{"id":10450,"date":"2026-01-06T10:08:48","date_gmt":"2026-01-06T03:08:48","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9979"},"modified":"2026-05-22T10:40:44","modified_gmt":"2026-05-22T03:40:44","slug":"xu-huong-marketing-2026-tu-kantar","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/xu-huong-marketing-2026-tu-kantar\/","title":{"rendered":"Xu h\u01b0\u1edbng Marketing 2026 t\u1eeb Kantar: Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ch\u1ecdn nh\u01b0 th\u1ebf n\u00e0o trong th\u1eddi \u0111\u1ea1i AI?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/xu-huong-marketing-2026-tu-kantar\/#Marketing_2026_buoc_vao_%E2%80%9Cky_nguyen_cua_su_lua_chon%E2%80%9D\" >Marketing 2026 b\u01b0\u1edbc v\u00e0o \u201ck\u1ef7 nguy\u00ean c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn\u201d<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/xu-huong-marketing-2026-tu-kantar\/#AI_Agents_Xu_huong_marketing_2026_dinh_hinh_lai_hanh_vi_khach_hang\" >AI Agents: Xu h\u01b0\u1edbng marketing 2026 \u0111\u1ecbnh h\u00ecnh l\u1ea1i h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/xu-huong-marketing-2026-tu-kantar\/#Generative_Engine_Optimisation_GEO_thay_the_SEO_truyen_thong_trong_Marketing\" >Generative Engine Optimisation (GEO) thay th\u1ebf SEO truy\u1ec1n th\u1ed1ng trong Marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newdaymedia.com.vn\/en\/xu-huong-marketing-2026-tu-kantar\/#Synthetic_Data_%E2%80%93_Nen_tang_cho_chien_luoc_marketing_dua_tren_du_lieu\" >Synthetic Data &#8211; N\u1ec1n t\u1ea3ng cho chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newdaymedia.com.vn\/en\/xu-huong-marketing-2026-tu-kantar\/#Creator_Marketing_2026_Tu_do_lan_toa_sang_gia_tri_thuong_hieu\" >Creator Marketing 2026: T\u1eeb \u0111\u1ed9 lan to\u1ea3 sang gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/newdaymedia.com.vn\/en\/xu-huong-marketing-2026-tu-kantar\/#Retail_Media_Networks_%E2%80%93_Kenh_tang_truong_chien_luoc_trong_marketing_2026\" >Retail Media Networks \u2013 K\u00eanh t\u0103ng tr\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c trong marketing 2026<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/newdaymedia.com.vn\/en\/xu-huong-marketing-2026-tu-kantar\/#Micro-community_%E2%80%93_Marketing_di_tu_so_dong_den_ket_noi_sau_rong\" >Micro-community &#8211; Marketing \u0111i t\u1eeb s\u1ed1 \u0111\u00f4ng \u0111\u1ebfn k\u1ebft n\u1ed1i s\u00e2u r\u1ed9ng<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/newdaymedia.com.vn\/en\/xu-huong-marketing-2026-tu-kantar\/#Doi_moi_sang_tao_la_dong_co_tang_truong_dai_han\" >\u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 \u0111\u1ed9ng c\u01a1 t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/newdaymedia.com.vn\/en\/xu-huong-marketing-2026-tu-kantar\/#Marketing_2026_Chon_loc_de_tang_truong\" >Marketing 2026: Ch\u1ecdn l\u1ecdc \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng<\/a><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Marketing_2026_buoc_vao_%E2%80%9Cky_nguyen_cua_su_lua_chon%E2%80%9D\"><\/span><b><span >Marketing 2026 b\u01b0\u1edbc v\u00e0o \u201ck\u1ef7 nguy\u00ean c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn\u201d<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Marketing n\u0103m 2026 kh\u00f4ng c\u00f2n l\u00e0 cu\u1ed9c \u0111ua thu h\u00fat s\u1ef1 ch\u00fa \u00fd, m\u00e0 l\u00e0 cu\u1ed9c c\u1ea1nh tranh \u0111\u1ec3 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn trong m\u1ed9t h\u1ec7 sinh th\u00e1i n\u01a1i con ng\u01b0\u1eddi v\u00e0 AI c\u00f9ng tham gia v\u00e0o quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. Theo Kantar Marketing Trends 2026, marketing \u0111ang d\u1ecbch chuy\u1ec3n t\u1eeb <\/span><i><span >attention economy<\/span><\/i><span > sang <\/span><i><span >intention economy<\/span><\/i><span > \u2013 n\u01a1i \u00fd \u0111\u1ecbnh mua h\u00ecnh th\u00e0nh s\u1edbm, \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi d\u1eef li\u1ec7u, AI v\u00e0 c\u1ea3m x\u00fac th\u01b0\u01a1ng hi\u1ec7u.