{"id":10430,"date":"2025-10-08T14:42:49","date_gmt":"2025-10-08T07:42:49","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9722"},"modified":"2026-05-22T11:20:38","modified_gmt":"2026-05-22T04:20:38","slug":"marketing-tiep-can-gen-z-gen-alpha-2","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/marketing-tiep-can-gen-z-gen-alpha-2\/","title":{"rendered":"Thu h\u00fat Gen Z &#038; Gen Alpha: Th\u1ebf h\u1ec7 m\u1edbi \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/marketing-tiep-can-gen-z-gen-alpha-2\/#Gen_Z_va_Gen_Alpha_la_ai\" >Gen Z v\u00e0 Gen Alpha l\u00e0 ai?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/marketing-tiep-can-gen-z-gen-alpha-2\/#Gen_Z_va_Gen_Alpha_dang_dinh_hinh_thi_truong_tieu_dung_the_nao\" >Gen Z v\u00e0 Gen Alpha \u0111ang \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/marketing-tiep-can-gen-z-gen-alpha-2\/#De_cao_tinh_chan_thuc_va_Gia_tri_xa_hoi\" >\u0110\u1ec1 cao t\u00ednh ch\u00e2n th\u1ef1c v\u00e0 Gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newdaymedia.com.vn\/en\/marketing-tiep-can-gen-z-gen-alpha-2\/#Quyet_dinh_mua_sam_da_kenh_va_uu_tien_trai_nghiem\" >Quy\u1ebft \u0111\u1ecbnh mua s\u1eafm \u0111a k\u00eanh v\u00e0 \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newdaymedia.com.vn\/en\/marketing-tiep-can-gen-z-gen-alpha-2\/#Doanh_nghiep_lam_the_nao_de_tiep_can_Gen_Z_va_Gen_Alpha_hieu_qua\" >Doanh nghi\u1ec7p l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn Gen Z v\u00e0 Gen Alpha hi\u1ec7u qu\u1ea3?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/newdaymedia.com.vn\/en\/marketing-tiep-can-gen-z-gen-alpha-2\/#Nam_bat_van_hoa_nen_tang_va_xay_dung_noi_dung_chan_thuc\" >N\u1eafm b\u1eaft v\u0103n h\u00f3a n\u1ec1n t\u1ea3ng v\u00e0 x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u00e2n th\u1ef1c<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/newdaymedia.com.vn\/en\/marketing-tiep-can-gen-z-gen-alpha-2\/#Dau_tu_vao_trai_nghiem_ky_thuat_so_va_ca_nhan_hoa\" >\u0110\u1ea7u t\u01b0 v\u00e0o tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/newdaymedia.com.vn\/en\/marketing-tiep-can-gen-z-gen-alpha-2\/#Marketing_co_chu_dich_Purpose-driven_Marketing_va_trach_nhiem_xa_hoi\" >Marketing c\u00f3 ch\u1ee7 \u0111\u00edch (Purpose-driven Marketing) v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/newdaymedia.com.vn\/en\/marketing-tiep-can-gen-z-gen-alpha-2\/#Nam_bat_tuong_lai_tieu_dung_ngay_hom_nay\" >N\u1eafm b\u1eaft t\u01b0\u01a1ng lai ti\u00eau d\u00f9ng ngay h\u00f4m nay<\/a><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Gen_Z_va_Gen_Alpha_la_ai\"><\/span><b><span >Gen Z v\u00e0 Gen Alpha l\u00e0 ai?<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Gen Z (th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh t\u1eeb n\u0103m 1997 \u0111\u1ebfn 2012) l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean l\u1edbn l\u00ean ho\u00e0n to\u00e0n trong k\u1ef7 nguy\u00ean Internet, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;Th\u1ebf h\u1ec7 s\u1ed1&#8221; hay &#8220;Digital Natives&#8221;. H\u1ecd c\u1ef1c k\u1ef3 th\u00f4ng th\u1ea1o c\u00f4ng ngh\u1ec7, coi m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 kh\u00f4ng kh\u00ed \u0111\u1ec3 th\u1edf v\u00e0 l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c d\u1ee5ng, c\u00f3 \u00fd th\u1ee9c x\u00e3 h\u1ed9i cao. H\u1ecd t\u00ecm ki\u1ebfm s\u1ef1 ch\u00e2n th\u1ef1c, minh b\u1ea1ch v\u00e0 quan t\u00e2m s\u00e2u s\u1eafc \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i.