{"id":10390,"date":"2025-06-16T14:45:24","date_gmt":"2025-06-16T07:45:24","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9445"},"modified":"2026-05-22T14:30:34","modified_gmt":"2026-05-22T07:30:34","slug":"5-cach-tan-dung-hieu-qua-ugc-user-generated-content-hau-su-kien","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/5-cach-tan-dung-hieu-qua-ugc-user-generated-content-hau-su-kien\/","title":{"rendered":"5 c\u00e1ch t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 UGC (User-generated Content) h\u1eadu s\u1ef1 ki\u1ec7n"},"content":{"rendered":"<p  style=\"text-align: justify;\"><b><span >User-generated content (UGC)<\/span><\/b><span > \u2013 hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft t\u1edbi v\u1edbi c\u00e1i t\u00ean &#8220;n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra&#8221; \u2013 \u0111ang tr\u1edf th\u00e0nh \u201cv\u0169 kh\u00ed truy\u1ec1n th\u00f4ng\u201d kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c chi\u1ebfn d\u1ecbch marketing h\u1eadu s\u1ef1 ki\u1ec7n. Nh\u1eefng b\u1ee9c \u1ea3nh check-in, video tr\u1ea3i nghi\u1ec7m, story review hay caption chia s\u1ebb t\u1eeb ng\u01b0\u1eddi tham d\u1ef1 kh\u00f4ng ch\u1ec9 mang t\u00ednh x\u00e1c th\u1ef1c cao m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u lan t\u1ecfa nhanh ch\u00f3ng, ti\u1ebft ki\u1ec7m chi ph\u00ed. Nh\u01b0ng \u0111\u1ec3 UGC th\u1ef1c s\u1ef1 ph\u00e1t huy gi\u00e1 tr\u1ecb, b\u1ea1n c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c thu th\u1eadp, khai th\u00e1c v\u00e0 t\u00e1i s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 c\u00e1ch <\/span><a href=\"https:\/\/newdaymedia.com.vn\/en\/\"><span >Newday Media<\/span><\/a><span > g\u1ee3i \u00fd gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng UGC hi\u1ec7u qu\u1ea3 sau m\u1ed7i s\u1ef1 ki\u1ec7n.<\/span><span > <\/span><\/p>\n<figure id=\"attachment_11125\" aria-describedby=\"caption-attachment-11125\" style=\"width: 1801px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11125 size-full\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/1197e57e428cfe54bb17cac02cf84440b50fa4b6-1801x1201-1.jpg\" alt=\"\" width=\"1801\" height=\"1201\" srcset=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/1197e57e428cfe54bb17cac02cf84440b50fa4b6-1801x1201-1.jpg 1801w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/1197e57e428cfe54bb17cac02cf84440b50fa4b6-1801x1201-1-300x200.jpg 300w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/1197e57e428cfe54bb17cac02cf84440b50fa4b6-1801x1201-1-1024x683.jpg 1024w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/1197e57e428cfe54bb17cac02cf84440b50fa4b6-1801x1201-1-768x512.jpg 768w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/1197e57e428cfe54bb17cac02cf84440b50fa4b6-1801x1201-1-1536x1024.jpg 1536w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/1197e57e428cfe54bb17cac02cf84440b50fa4b6-1801x1201-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 1801px) 100vw, 1801px\" \/><figcaption id=\"caption-attachment-11125\" class=\"wp-caption-text\">Minh ho\u1ea1 User-generated Content<\/figcaption><\/figure>\n<ol>\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/5-cach-tan-dung-hieu-qua-ugc-user-generated-content-hau-su-kien\/#Tao_chien_dich_truyen_thong_hau_su_kien_tu_UGC\" >T\u1ea1o chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng