{"id":10312,"date":"2020-07-10T09:45:00","date_gmt":"2020-07-10T02:45:00","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/2020\/07\/10\/bgk-stevie-awards-2018-nhan-xet-gi-ve-le-hoi-bien-sam-son-do-newday-media-to-chuc\/"},"modified":"2026-05-22T10:10:09","modified_gmt":"2026-05-22T03:10:09","slug":"bgk-stevie-awards-2018-nhan-xet-gi-ve-le-hoi-bien-sam-son-do-newday-media-to-chuc","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/bgk-stevie-awards-2018-nhan-xet-gi-ve-le-hoi-bien-sam-son-do-newday-media-to-chuc\/","title":{"rendered":"BGK STEVIE AWARDS 2018 NH\u1eacN X\u00c9T G\u00cc V\u1ec0 L\u1ec4 H\u1ed8I BI\u1ec2N S\u1ea6M S\u01a0N DO NEWDAY MEDIA T\u1ed4 CH\u1ee8C?"},"content":{"rendered":"<\/p>\n
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S\u1ef1 ki\u1ec7n \u201cL\u1ec5 h\u1ed9i Du l\u1ecbch Bi\u1ec3n S\u1ea7m S\u01a1n 2018\u201d l\u00e0 s\u1ef1 ki\u1ec7n \u0111\u1ea1t gi\u1ea3i V\u00e0ng h\u1ea1ng m\u1ee5c Chi\u1ebfn d\u1ecbch Truy\u1ec1n th\u00f4ng, PR xu\u1ea5t s\u1eafc c\u1ee7a N\u0103m\u201d gi\u1ea3i th\u01b0\u1edfng Stevie Awards for Women in Business l\u1ea7n th\u1ee9 15 n\u0103m 2018. H\u1ed9i \u0111\u1ed3ng Gi\u00e1m kh\u1ea3o ch\u1ea5m \u0111i\u1ec3m cho Gi\u1ea3i th\u01b0\u1edfng g\u1ed3m 45 chuy\u00ean gia l\u00e0 c\u00e1c CEO, CPO, Creative Director, Marketing Directors, PR Managers, Strategy Directors c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn tr\u00ean to\u00e0n c\u1ea7u. Trong \u0111\u00f3 c\u00f3 c\u00e1c t\u00ean tu\u1ed5i c\u1ee7a Triumph International Lingerie, Ogilvy Public Relations & Influence, University of California, Huawei, JP Morgan Chase\u2026 Ban h\u1ed9i th\u1ea9m \u0111\u00e3 th\u1ef1c s\u1ef1 \u1ea5n t\u01b0\u1ee3ng v\u1edbi \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a Chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u201cL\u1ec5 h\u1ed9i bi\u1ec3n S\u1ea7m S\u01a1n\u201d v\u00e0 d\u00e0nh nhi\u1ec1u l\u1eddi khen ng\u1ee3i, v\u00e0 g\u00f3p \u00fd ch\u00e2n th\u00e0nh. Newday Media coi \u0111\u00f3 l\u00e0 c\u01a1 h\u1ed9i qu\u00fd gi\u00e1 \u0111\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t huy nh\u1eefng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 cho ra \u0111\u1eddi nh\u1eefng s\u1ea3n ph\u1ea9m \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o s\u00e1ng t\u1ea1o \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng qu\u1ed1c t\u1ebf.<\/p>\n

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D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khen ng\u1ee3i, \u0111\u00e1nh gi\u00e1 v\u00e0 g\u00f3p \u00fd x\u00e2y d\u1ef1ng c\u1ee7a Ban gi\u00e1m kh\u1ea3o:<\/p>\n

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Newday Media JSC’s event “Sam Son Beach Vacation Festival” – raising awareness of a new holiday destination in Vietnam<\/p>\n

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\u201cIncredible concept and to do it on the beach with all kinds of factors that could play into it is unbelievable\u201d.<\/p>\n

