{"id":10383,"date":"2025-06-03T10:21:14","date_gmt":"2025-06-03T03:21:14","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9415"},"modified":"2026-05-22T14:38:39","modified_gmt":"2026-05-22T07:38:39","slug":"top-5-bi-quyet-toi-uu-hoa-diem-cham-tai-su-kien","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/top-5-bi-quyet-toi-uu-hoa-diem-cham-tai-su-kien\/","title":{"rendered":"Top 5 b\u00ed quy\u1ebft t\u1ed1i \u01b0u h\u00f3a \u0111i\u1ec3m ch\u1ea1m t\u1ea1i s\u1ef1 ki\u1ec7n\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/top-5-bi-quyet-toi-uu-hoa-diem-cham-tai-su-kien\/#Diem_cham_la_gi_va_tai_sao_day_lai_la_yeu_to_quan_trong\" >\u0110i\u1ec3m ch\u1ea1m l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao \u0111\u00e2y l\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/top-5-bi-quyet-toi-uu-hoa-diem-cham-tai-su-kien\/#Dong_bo_hoa_hinh_anh_va_thong_diep_tu_truoc_su_kien\" >\u0110\u1ed3ng b\u1ed9 ho\u00e1 h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p t\u1eeb tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/top-5-bi-quyet-toi-uu-hoa-diem-cham-tai-su-kien\/#Ca_nhan_hoa_loi_moi_va_phan_tang_khach_moi_hop_ly\" >C\u00e1 nh\u00e2n ho\u00e1 l\u1eddi m\u1eddi v\u00e0 ph\u00e2n t\u1ea7ng kh\u00e1ch m\u1eddi h\u1ee3p l\u00fd<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newdaymedia.com.vn\/en\/top-5-bi-quyet-toi-uu-hoa-diem-cham-tai-su-kien\/#Nang_cao_trai_nghiem_check-in_bang_cong_nghe_va_thiet_ke_thong_minh\" >N\u00e2ng cao tr\u1ea3i nghi\u1ec7m check-in b\u1eb1ng c\u00f4ng ngh\u1ec7 v\u00e0 thi\u1ebft k\u1ebf th\u00f4ng minh<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newdaymedia.com.vn\/en\/top-5-bi-quyet-toi-uu-hoa-diem-cham-tai-su-kien\/#Tao_dong_luc_chia_se_va_lan_toa_ngay_trong_su_kien\" >T\u1ea1o \u0111\u1ed9ng l\u1ef1c chia s\u1ebb v\u00e0 lan t\u1ecfa ngay trong s\u1ef1 ki\u1ec7n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/newdaymedia.com.vn\/en\/top-5-bi-quyet-toi-uu-hoa-diem-cham-tai-su-kien\/#Keo_dai_ket_noi_sau_su_kien_bang_ca_nhan_hoa_va_khai_thac_du_lieu\" >K\u00e9o d\u00e0i k\u1ebft n\u1ed1i sau s\u1ef1 ki\u1ec7n b\u1eb1ng c\u00e1 nh\u00e2n ho\u00e1 v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/newdaymedia.com.vn\/en\/top-5-bi-quyet-toi-uu-hoa-diem-cham-tai-su-kien\/#Su_kien_khong_chi_la_diem_den_%E2%80%93_ma_la_chuoi_diem_cham\" >S\u1ef1 ki\u1ec7n kh\u00f4ng ch\u1ec9 l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn \u2013 m\u00e0 l\u00e0 chu\u1ed7i \u0111i\u1ec3m ch\u1ea1m<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Diem_cham_la_gi_va_tai_sao_day_lai_la_yeu_to_quan_trong\"><\/span><strong><span  style=\"font-size: 75%;\">\u0110i\u1ec3m ch\u1ea1m l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao \u0111\u00e2y l\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Trong marketing, \u0111i\u1ec3m ch\u1ea1m (touchpoint) l\u00e0 m\u1ecdi kho\u1ea3nh kh\u1eafc m\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Trong s\u1ef1 ki\u1ec7n, \u0111i\u1ec3m ch\u1ea1m c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb th\u01b0 m\u1eddi, qu\u1ea3ng c\u00e1o, landing page \u0111\u0103ng k\u00fd, qu\u00e1 tr\u00ecnh check-in, ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c t\u1ea1i ch\u1ed7 \u0111\u1ebfn email c\u1ea3m \u01a1n hay kh\u1ea3o s\u00e1t sau ch\u01b0\u01a1ng tr\u00ecnh. M\u1ed7i \u0111i\u1ec3m ch\u1ea1m l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><span > <\/span><\/p>\n<p><span >Vi\u1ec7c t\u1ed1i \u01b0u ho\u00e1 c\u00e1c \u0111i\u1ec3m ch\u1ea1m kh\u00f4ng ch\u1ec9 gi\u00fap h\u00e0nh tr\u00ecnh tham d\u1ef1 m\u01b0\u1ee3t m\u00e0 m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng ghi nh\u1edb v\u00e0 lan to\u1ea3 th\u01b0\u01a1ng hi\u1ec7u. Tr\u1ea3i nghi\u1ec7m t\u1ed1t khi\u1ebfn kh\u00e1ch m\u1eddi s\u1eb5n s\u00e0ng chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, trong khi c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 mini game, QR hay kh\u1ea3o s\u00e1t gi\u00fap thu th\u1eadp d\u1eef li\u1ec7u, ph\u1ee5c v\u1ee5 cho c\u00e1c chi\u1ebfn d\u1ecbch remarketing hi\u1ec7u qu\u1ea3 v\u1ec1 sau.