h\u1eadu s\u1ef1 ki\u1ec7n t\u1eeb UGC<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/5-cach-tan-dung-hieu-qua-ugc-user-generated-content-hau-su-kien\/#Dung_UGC_lam_tu_lieu_quang_ba_cho_su_kien_tiep_theo\" >D\u00f9ng UGC l\u00e0m t\u01b0 li\u1ec7u qu\u1ea3ng b\u00e1 cho s\u1ef1 ki\u1ec7n ti\u1ebfp theo<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/5-cach-tan-dung-hieu-qua-ugc-user-generated-content-hau-su-kien\/#Tich_hop_UGC_vao_email_marketing\" >T\u00edch h\u1ee3p UGC v\u00e0o email marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newdaymedia.com.vn\/en\/5-cach-tan-dung-hieu-qua-ugc-user-generated-content-hau-su-kien\/#Tao_thu_vien_UGC_phuc_vu_cho_PR_va_doi_tac\" >T\u1ea1o th\u01b0 vi\u1ec7n UGC ph\u1ee5c v\u1ee5 cho PR v\u00e0 \u0111\u1ed1i t\u00e1c<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newdaymedia.com.vn\/en\/5-cach-tan-dung-hieu-qua-ugc-user-generated-content-hau-su-kien\/#Khai_thac_UGC_tren_nen_tang_ngan_han_nhu_Reels_hoac_TikTok\" >Khai th\u00e1c UGC tr\u00ean n\u1ec1n t\u1ea3ng ng\u1eafn h\u1ea1n nh\u01b0 Reels ho\u1eb7c TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/newdaymedia.com.vn\/en\/5-cach-tan-dung-hieu-qua-ugc-user-generated-content-hau-su-kien\/#Tong_ket\" >T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Tao_chien_dich_truyen_thong_hau_su_kien_tu_UGC\"><\/span><b style=\"font-size: 75%; text-align: justify;\">T\u1ea1o chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng h\u1eadu s\u1ef1 ki\u1ec7n t\u1eeb UGC<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p  style=\"text-align: justify;\"><span >Ngay sau s\u1ef1 ki\u1ec7n, h\u00e3y t\u1ed5ng h\u1ee3p c\u00e1c b\u00e0i \u0111\u0103ng, \u1ea3nh v\u00e0 story t\u1eeb ng\u01b0\u1eddi tham d\u1ef1 \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t chi\u1ebfn d\u1ecbch t\u1ed5ng k\u1ebft tr\u00ean social media. Vi\u1ec7c chia s\u1ebb l\u1ea1i n\u1ed9i dung ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c ti\u1ebfp t\u1ee5c tham gia chia s\u1ebb. <\/span><span > <\/span><\/p>\n<p  style=\"text-align: justify;\"><span >\u0110\u1ec3 khai th\u00e1c UGC h\u1eadu s\u1ef1 ki\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 theo d\u00f5i hashtag ho\u1eb7c n\u1ed9i dung c\u00f3 g\u1eafn th\u1ebb li\u00ean quan \u0111\u1ebfn s\u1ef1 ki\u1ec7n. Vi\u1ec7c s\u00e0ng l\u1ecdc k\u1ef9 l\u01b0\u1ee1ng gi\u00fap ch\u1ecdn ra nh\u1eefng b\u00e0i \u0111\u0103ng ch\u1ea5t l\u01b0\u1ee3ng, c\u00f3 h\u00ecnh \u1ea3nh r\u00f5 n\u00e9t v\u00e0 n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. Tr\u01b0\u1edbc khi t\u00e1i s\u1eed d\u1ee5ng, c\u1ea7n \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 quy\u1ec1n s\u1edf h\u1eefu n\u1ed9i dung b\u1eb1ng c\u00e1ch g\u1eedi y\u00eau c\u1ea7u xin ph\u00e9p ng\u01b0\u1eddi d\u00f9ng. Hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean (organic reach), l\u01b0\u1ee3t chia s\u1ebb (shares) v\u00e0 s\u1ed1 l\u01b0\u1ee3t l\u01b0u b\u00e0i vi\u1ebft (saves). <\/span><span > <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"FIND YOUR AVATAR | B\u1ea0N \u0110\u00c3 Y\u00caU TH\u00c0NH PH\u1ed0 H\u1ed2 CH\u00cd MINH CH\u01afA?