{"id":10391,"date":"2025-06-19T17:09:55","date_gmt":"2025-06-19T10:09:55","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9452"},"modified":"2025-06-19T17:09:55","modified_gmt":"2025-06-19T10:09:55","slug":"experiential-marketing-event-khi-trai-nghiem-la-chia-khoa-ket-noi-thuong-hieu-va-khach-hang-2","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/experiential-marketing-event-khi-trai-nghiem-la-chia-khoa-ket-noi-thuong-hieu-va-khach-hang-2\/","title":{"rendered":"Experiential Marketing Event: Khi tr\u1ea3i nghi\u1ec7m l\u00e0 ch\u00eca kh\u00f3a k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<p><span >Trong m\u1ed9t th\u1ebf gi\u1edbi b\u00e3o h\u00f2a th\u00f4ng tin, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o s\u00e1o r\u1ed7ng. Thay v\u00e0o \u0111\u00f3, h\u1ecd t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1eadt \u2013 n\u01a1i h\u1ecd c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao experiential marketing event (s\u1ef1 ki\u1ec7n ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m) ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn l\u1ef1a ch\u1ecdn nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><span > <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/experiential-marketing-event-khi-trai-nghiem-la-chia-khoa-ket-noi-thuong-hieu-va-khach-hang-2\/#Su_kien_experiential_la_gi\" >S\u1ef1 ki\u1ec7n experiential l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/experiential-marketing-event-khi-trai-nghiem-la-chia-khoa-ket-noi-thuong-hieu-va-khach-hang-2\/#Vi_sao_experiential_marketing_event_dang_thu_hut\" >V\u00ec sao experiential marketing event \u0111ang thu h\u00fat?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/experiential-marketing-event-khi-trai-nghiem-la-chia-khoa-ket-noi-thuong-hieu-va-khach-hang-2\/#3_bi_quyet_to_chuc_experiential_event_hieu_qua_%E2%80%93_kem_vi_du_thuc_te\" >3 b\u00ed quy\u1ebft t\u1ed5 ch\u1ee9c experiential event hi\u1ec7u qu\u1ea3 \u2013 k\u00e8m v\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newdaymedia.com.vn\/en\/experiential-marketing-event-khi-trai-nghiem-la-chia-khoa-ket-noi-thuong-hieu-va-khach-hang-2\/#Ap_dung_cong_nghe_hien_dai\" >\u00c1p d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newdaymedia.com.vn\/en\/experiential-marketing-event-khi-trai-nghiem-la-chia-khoa-ket-noi-thuong-hieu-va-khach-hang-2\/#Y_tuong_sang_tao_doc_dao\" >\u00dd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/newdaymedia.com.vn\/en\/experiential-marketing-event-khi-trai-nghiem-la-chia-khoa-ket-noi-thuong-hieu-va-khach-hang-2\/#Ke_chuyen_thuong_hieu_thong_qua_khong_gian_va_hanh_trinh_trai_nghiem\" >K\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua kh\u00f4ng gian v\u00e0 h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/newdaymedia.com.vn\/en\/experiential-marketing-event-khi-trai-nghiem-la-chia-khoa-ket-noi-thuong-hieu-va-khach-hang-2\/#Ket_luan_Trai_nghiem_tot_hon_ngan_loi_noi\" >K\u1ebft lu\u1eadn: Tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n ng\u00e0n l\u1eddi n\u00f3i<\/a><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Su_kien_experiential_la_gi\"><\/span><span  style=\"font-size: 75%;\"><b>S\u1ef1 ki\u1ec7n experiential l\u00e0 g\u00ec? <\/b> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Experiential marketing event l\u00e0 h\u00ecnh th\u1ee9c s\u1ef1 ki\u1ec7n