{"id":10365,"date":"2025-04-18T14:55:03","date_gmt":"2025-04-18T07:55:03","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9084"},"modified":"2026-05-22T15:13:31","modified_gmt":"2026-05-22T08:13:31","slug":"cong-nghe-trong-san-xuat-tvc","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/cong-nghe-trong-san-xuat-tvc\/","title":{"rendered":"S\u1ea3n xu\u1ea5t TVC – s\u1ea3n ph\u1ea9m truy\u1ec1n th\u1ed1ng “t\u00e1i sinh” trong di\u1ec7n m\u1ea1o s\u1ed1 h\u00f3a\u00a0"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng kh\u1eaft khe h\u01a1n v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o, c\u00f2n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng m\u1edbi m\u1ebb, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u1ea5n t\u01b0\u1ee3ng h\u01a1n \u0111\u1ec3 g\u00e2y ch\u00fa \u00fd trong h\u00e0ng ngh\u00ecn th\u00f4ng \u0111i\u1ec7p m\u1ed7i ng\u00e0y, th\u00ec s\u1ef1 xu\u1ea5t hi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng (XR) v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) hay CGI \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00fa h\u00edch quan tr\u1ecdng l\u00e0m thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch th\u1ee9c s\u1ea3n xu\u1ea5t video qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 TVC \u2013 th\u1ec3 lo\u1ea1i n\u1ed9i dung v\u1ed1n \u0111\u01b0\u1ee3c xem l\u00e0 \u201ctruy\u1ec1n th\u1ed1ng\u201d nh\u01b0ng nay l\u1ea1i \u0111ang \u0111\u01b0\u1ee3c t\u00e1i sinh trong m\u1ed9t di\u1ec7n m\u1ea1o s\u1ed1 h\u00f3a v\u00e0 gi\u00e0u tr\u1ea3i nghi\u1ec7m h\u01a1n bao gi\u1edd h\u1ebft.<\/span> H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u ngay v\u1edbi Newday Media<\/a> t\u1ea1i b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/p>\n

\"S\u1ea3n<\/p>\n

TVC \u2013 th\u1ec3 lo\u1ea1i n\u1ed9i dung v\u1ed1n \u0111\u01b0\u1ee3c xem l\u00e0 \u201ctruy\u1ec1n th\u1ed1ng\u201d nh\u01b0ng nay l\u1ea1i \u0111ang \u0111\u01b0\u1ee3c t\u00e1i sinh trong m\u1ed9t di\u1ec7n m\u1ea1o s\u1ed1 h\u00f3a <\/em><\/p>\n

AI \u2013 C\u00e1nh tay ph\u1ea3i \u0111\u1eafc l\u1ef1c cho s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 h\u1eadu k\u1ef3 s\u1ea3n xu\u1ea5t<\/b> <\/span><\/h1>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang ng\u00e0y c\u00e0ng \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t video v\u00e0 TVC khi n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u, h\u1ecdc h\u1ecfi th\u1ecb hi\u1ebfu ng\u01b0\u1eddi xem v\u00e0 t\u1eeb \u0111\u00f3 \u0111\u1ec1 xu\u1ea5t ho\u1eb7c t\u1ea1o ra nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p ch\u1ec9 trong th\u1eddi gian ng\u1eafn. T\u1eeb giai \u0111o\u1ea1n l\u00ean \u00fd t\u01b0\u1edfng, AI c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 t\u1ea1o k\u1ecbch b\u1ea3n qu\u1ea3ng c\u00e1o th\u00f4ng minh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, cho \u0111\u1ebfn qu\u00e1 tr\u00ecnh t\u1ea1o h\u00ecnh \u1ea3nh, m\u00f4 ph\u1ecfng chuy\u1ec3n \u0111\u1ed9ng ho\u1eb7c th\u1eadm ch\u00ed t\u1ea1o video ho\u00e0n ch\u1ec9nh t\u1eeb v\u0103n b\u1ea3n nh\u1edd v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Runway Gen-2, Pika hay Sora. <\/span> <\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 v\u1eady, trong kh\u00e2u h\u1eadu k\u1ef3, AI c\u00f2n gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a h\u00e0ng lo\u1ea1t t\u00e1c v\u1ee5 nh\u01b0 ch\u1ec9nh m\u00e0u, x\u00f3a ph\u00f4ng, t\u1ea1o hi\u1ec7u \u1ee9ng chuy\u1ec3n \u0111\u1ed9ng, th\u1eadm ch\u00ed d\u1ef1ng video highlight ho\u1eb7c ph\u00e1t hi\u1ec7n c\u00e1c ph\u00e2n c\u1ea3nh g\u00e2y \u1ea5n t\u01b0\u1ee3ng \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng. Nh\u1edd AI, c\u00e1c ekip s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 r\u00fat ng\u1eafn quy tr\u00ecnh s\u1ea3n xu\u1ea5t t\u1eeb v\u00e0i tu\u1ea7n xu\u1ed1ng ch\u1ec9 c\u00f2n v\u00e0i gi\u1edd m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng th\u1ea9m m\u1ef9 cao v\u00e0 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a trong t\u1eebng khung h\u00ecnh.<\/span> <\/span><\/p>\n