\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/6JliKMS1OYg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p  style=\"text-align: center;\">M\u1ed9t v\u00ed d\u1ee5 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng UGC \u0111\u1ec3 lan to\u1ea3 th\u00f4ng \u0111i\u1ec7p s\u1ef1 ki\u1ec7n<\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li aria-level=\"3\">\n<h2><span class=\"ez-toc-section\" id=\"Dung_UGC_lam_tu_lieu_quang_ba_cho_su_kien_tiep_theo\"><\/span><span  style=\"font-size: 75%;\"><b> D\u00f9ng UGC l\u00e0m t\u01b0 li\u1ec7u qu\u1ea3ng b\u00e1 cho s\u1ef1 ki\u1ec7n ti\u1ebfp theo<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p  style=\"text-align: justify;\"><span >C\u00e1c h\u00ecnh \u1ea3nh v\u00e0 c\u1ea3m nh\u1eadn ch\u00e2n th\u1ef1c t\u1eeb ng\u01b0\u1eddi tham d\u1ef1 l\u00e0 ch\u1ea5t li\u1ec7u tuy\u1ec7t v\u1eddi \u0111\u1ec3 truy\u1ec1n th\u00f4ng cho m\u00f9a s\u1ef1 ki\u1ec7n ti\u1ebfp theo. Thay v\u00ec s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh stock ho\u1eb7c n\u1ed9i dung d\u00e0n d\u1ef1ng, UGC mang \u0111\u1ebfn s\u1ef1 tin c\u1eady v\u00e0 g\u1ea7n g\u0169i h\u01a1n. <\/span><span > <\/span><\/p>\n<p  style=\"text-align: justify;\"><span >Doanh nghi\u1ec7p n\u00ean \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn nh\u1eefng n\u1ed9i dung th\u1ec3 hi\u1ec7n kh\u00f4ng kh\u00ed s\u00f4i \u0111\u1ed9ng c\u1ee7a s\u1ef1 ki\u1ec7n, c\u00e1c kho\u1ea3nh kh\u1eafc gi\u00e0u c\u1ea3m x\u00fac ho\u1eb7c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi tham d\u1ef1. C\u00e1c n\u1ed9i dung n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng nh\u01b0 brochure, landing page ho\u1eb7c teaser video nh\u1eb1m t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c v\u00e0 kh\u01a1i g\u1ee3i h\u1ee9ng th\u00fa cho kh\u00e1n gi\u1ea3 \u1edf s\u1ef1 ki\u1ec7n ti\u1ebfp theo. <\/span><span > <\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li aria-level=\"3\">\n<h2><span class=\"ez-toc-section\" id=\"Tich_hop_UGC_vao_email_marketing\"><\/span><span  style=\"font-size: 75%;\"><b> T\u00edch h\u1ee3p UGC v\u00e0o email marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p  style=\"text-align: justify;\"><span >M\u1ed9t email c\u1ea3m \u01a1n sau s\u1ef1 ki\u1ec7n s\u1ebd tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n n\u1ebfu \u0111\u01b0\u1ee3c \u0111\u00ednh k\u00e8m nh\u1eefng h\u00ecnh \u1ea3nh ho\u1eb7c video n\u1ed5i b\u1eadt do ch\u00ednh ng\u01b0\u1eddi tham d\u1ef1 ghi l\u1ea1i. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf b\u1ea3n tin v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cS\u1ef1 ki\u1ec7n qua g\u00f3c nh\u00ecn c\u1ee7a b\u1ea1n\u201d \u0111\u1ec3 kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac v\u00e0 duy tr\u00ec k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch m\u1eddi. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m h\u1eadu s\u1ef1 ki\u1ec7n m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng nh\u01b0 ph\u1ea3n h\u1ed3i kh\u1ea3o s\u00e1t ho\u1eb7c s\u1eed d\u1ee5ng \u01b0u \u0111\u00e3i k\u00e8m theo. Hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ec9 l\u1ec7 m\u1edf email (open rate), t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) v\u00e0 ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp.<\/span><span > <\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"4\">\n<li aria-level=\"3\">\n<h2><span class=\"ez-toc-section\" id=\"Tao_thu_vien_UGC_phuc_vu_cho_PR_va_doi_tac\"><\/span><span  style=\"font-size: 75%;\"><b> T\u1ea1o th\u01b0 vi\u1ec7n UGC ph\u1ee5c v\u1ee5 cho PR v\u00e0 \u0111\u1ed1i t\u00e1c<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p  style=\"text-align: justify;\"><span >H\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t kho d\u1eef li\u1ec7u UGC c\u00f3 t\u1ed5 ch\u1ee9c \u2013 bao g\u1ed3m \u1ea3nh, video, review \u2013 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo ch\u1ee7 \u0111\u1ec1, g\u01b0\u01a1ng m\u1eb7t kh\u00e1ch m\u1eddi, ho\u1ea1t \u0111\u1ed9ng n\u1ed5i b\u1eadt\u2026 \u0111\u1ec3 d\u00f9ng cho c\u00e1c chi\u1ebfn d\u1ecbch PR, b\u00e1o ch\u00ed ho\u1eb7c g\u1eedi \u0111\u1ed1i t\u00e1c t\u00e0i tr\u1ee3 sau s\u1ef1 ki\u1ec7n. Kho th\u01b0 vi\u1ec7n n\u00e0y v\u1eeba gi\u00fap t\u0103ng t\u1ed1c qu\u00e1 tr\u00ecnh bi\u00ean t\u1eadp n\u1ed9i dung, v\u1eeba th\u1ec3 hi\u1ec7n t\u00ednh chuy\u00ean nghi\u1ec7p. V\u00ed d\u1ee5, v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng h\u00e0nh, vi\u1ec7c \u0111\u00ednh k\u00e8m UGC c\u00f3 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u h\u1ecd trong b\u00e1o c\u00e1o s\u1ef1 ki\u1ec7n s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng h\u1ee3p t\u00e1c l\u00e2u d\u00e0i.<\/span><span > <\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"5\">\n<li aria-level=\"3\">\n<h2><span class=\"ez-toc-section\" id=\"Khai_thac_UGC_tren_nen_tang_ngan_han_nhu_Reels_hoac_TikTok\"><\/span><span  style=\"font-size: 75%;\"><b> Khai th\u00e1c UGC tr\u00ean n\u1ec1n t\u1ea3ng ng\u1eafn h\u1ea1n nh\u01b0 Reels ho\u1eb7c TikTok<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p  style=\"text-align: justify;\"><span >C\u00e1c video h\u1eadu tr\u01b0\u1eddng, ph\u1ea3n \u1ee9ng t\u1ef1 nhi\u00ean hay kho\u1ea3nh kh\u1eafc \u201cb\u1eaft trend\u201d \u0111\u01b0\u1ee3c ghi l\u1ea1i b\u1edfi ng\u01b0\u1eddi tham d\u1ef1 l\u00e0 ch\u1ea5t li\u1ec7u l\u00fd t\u01b0\u1edfng \u0111\u1ec3 t\u00e1i s\u1eed d\u1ee5ng tr\u00ean <\/span><a href=\"https:\/\/newdaymedia.com.vn\/en\/kinh-nghiem-to-chuc-su-kien\/5-cach-chon-dinh-dang-video-phu-hop-nen-tang\/\"><span >Reels, TikTok ho\u1eb7c Shorts<\/span><\/a><span >. Vi\u1ec7c bi\u00ean t\u1eadp UGC th\u00e0nh nh\u1eefng clip ng\u1eafn v\u1edbi hi\u1ec7u \u1ee9ng b\u1eaft m\u1eaft, nh\u1ea1c n\u1ec1n h\u1ee3p xu h\u01b0\u1edbng v\u00e0 l\u1eddi tho\u1ea1i ng\u1eafn g\u1ecdn gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nhanh ch\u00f3ng b\u1eaft k\u1ecbp h\u00e0nh vi xem n\u1ed9i dung d\u1ea1ng &#8220;\u0103n li\u1ec1n&#8221; c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n nay. <\/span><span > <\/span><\/p>\n<p  style=\"text-align: justify;\"><span >Ngo\u00e0i ra, s\u1ef1 ch\u00e2n th\u1eadt v\u00e0 g\u1ea7n g\u0169i c\u1ee7a UGC gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng ni\u1ec1m tin t\u1ed1t h\u01a1n so v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. \u0110\u1eb7c bi\u1ec7t, khi ng\u01b0\u1eddi tham d\u1ef1 nh\u00ecn th\u1ea5y h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chia s\u1ebb, h\u1ecd c\u00f3 xu h\u01b0\u1edbng g\u1eafn b\u00f3 v\u00e0 ch\u1ee7 \u0111\u1ed9ng lan t\u1ecfa n\u1ed9i dung, t\u1eeb \u0111\u00f3 t\u1ea1o ra hi\u1ec7u \u1ee9ng c\u1ed9ng \u0111\u1ed3ng t\u1ef1 nhi\u00ean cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng h\u1eadu s\u1ef1 ki\u1ec7n.