<\/span><span > <\/span><\/p>\n<p><span >V\u1edbi vai tr\u00f2 l\u00e0 \u0111\u01a1n v\u1ecb \u0111\u1ed3ng h\u00e0nh trong nhi\u1ec1u chi\u1ebfn d\u1ecbch marketing cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, Newday Media t\u00f3m l\u01b0\u1ee3c b\u00e1o c\u00e1o Kantar d\u01b0\u1edbi g\u00f3c nh\u00ecn chuy\u00ean gia, nh\u1eb1m gi\u00fap c\u00e1c marketer nh\u1eadn di\u1ec7n r\u00f5 c\u00e1c d\u1ecbch chuy\u1ec3n h\u00e0nh vi, c\u00f4ng ngh\u1ec7 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ch\u1ee7 \u0111\u1ea1o, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng ho\u1ea1ch \u0111\u1ecbnh marketing hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p cho n\u0103m 2026.<\/span><span > <\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"AI_Agents_Xu_huong_marketing_2026_dinh_hinh_lai_hanh_vi_khach_hang\"><\/span><b><span >AI Agents: Xu h\u01b0\u1edbng marketing 2026 \u0111\u1ecbnh h\u00ecnh l\u1ea1i h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >AI agents \u0111ang tr\u1edf th\u00e0nh \u201c\u0111\u1ea1i di\u1ec7n ti\u00eau d\u00f9ng\u201d m\u1edbi, khi ng\u01b0\u1eddi d\u00f9ng \u1ee7y quy\u1ec1n cho AI t\u00ecm ki\u1ebfm, so s\u00e1nh v\u00e0 \u0111\u1ec1 xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u. Theo Kantar, 24% ng\u01b0\u1eddi d\u00f9ng AI hi\u1ec7n \u0111\u00e3 s\u1eed d\u1ee5ng AI shopping assistant, cho th\u1ea5y h\u00e0nh vi mua s\u1eafm \u0111\u01b0\u1ee3c \u201c\u1ee7y quy\u1ec1n\u201d kh\u00f4ng c\u00f2n l\u00e0 t\u01b0\u01a1ng lai xa.<\/span><span > <\/span><\/p>\n<figure style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ainiro.io\/assets\/images\/blog\/ai-agents-the-future-of-work.webp\" alt=\"AI Agents, the Future of Work and Software Development | AINIRO.IO\" width=\"900\" height=\"514\" \/><figcaption class=\"wp-caption-text\"><em>AI Agents: Xu h\u01b0\u1edbng marketing 2026 \u0111\u1ecbnh h\u00ecnh l\u1ea1i h\u00e0nh vi kh\u00e1ch h\u00e0ng <\/em><\/figcaption><\/figure>\n<p><span >Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1ec1u r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u v\u00e0 c\u00f3 ng\u1eef ngh\u0129a, b\u1edfi n\u1ebfu AI kh\u00f4ng hi\u1ec3u \u0111\u00fang gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t.<\/span><span > <\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Generative_Engine_Optimisation_GEO_thay_the_SEO_truyen_thong_trong_Marketing\"><\/span><b><span >Generative Engine Optimisation (GEO) thay th\u1ebf SEO truy\u1ec1n th\u1ed1ng trong Marketing <\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >Khi h\u00e0nh vi t\u00ecm ki\u1ebfm chuy\u1ec3n d\u1ea7n sang AI, SEO truy\u1ec1n th\u1ed1ng m\u1ea5t \u0111i vai tr\u00f2 \u0111\u1ed9c t\u00f4n, nh\u01b0\u1eddng ch\u1ed7 cho Generative Engine Optimisation (GEO) \u2013 xu h\u01b0\u1edbng marketing c\u1ed1t l\u00f5i c\u1ee7a n\u0103m 2026. Theo Kantar, 3 trong 4 ng\u01b0\u1eddi d\u00f9ng AI (74%) th\u01b0\u1eddng xuy\u00ean d\u1ef1a v\u00e0o c\u00e1c \u0111\u1ec1 xu\u1ea5t do AI t\u1ea1o ra, thay v\u00ec t\u1ef1 so s\u00e1nh th\u1ee7 c\u00f4ng.