ti\u1ebfp th\u1ecb t\u1ea1o ra tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi tham gia, th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c nh\u01b0 tr\u00ecnh di\u1ec5n s\u1ea3n ph\u1ea9m, tr\u00f2 ch\u01a1i, c\u00f4ng ngh\u1ec7 AR\/VR, workshop ho\u1eb7c storytelling th\u1ef1c t\u1ebf. Kh\u00f4ng c\u00f2n l\u00e0 truy\u1ec1n th\u00f4ng m\u1ed9t chi\u1ec1u, experiential event bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh m\u1ed9t ph\u1ea7n trong c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u2013 n\u01a1i h\u1ecd \u0111\u01b0\u1ee3c nh\u00ecn, ch\u1ea1m, c\u1ea3m nh\u1eadn v\u00e0 k\u1ebft n\u1ed1i th\u1eadt s\u1ef1.<\/span><span > <\/span><\/p>\n<p><span >H\u00ecnh th\u1ee9c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb, y\u00eau th\u00edch kh\u00e1m ph\u00e1 nh\u01b0 th\u1eddi trang, F&amp;B, c\u00f4ng ngh\u1ec7, gi\u1ea3i tr\u00ed; \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong c\u00e1c chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh. Doanh nghi\u1ec7p n\u00ean t\u1ed5 ch\u1ee9c v\u00e0o giai \u0111o\u1ea1n launching, m\u00f9a cao \u0111i\u1ec3m truy\u1ec1n th\u00f4ng, ho\u1eb7c khi c\u1ea7n t\u1ea1o \u0111\u1ed9t ph\u00e1 trong k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/realbusinessda.s3.eu-west-2.amazonaws.com\/wp-content\/uploads\/2019\/03\/Experiential-marketing-Carlsberg-beer-poster.jpeg\" alt=\"Experiential advertising top\" width=\"602\" height=\"361\" \/><\/p>\n<p  style=\"text-align: center;\"><em>Experiential Marketing &#8211; H\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u0111\u1ec1 cao t\u00ednh tr\u1ea3i nghi\u1ec7m<\/em><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Vi_sao_experiential_marketing_event_dang_thu_hut\"><\/span><span  style=\"font-size: 75%;\"><b>V\u00ec sao experiential marketing event \u0111ang thu h\u00fat?<\/b> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i kh\u00f4ng ch\u1ec9 mu\u1ed1n &#8220;mua&#8221; m\u1ed9t s\u1ea3n ph\u1ea9m \u2013 h\u1ecd mu\u1ed1n tin t\u01b0\u1edfng, c\u1ea3m nh\u1eadn v\u00e0 thu\u1ed9c v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, experiential marketing kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ph\u1ee5 m\u00e0 tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i c\u1ea3m x\u00fac hi\u1ec7u qu\u1ea3 nh\u1ea5t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. <\/span><span > <\/span><\/p>\n<p><span >Experiential Marketing Event gi\u00fap t\u1ea1o \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc v\u00ec ng\u01b0\u1eddi tham d\u1ef1 d\u1ec5 ghi nh\u1edb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf h\u01a1n l\u00e0 n\u1ed9i dung qua m\u00e0n h\u00ecnh. M\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t c\u00f2n khuy\u1ebfn kh\u00edch kh\u00e1ch m\u1eddi chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ea1o hi\u1ec7u \u1ee9ng lan t\u1ecfa t\u1ef1 nhi\u00ean. