{"id":10365,"date":"2025-04-18T14:55:03","date_gmt":"2025-04-18T07:55:03","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=9084"},"modified":"2026-05-22T15:13:31","modified_gmt":"2026-05-22T08:13:31","slug":"cong-nghe-trong-san-xuat-tvc","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/cong-nghe-trong-san-xuat-tvc\/","title":{"rendered":"TV commercial production \u2013 a traditional product \u201creborn\u201d in a digital form.\u00a0"},"content":{"rendered":"

In a context where consumers are increasingly demanding of advertising content, and brands are constantly seeking new, personalized, and more impactful communication methods to grab attention amidst thousands of messages every day, the emergence and rapid development of technologies such as artificial intelligence (AI), augmented reality (XR), augmented reality (AR), and CGI has become a crucial catalyst, completely transforming the way advertising videos are produced, especially TV commercials \u2013 a content genre once considered "traditional" but now being reborn in a more digitized and immersive form than ever before.<\/span> Let's find out right now! Newday Media<\/a> in this article.<\/span><\/p>\n

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TV commercials \u2013 a content genre once considered "traditional" \u2013 are now being reborn in a digital form. <\/em><\/p>\n

AI \u2013 A powerful right-hand tool for content creation and post-production.<\/b> <\/span><\/h1>\n

Artificial intelligence (AI) is increasingly playing a central role in video and TV commercial production as it can process large volumes of data, learn viewer preferences, and suggest or create relevant content in a short amount of time. From the ideation stage, AI can assist in creating intelligent advertising scripts based on user behavior data, to the process of creating images, simulating motion, or even creating complete videos from text thanks to platforms like Runway Gen-2, Pika, or Sora. <\/span> <\/span><\/p>\n

Furthermore, in post-production, AI automates a wide range of tasks such as color correction, background removal, motion effects, and even creating highlight videos or identifying impactful scenes to optimize communication effectiveness. Thanks to AI, creative teams can shorten production timelines from weeks to just hours while maintaining high aesthetic quality and personalization in every frame.<\/span> <\/span><\/p>\n

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AI has become a powerful tool in TV commercial production (Illustrative image).<\/em><\/p>\n

XR \u2013 Reshaping visual space and storytelling experiences.<\/b> <\/span><\/h1>\n

Extended reality (XR) is a combination of VR (virtual reality), AR (augmented reality), and MR (mixed reality), and in the field of TV commercial production, XR has opened a new chapter for storytelling by allowing filmmakers to create rich, flexible, and emotionally resonant simulated worlds without the need for expensive real-world set construction. With XR technology, spectacular scenes in TV commercials can be created using 3D models combined with real-world movement in a virtual studio, thereby minimizing risks and optimizing logistical costs while maintaining visual impact.<\/span> <\/span><\/p>\n

Furthermore, XR allows directors to easily control space, lighting, and movement precisely according to the pre-written script, thereby saving filming time and minimizing technical errors commonly encountered in real-life settings.<\/span> <\/span><\/p>\n

AR \u2013 Connecting viewers with products through interactive experiences.<\/b> <\/span><\/h1>\n

Unlike XR, which focuses on creating immersive virtual spaces, AR concentrates on bringing virtual elements into the real world so viewers can interact directly with the product, thereby increasing engagement and brand recall. In TV commercial production, AR is integrated as an extension of the experience, allowing viewers to use their phones to "scan" images in the video and instantly access features such as trying on clothes, rotating products in 3D, or viewing technical specifications. This is especially significant in the context of TV commercials no longer being one-time, confined content but expanding to digital platforms such as social media, e-commerce apps, or landing pages that integrate AR technology to increase conversion rates.<\/span> <\/span><\/p>\n

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Index<\/p>\n<\/span><\/div>\n