<\/span><span > <\/span><\/p>\n<figure style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scalevise.com\/resources\/content\/images\/2025\/07\/geo-optimization.jpg\" alt=\"How to Optimize Your Website for GEO and AI in 2025\" width=\"900\" height=\"506\" \/><figcaption class=\"wp-caption-text\"><em>Generative Engine Optimisation (GEO) thay th\u1ebf SEO truy\u1ec1n th\u1ed1ng trong Marketing  <\/em><\/figcaption><\/figure>\n<p><span >GEO y\u00eau c\u1ea7u marketer x\u00e2y d\u1ef1ng n\u1ed9i dung c\u00f3 c\u1ea5u tr\u00fac logic, gi\u00e0u ng\u1eef ngh\u0129a v\u00e0 d\u1ec5 tr\u00edch d\u1eabn, gi\u00fap c\u00e1c m\u00f4 h\u00ecnh AI hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ai, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u n\u00e0o c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><span > <\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Synthetic_Data_%E2%80%93_Nen_tang_cho_chien_luoc_marketing_dua_tren_du_lieu\"><\/span><b><span >Synthetic Data &#8211; N\u1ec1n t\u1ea3ng cho chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >Trong marketing 2026, synthetic data kh\u00f4ng c\u00f2n l\u00e0 kh\u00e1i ni\u1ec7m mang t\u00ednh th\u1eed nghi\u1ec7m, m\u00e0 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 gi\u00fap marketer m\u1edf r\u1ed9ng insight nhanh h\u01a1n v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao. Nghi\u00ean c\u1ee9u c\u1ee7a Kantar cho th\u1ea5y c\u00e1c m\u00f4 h\u00ecnh synthetic data c\u00f3 th\u1ec3 \u0111\u1ea1t <\/span><span >\u0111\u1ed9 ch\u00ednh x\u00e1c 94\u201395% so v\u1edbi d\u1eef li\u1ec7u th\u1ef1c n\u1ebfu \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ki\u1ec3m ch\u1ee9ng \u0111\u00fang c\u00e1ch.<\/span><\/p>\n<figure style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.cfainstitute.org\/investor\/files\/2025\/07\/GenAI-1024x576.jpg\" alt=\"How GenAI-Powered Synthetic Data Is Reshaping Investment Workflows - CFA Institute Enterprising Investor\" width=\"900\" height=\"506\" \/><figcaption class=\"wp-caption-text\"><em>Synthetic Data &#8211; N\u1ec1n t\u1ea3ng cho chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/em><\/figcaption><\/figure>\n<p><span >Tuy nhi\u00ean, l\u1ee3i th\u1ebf ch\u1ec9 thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 \u0111\u00fang v\u00e0o n\u0103ng l\u1ef1c ph\u00e2n t\u00edch, ki\u1ec3m ch\u1ee9ng v\u00e0 \u0111\u1ea1o \u0111\u1ee9c d\u1eef li\u1ec7u, b\u1edfi d\u1eef li\u1ec7u ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb khi ph\u1ee5c v\u1ee5 nh\u1eefng quy\u1ebft \u0111\u1ecbnh mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c, kh\u00f4ng ph\u1ea3i khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho t\u1ed1c \u0111\u1ed9.<\/span><span > <\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Creator_Marketing_2026_Tu_do_lan_toa_sang_gia_tri_thuong_hieu\"><\/span><b><span >Creator Marketing 2026: T\u1eeb \u0111\u1ed9 lan to\u1ea3 sang gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >Creator marketing ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, v\u1edbi 61% marketer to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn t\u0103ng \u0111\u1ea7u t\u01b0 cho creator content trong n\u0103m 2026 (Kantar Media Reactions). Tuy nhi\u00ean, th\u01b0\u1edbc \u0111o th\u00e0nh c\u00f4ng kh\u00f4ng c\u00f2n l\u00e0 l\u01b0\u1ee3t xem hay t\u01b0\u01a1ng t\u00e1c, m\u00e0 l\u00e0 ROI v\u00e0 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n.