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.bazaarvoice.com\/Shutterstock_2115971435-1.png\" alt=\"User-generated magic: Navigating the UGC landscape of TikTok | Bazaarvoice\" width=\"600\" height=\"315\" \/><\/p>\n<p  style=\"text-align: center;\"><em>Nh\u1eefng n\u1ec1n t\u1ea3ng video ng\u1eafn ch\u00ednh l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e2n ph\u1ed1i n\u1ed9i dung UGC<\/em><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Tong_ket\"><\/span><span  style=\"font-size: 75%;\"><b>T\u1ed5ng k\u1ebft<\/b> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p  style=\"text-align: justify;\"><span >UGC sau s\u1ef1 ki\u1ec7n kh\u00f4ng ch\u1ec9 l\u00e0 d\u1eef li\u1ec7u \u0111\u1ec3 l\u01b0u tr\u1eef m\u00e0 l\u00e0 ngu\u1ed3n t\u00e0i nguy\u00ean gi\u00e0u gi\u00e1 tr\u1ecb \u0111\u1ec3 k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c v\u00e0 lan t\u1ecfa. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn, b\u1ea1n kh\u00f4ng ch\u1ec9 gia t\u0103ng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 m\u1ed1i li\u00ean k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng. H\u00e3y coi m\u1ed7i s\u1ef1 ki\u1ec7n l\u00e0 m\u1ed9t \u201cm\u1ecf v\u00e0ng n\u1ed9i dung\u201d \u2013 v\u00e0 UGC ch\u00ednh l\u00e0 kho b\u00e1u c\u1ea7n \u0111\u01b0\u1ee3c khai th\u00e1c \u0111\u00fang l\u00fac, \u0111\u00fang c\u00e1ch.<\/span><span > <\/span><\/p>\n<p  style=\"text-align: justify;\"><span >V\u1edbi 15 n\u0103m kinh nghi\u1ec7m tr\u00ean th\u1ecb tr\u01b0\u1eddng, <\/span><span >Newday Media kh\u00f4ng ch\u1ec9 <\/span><a href=\"https:\/\/newdaymedia.com.vn\/en\/dich-vu\/event-management\/\"><span >t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/span><\/a><span >, m\u00e0 c\u00f2n gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng <\/span><a href=\"https:\/\/newdaymedia.com.vn\/en\/dich-vu\/pr-marketing\/\"><span >chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/span><\/a><span > hi\u1ec7u qu\u1ea3. H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng d\u1ea5u \u1ea5n kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n!<\/span><span > <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>User-generated content (UGC) \u2013 hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft t\u1edbi v\u1edbi c\u00e1i t\u00ean &#8220;n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra&#8221; \u2013 \u0111ang tr\u1edf th\u00e0nh \u201cv\u0169 kh\u00ed truy\u1ec1n th\u00f4ng\u201d kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c chi\u1ebfn d\u1ecbch marketing h\u1eadu s\u1ef1 ki\u1ec7n. Nh\u1eefng b\u1ee9c \u1ea3nh check-in, video tr\u1ea3i nghi\u1ec7m, story review hay caption chia s\u1ebb t\u1eeb ng\u01b0\u1eddi tham d\u1ef1&#8230;<\/p>","protected":false},"author":1,"featured_media":9451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=10390"}],"version-history":[{"count":2,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10390\/revisions"}],"predecessor-version":[{"id":11127,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10390\/revisions\/11127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/9451"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=10390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=10390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=10390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}