\"L\u00e0m<\/p>\n

AI tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c trong s\u1ea3n xu\u1ea5t TVC (\u1ea2nh minh ho\u1ea1)<\/em><\/p>\n

XR \u2013 T\u00e1i \u0111\u1ecbnh h\u00ecnh kh\u00f4ng gian th\u1ecb gi\u00e1c v\u00e0 tr\u1ea3i nghi\u1ec7m k\u1ec3 chuy\u1ec7n<\/b> <\/span><\/h1>\n

Th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng (XR) l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa VR (th\u1ef1c t\u1ebf \u1ea3o), AR (th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng) v\u00e0 MR (th\u1ef1c t\u1ebf h\u1ed7n h\u1ee3p), v\u00e0 trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t TVC, XR \u0111\u00e3 m\u1edf ra m\u1ed9t ch\u01b0\u01a1ng m\u1edbi cho storytelling khi n\u00f3 cho ph\u00e9p nh\u00e0 l\u00e0m phim t\u1ea1o ra nh\u1eefng th\u1ebf gi\u1edbi gi\u1ea3 l\u1eadp phong ph\u00fa, linh ho\u1ea1t v\u00e0 \u0111\u1ea7y c\u1ea3m x\u00fac m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i d\u1ef1ng c\u1ea3nh th\u1eadt v\u1edbi chi ph\u00ed \u0111\u1eaft \u0111\u1ecf. V\u1edbi c\u00f4ng ngh\u1ec7 XR, c\u00e1c b\u1ed1i c\u1ea3nh ho\u00e0nh tr\u00e1ng trong TVC c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng b\u1eb1ng m\u00f4 h\u00ecnh 3D k\u1ebft h\u1ee3p chuy\u1ec3n \u0111\u1ed9ng th\u1ef1c t\u1ebf trong studio quay \u1ea3o, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed h\u1eadu c\u1ea7n m\u00e0 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 cho\u00e1ng ng\u1ee3p v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh.<\/span> <\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, XR c\u00f2n gi\u00fap c\u00e1c \u0111\u1ea1o di\u1ec5n d\u1ec5 d\u00e0ng l\u00e0m ch\u1ee7 kh\u00f4ng gian, \u00e1nh s\u00e1ng v\u00e0 chuy\u1ec3n \u0111\u1ed9ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c theo k\u1ecbch b\u1ea3n \u0111\u00e3 d\u1ef1ng tr\u01b0\u1edbc, t\u1eeb \u0111\u00f3 gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian quay v\u00e0 h\u1ea1n ch\u1ebf c\u00e1c sai l\u1ec7ch k\u1ef9 thu\u1eadt th\u01b0\u1eddng g\u1eb7p trong b\u1ed1i c\u1ea3nh th\u1ef1c.<\/span> <\/span><\/p>\n

AR \u2013 K\u1ebft n\u1ed1i ng\u01b0\u1eddi xem v\u1edbi s\u1ea3n ph\u1ea9m qua tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c<\/b> <\/span><\/h1>\n

Kh\u00e1c v\u1edbi XR v\u1ed1n thi\u00ean v\u1ec1 x\u00e2y d\u1ef1ng kh\u00f4ng gian \u1ea3o bao tr\u00f9m, AR l\u1ea1i t\u1eadp trung v\u00e0o vi\u1ec7c mang c\u00e1c y\u1ebfu t\u1ed1 \u1ea3o v\u00e0o th\u1ebf gi\u1edbi th\u1ef1c \u0111\u1ec3 ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 t\u0103ng m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft v\u00e0 kh\u1ea3 n\u0103ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u. Trong s\u1ea3n xu\u1ea5t TVC, AR \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p nh\u01b0 m\u1ed9t ph\u1ea7n m\u1edf r\u1ed9ng tr\u1ea3i nghi\u1ec7m khi ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 “qu\u00e9t” h\u00ecnh \u1ea3nh trong video v\u00e0 ngay l\u1eadp t\u1ee9c truy c\u1eadp v\u00e0o c\u00e1c t\u00ednh n\u0103ng nh\u01b0 th\u1eed \u0111\u1ed3, xoay s\u1ea3n ph\u1ea9m 3D, ho\u1eb7c xem th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a trong b\u1ed1i c\u1ea3nh TVC kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t n\u1ed9i dung \u0111\u00f3ng khung ph\u00e1t m\u1ed9t l\u1ea7n m\u00e0 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng sang c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, app b\u00e1n h\u00e0ng ho\u1eb7c trang landing page c\u00f3 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 AR nh\u1eb1m t\u0103ng hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.<\/span> <\/span><\/p>\n

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Index<\/p>\n<\/span><\/div>\n