{"id":10429,"date":"2025-10-03T14:18:04","date_gmt":"2025-10-03T07:18:04","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9716"},"modified":"2026-05-25T16:00:29","modified_gmt":"2026-05-25T09:00:29","slug":"nghe-thuat-story-telling-trong-tvc-tai-newday-media-2","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-story-telling-trong-tvc-tai-newday-media-2\/","title":{"rendered":"Storytelling art in TV commercials at Newday Media"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-story-telling-trong-tvc-tai-newday-media-2\/#Tai_sao_TVC_can_co_yeu_to_story-telling_cuon_hut\" >T\u1ea1i sao TVC c\u1ea7n c\u00f3 y\u1ebfu t\u1ed1 story-telling cu\u1ed1n h\u00fat<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-story-telling-trong-tvc-tai-newday-media-2\/#Nghe_thuat_Story-telling_voi_kich_ban_sang_tao_dot_pha\" >Ngh\u1ec7 thu\u1eadt Story-telling v\u1edbi k\u1ecbch b\u1ea3n s\u00e1ng t\u1ea1o \u0111\u1ed9t ph\u00e1<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-story-telling-trong-tvc-tai-newday-media-2\/#Nghe_thuat_Story-telling_voi_kich_ban_nhan_hoa_an_du_day_tinh_nghe_thuat\" >Ngh\u1ec7 thu\u1eadt Story-telling v\u1edbi k\u1ecbch b\u1ea3n nh\u00e2n ho\u00e1, \u1ea9n d\u1ee5 \u0111\u1ea7y t\u00ednh ngh\u1ec7 thu\u1eadt<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-story-telling-trong-tvc-tai-newday-media-2\/#Nghe_thuat_Story-telling_voi_am_nhac\" >Ngh\u1ec7 thu\u1eadt Story-telling v\u1edbi \u00e2m nh\u1ea1c<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newdaymedia.com.vn\/en\/nghe-thuat-story-telling-trong-tvc-tai-newday-media-2\/#Whats_Behind_%E2%80%93_Podcast_dac_biet_he_lo_nhung_yeu_to_Story-telling_trong_TVC_tai_Newday_Media\" >What&#8217;s Behind &#8211; Podcast \u0111\u1eb7c bi\u1ec7t h\u00e9 l\u1ed9 nh\u1eefng y\u1ebfu t\u1ed1 Story-telling trong TVC t\u1ea1i Newday Media<\/a><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Tai_sao_TVC_can_co_yeu_to_story-telling_cuon_hut\"><\/span><b><span >T\u1ea1i sao TVC c\u1ea7n c\u00f3 y\u1ebfu t\u1ed1 story-telling cu\u1ed1n h\u00fat<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Trong th\u1eddi \u0111\u1ea1i qu\u1ea3ng c\u00e1o tr\u00e0n ng\u1eadp, ng\u01b0\u1eddi xem kh\u00f4ng c\u00f2n d\u1ec5 b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi nh\u1eefng TVC ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u khi\u1ebfn m\u1ed9t TVC kh\u00e1c bi\u1ec7t n\u1eb1m \u1edf c\u00e1ch k\u1ec3 chuy\u1ec7n. Story-telling kh\u00f4ng ch\u1ec9 mang l\u1ea1i c\u1ea3m x\u00fac m\u00e0 c\u00f2n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 k\u1ef7 ni\u1ec7m trong t\u00e2m tr\u00ed kh\u00e1n gi\u1ea3.<\/span><span > <\/span><\/p>\n<p><span >M\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn s\u1ebd khi\u1ebfn TVC tr\u1edf th\u00e0nh m\u1ed9t \u201cth\u01b0\u1edbc phim ng\u1eafn\u201d m\u00e0 ng\u01b0\u1eddi xem mu\u1ed1n th\u01b0\u1edfng th\u1ee9c thay v\u00ec b\u1ecf qua. Ch\u00ednh v\u00ec v\u1eady, story-telling tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong c\u00e1c TVC c\u1ee7a Newday Media, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 th\u00f4ng tin m\u00e0 c\u00f2n truy\u1ec1n c\u1ea3m h\u1ee9ng, kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2 v\u00e0 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim ng\u01b0\u1eddi xem.