<\/span><span > <\/span><\/p>\n<figure style=\"width: 901px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/almcorp.com\/wp-content\/uploads\/2025\/06\/asia-woman-micro-influencer-record-live-viral-vide-2024-10-18-08-28-22-utc-scaled.jpg\" alt=\"Influencer Marketing Services | Influencer Campaigns | ALM Corp\" width=\"901\" height=\"475\" \/><figcaption class=\"wp-caption-text\"><em>Creator Marketing 2026: T\u1eeb \u0111\u1ed9 lan to\u1ea3 sang gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u <\/em><\/figcaption><\/figure>\n<p><span >Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n d\u1ecbch chuy\u1ec3n t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch creator ng\u1eafn h\u1ea1n sang n\u1ec1n t\u1ea3ng s\u00e1ng t\u1ea1o d\u00e0i h\u1ea1n, n\u01a1i creator tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng h\u00e0nh, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 b\u1ec1n v\u1eefng.<\/span><span > <\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Retail_Media_Networks_%E2%80%93_Kenh_tang_truong_chien_luoc_trong_marketing_2026\"><\/span><b><span >Retail Media Networks \u2013 K\u00eanh t\u0103ng tr\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c trong marketing 2026<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >Retail Media Networks (RMNs) n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t trong nh\u1eefng k\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u1ee7a marketing 2026. Theo d\u1eef li\u1ec7u Kantar LIFT, RMNs mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n 1,8 l\u1ea7n so v\u1edbi digital ads v\u00e0 cao g\u1ea5p g\u1ea7n 3 l\u1ea7n v\u1ec1 \u00fd \u0111\u1ecbnh mua.<\/span><span > <\/span><\/p>\n<p> <\/p>\n<figure style=\"width: 903px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.prod.website-files.com\/5db4af9a56a8618d10af5187\/619363097b6e0b3b8a86566b_in-web-and-in-store.jpg\" alt=\"\" width=\"903\" height=\"548\" \/><figcaption class=\"wp-caption-text\"><em>Retail Media Networks \u2013 K\u00eanh t\u0103ng tr\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c trong marketing 2026 <\/em><\/figcaption><\/figure>\n<p><span >Xu h\u01b0\u1edbng n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 h\u1ee3p t\u00e1c s\u00e2u gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb, t\u1eeb chia s\u1ebb d\u1eef li\u1ec7u \u0111\u1ebfn thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch tr\u00ean c\u1ea3 online v\u00e0 offline.<\/span><span > <\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Micro-community_%E2%80%93_Marketing_di_tu_so_dong_den_ket_noi_sau_rong\"><\/span><b><span >Micro-community &#8211; Marketing \u0111i t\u1eeb s\u1ed1 \u0111\u00f4ng \u0111\u1ebfn k\u1ebft n\u1ed1i s\u00e2u r\u1ed9ng<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >Khi social media ng\u00e0y c\u00e0ng b\u00e3o ho\u00e0 v\u00e0 thu\u1eadt to\u00e1n \u01b0u ti\u00ean n\u1ed9i dung \u0111\u1ea1i tr\u00e0, ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ecbch chuy\u1ec3n sang micro-community \u2013 n\u01a1i c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i, chia s\u1ebb v\u00e0 tin c\u1eady cao h\u01a1n. Theo Kantar, t\u1ea1i Trung Qu\u1ed1c, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng micro-community \u0111\u1ea1t ROI marketing cao h\u01a1n 25%, v\u00e0 g\u1ea7n 40% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin v\u00e0o \u0111\u1ec1 xu\u1ea5t t\u1eeb c\u1ed9ng \u0111\u1ed3ng nh\u1ecf t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi l\u1eddi khuy\u00ean c\u00e1 nh\u00e2n.<\/span><span > <\/span><\/p>\n<p><span >Marketing 2026 \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng k\u1ebft n\u1ed1i h\u01a1n s\u1ed1 l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn, bi\u1ebfn c\u1ed9ng \u0111\u1ed3ng nh\u1ecf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng th\u00f4ng qua s\u1ef1 g\u1eafn k\u1ebft v\u00e0 lan truy\u1ec1n t\u1ef1 nhi\u00ean.