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Th\u1eadt l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u00e1o b\u1ea1o v\u00e0 \u0111\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3 tr\u00ean m\u1ed9t b\u00e3i bi\u1ec3n v\u1edbi m\u1ecdi th\u1eed th\u00e1ch l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tin \u0111\u01b0\u1ee3c.<\/strong><\/em><\/p>\n

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\u201cThis is a very creative and sophisticated event from a media standpoint, as well as a logistical standpoint. Additional information could be included with your submission to make it a 10. Provide data about the impact, how many people came, how was visibility for the location increased in weeks\/months after the event? More details about logistics could have also been included as links. Testimonials from your client would also be helpful. If you submit to any other awards shows consider adding more breadth to both qualitative and quantitative data\u201d.<\/p>\n

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V\u1ec1 quan \u0111i\u1ec3m truy\u1ec1n th\u00f4ng m\u00e0 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n r\u1ea5t s\u00e1ng t\u1ea1o v\u00e0 tinh t\u1ebf. N\u1ebfu th\u00eam m\u1ed9t v\u00e0i th\u00f4ng tin n\u1eefa s\u1ebd l\u00e0m h\u1ed3 s\u01a1 c\u1ee7a c\u00e1c b\u1ea1n ho\u00e0n h\u1ea3o h\u01a1n. Nh\u01b0 th\u00f4ng tin v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ef1 ki\u1ec7n \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang, bao nhi\u00eau ng\u01b0\u1eddi tham d\u1ef1, sau s\u1ef1 ki\u1ec7n \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch \u0111\u00f3 t\u0103ng \u0111\u01b0\u1ee3c bao nhi\u00eau ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn? C\u00e1c th\u00f4ng tin v\u1ec1 l\u01b0\u1ee3t du kh\u00e1ch c\u0169ng n\u00ean \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp v\u00e0 k\u00e8m minh h\u1ecda. C\u00e1c nh\u1eadn x\u00e9t c\u1ee7a du kh\u00e1ch c\u0169ng s\u1ebd r\u1ea5t c\u00f3 t\u00e1c d\u1ee5ng. N\u1ebfu c\u00e1c b\u1ea1n tham gia c\u00e1c gi\u1ea3i th\u01b0\u1edfng kh\u00e1c, th\u00ec n\u00ean cung c\u1ea5p th\u00eam c\u00e1c s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch\u201d.<\/em><\/strong><\/p>\n

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\u201cReally great use of components to captivate the participants through active and engaging programs. It was beautifully done and clearly satisfied those in attendance. This is a home run for a first-time event. The submission could use more quantitative measurements\u201d.<\/p>\n

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Th\u1eadt l\u00e0 m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p tuy\u1ec7t v\u1eddi c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi tham d\u1ef1 th\u00f4ng qua m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh r\u1ea5t l\u00f4i cu\u1ed1n v\u00e0 n\u0103ng \u0111\u1ed9ng. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n r\u1ea5t t\u1ed1t v\u00e0 r\u00f5 r\u00e0ng l\u00e0 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi tham d\u1ef1. S\u1ef1 ki\u1ec7n l\u1ea7n \u0111\u1ea7u ti\u00ean th\u1ef1c hi\u1ec7n nh\u01b0ng l\u1ea1i r\u1ea5t tr\u01a1n tru. N\u1ebfu h\u1ed3 s\u01a1 c\u00f3 th\u00eam \u0111\u01b0\u1ee3c c\u00e1c s\u1ed1 li\u1ec7u \u0111\u00e1nh gi\u00e1 n\u1eefa th\u00ec t\u1ed1t h\u01a1n.<\/strong><\/em><\/p>\n

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\u201cWhat a spectacular event. And talk about an experience for the participants. I cannot imagine all the work that went into this: the stage alone, not to mention the performers and performances. Although we did not see any research measuring the increased awareness, I am sure it increased the visibility for Sam Sun beach as a tourist destination. It would have been nice to understand the impact it had on social media\u201d.<\/p>\n