<\/span><span > <\/span><\/p>\n<p><span >Trong khi \u0111\u00f3, Gen Alpha (sinh t\u1eeb n\u0103m 2010 tr\u1edf \u0111i) l\u00e0 th\u1ebf h\u1ec7 con c\u1ee7a Millennials v\u00e0 l\u00e0 th\u1ebf h\u1ec7 &#8220;si\u00eau s\u1ed1&#8221; ti\u1ebfp theo. V\u1edbi thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed tr\u00ean tay t\u1eeb khi c\u00f2n b\u00e9, h\u1ecd \u0111\u01b0\u1ee3c bao b\u1ecdc b\u1edfi c\u00f4ng ngh\u1ec7 th\u00f4ng minh, th\u1ef1c t\u1ebf \u1ea3o v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. D\u00f9 c\u00f2n nh\u1ecf tu\u1ed5i, s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a Gen Alpha th\u00f4ng qua quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a cha m\u1eb9 l\u00e0 r\u1ea5t l\u1edbn, v\u00e0 khi tr\u01b0\u1edfng th\u00e0nh, h\u1ecd s\u1ebd l\u00e0 l\u1ef1c l\u01b0\u1ee3ng ti\u00eau d\u00f9ng kh\u1ed5ng l\u1ed3 v\u1edbi nh\u1eefng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t. C\u1ea3 hai th\u1ebf h\u1ec7 n\u00e0y \u0111ang t\u1ea1o ra m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd, bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn truy\u1ec1n th\u1ed1ng.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/go-disc.s3.ap-southeast-1.amazonaws.com\/%C4%90%E1%BB%8Dc%20v%E1%BB%81%20Gen%20Alpha%20%C4%91%E1%BB%83%20hi%E1%BB%83u%20c%C3%A1ch%20c%C3%A1c%20nh%C3%B3m%20tr%E1%BA%BB%20t%C6%B0%20duy.-1718787320438.png\" alt=\"Gen Alpha l\u00e0 g\u00ec? Li\u1ec7u Gen Alpha c\u00f3 \u201cl\u00e0m ch\u1ee7 cu\u1ed9c ch\u01a1i\u201d trong t\u01b0\u01a1ng lai?\" width=\"800\" height=\"450\" \/><\/p>\n<p  style=\"text-align: center;\"><em>Gen Alpha (H\u00ecnh \u1ea3nh minh ho\u1ea1)<\/em><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Gen_Z_va_Gen_Alpha_dang_dinh_hinh_thi_truong_tieu_dung_the_nao\"><\/span><b><span >Gen Z v\u00e0 Gen Alpha \u0111ang \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng th\u1ebf n\u00e0o?<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"De_cao_tinh_chan_thuc_va_Gia_tri_xa_hoi\"><\/span><b><span >\u0110\u1ec1 cao t\u00ednh ch\u00e2n th\u1ef1c v\u00e0 Gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >Gen Z v\u00e0 Gen Alpha kh\u00f4ng mua s\u1ea3n ph\u1ea9m \u0111\u01a1n thu\u1ea7n; h\u1ecd mua c\u00e2u chuy\u1ec7n v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c, s\u1eed d\u1ee5ng s\u1ee9c mua c\u1ee7a m\u00ecnh \u0111\u1ec3 \u1ee7ng h\u1ed9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u minh b\u1ea1ch, c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 b\u1ec1n v\u1eefng. N\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 n\u00f3i su\u00f4ng v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng hay b\u00ecnh \u0111\u1eb3ng x\u00e3 h\u1ed9i m\u00e0 kh\u00f4ng c\u00f3 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, h\u1ecd s\u1ebd b\u1ecb t\u1ea9y chay kh\u00f4ng th\u01b0\u01a1ng ti\u1ebfc.<\/span><span > <\/span><\/p>\n<p><span >Th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng \u0111ang chuy\u1ec3n d\u1ecbch t\u1eeb &#8220;ch\u1ee9c n\u0103ng s\u1ea3n ph\u1ea9m&#8221; sang &#8220;t\u00e1c \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u&#8221;. Nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i n\u00e0y t\u00ecm ki\u1ebfm s\u1ef1 ch\u00e2n th\u1eadt v\u00e0 minh b\u1ea1ch, h\u1ecd tin v\u00e0o nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ecf, g\u1ea7n g\u0169i h\u01a1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng xa v\u1eddi. H\u1ecd mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n ph\u1ea3i &#8220;chung tay&#8221; gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 to\u00e0n c\u1ea7u. \u0110i\u1ec1u n\u00e0y bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i xem x\u00e9t l\u1ea1i to\u00e0n b\u1ed9 chu\u1ed7i cung \u1ee9ng, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh.<\/span><span > <\/span><\/p>\n<h3 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Quyet_dinh_mua_sam_da_kenh_va_uu_tien_trai_nghiem\"><\/span><b><span >Quy\u1ebft \u0111\u1ecbnh mua s\u1eafm \u0111a k\u00eanh v\u00e0 \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >\u0110\u1ed1i v\u1edbi hai th\u1ebf h\u1ec7 n\u00e0y, ranh gi\u1edbi gi\u1eefa mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ef1c ti\u1ebfp \u0111\u00e3 ho\u00e0n to\u00e0n bi\u1ebfn m\u1ea5t. L\u00e0 m\u1ed9t th\u1ebf h\u1ec7 g\u1eafn v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7, h\u1ecd th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh tr\u00ecnh mua s\u1eafm \u0111a k\u00eanh (Omnichannel), c\u00f3 th\u1ec3 xem s\u1ea3n ph\u1ea9m tr\u00ean TikTok, tham kh\u1ea3o \u0111\u00e1nh gi\u00e1 tr\u00ean YouTube, mua qua \u1ee9ng d\u1ee5ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eadn h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng. T\u1ed1c \u0111\u1ed9 v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t, h\u1ecd mong \u0111\u1ee3i m\u1ecdi t\u01b0\u01a1ng t\u00e1c ph\u1ea3i di\u1ec5n ra g\u1ea7n nh\u01b0 t\u1ee9c th\u1eddi.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/subiz.com.vn\/blog\/wp-content\/uploads\/2023\/08\/subiz-ban-hang-da-kenh-la-gi-e1691138401144.png\" alt=\"T\u1ea1i sao b\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu trong kinh doanh hi\u1ec7\" width=\"800\" height=\"508\" \/><\/p>\n<p  style=\"text-align: center;\"><em>Mua s\u1eafm \u0111a k\u00eanh tr\u1edf th\u00e0nh s\u1ef1 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a gi\u1edbi tr\u1ebb<\/em><\/p>\n<p><span >H\u01a1n n\u1eefa, Gen Z v\u00e0 Gen Alpha l\u00e0 nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m. H\u1ecd s\u1eb5n s\u00e0ng chi ti\u1ec1n cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00e1 nh\u00e2n h\u00f3a, c\u00e1c d\u1ecbch v\u1ee5 tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m mang l\u1ea1i c\u1ea3m gi\u00e1c &#8220;thu\u1ed9c v\u1ec1&#8221; m\u1ed9t c\u1ed9ng \u0111\u1ed3ng. H\u1ecd d\u00f9ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 \u0111\u1ec3 k\u1ebft n\u1ed1i m\u00e0 c\u00f2n \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m. S\u1ef1 c\u00e1 nh\u00e2n h\u00f3a trong m\u1ecdi th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u01b0\u01a1ng t\u00e1c kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf m\u00e0 l\u00e0 m\u1ed9t y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c.<\/span><span > <\/span><span > <\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Doanh_nghiep_lam_the_nao_de_tiep_can_Gen_Z_va_Gen_Alpha_hieu_qua\"><\/span><b><span >Doanh nghi\u1ec7p l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn Gen Z v\u00e0 Gen Alpha hi\u1ec7u qu\u1ea3?<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Nam_bat_van_hoa_nen_tang_va_xay_dung_noi_dung_chan_thuc\"><\/span><b><span >N\u1eafm b\u1eaft v\u0103n h\u00f3a n\u1ec1n t\u1ea3ng v\u00e0 x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u00e2n th\u1ef1c<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >\u0110\u1ec3 ti\u1ebfp c\u1eadn Gen Z v\u00e0 Gen Alpha, doanh nghi\u1ec7p ph\u1ea3i &#8220;nh\u1eadp gia t\u00f9y t\u1ee5c&#8221; v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng h\u1ecd s\u1eed d\u1ee5ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ph\u1ea3i hi\u1ec3u r\u00f5 v\u0103n h\u00f3a, ng\u00f4n ng\u1eef v\u00e0 thu\u1eadt to\u00e1n c\u1ee7a c\u00e1c k\u00eanh nh\u01b0 TikTok, Instagram Reels, YouTube Shorts, hay Facebook N\u1ed9i dung c\u1ea7n ph\u1ea3i:<\/span><span > <\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span >Ng\u1eafn g\u1ecdn, cu\u1ed1n h\u00fat v\u00e0 tr\u1ef1c quan: Video l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t l\u00e0 video \u0111\u1ecbnh d\u1ea1ng d\u1ecdc.