<\/span><span > <\/span><\/p>\n<p><span >5 b\u00ed quy\u1ebft sau \u0111\u01b0\u1ee3c <\/span><a href=\"https:\/\/newdaymedia.com.vn\/en\/\"><b><span >Newday Media<\/span><\/b><\/a><span > t\u1ed5ng k\u1ebft gi\u00fap b\u1ea1n gia t\u0103ng tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 m\u1ed7i s\u1ef1 ki\u1ec7n tr\u1edf th\u00e0nh m\u1ed9t d\u1ea5u \u1ea5n ri\u00eang bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. <\/span><span > <\/span><\/p>\n<ol>\n<li aria-level=\"2\">\n<h3><span class=\"ez-toc-section\" id=\"Dong_bo_hoa_hinh_anh_va_thong_diep_tu_truoc_su_kien\"><\/span><span  style=\"font-size: 75%;\"><b> \u0110\u1ed3ng b\u1ed9 ho\u00e1 h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p t\u1eeb tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span >Giai \u0111o\u1ea1n tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n ch\u00ednh l\u00e0 l\u00fac th\u01b0\u01a1ng hi\u1ec7u &#8220;gieo m\u1ea7m&#8221; cho \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u. T\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 landing page, email m\u1eddi, b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i, video teaser c\u1ea7n \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc, tone of voice v\u00e0 th\u00f4ng \u0111i\u1ec7p ch\u1ee7 \u0111\u1ea1o. S\u1ef1 \u0111\u1ed3ng b\u1ed9 n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap <\/span><span >\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng s\u1ef1 k\u1ef3 v\u1ecdng n\u01a1i ng\u01b0\u1eddi tham d\u1ef1.<\/span><span > <\/span><\/p>\n<p><span >V\u00ed d\u1ee5, bu\u1ed5i h\u1ecdp b\u00e1o <a href=\"https:\/\/newdaymedia.com.vn\/en\/blog\/thong-cao-bao-chi-festival-ninh-binh-lan-thu-iii-nam-2024\/\">Festival Ninh B\u00ecnh 2024<\/a> do Newday Media t\u1ed5 ch\u1ee9c \u0111\u00e3 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd khi s\u1eed d\u1ee5ng trang ph\u1ee5c truy\u1ec1n th\u1ed1ng v\u00e0 kh\u00f4ng gian \u0111\u1eadm ch\u1ea5t v\u0103n ho\u00e1 C\u1ed1 \u0111\u00f4 Hoa L\u01b0, th\u1ec3 hi\u1ec7n tinh th\u1ea7n m\u00e0 s\u1ef1 ki\u1ec7n mu\u1ed1n truy\u1ec1n t\u1ea3i ngay t\u1eeb nh\u1eefng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1ea7u ti\u00ean. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng cho vi\u1ec7c m\u1ed9t \u0111i\u1ec3m ch\u1ea1m ban \u0111\u1ea7u \u2013 n\u1ebfu \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111\u00fang \u2013 c\u00f3 th\u1ec3 m\u1edf ra c\u1ea3m x\u00fac v\u00e0 s\u1ef1 tin t\u01b0\u1edfng s\u00e2u s\u1eafc.<\/span><span > <\/span><\/p>\n<figure id=\"attachment_11133\" aria-describedby=\"caption-attachment-11133\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11133 size-full\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/3_jiwk.