<\/span><span > <\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Doi_moi_sang_tao_la_dong_co_tang_truong_dai_han\"><\/span><b><span >\u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 \u0111\u1ed9ng c\u01a1 t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >Theo Kantar BrandZ, trong 20 n\u0103m qua, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u d\u00e1m t\u1ef1 ph\u00e1 v\u1ee1 m\u00ecnh ho\u1eb7c ng\u00e0nh h\u00e0ng \u0111\u00e3 t\u1ea1o ra 6,6 ngh\u00ecn t\u1ef7 USD gi\u00e1 tr\u1ecb gia t\u0103ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o kh\u00f4ng ph\u1ea3i l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng.<\/span><span > <\/span><\/p>\n<p><span >Trong n\u0103m 2026, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o c\u1ea7n \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 insight con ng\u01b0\u1eddi, thay v\u00ec ch\u1ea1y theo c\u00f4ng ngh\u1ec7 hay xu h\u01b0\u1edbng m\u1ed9t c\u00e1ch c\u1ea3m t\u00ednh.<\/span><span > <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_2026_Chon_loc_de_tang_truong\"><\/span><b><span >Marketing 2026: <\/span><\/b><b><span >Ch\u1ecdn l\u1ecdc \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng <\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Xu h\u01b0\u1edbng marketing 2026 cho th\u1ea5y m\u1ed9t th\u1ef1c t\u1ebf r\u00f5 r\u00e0ng: th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n c\u1ea1nh tranh b\u1eb1ng \u0111\u1ed9 \u1ed3n \u00e0o, m\u00e0 b\u1eb1ng kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u00fang l\u00fac, \u0111\u00fang ng\u1eef c\u1ea3nh.<\/span><span > <\/span><\/p>\n<p><span >\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, marketer c\u1ea7n k\u1ebft h\u1ee3p t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, d\u1eef li\u1ec7u th\u00f4ng minh, s\u00e1ng t\u1ea1o c\u00f3 chi\u1ec1u s\u00e2u v\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u con ng\u01b0\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng v\u00e0 \u01b0u ti\u00ean trong d\u00e0i h\u1ea1n.<\/span><span > <\/span><\/p>\n<p><span >V\u1edbi kinh nghi\u1ec7m tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p Marketing t\u00edch h\u1ee3p, Newday Media \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p t\u1eeb ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, x\u00e2y d\u1ef1ng n\u1ed9i dung s\u00e1ng t\u1ea1o \u0111\u1ebfn tri\u1ec3n khai hi\u1ec7u qu\u1ea3 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1, h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c tin ch\u1ecdn v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong d\u00e0i h\u1ea1n.<\/span><span > <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing 2026 b\u01b0\u1edbc v\u00e0o \u201ck\u1ef7 nguy\u00ean c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn\u201d Marketing n\u0103m 2026 kh\u00f4ng c\u00f2n l\u00e0 cu\u1ed9c \u0111ua thu h\u00fat s\u1ef1 ch\u00fa \u00fd, m\u00e0 l\u00e0 cu\u1ed9c c\u1ea1nh tranh \u0111\u1ec3 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn trong m\u1ed9t h\u1ec7 sinh th\u00e1i n\u01a1i con ng\u01b0\u1eddi v\u00e0 AI c\u00f9ng tham gia v\u00e0o quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. Theo Kantar Marketing Trends 2026,&#8230;<\/p>","protected":false},"author":1,"featured_media":10011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=10450"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10450\/revisions"}],"predecessor-version":[{"id":10962,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10450\/revisions\/10962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/10011"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=10450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=10450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=10450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}