<\/span><span > <\/span><\/p>\n<h2 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Nghe_thuat_Story-telling_voi_kich_ban_sang_tao_dot_pha\"><\/span><b><span >Ngh\u1ec7 thu\u1eadt Story-telling v\u1edbi k\u1ecbch b\u1ea3n s\u00e1ng t\u1ea1o \u0111\u1ed9t ph\u00e1<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"3\"><span >Trong ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n, k\u1ecbch t\u00ednh v\u00e0 b\u1ea5t ng\u1edd ch\u00ednh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem. M\u1ed9t TVC ch\u1ec9 k\u00e9o d\u00e0i v\u00e0i ch\u1ee5c gi\u00e2y, v\u00ec v\u1eady n\u1ebfu kh\u00f4ng c\u00f3 n\u00fat th\u1eaft, cao tr\u00e0o hay s\u1ef1 chuy\u1ec3n bi\u1ebfn b\u1ea5t ng\u1edd, ng\u01b0\u1eddi xem s\u1ebd nhanh ch\u00f3ng m\u1ea5t t\u1eadp trung. <\/span><span > <\/span><\/p>\n<p aria-level=\"3\"><span >C\u1ed1t truy\u1ec7n ly k\u1ef3 t\u1ea1o ra h\u00e0nh tr\u00ecnh m\u00e0 kh\u00e1n gi\u1ea3 mu\u1ed1n theo d\u00f5i \u0111\u1ebfn c\u00f9ng, t\u1eeb \u0111\u00f3 gia t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 ngh\u1ec7 thu\u1eadt bi\u1ebfn TVC th\u00e0nh m\u1ed9t b\u1ed9 phim ng\u1eafn, n\u01a1i th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh nh\u00e2n v\u1eadt \u0111\u1ed3ng h\u00e0nh c\u00f9ng ng\u01b0\u1eddi xem. Khi c\u00e2u chuy\u1ec7n \u0111\u1ee7 cu\u1ed1n h\u00fat, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 l\u00e2u d\u00e0i.<\/span><span > <\/span><\/p>\n<p aria-level=\"3\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.elle.vn\/app\/uploads\/2025\/04\/26\/658583\/Poster-phim-Du-lich-dien-anh-50-FLASHES.jpg\" alt=\"50 FLASHES: Phim du l\u1ecbch \u0111i\u1ec7n \u1ea3nh qu\u1ea3ng b\u00e1 v\u1ebb \u0111\u1eb9p c\u1ee7a TP.HCM\" width=\"801\" height=\"450\" \/><\/p>\n<p  style=\"text-align: center;\" aria-level=\"3\"><em>TVC Du l\u1ecbch &#8220;50 Flashes&#8221; s\u1ea3n xu\u1ea5t b\u1edfi Newday Media<\/em><\/p>\n<p><span >Trong <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=UyzTlMUi-JQ&amp;t=2s\"><span >\u201c50 Flashes &#8220;<\/span><\/a><span > Newday Media \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 th\u00e0nh ph\u1ed1 b\u1eb1ng g\u00f3c nh\u00ecn \u0111i\u1ec7n \u1ea3nh. Chi\u1ebfc m\u00e1y \u1ea3nh ma thu\u1eadt c\u00f9ng nh\u1eefng t\u00ecnh hu\u1ed1ng b\u1ea5t ng\u1edd \u0111\u00e3 t\u1ea1o n\u00ean nh\u1ecbp phim k\u1ecbch t\u00ednh, khi\u1ebfn ng\u01b0\u1eddi xem kh\u00f4ng th\u1ec3 r\u1eddi m\u1eaft. TVC kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh du l\u1ecbch c\u1ee7a TP. HCM trong v\u1ecfn v\u1eb9n h\u01a1n 7 ph\u00fat m\u00e0 c\u00f2n \u0111\u01b0a kh\u00e1n gi\u1ea3 tr\u1ea3i qua nhi\u1ec1u cung b\u1eadc c\u1ea3m x\u00fac, \u0111\u00fang tinh th\u1ea7n storytelling cu\u1ed1n h\u00fat.