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Th\u1eadt l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n ngo\u1ea1n m\u1ee5c. Nghe k\u1ec3 v\u1ec1 s\u1ef1 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi xem. T\u00f4i th\u1eadt kh\u00f4ng t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c c\u00e1c b\u1ea1n \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u n\u00e0y: ch\u1ec9 ri\u00eang s\u00e2n kh\u1ea5u th\u00f4i, ch\u01b0a k\u1ec3 \u0111\u1ebfn c\u00e1c ngh\u1ec7 s\u1ef9 v\u00e0 c\u00e1c m\u00e0n tr\u00ecnh di\u1ec5n. M\u1eb7c d\u00f9 t\u00f4i ch\u01b0a th\u1ea5y k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ef1 ki\u1ec7n nh\u01b0ng t\u00f4i ch\u1eafc c\u00e1c b\u1ea1n \u0111\u00e3 l\u00e0m t\u0103ng \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 khu du l\u1ecbch n\u00e0y \u0111\u1ed1i v\u1edbi c\u00f4ng ch\u00fang. N\u1ebfu c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i n\u1eefa th\u00ec tuy\u1ec7t v\u1eddi.<\/strong><\/em><\/p>\n

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\u201cGreat idea and event for “Newday Media JSC’s event “Sam Son Beach Vacation Festival” – raising awareness of a new holiday destination in Vietnam.”<\/p>\n

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\u00dd t\u01b0\u1edfng v\u00e0 s\u1ef1 ki\u1ec7n c\u1ee7a Newday Media JSC r\u1ea5t tuy\u1ec7t v\u1eddi \u2013 L\u1ec5 h\u1ed9i Bi\u1ec3n S\u1ea7m S\u01a1n, l\u00e0m t\u0103ng nh\u1eadn di\u1ec7n v\u1ec1 m\u1ed9t \u0111\u1ecba danh du l\u1ecbch c\u1ee7a Vi\u1ec7t Nam<\/strong><\/em><\/p>\n

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\u201cVery nice campaign. I enjoyed the attachments. Needed more explanation in areas of this submission below, such as the reference that you received a special thanks from San Son People’s committee. What is that organization? Is that like the Tourism bureau which would an important testimonial to include in this nomination. Need to expand on the results: You received media attention from print but did you receive any other coverage from broadcast, radio or social media. Did you have a social media campaign included, if so what were the metrics for that and how many views of your youtube videos? Also, any idea if Sam Son has received an increase in tourism visiting the location after this campaign or is it too early to analyze?\u201d<\/p>\n

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M\u1ed9t chi\u1ebfn d\u1ecbch r\u1ea5t hay. T\u00f4i r\u1ea5t th\u00edch c\u00e1c minh h\u1ecda c\u1ee7a c\u00e1c b\u1ea1n. Tuy nhi\u00ean c\u00e1c b\u1ea1n c\u0169ng n\u00ean gi\u1ea3i th\u00edch th\u00eam trong h\u1ed3 s\u01a1 c\u1ee7a m\u00ecnh v\u1ec1 nh\u1eefng l\u1eddi c\u1ea3m \u01a1n \u0111\u1eb7c bi\u1ec7t t\u1eeb ph\u00eda UBND th\u00e0nh ph\u1ed1 S\u1ea7m S\u01a1n. H\u1ecd l\u00e0 t\u1ed5 ch\u1ee9c nh\u01b0 th\u1ebf n\u00e0o? \u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 v\u0103n ph\u00f2ng du l\u1ecbch kh\u00f4ng? V\u00e0 n\u00ean gi\u1ea3i th\u00edch th\u00eam v\u1ec1 k\u1ebft qu\u1ea3: C\u00e1c b\u1ea1n \u0111\u01b0\u1ee3c gi\u1edbi b\u00e1o ch\u00ed ch\u00fa \u00fd, th\u1ebf c\u00f2n c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nh\u01b0 truy\u1ec1n h\u00ecnh, radio, social media? C\u00e1c b\u1ea1n c\u00f3 k\u1ebf ho\u1ea1ch social media \u0111i k\u00e8m kh\u00f4ng? N\u1ebfu c\u00f3 th\u00ec k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng th\u1ebf n\u00e0o? Bao nhi\u00eau l\u01b0\u1ee3t xem tr\u00ean Youtube? \u0110\u1ed3ng th\u1eddi, S\u1ea7m S\u01a1n c\u00f3 th\u00eam bao nhi\u00eau l\u01b0\u1ee3t kh\u00e1ch \u0111\u1ebfn tham quan sau chi\u1ebfn d\u1ecbch n\u00e0y? Hay c\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft qu\u1ea3?<\/strong><\/em><\/p>\n