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u h\u00e0nh vi v\u00e0 ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u1ed1i \u01b0u s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><span > <\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"3_bi_quyet_to_chuc_experiential_event_hieu_qua_%E2%80%93_kem_vi_du_thuc_te\"><\/span><span  style=\"font-size: 75%;\"><b>3 b\u00ed quy\u1ebft t\u1ed5 ch\u1ee9c experiential event hi\u1ec7u qu\u1ea3 \u2013 k\u00e8m v\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/b> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Ap_dung_cong_nghe_hien_dai\"><\/span><span  style=\"font-size: 75%;\"><b> \u00c1p d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i: <\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span >M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong experiential marketing l\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c mang t\u00ednh c\u00e1 nh\u00e2n cao, t\u1eeb \u0111\u00f3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/span><span > <\/span><\/p>\n<p><span >\u0110\u1ec3 qu\u1ea3ng b\u00e1 cho b\u1ed9 phim \u201cBarbie\u201d, Warner Bros \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn mang t\u00ean <\/span><a href=\"https:\/\/www.barbieselfie.ai\/\"><span >BarbieSelfie.ai<\/span><\/a><span >, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea3i \u1ea3nh l\u00ean v\u00e0 bi\u1ebfn m\u00ecnh th\u00e0nh nh\u00e2n v\u1eadt Barbie ho\u1eb7c Ken. H\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c t\u1ea1o c\u00f3 thi\u1ebft k\u1ebf chu\u1ea9n nh\u01b0 poster ch\u00ednh th\u1ee9c c\u1ee7a phim, k\u00e8m theo hashtag v\u00e0 ng\u00e0y c\u00f4ng chi\u1ebfu. Ch\u1ec9 sau v\u00e0i ng\u00e0y, m\u1ea1ng x\u00e3 h\u1ed9i tr\u00e0n ng\u1eadp h\u00ecnh \u1ea3nh \u201cBarbie h\u00f3a\u201d c\u1ee7a h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng, t\u1eeb kh\u00e1n gi\u1ea3 ph\u1ed5 th\u00f4ng cho t\u1edbi c\u00e1c influencer.<\/span><span > <\/span><\/p>\n<p><span >\u0110\u00e2y l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c t\u1ea1o ra c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c \u0111\u01a1n gi\u1ea3n nh\u01b0ng viral, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u v\u1eeba thu h\u00fat s\u1ef1 ch\u00fa \u00fd, v\u1eeba t\u0103ng m\u1ee9c \u0111\u1ed9 lan truy\u1ec1n m\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed qu\u1ea3ng b\u00e1 truy\u1ec1n th\u1ed1ng.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9453 aligncenter\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-19-at-16.48.59-1.png\" alt=\"\" width=\"600\" height=\"300\" \/><\/p>\n<p  style=\"text-align: center;\"><em>Experiential Marketing gi\u00fap \u0111\u01b0a Barbie t\u1edbi g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi xem qua ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c th\u00fa v\u1ecb<\/em><\/p>\n<ol start=\"2\">\n<li aria-level=\"3\">\n<h3><span class=\"ez-toc-section\" id=\"Y_tuong_sang_tao_doc_dao\"><\/span><span  style=\"font-size: 75%;\"><b> \u00dd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o: <\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span >M\u1ed9t experiential event hi\u1ec7u qu\u1ea3 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i ho\u00e0nh tr\u00e1ng, nh\u01b0ng c\u1ea7n c\u00f3 <\/span>m\u1ed9t kho\u1ea3nh kh\u1eafc \u0111\u1eaft gi\u00e1 khi\u1ebfn ng\u01b0\u1eddi tham d\u1ef1 ghi nh\u1edb v\u00e0 mu\u1ed1n k\u1ec3 l\u1ea1i. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u1ea5t ng\u1edd, kh\u00f4ng gian \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c m\u1ed9t tr\u1ea3i nghi\u1ec7m mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng.<\/p>\n<p><span >Khi ra m\u1eaft s\u1ea3n ph\u1ea9m loa th\u00f4ng minh Google Home Mini v\u1edbi k\u00edch c\u1ee1 nh\u1ecf g\u1ecdn ch\u1ec9 b\u1eb1ng m\u1ed9t chi\u1ebfc b\u00e1nh donut, Google \u0111\u00e3 ch\u1ecdn c\u00e1ch ti\u1ebfp c\u1eadn v\u1eeba g\u1ea7n g\u0169i, v\u1eeba \u0111\u1ed9c \u0111\u00e1o: d\u1ef1ng l\u00ean chu\u1ed7i c\u1eeda h\u00e0ng pop-up c\u00f3 t\u00ean \u201cGoogle Home Mini Donut Shop\u201d \u1edf nhi\u1ec1u th\u00e0nh ph\u1ed1 l\u1edbn c\u1ee7a M\u1ef9. T\u1ea1i \u0111\u00e2y, ng\u01b0\u1eddi tham d\u1ef1 c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m loa Google Home Mini v\u00e0 \u201cquay th\u01b0\u1edfng\u201d \u0111\u1ec3 nh\u1eadn ho\u1eb7c l\u00e0 m\u1ed9t chi\u1ebfc b\u00e1nh donut, ho\u1eb7c m\u1ed9t chi\u1ebfc loa th\u1eadt.<\/span><span > <\/span><\/p>\n<p><span >S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u1ea3m gi\u00e1c ch\u1edd \u0111\u1ee3i, y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd v\u00e0 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp \u0111\u00e3 khi\u1ebfn chi\u1ebfn d\u1ecbch tr\u1edf n\u00ean th\u00fa v\u1ecb v\u00e0 \u0111\u00e1ng nh\u1edb \u2013 gi\u00fap kh\u00e1ch m\u1eddi mang v\u1ec1 kh\u00f4ng ch\u1ec9 qu\u00e0, m\u00e0 c\u1ea3 m\u1ed9t c\u00e2u <\/span><span >chuy\u1ec7n lan truy\u1ec1n t\u1ef1 nhi\u00ean tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mas-website-24-cache.s3.us-east-1.amazonaws.com\/containers\/assets\/case_studies\/google-home-mini-donut-shop\/google-home-mini-donut-shop-collage-1.webp\/f0772f1c8f9b40dc156e719c84a0ebdf.webp\" alt=\"MAS | Case Study | Google Home Mini Donut Shop\" width=\"599\" height=\"399\" \/><\/p>\n<p  style=\"text-align: center;\">Pop-up store c\u1ee7a Google c\u00f2n l\u00e0 \u0111\u1ecba \u0111i\u1ec3m check-in thu h\u00fat<\/p>\n<ol start=\"3\">\n<li aria-level=\"3\">\n<h3><span class=\"ez-toc-section\" id=\"Ke_chuyen_thuong_hieu_thong_qua_khong_gian_va_hanh_trinh_trai_nghiem\"><\/span><span  style=\"font-size: 75%;\"><b> K\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua kh\u00f4ng gian v\u00e0 h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span >Storytelling lu\u00f4n l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a m\u1ecdi chi\u1ebfn d\u1ecbch marketing, nh\u01b0ng trong experiential event, c\u00e2u chuy\u1ec7n kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c k\u1ec3 qua l\u1eddi n\u00f3i \u2013 m\u00e0 c\u00f2n qua c\u00e1ch b\u1ed1 tr\u00ed kh\u00f4ng gian, \u00e2m thanh, \u00e1nh s\u00e1ng v\u00e0 s\u1ef1 di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi tham gia.<\/span><span > <\/span><\/p>\n<p><span >Airbnb \u0111\u00e3 t\u1ea1o ra lo\u1ea1t s\u1ef1 ki\u1ec7n mang t\u00ean \u201cNight At\u201d v\u1edbi \u00fd t\u01b0\u1edfng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ng\u1ee7 l\u1ea1i t\u1ea1i nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m \u201ckh\u00f4ng t\u01b0\u1edfng\u201d nh\u01b0 m\u1ed9t \u0111\u00eam trong B\u1ea3o t\u00e0ng Louvre, t\u1ea1i LEGO House, hay tr\u00ean kh\u00e1n \u0111\u00e0i s\u00e2n v\u1eadn \u0111\u1ed9ng Maracan\u00e3. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 tr\u1ea3i nghi\u1ec7m \u201csang ch\u1ea3nh\u201d m\u00e0 c\u00f2n mang th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u1ec1 vi\u1ec7c Airbnb c\u00f3 th\u1ec3 <\/span><b><span >bi\u1ebfn m\u1ecdi n\u01a1i tr\u1edf th\u00e0nh n\u01a1i l\u01b0u tr\u00fa \u0111\u1ed9c \u0111\u00e1o<\/span><\/b><span >, ph\u00e1 b\u1ecf gi\u1edbi h\u1ea1n c\u1ee7a ng\u00e0nh l\u01b0u tr\u00fa truy\u1ec1n th\u1ed1ng.