\u1ec7m du l\u1ecbch c\u00e1 nh\u00e2n h\u00f3a\u201d.<\/span><span  style=\"color: #555555;\" > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ket_qua\"><\/span><b><span >K\u1ebft qu\u1ea3<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p  style=\"text-align: justify;\"><span >Ch\u1ec9 trong 1,5 th\u00e1ng, chi\u1ebfn d\u1ecbch \u201cFind Your Vibes\u201d \u0111\u00e3 \u0111\u1ea1t nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00e1ng ghi nh\u1eadn:  <\/span><span > <\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;134225954&quot;:true,&quot;134225961&quot;:true,&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span >2.000.000<\/span><\/b><span > l\u01b0\u1ee3t ti\u1ebfp c\u1eadn tr\u00ean social media  <\/span><span > <\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;134225954&quot;:true,&quot;134225961&quot;:true,&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span >1.100.000<\/span><\/b><span > l\u01b0\u1ee3t xem video  <\/span><span > <\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;134225954&quot;:true,&quot;134225961&quot;:true,&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span >500.000<\/span><\/b><span > l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i  <\/span><span > <\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;134225954&quot;:true,&quot;134225961&quot;:true,&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span >17.000<\/span><\/b><span > l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c offline t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ed3ng h\u00e0nh  <\/span><span > <\/span><\/li>\n<\/ul>\n<p  style=\"text-align: justify;\"><span >Nh\u1eefng con s\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 minh ch\u1ee9ng cho s\u1ee9c h\u00fat c\u1ee7a chi\u1ebfn d\u1ecbch, m\u00e0 c\u00f2n kh\u1eb3ng \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o do Newday Media tri\u1ec3n khai.  <\/span><span > <\/span><\/p>\n<p  style=\"text-align: justify;\"><span >\u0110\u1eb7c bi\u1ec7t, TP.HCM \u0111\u00e3 \u0111\u01b0\u1ee3c vinh danh t\u1ea1i L\u1ec5 trao gi\u1ea3i TPO BEST 2025 \u1edf h\u1ea1ng m\u1ee5c Ti\u1ebfp th\u1ecb du l\u1ecbch nh\u1edd chi\u1ebfn d\u1ecbch \u201cT\u00ecm \u0111\u00fang ch\u1ea5t, ch\u1ea1m \u0111\u00fang c\u1ea3m\u201d (Find Your Vibes). \u0110\u00e2y l\u00e0 s\u1ef1 c\u00f4ng nh\u1eadn qu\u1ed1c t\u1ebf d\u00e0nh cho m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng b\u1ec1n v\u1eefng, gi\u00e0u b\u1ea3n s\u1eafc, g\u00f3p ph\u1ea7n n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a th\u00e0nh ph\u1ed1. <\/span><span >Chi\u1ebfn d\u1ecbch \u201cFind Your Vibes\u201d \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao nh\u1edd c\u00e1ch k\u1ec3 chuy\u1ec7n s\u00e1ng t\u1ea1o, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn to\u00e0n c\u1ea7u v\u00e0 s\u1ef1 ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c. Chi\u1ebfn d\u1ecbch khai th\u00e1c b\u1ea3n s\u1eafc k\u00e9p c\u1ee7a TP.HCM: M\u1ed9t \u0111\u00f4 th\u1ecb v\u1eeba \u0111\u1eadm n\u00e9t di s\u1ea3n truy\u1ec1n th\u1ed1ng, v\u1eeba b\u00f9ng n\u1ed5 s\u1ee9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i.  <\/span><span > <\/span><\/p>\n<p  style=\"text-align: justify;\"><span >T\u00f3m l\u1ea1i, \u201cFind Your Vibes\u201d n\u1ed5i b\u1eadt kh\u00f4ng ph\u1ea3i v\u00ec n\u00f3i v\u1ec1 c\u1ea3m x\u00fac, m\u00e0 v\u00ec \u0111\u1eb7t c\u1ea3m x\u00fac l\u00e0m trung t\u00e2m chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, thay v\u00ec ch\u1ec9 l\u00e0 l\u1edbp trang tr\u00ed truy\u1ec1n th\u00f4ng. Trong b\u1ed1i c\u1ea3nh marketing \u0111i\u1ec3m \u0111\u1ebfn \u0111ang b\u00e3o h\u00f2a th\u00f4ng tin, hi\u1ec7u qu\u1ea3 kh\u00f4ng c\u00f2n \u0111\u1ebfn t\u1eeb vi\u1ec7c n\u00f3i nhi\u1ec1u h\u01a1n, m\u00e0 t\u1eeb kh\u1ea3 n\u0103ng ch\u1ea1m s\u00e2u h\u01a1n v\u00e0o tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n. \u0110\u00e2y c\u0169ng l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng Newday Media theo \u0111u\u1ed5i: kh\u00f4ng ch\u1ec9 tri\u1ec3n khai chi\u1ebfn d\u1ecbch, m\u00e0 ki\u1ebfn t\u1ea1o nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00f3 th\u1ec3 t\u00e1i \u0111\u1ecbnh h\u00ecnh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn.<\/span><span > <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh ng\u00e0nh du l\u1ecbch to\u00e0n c\u1ea7u \u0111ang d\u1ecbch chuy\u1ec3n m\u1ea1nh m\u1ebd, m\u1ed9t c\u00e2u h\u1ecfi l\u1edbn \u0111\u1eb7t ra cho c\u00e1c \u0111\u00f4 th\u1ecb l\u00e0: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u201cbi\u1ebft \u0111\u1ebfn\u201d, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c \u201cc\u1ea3m nh\u1eadn\u201d? Chi\u1ebfn d\u1ecbch \u201cFind Your Vibes\u201d c\u1ee7a du l\u1ecbch Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh l\u00e0 m\u1ed9t v\u00ed d\u1ee5&#8230;<\/p>","protected":false},"author":1,"featured_media":10153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,29],"tags":[],"class_list":["post-10468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-thanh-tuu"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=10468"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10468\/revisions"}],"predecessor-version":[{"id":10592,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10468\/revisions\/10592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/10153"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=10468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=10468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=10468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}