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\u201cThis entry was composed well. The campaign was explained well and I admire what the candidate accomplished. Good job tying in her education with her professional achievements\u201d.<\/p>\n

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H\u1ed3 s\u01a1 vi\u1ebft r\u1ea5t hay. Chi\u1ebfn d\u1ecbch c\u0169ng \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng v\u00e0 t\u00f4i r\u1ea5t ng\u01b0\u1ee1ng m\u1ed9 c\u00e1c th\u00f4ng tin minh h\u1ecda c\u1ee7a c\u00e1c b\u1ea1n. C\u00e1c b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t th\u00e0nh t\u1ef1u ngh\u1ec1 nghi\u1ec7p r\u1ea5t t\u1ed1t.<\/strong><\/em><\/p>\n

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\u201cThats a real show. Wow I am amazed\u201d.<\/p>\n

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M\u1ed9t show di\u1ec5n th\u1ef1c th\u1ee5. T\u00f4i r\u1ea5t l\u1ea5y l\u00e0m kinh ng\u1ea1c.<\/strong><\/em><\/p>\n

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\u201cWell prepared launch of the destination. A great PR work. Good idea to pick the three different stories and tell them\u201d.<\/p>\n

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C\u00e1ch ra m\u1eaft \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch r\u1ea5t hay. M\u1ed9t c\u00e1ch l\u00e0m PR r\u1ea5t gi\u1ecfi. C\u00e1ch d\u00f9ng 3 c\u00e2u chuy\u1ec7n kh\u00e1c nhau \u0111\u1ec3 k\u1ec3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi.<\/strong><\/em><\/p>\n

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\u201cNewday Media JSC’s event, “Sam Son Beach Vacation Festival” was a spectacular promotion designed to draw attention to a particular vacation spot in Vietnam. Through a stirring visual presentation which brought together elements of Vietnamese history, nature and culture, the company made a lasting impressing on its target audience. This led to national media coverage\u201d.<\/p>\n

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S\u1ef1 ki\u1ec7n c\u1ee7a c\u00f4ng ty Newday Media JSC \u201cL\u1ec5 h\u1ed9i Du l\u1ecbch Bi\u1ec3n S\u1ea7m S\u01a1n\u201d th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch tuy\u1ec7t v\u1eddi l\u00e0m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ebfn v\u1edbi m\u1ed9t \u0111\u1ecba danh du l\u1ecbch \u0111\u1eb7c bi\u1ec7t c\u1ee7a Vi\u1ec7t Nam. Th\u00f4ng qua c\u00e1ch tr\u00ecnh b\u00e0y b\u1eb1ng nh\u00e3n quan c\u00e1c y\u1ebfu t\u1ed1 l\u1ecbch s\u1eed, t\u1ef1 nhi\u00ean v\u00e0 v\u0103n h\u00f3a, c\u00f4ng ty c\u1ee7a c\u00e1c b\u1ea1n \u0111\u00e3 th\u1ef1c s\u1ef1 t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t \u1ea5n t\u01b0\u1ee3ng kh\u00f4ng phai m\u1edd \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f4ng ch\u00fang. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c gi\u1edbi truy\u1ec1n th\u00f4ng to\u00e0n qu\u1ed1c.<\/strong><\/em><\/p>\n

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\u201cImpressive planning for this event, the detailed information is making me feel like I was there. Good job!\u201d<\/p>\n