<\/span><span > <\/span><span > <\/span><\/p>\n<h2 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Nghe_thuat_Story-telling_voi_kich_ban_nhan_hoa_an_du_day_tinh_nghe_thuat\"><\/span><b><span >Ngh\u1ec7 thu\u1eadt Story-telling v\u1edbi k\u1ecbch b\u1ea3n nh\u00e2n ho\u00e1, \u1ea9n d\u1ee5 \u0111\u1ea7y t\u00ednh ngh\u1ec7 thu\u1eadt <\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >\u1ea8n d\u1ee5 v\u00e0 nh\u00e2n h\u00f3a l\u00e0 nh\u1eefng bi\u1ec7n ph\u00e1p ngh\u1ec7 thu\u1eadt gi\u00fap th\u1ed5i h\u1ed3n v\u00e0o h\u00ecnh \u1ea3nh, bi\u1ebfn s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean gi\u00e0u c\u1ea3m x\u00fac, kh\u01a1i g\u1ee3i s\u1ef1 \u0111\u1ed3ng c\u1ea3m nhi\u1ec1u h\u01a1n. Trong TVC, nh\u1eefng th\u1ee7 ph\u00e1p n\u00e0y m\u1edf ra t\u1ea7ng ngh\u0129a bi\u1ec3u t\u01b0\u1ee3ng: m\u1ed9t v\u1eadt th\u1ec3 c\u00f3 th\u1ec3 g\u1ee3i l\u00ean c\u1ea3m x\u00fac, m\u1ed9t chuy\u1ec3n \u0111\u1ed9ng c\u00f3 th\u1ec3 k\u1ec3 v\u1ec1 h\u00e0nh tr\u00ecnh, hay m\u1ed9t khung c\u1ea3nh c\u00f3 th\u1ec3 \u1ea9n ch\u1ee9a th\u00f4ng \u0111i\u1ec7p s\u00e2u xa. <\/span><span > <\/span><\/p>\n<p><span >Nh\u1edd v\u1eady, kh\u00e1n gi\u1ea3 kh\u00f4ng ch\u1ec9 \u201cnh\u00ecn th\u1ea5y\u201d s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u201cc\u1ea3m nh\u1eadn\u201d \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n g\u1eedi g\u1eafm. Khi \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng tinh t\u1ebf, c\u00e1c bi\u1ec7n ph\u00e1p ngh\u1ec7 thu\u1eadt n\u00e0y gi\u00fap TVC v\u01b0\u1ee3t l\u00ean kh\u1ecfi gi\u1edbi h\u1ea1n c\u1ee7a qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng, tr\u1edf th\u00e0nh t\u00e1c ph\u1ea9m gi\u00e0u c\u1ea3m x\u00fac, v\u1eeba gi\u00e0u t\u00ednh th\u1ea9m m\u1ef9 v\u1eeba c\u00f3 s\u1ee9c lan t\u1ecfa m\u1ea1nh m\u1ebd. <\/span><span > <\/span><\/p>\n<p><span >V\u1edbi Newday Media, \u0111\u00e2y l\u00e0 chi\u1ebfc c\u1ea7u n\u1ed1i \u0111\u1ec3 \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn g\u1ea7n kh\u00e1n gi\u1ea3 h\u01a1n th\u00f4ng qua nh\u1eefng h\u00ecnh \u1ea3nh s\u00e1ng t\u1ea1o v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2023\/09\/tvc-thep-vas-02.jpg\" alt=\"H\u01b0\u1edbng \u0111i m\u1edbi cho s\u1ea3n xu\u1ea5t TVC ng\u00e0nh th\u00e9p: Khi ngh\u1ec7 thu\u1eadt \u0111i v\u00e0o t\u1eebng th\u01b0\u1edbc phim - Newday Media\" width=\"800\" height=\"450\" \/><\/p>\n<p  style=\"text-align: center;\"><em>H\u00ecnh t\u01b0\u1ee3ng tr\u00e1i tim trong TVC &#8220;V\u1eefng v\u00e0ng t\u00e2m th\u00e9p&#8221; <\/em><\/p>\n<p><span >Trong TVC <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=hK08uQp2XSs\"><span >&#8220;V\u1eefng V\u00e0ng T\u00e2m Th\u00e9p&#8221;,<\/span><\/a><span > Newday Media \u0111\u00e3 cho th\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a nh\u1eefng th\u1ee7 ph\u00e1p ngh\u1ec7 thu\u1eadt trong vi\u1ec7c k\u1ec3 c\u00e2u chuy\u1ec7n s\u1ea3n ph\u1ea9m. Thay v\u00ec ch\u1ec9 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch tr\u1ef1c di\u1ec7n, TVC \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u01b0 m\u1ed9t th\u01b0\u1edbc phim \u0111i\u1ec7n \u1ea3nh n\u01a1i th\u00e9p kh\u00f4ng c\u00f2n l\u00e0 nguy\u00ean li\u1ec7u th\u00f4 c\u1ee9ng, kh\u00f4 khan m\u00e0 \u0111\u1ea9y h\u00ecnh t\u01b0\u1ee3ng ngh\u1ec7 thu\u1eadt. \u0110\u00e2y ch\u00ednh l\u00e0 c\u00e1ch gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn kh\u00f4ng ch\u1ec9 b\u1eb1ng l\u1eddi n\u00f3i, m\u00e0 b\u1eb1ng tr\u1ea3i nghi\u1ec7m th\u1ecb gi\u00e1c gi\u00e0u ch\u1ea5t th\u01a1.