<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span >Ch\u00e2n th\u1ef1c, kh\u00f4ng c\u1ea7n qu\u00e1 b\u00f3ng b\u1ea9y: Tr\u00e1nh xa c\u00e1c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng c\u00f3 k\u1ecbch b\u1ea3n c\u1ee9ng nh\u1eafc. Gen Z th\u00edch n\u1ed9i dung \u0111\u01b0\u1ee3c quay b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i, tr\u00f4ng &#8220;nh\u01b0 \u0111\u1eddi th\u01b0\u1eddng&#8221; nh\u01b0ng s\u00e1ng t\u1ea1o, c\u00f3 t\u00ednh gi\u1ea3i tr\u00ed cao<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span >C\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao: S\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng nh\u01b0 th\u0103m d\u00f2 \u00fd ki\u1ebfn, Q&amp;A, duet (tr\u00ean TikTok) \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi xem.<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span >C\u00f3 t\u00ednh gi\u1ea3i tr\u00ed v\u00e0 gi\u00e1o d\u1ee5c (Edutainment): Th\u01b0\u01a1ng hi\u1ec7u n\u00ean l\u1ed3ng gh\u00e9p th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o v\u00e0o n\u1ed9i dung h\u00e0i h\u01b0\u1edbc ho\u1eb7c mang t\u00ednh h\u01b0\u1edbng d\u1eabn.<\/span><span > <\/span><\/li>\n<\/ul>\n<p><span >H\u01a1n n\u1eefa, h\u00e3y <\/span><a href=\"https:\/\/newdaymedia.com.vn\/kinh-nghiem-to-chuc-su-kien\/tu-nguoi-tieu-dung-den-nguoi-truyen-cam-hung-suc-manh-cua-ugc\/\"><span >t\u1eadn d\u1ee5ng UGC (User Generated Content &#8211; Content do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o)<\/span><\/a><span > \u0111\u1ec3 t\u1ea1o ra g\u00f3c nh\u00ecn \u0111a chi\u1ec1u, th\u1ef1c t\u1ebf thu h\u00fat Gen Z v\u00e0 Gen Alpha. Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng Influencers nh\u1ecf v\u1edbi nh\u1eefng n\u1ed9i dung mang t\u00ednh th\u1ef1c t\u1ebf cao c\u0169ng g\u00f3p ph\u1ea7n mang l\u1ea1i \u0111\u1ed9 tin c\u1eady v\u00e0 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng thua k\u00e9m nh\u1eefng Influencers h\u00e0ng \u0111\u1ea7u. <\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.sanity.io\/images\/xcatvyn0\/production\/1197e57e428cfe54bb17cac02cf84440b50fa4b6-1801x1201.png?fit=max&amp;auto=format\" alt=\"5 User-Generated Content Examples &amp; Video Ideas (With templates!) - Animoto\" width=\"800\" height=\"533\" \/><\/p>\n<p  style=\"text-align: center;\"><em>User Generated COntent &#8211; H\u00ecnh th\u1ee9c gi\u00fap brand &#8220;l\u00e0m b\u1ea1n&#8221; v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dau_tu_vao_trai_nghiem_ky_thuat_so_va_ca_nhan_hoa\"><\/span><b><span >\u0110\u1ea7u t\u01b0 v\u00e0o tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >Gen Z v\u00e0 Gen Alpha kh\u00f4ng ch\u1ec9 mu\u1ed1n mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, h\u1ecd mu\u1ed1n m\u1ed9t tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 li\u1ec1n m\u1ea1ch v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn m\u1ee9c t\u1ed1i \u0111a. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o:<\/span><span > <\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span >C\u00f4ng ngh\u1ec7 m\u1edbi: T\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 Th\u1ef1c t\u1ebf T\u0103ng c\u01b0\u1eddng (AR) cho ph\u00e9p kh\u00e1ch h\u00e0ng &#8220;th\u1eed&#8221; s\u1ea3n ph\u1ea9m \u1ea3o (v\u00ed d\u1ee5: th\u1eed k\u00ednh, trang \u0111i\u1ec3m, \u0111\u1eb7t n\u1ed9i th\u1ea5t) tr\u01b0\u1edbc khi mua. <\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span >C\u00e1 nh\u00e2n h\u00f3a theo d\u1eef li\u1ec7u: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u h\u00e0nh vi \u0111\u1ec3 t\u1ea1o ra c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m, email marketing, ho\u1eb7c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ri\u00eang cho t\u1eebng c\u00e1 nh\u00e2n. M\u1ed9t chi\u1ebfn d\u1ecbch marketing &#8220;m\u1ed9t k\u00edch c\u1ee1 cho t\u1ea5t c\u1ea3&#8221; s\u1ebd b\u1ecb l\u1edd \u0111i ngay l\u1eadp t\u1ee9c.