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/3_jiwk.jpg 900w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/3_jiwk-300x200.jpg 300w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/3_jiwk-768x512.jpg 768w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/3_jiwk-18x12.jpg 18w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-11133\" class=\"wp-caption-text\">Bu\u1ed5i h\u1ecdp b\u00e1o \u0111\u1eb7c bi\u1ec7t c\u1ee7a Festival Ninh B\u00ecnh 2024<\/figcaption><\/figure>\n<ol start=\"2\">\n<li aria-level=\"2\">\n<h3><span class=\"ez-toc-section\" id=\"Ca_nhan_hoa_loi_moi_va_phan_tang_khach_moi_hop_ly\"><\/span><span  style=\"font-size: 75%;\"><b> C\u00e1 nh\u00e2n ho\u00e1 l\u1eddi m\u1eddi v\u00e0 ph\u00e2n t\u1ea7ng kh\u00e1ch m\u1eddi h\u1ee3p l\u00fd<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span >Thay v\u00ec g\u1eedi m\u1ed9t m\u1eabu th\u01b0 m\u1eddi chung cho t\u1ea5t c\u1ea3, th\u01b0\u01a1ng hi\u1ec7u n\u00ean <\/span><b><span >chia nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch m\u1eddi<\/span><\/b><span > (kh\u00e1ch VIP, b\u00e1o ch\u00ed, \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng trung th\u00e0nh\u2026) \u0111\u1ec3 so\u1ea1n n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng v\u00e0 m\u1ed1i quan h\u1ec7 v\u1edbi t\u1eebng nh\u00f3m. C\u00e1 nh\u00e2n ho\u00e1 c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb c\u00e1ch x\u01b0ng h\u00f4, n\u1ed9i dung th\u01b0, qu\u00e0 m\u1eddi ri\u00eang ho\u1eb7c c\u1ea3 giao di\u1ec7n email mang m\u00e0u s\u1eafc c\u00e1 nh\u00e2n ho\u00e1 theo th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch.<\/span><span > <\/span><\/p>\n<p><span >\u0110i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean c\u1ea7n truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 c\u1ea3m gi\u00e1c \u201cm\u00ecnh \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng\u201d. M\u1ed9t l\u1eddi m\u1eddi \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tinh t\u1ebf, n\u1ed9i dung r\u00f5 r\u00e0ng, CTA n\u1ed5i b\u1eadt v\u00e0 d\u1ec5 chia s\u1ebb s\u1ebd t\u1ea1o ti\u1ec1n \u0111\u1ec1 t\u1ed1t cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c ti\u1ebfp theo, \u0111\u1ed3ng th\u1eddi khi\u1ebfn ng\u01b0\u1eddi nh\u1eadn c\u1ea3m th\u1ea5y h\u00e0o h\u1ee9ng tham gia thay v\u00ec b\u1ecf qua.<\/span><span > <\/span><\/p>\n<ol start=\"3\">\n<li aria-level=\"2\">\n<h3><span class=\"ez-toc-section\" id=\"Nang_cao_trai_nghiem_check-in_bang_cong_nghe_va_thiet_ke_thong_minh\"><\/span><span  style=\"font-size: 75%;\"><b> N\u00e2ng cao tr\u1ea3i nghi\u1ec7m check-in b\u1eb1ng c\u00f4ng ngh\u1ec7 v\u00e0 thi\u1ebft k\u1ebf th\u00f4ng minh<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span >Check-in l\u00e0 \u201cc\u1eeda ng\u00f5\u201d \u0111\u1ea7u ti\u00ean c\u1ee7a s\u1ef1 ki\u1ec7n \u2013 n\u01a1i kh\u00e1ch m\u1eddi b\u1eaft \u0111\u1ea7u \u0111\u1ecbnh h\u00ecnh c\u1ea3m x\u00fac v\u00e0 k\u1ef3 v\u1ecdng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ch\u01b0\u01a1ng tr\u00ecnh. \u0110\u1ec3 t\u1ed1i \u01b0u \u0111i\u1ec3m ch\u1ea1m n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th<\/span><span >\u1ec3 \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 m\u00e3 QR, NFC, c\u1ed5ng t\u1ef1 \u0111\u1ed9ng, app check-in, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c hi\u1ec7n \u0111\u1ea1i, chuy\u00ean nghi\u1ec7p.<\/span><span > <\/span><\/p>\n<p><span >Kh\u00f4ng gian check-in c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tr\u1ef1c quan, h\u1ee3p l\u00fd, c\u00f3 h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng v\u00e0 nh\u00e2n s\u1ef1 h\u1ed7 tr\u1ee3 chu \u0111\u00e1o. C\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh nh\u01b0 backdrops, khu v\u1ef1c ch\u1ee5p \u1ea3nh hay booth th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed sao cho v\u1eeba thu\u1eadn ti\u1ec7n v\u1eeba truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c tinh th\u1ea7n c\u1ee7a s\u1ef1 ki\u1ec7n. M\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u v\u00e0o su\u00f4n s\u1ebb s\u1ebd gi\u00fap kh\u00e1ch m\u1eddi b\u01b0\u1edbc v\u00e0o kh\u00f4ng gian ch\u00ednh v\u1edbi t\u00e2m th\u1ebf t\u00edch c\u1ef1c v\u00e0 c\u1edfi m\u1edf h\u01a1n.