<\/span><span > <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nghe_thuat_Story-telling_voi_am_nhac\"><\/span><b><span >Ngh\u1ec7 thu\u1eadt Story-telling v\u1edbi \u00e2m nh\u1ea1c<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >\u00c2m nh\u1ea1c trong TVC kh\u00f4ng ch\u1ec9 l\u00e0 ph\u1ea7n n\u1ec1n m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 &#8220;ng\u01b0\u1eddi d\u1eabn chuy\u1ec7n&#8221;. M\u1ed9t b\u1ea3n nh\u1ea1c ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd h\u01a1n b\u1ea5t k\u1ef3 l\u1eddi tho\u1ea1i n\u00e0o. Nh\u1ecbp \u0111i\u1ec7u, giai \u0111i\u1ec7u v\u00e0 ca t\u1eeb c\u00f3 th\u1ec3 d\u1eabn d\u1eaft kh\u00e1n gi\u1ea3, t\u1ea1o cao tr\u00e0o v\u00e0 l\u00e0m s\u00e2u s\u1eafc h\u01a1n th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n g\u1eedi g\u1eafm. <\/span><span > <\/span><\/p>\n<p><span >Khi \u00e2m nh\u1ea1c \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn v\u00e0 ph\u1ed1i h\u1ee3p tinh t\u1ebf, n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t \u201cng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n th\u1ea7m l\u1eb7ng\u201d, gi\u00fap m\u1ea1ch phim tr\u1edf n\u00ean li\u1ec1n m\u1ea1ch v\u00e0 gi\u00e0u c\u1ea3m x\u00fac. \u0110\u1eb7c bi\u1ec7t trong storytelling, \u00e2m nh\u1ea1c ch\u00ednh l\u00e0 ch\u1ea5t x\u00fac t\u00e1c k\u1ebft n\u1ed1i ti\u1ec1m th\u1ee9c, khi\u1ebfn ng\u01b0\u1eddi xem kh\u00f4ng ch\u1ec9 nghe th\u1ea5y m\u00e0 c\u00f2n \u201cc\u1ea3m th\u1ea5y\u201d c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><span > <\/span><\/p>\n<p> <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2023\/09\/8.png\" alt=\"Doanh nghi\u1ec7p ng\u00e0nh Th\u00e9p ghi d\u1ea5u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u1edbi TVC s\u00e1ng t\u1ea1o - Newday Media\" width=\"801\" height=\"450\" \/><\/p>\n<p  style=\"text-align: center;\"><em>Kh\u00f4ng h\u1ec1 gi\u1ed1ng qu\u1ea3ng c\u00e1o V\u1eadt li\u1ec7u th\u00f4ng th\u01b0\u1eddng, &#8220;B\u1ea3n giao h\u01b0\u1edfng c\u1ee7a Th\u00e9p&#8221; l\u00e0 m\u1ed9t TVC \u0111\u1ea7y t\u00ednh \u0111i\u1ec7n \u1ea3nh<\/em><\/p>\n<p><span >Trong TVC <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=3pr-2mjCJUE&amp;list=RD3pr-2mjCJUE&amp;start_radio=1\"><span >&#8220;B\u1ea3n giao h\u01b0\u1edfng c\u1ee7a Th\u00e9p&#8221;<\/span><\/a><span >, Newday Media \u0111\u00e3 kh\u00e9o l\u00e9o s\u1eed d\u1ee5ng \u00e2m nh\u1ea1c \u0111\u1ec3 kh\u1eafc h\u1ecda h\u00ecnh \u1ea3nh th\u00e9p kh\u00f4ng ch\u1ec9 l\u00e0 v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng m\u00e0 c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a ngh\u1ecb l\u1ef1c v\u00e0 b\u1ec1n v\u1eefng. Giai \u0111i\u1ec7u m\u1ea1nh m\u1ebd, d\u1ed3n d\u1eadp \u1edf cao tr\u00e0o k\u1ebft h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh \u0111\u00e3 bi\u1ebfn TVC th\u00e0nh m\u1ed9t b\u1ea3n tr\u01b0\u1eddng ca, \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u \u0111\u1eadm trong t\u00e2m tr\u00ed ng\u01b0\u1eddi xem. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho s\u1ee9c m\u1ea1nh k\u1ec3 chuy\u1ec7n c\u1ee7a \u00e2m nh\u1ea1c trong TVC.<\/span><span > <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_Behind_%E2%80%93_Podcast_dac_biet_he_lo_nhung_yeu_to_Story-telling_trong_TVC_tai_Newday_Media\"><\/span><b><span >What&#8217;s Behind &#8211; Podcast \u0111\u1eb7c bi\u1ec7t h\u00e9 l\u1ed9 nh\u1eefng y\u1ebfu t\u1ed1 Story-telling trong TVC t\u1ea1i Newday Media<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >T\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean \u2013 t\u1eeb c\u1ed1t truy\u1ec7n ly k\u1ef3, \u1ea9n d\u1ee5 ngh\u1ec7 thu\u1eadt \u0111\u1ebfn \u00e2m nh\u1ea1c k\u1ec3 chuy\u1ec7n \u2013 \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 chuy\u00ean gia s\u00e1ng t\u1ea1o chia s\u1ebb c\u1ee5 th\u1ec3 trong chu\u1ed7i Podcast v\u1ec1 TVC v\u00e0 ngh\u1ec7 thu\u1eadt story-telling. T\u1ea1i \u0111\u00e2y, nh\u1eefng kh\u00e1ch m\u1eddi s\u1ebd b\u1eadt m\u00ed nh\u1eefng c\u00e2u chuy\u1ec7n h\u1eadu tr\u01b0\u1eddng \u0111\u1ed9c \u0111\u00e1o, kinh nghi\u1ec7m v\u00e0 b\u00ed quy\u1ebft bi\u1ebfn m\u1ed7i TVC tr\u1edf th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u00e1ng nh\u1edb. \u0110\u00f3n nghe chu\u1ed7i podcast What&#8217;s Behind \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng l\u00e1t c\u1eaft ch\u00e2n th\u1ef1c v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1eeb h\u00e0nh tr\u00ecnh t\u1ea1o n\u00ean c\u00e1c TVC c\u1ee7a Newday Media.<\/span><span > <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"What&#039;s Behind - Episode 4: The Story Behind the TV Commercial (Episode 2)\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/BGGO3Lexe-c?start=154&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>T\u1ea1i sao TVC c\u1ea7n c\u00f3 y\u1ebfu t\u1ed1 story-telling cu\u1ed1n h\u00fat Trong th\u1eddi \u0111\u1ea1i qu\u1ea3ng c\u00e1o tr\u00e0n ng\u1eadp, ng\u01b0\u1eddi xem kh\u00f4ng c\u00f2n d\u1ec5 b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi nh\u1eefng TVC ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u khi\u1ebfn m\u1ed9t TVC kh\u00e1c bi\u1ec7t n\u1eb1m \u1edf c\u00e1ch k\u1ec3 chuy\u1ec7n. Story-telling kh\u00f4ng ch\u1ec9 mang l\u1ea1i c\u1ea3m x\u00fac&#8230;<\/p>","protected":false},"author":1,"featured_media":9717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-10429","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-podcast","post_format-post-format-video"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=10429"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10429\/revisions"}],"predecessor-version":[{"id":10654,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10429\/revisions\/10654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/9717"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=10429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=10429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=10429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}