<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span >D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ee9c th\u1eddi: Tri\u1ec3n khai Chatbots AI v\u00e0 c\u00e1c k\u00eanh h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 24\/7. S\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a vi\u1ec7c \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 nh\u1eadn c\u00e2u tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c l\u00e0 y\u1ebfu t\u1ed1 gi\u1eef ch\u00e2n quan tr\u1ecdng.<\/span><span > <\/span><\/li>\n<\/ul>\n<p><span >Vi\u1ec7c t\u1ea1o ra m\u1ed9t H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (Customer Journey) m\u01b0\u1ee3t m\u00e0, t\u1eeb xem qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i \u0111\u1ebfn mua h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 nh\u1eadn h\u1ed7 tr\u1ee3 qua app, s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><span > <\/span><\/p>\n<h3 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Marketing_co_chu_dich_Purpose-driven_Marketing_va_trach_nhiem_xa_hoi\"><\/span><b><span >Marketing c\u00f3 ch\u1ee7 \u0111\u00edch (Purpose-driven Marketing) v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span >Hai th\u1ebf h\u1ec7 n\u00e0y l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea1o \u0111\u1ee9c v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn th\u1ebf gi\u1edbi. \u0110\u1ec3 thu h\u00fat h\u1ecd, doanh nghi\u1ec7p c\u1ea7n t\u00edch h\u1ee3p m\u1ee5c \u0111\u00edch x\u00e3 h\u1ed9i v\u00e0o c\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch PR b\u00ean ngo\u00e0i.<\/span><span > <\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span >Minh b\u1ea1ch v\u00e0 b\u1ec1n v\u1eefng: Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i minh b\u1ea1ch v\u1ec1 ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m, quy tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng. \u00c1p d\u1ee5ng c\u00e1c <\/span><a href=\"https:\/\/newdaymedia.com.vn\/kinh-nghiem-to-chuc-su-kien\/sustainability-tiep-tuc-la-xu-huong-cua-nganh-su-kien\/\"><span >ti\u00eau chu\u1ea9n b\u1ec1n v\u1eefng<\/span><\/a><span > (v\u00ed d\u1ee5: bao b\u00ec c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf, chu\u1ed7i cung \u1ee9ng c\u00f4ng b\u1eb1ng) ph\u1ea3i l\u00e0 \u01b0u ti\u00ean.<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span >H\u00e0nh \u0111\u1ed9ng thay v\u00ec L\u1eddi n\u00f3i: Tham gia v\u00e0 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o c\u00e1c phong tr\u00e0o x\u00e3 h\u1ed9i (v\u00ed d\u1ee5: b\u00ecnh \u0111\u1eb3ng gi\u1edbi, bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu)<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span >X\u00e2y d\u1ef1ng C\u1ed9ng \u0111\u1ed3ng: T\u1ea1o ra kh\u00f4ng gian cho Gen Z v\u00e0 Gen Alpha th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn v\u00e0 c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Khuy\u1ebfn kh\u00edch N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC) kh\u00f4ng ch\u1ec9 gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 c\u00f2n t\u0103ng t\u00ednh ch\u00e2n th\u1ef1c v\u00e0 s\u1ef1 g\u1eafn k\u1ebft.