<\/span><span > <\/span><\/p>\n<figure id=\"attachment_11135\" aria-describedby=\"caption-attachment-11135\" style=\"width: 1440px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11135 size-full\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/487411078_1215166826665789_4288870225523791489_n.jpg\" alt=\"\" width=\"1440\" height=\"1080\" srcset=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/487411078_1215166826665789_4288870225523791489_n.jpg 1440w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/487411078_1215166826665789_4288870225523791489_n-300x225.jpg 300w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/487411078_1215166826665789_4288870225523791489_n-1024x768.jpg 1024w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/487411078_1215166826665789_4288870225523791489_n-768x576.jpg 768w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/487411078_1215166826665789_4288870225523791489_n-16x12.jpg 16w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><figcaption id=\"caption-attachment-11135\" class=\"wp-caption-text\">Booth ch\u1ee5p \u1ea3nh s\u00e1ng t\u1ea1o t\u1ea1i chi\u1ebfn d\u1ecbch h\u01b0\u1edfng \u1ee9ng 50 n\u0103m du l\u1ecbch Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh<\/figcaption><\/figure>\n<p  style=\"text-align: center;\">\n<ol start=\"4\">\n<li aria-level=\"2\">\n<h3><span class=\"ez-toc-section\" id=\"Tao_dong_luc_chia_se_va_lan_toa_ngay_trong_su_kien\"><\/span><span  style=\"font-size: 75%;\"><b> T\u1ea1o \u0111\u1ed9ng l\u1ef1c chia s\u1ebb v\u00e0 lan t\u1ecfa ngay trong s\u1ef1 ki\u1ec7n<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span >M\u1ed9t trong nh\u1eefng c\u00e1ch m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 ch\u00ednh l\u00e0 bi\u1ebfn kh\u00e1ch m\u1eddi th\u00e0nh ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n thi\u1ebft k\u1ebf c\u00e1c \u0111i\u1ec3m ch\u1ea1m mang t\u00ednh th\u1ecb gi\u00e1c v\u00e0 t\u01b0\u01a1ng t\u00e1c cao nh\u01b0 photobooth, khu tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp, minigame c\u00f3 ph\u1ea7n th\u01b0\u1edfng, hay kho\u1ea3nh kh\u1eafc giao l\u01b0u c\u00f9ng KOL\/MC.<\/span><span > <\/span><\/p>\n<p><span >T\u1ea1i s\u1ef1 ki\u1ec7n <\/span><a href=\"https:\/\/newdaymedia.com.vn\/en\/blog\/le-ky-niem-cung-can-co-chieu-sau-cam-xuc-la-ngon-ngu-thuong-hieu\/\"><span >K\u1ef7 ni\u1ec7m 25 n\u0103m th\u00e0nh l\u1eadp Xu\u00e2n C\u1ea7u Holdings<\/span><\/a><span > do Newday Media t\u1ed5 ch\u1ee9c c\u00f9ng ch\u1ee7 \u0111\u1ec1 \u201cSeeding the Future&#8221;, m\u1ed9t m\u00f4 h\u00ecnh c\u00e2y c\u1ed5 th\u1ee5 \u0111\u00e3 \u0111\u01b0\u1ee3c d\u1ef1ng tr\u00ean s\u00e2n kh\u1ea5u. Kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ea1i di\u1ec7n cho 25 n\u0103m ph\u00e1t tri\u1ec3n b\u1ec1n b\u1ec9 v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n th\u1ecbnh v\u01b0\u1ee3ng trong t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ty, m\u00f4 h\u00ecnh c\u00e2y c\u00f2n l\u00e0 \u0111i\u1ec3m ch\u1ea1m t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng t\u1ea1i s\u1ef1 ki\u1ec7n. T\u1ea1i \u0111\u00e2y, c\u00e1n b\u1ed9 nh\u00e2n vi\u00ean c\u00f9ng Ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty \u0111\u00e3 t\u1ef1 tay treo nh\u1eefng c\u00e2u ch\u00fac v\u00e0 nh\u1eefng c\u1ea3m x\u00fac c\u1ee7a b\u1ea3n th\u00e2n t\u1ea1i s\u1ef1 ki\u1ec7n \u00fd ngh\u0129a n\u00e0y.