<\/span><span > <\/span><\/p>\n<p><span >\u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng r\u1eb1ng khi c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c k\u1ec3 b\u1eb1ng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ch\u1ec9 l\u1eafng nghe m\u00e0 c\u00f2n ghi nh\u1edb l\u00e2u d\u00e0i t\u00ednh \u1ea5n t\u01b0\u1ee3ng c\u1ee7a tr\u1ea3i nghi\u1ec7m.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.ytimg.com\/vi\/R3xvH8NEJiA\/maxresdefault.jpg\" alt=\"Airbnb presents: A night at the Louvre | Airbnb\" width=\"601\" height=\"338\" \/><\/p>\n<p  style=\"text-align: center;\"><em>\u00dd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a chi\u1ebfn d\u1ecbch Airbnb &#8220;Night at&#8221;<\/em><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Ket_luan_Trai_nghiem_tot_hon_ngan_loi_noi\"><\/span><span  style=\"font-size: 75%;\"><b>K\u1ebft lu\u1eadn: Tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n ng\u00e0n l\u1eddi n\u00f3i<\/b> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Trong th\u1eddi \u0111\u1ea1i m\u00e0 kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng kh\u00f3 t\u00ednh v\u00e0 \u00edt ki\u00ean nh\u1eabn v\u1edbi qu\u1ea3ng c\u00e1o th\u1ee5 \u0111\u1ed9ng, experiential marketing event ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u b\u01b0\u1edbc ra kh\u1ecfi m\u00e0n h\u00ecnh v\u00e0 ti\u1ebfn v\u00e0o tr\u00e1i tim ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n \u2013 m\u00e0 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i th\u1ef1c s\u1ef1, t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng d\u00e0i h\u1ea1n v\u00e0 bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n cho ch\u00ednh b\u1ea1n.<\/span><span > <\/span><\/p>\n<p><span >N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u01a1n v\u1ecb \u0111\u1ed3ng h\u00e0nh \u0111\u1ec3 bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh tr\u1ea3i nghi\u1ec7m \u1ea5n t\u01b0\u1ee3ng \u2013 t\u1eeb concept \u0111\u1ebfn tri\u1ec3n khai m\u1ed9t c\u00e1ch ch\u1ec9n chu \u2013 <a href=\"https:\/\/newdaymedia.com.vn\/en\/\">Newday Media<\/a> ch\u00ednh l\u00e0 \u0111\u1ed1i t\u00e1c b\u1ea1n c\u1ea7n. Ch\u00fang t\u00f4i chuy\u00ean thi\u1ebft k\u1ebf v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ea3i nghi\u1ec7m mang t\u00ednh s\u00e1ng t\u1ea1o, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 gi\u00e0u c\u1ea3m x\u00fac.<\/span><span > <\/span><\/p>\n<p><span > <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Trong m\u1ed9t th\u1ebf gi\u1edbi b\u00e3o h\u00f2a th\u00f4ng tin, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o s\u00e1o r\u1ed7ng. Thay v\u00e0o \u0111\u00f3, h\u1ecd t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1eadt \u2013 n\u01a1i h\u1ecd c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc. \u0110\u00f3 l\u00e0&#8230;<\/p>","protected":false},"author":1,"featured_media":9455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=10391"}],"version-history":[{"count":0,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/9455"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=10391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=10391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=10391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}