<\/span><span > <\/span><\/li>\n<\/ul>\n<p><span >B\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ea1o \u0111\u1ee9c, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed9t l\u00f2ng trung th\u00e0nh v\u1eefng ch\u1eafc, d\u1ef1a tr\u00ean s\u1ef1 t\u00f4n tr\u1ecdng v\u00e0 ni\u1ec1m tin.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/fabrikbrands.com\/wp-content\/uploads\/Corporate-Social-Responsibility-5-864x540.jpeg\" alt=\"Guide to CSR: With Great Branding Comes Great Corporate Social Responsibility\" width=\"800\" height=\"500\" \/><\/p>\n<p  style=\"text-align: center;\"><em>C\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR v\u00e0 kinh doanh minh b\u1ea1ch gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u00eam ni\u1ec1m tin t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i<\/em><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Nam_bat_tuong_lai_tieu_dung_ngay_hom_nay\"><\/span><b><span >N\u1eafm b\u1eaft t\u01b0\u01a1ng lai ti\u00eau d\u00f9ng ngay h\u00f4m nay<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Gen Z v\u00e0 Gen Alpha kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a t\u01b0\u01a1ng lai; h\u1ecd \u0111ang d\u1ea7n tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh quy\u1ebft \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng. Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t, s\u00e1ng t\u1ea1o, t\u1eadp trung v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u1eeb vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m sang x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00f3 \u00fd ngh\u0129a v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb.<\/span><span > <\/span><\/p>\n<p><span >\u0110\u1eebng \u0111\u1ec3 nh\u1eefng thu\u1eadt to\u00e1n thay \u0111\u1ed5i hay xu h\u01b0\u1edbng m\u1edbi tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n. N\u1ebfu b\u1ea1n c\u1ea7n m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 n\u1ed9i dung thu h\u00fat \u0111\u00fang tinh th\u1ea7n c\u1ee7a th\u1ebf h\u1ec7 m\u1edbi, h\u00e3y \u0111\u1ec3 ch\u00fang t\u00f4i gi\u00fap b\u1ea1n!<\/span><span > <\/span><\/p>\n<p><a href=\"https:\/\/newdaymedia.com.vn\/dich-vu\/pr-marketing\/\"><span >Li\u00ean h\u1ec7 v\u1edbi Newday Media<\/span><\/a><span > ngay h\u00f4m nay \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing to\u00e0n di\u1ec7n, \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn v\u00e0 chinh ph\u1ee5c th\u00e0nh c\u00f4ng th\u1ebf h\u1ec7 Gen Z v\u00e0 Gen Alpha!<\/span><span > <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gen Z v\u00e0 Gen Alpha l\u00e0 ai? Gen Z (th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh t\u1eeb n\u0103m 1997 \u0111\u1ebfn 2012) l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean l\u1edbn l\u00ean ho\u00e0n to\u00e0n trong k\u1ef7 nguy\u00ean Internet, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;Th\u1ebf h\u1ec7 s\u1ed1&#8221; hay &#8220;Digital Natives&#8221;. H\u1ecd c\u1ef1c k\u1ef3 th\u00f4ng th\u1ea1o c\u00f4ng ngh\u1ec7, coi m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 kh\u00f4ng kh\u00ed \u0111\u1ec3&#8230;<\/p>","protected":false},"author":1,"featured_media":9723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=10430"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10430\/revisions"}],"predecessor-version":[{"id":11014,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10430\/revisions\/11014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/9723"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=10430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=10430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=10430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}