<\/span><span > <\/span><\/p>\n<figure id=\"attachment_11136\" aria-describedby=\"caption-attachment-11136\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11136 size-full\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/500637524_2628617480808907_1330806094772521044_n.jpg\" alt=\"\" width=\"2048\" height=\"1160\" srcset=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/500637524_2628617480808907_1330806094772521044_n.jpg 2048w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/500637524_2628617480808907_1330806094772521044_n-300x170.jpg 300w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/500637524_2628617480808907_1330806094772521044_n-1024x580.jpg 1024w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/500637524_2628617480808907_1330806094772521044_n-768x435.jpg 768w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/500637524_2628617480808907_1330806094772521044_n-1536x870.jpg 1536w, https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2025\/06\/500637524_2628617480808907_1330806094772521044_n-18x10.jpg 18w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-11136\" class=\"wp-caption-text\">H\u00ecnh \u1ea3nh chi\u1ebfc c\u00e2y \u0111\u1ea7y \u00fd ngh\u0129a t\u1ea1i s\u1ef1 ki\u1ec7n &#8220;Seeding the Future&#8221;<\/figcaption><\/figure>\n<p><span >Khi nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y th\u00fa v\u1ecb v\u00e0 \u0111\u1ed9c \u0111\u00e1o, ng\u01b0\u1eddi tham d\u1ef1 s\u1ebd ch\u1ee7 \u0111\u1ed9ng ghi l\u1ea1i, chia s\u1ebb l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 k\u00e9o theo hi\u1ec7u \u1ee9ng lan t\u1ecfa. Quan tr\u1ecdng l\u00e0 c\u00e1c \u0111i\u1ec3m ch\u1ea1m n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p kh\u00e9o l\u00e9o trong t\u1ed5ng th\u1ec3 ch\u01b0\u01a1ng tr\u00ecnh, tr\u00e1nh c\u1ea3m gi\u00e1c \u201cg\u01b0\u1ee3ng \u00e9p\u201d, \u0111\u1ec3 kh\u00e1ch m\u1eddi th\u1ea5y r\u1eb1ng vi\u1ec7c chia s\u1ebb l\u00e0 t\u1ef1 nhi\u00ean v\u00e0 h\u1ea5p d\u1eabn ch\u1ee9 kh\u00f4ng mang t\u00ednh b\u1eaft bu\u1ed9c.<\/span><span > <\/span><\/p>\n<ol start=\"5\">\n<li aria-level=\"2\">\n<h3><span class=\"ez-toc-section\" id=\"Keo_dai_ket_noi_sau_su_kien_bang_ca_nhan_hoa_va_khai_thac_du_lieu\"><\/span><span  style=\"font-size: 75%;\"><b> K\u00e9o d\u00e0i k\u1ebft n\u1ed1i sau s\u1ef1 ki\u1ec7n b\u1eb1ng c\u00e1 nh\u00e2n ho\u00e1 v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span >S\u1ef1 ki\u1ec7n kh\u00f4ng k\u1ebft th\u00fac khi kh\u00e1ch r\u1eddi \u0111i, m\u00e0 ti\u1ebfp t\u1ee5c qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1eadu k\u1ef3. Vi\u1ec7c g\u1eedi email c\u1ea3m \u01a1n c\u00e1 nh\u00e2n ho\u00e1 trong v\u00f2ng 24 gi\u1edd sau s\u1ef1 ki\u1ec7n, k\u00e8m video recap ho\u1eb7c \u1ea3nh n\u1ed5i b\u1eadt, gi\u00fap duy tr\u00ec c\u1ea3m x\u00fac t\u00edch c\u1ef1c v\u00e0 ghi d\u1ea5u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi tham d\u1ef1. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u n\u00ean g\u1eedi kh\u1ea3o s\u00e1t ng\u1eafn g\u1ecdn k\u00e8m ph\u1ea7n qu\u00e0 nh\u1ecf \u0111\u1ec3 khuy\u1ebfn kh\u00edch ph\u1ea3n h\u1ed3i, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh sau.<\/span><span > <\/span><\/p>\n<p><span >Quan tr\u1ecdng h\u01a1n, n\u1ebfu trong s\u1ef1 ki\u1ec7n c\u00f3 t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u (m\u00e3 QR, \u0111\u0103ng k<\/span><span >\u00fd mini game, app theo d\u00f5i h\u00e0nh vi\u2026), th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ngu\u1ed3n data n\u00e0y \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch remarketing c\u00e1 nh\u00e2n ho\u00e1, n<\/span><span >h\u1eafc nh\u1edb tr\u1ea3i nghi\u1ec7m v\u1eeba qua v\u00e0 g\u1ee3i \u00fd h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo nh\u01b0 \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5, mua s\u1ea3n ph\u1ea9m, ho\u1eb7c m\u1eddi tham d\u1ef1 s\u1ef1 ki\u1ec7n ti\u1ebfp theo.<\/span><span > <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Su_kien_khong_chi_la_diem_den_%E2%80%93_ma_la_chuoi_diem_cham\"><\/span><span  style=\"font-size: 75%;\"><b>S\u1ef1 ki\u1ec7n kh\u00f4ng ch\u1ec9 l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn \u2013 m\u00e0 l\u00e0 chu\u1ed7i \u0111i\u1ec3m ch\u1ea1m<\/b> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >M\u1ed9t s\u1ef1 ki\u1ec7n kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 n\u01a1i t\u1eadp trung \u0111\u00f4ng ng\u01b0\u1eddi \u0111\u1ec3 nghe gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m hay th\u01b0\u1edfng th\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3i tr\u00ed, m\u00e0 l\u00e0 m\u1ed9t chu\u1ed7i h\u00e0nh tr\u00ecnh v\u1edbi nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m c\u1ea3m x\u00fac. Khi th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft c\u00e1ch thi\u1ebft k\u1ebf, \u0111\u1ea7u t\u01b0 v\u00e0 t\u1ed1i \u01b0u t\u1eebng \u0111i\u1ec3m ch\u1ea1m m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c, s\u1ef1 ki\u1ec7n s\u1ebd tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 marketing m\u1ea1nh m\u1ebd, gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i l\u00e2u v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra gi\u00e1 tr\u1ecb v\u01b0\u1ee3t ngo\u00e0i khu\u00f4n kh\u1ed5 m\u1ed9t bu\u1ed5i g\u1eb7p g\u1ee1 ng\u1eafn h\u1ea1n.<\/span><span > <\/span><\/p>\n<p><span >V\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c c\u00f3 kinh nghi\u1ec7m \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ef1 ki\u1ec7n ch\u1ec9n chu v\u00e0 t\u1ea1o n\u00ean h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch m\u1eddi \u1ea5n t\u01b0\u1ee3ng, h\u00e3y \u0111\u1ec3 Newday Media \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n. <\/span><a href=\"https:\/\/newdaymedia.com.vn\/en\/dich-vu\/event-management\/#tuvan\"><span >Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay h\u00f4m nay<\/span><\/a><span > \u0111\u1ec3 bi\u1ebfn m\u1ed7i \u00fd t\u01b0\u1edfng th\u00e0nh d\u1ea5u \u1ea5n kh\u00f3 qu\u00ean trong l\u00f2ng c\u00f4ng ch\u00fang.<\/span><span > <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110i\u1ec3m ch\u1ea1m l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao \u0111\u00e2y l\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng? Trong marketing, \u0111i\u1ec3m ch\u1ea1m (touchpoint) l\u00e0 m\u1ecdi kho\u1ea3nh kh\u1eafc m\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Trong s\u1ef1 ki\u1ec7n, \u0111i\u1ec3m ch\u1ea1m c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb th\u01b0 m\u1eddi, qu\u1ea3ng c\u00e1o, landing page \u0111\u0103ng k\u00fd, qu\u00e1 tr\u00ecnh check-in, ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng&#8230;<\/p>","protected":false},"author":1,"featured_media":9422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-10383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kho-tu-lieu-tham-khao"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=10383"}],"version-history":[{"count":2,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10383\/revisions"}],"predecessor-version":[{"id":11137,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10383\/revisions\/11137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/9422"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=10383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=10383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=10383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}