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K\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n s\u1ef1 ki\u1ec7n r\u1ea5t \u1ea5n t\u01b0\u1ee3ng. C\u00e1c th\u00f4ng tin cung c\u1ea5p r\u1ea5t chi ti\u1ebft khi\u1ebfn t\u00f4i c\u1ea3m th\u1ea5y nh\u01b0 t\u00f4i th\u1ef1c s\u1ef1 \u0111\u00e3 \u1edf \u0111\u00f3 xem. R\u1ea5t gi\u1ecfi!<\/strong><\/em><\/p>\n

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\u201cWhat a cool event! It was definitely well thought out and looks like there was great attendance\u201d.<\/p>\n

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\u0110\u00fang l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh r\u1ea5t hay. Nh\u1ea5t \u0111\u1ecbnh l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 k\u1ef9 l\u01b0\u1ee1ng v\u00e0 d\u01b0\u1eddng nh\u01b0 c\u00f3 r\u1ea5t \u0111\u00f4ng kh\u00e1n gi\u1ea3.<\/strong><\/em><\/p>\n

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\u201cAn excellent campaign that deserves appraisal\u201d<\/p>\n

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Chi\u1ebfn d\u1ecbch th\u1eadt xu\u1ea5t s\u1eafc, r\u1ea5t \u0111\u00e1ng khen.<\/strong><\/em><\/p>\n

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\u201cVery interested in knowing how this was part of a 360-degree PR strategy, and its results\u201d.<\/p>\n

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T\u00f4i r\u1ea5t t\u00f2 m\u00f2 mu\u1ed1n bi\u1ebft ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t trong m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c PR 360o nh\u01b0 th\u1ebf n\u00e0o v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a n\u00f3.<\/strong><\/em><\/p>\n

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\u201cThank you for including the great videos. It would have been helpful if you included the results of your efforts, in addition to the 20,000 attendees\u201d.<\/p>\n

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C\u1ea3m \u01a1n c\u00e1c b\u1ea1n \u0111\u00e3 g\u1eedi \u0111o\u1ea1n video minh h\u1ecda r\u1ea5t tuy\u1ec7t v\u1eddi. S\u1ebd c\u00f2n t\u1ed1t h\u01a1n n\u1ebfu c\u00f3 th\u00eam b\u00e1o c\u00e1o v\u1ec1 hi\u1ec7u qu\u1ea3 sau ch\u01b0\u01a1ng tr\u00ecnh, ngo\u00e0i vi\u1ec7c c\u00f3 20,000 ng\u01b0\u1eddi tham d\u1ef1.<\/strong><\/em><\/p>\n

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\u201cThe videos were very impressive! This looked like a true campaign of the year… great job!\u201d<\/p>\n

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\u0110o\u1ea1n video r\u1ea5t \u1ea5n t\u01b0\u1ee3ng! \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch xu\u1ea5t s\u1eafc c\u1ee7a n\u0103m\u2026 R\u1ea5t gi\u1ecfi!<\/strong><\/em><\/p>\n

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\u201cIt looks absolutely amazing and I can only image the miracles that were required to pull off this event. Well done!\u201d<\/p>\n

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Th\u1ef1c s\u1ef1 r\u1ea5t \u0111\u00e1ng kinh ng\u1ea1c, t\u00f4i ch\u1ec9 c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng c\u00e1c b\u1ea1n \u0111\u00e3 l\u00e0m n\u00ean m\u1ed9t \u0111i\u1ec1u k\u1ef3 di\u1ec7u khi t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y. L\u00e0m r\u1ea5t t\u1ed1t!<\/strong><\/em><\/p>\n

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\u201cThis was a really creative and well executed event. However, the application doesn’t provide specifics\/examples in attachments of the PR generated through the event\u201d.<\/p>\n

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\u0110\u00e2y l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh r\u1ea5t s\u00e1ng t\u1ea1o v\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n r\u1ea5t c\u00f4ng phu. Tuy nhi\u00ean, h\u1ed3 s\u01a1 g\u1eedi k\u00e8m ch\u01b0a cho th\u1ea5y c\u00e1c ho\u1ea1t \u0111\u1ed9ng PR \u0111i k\u00e8m trong su\u1ed1t chi\u1ebfn d\u1ecbch.<\/strong><\/em><\/p>\n

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\u201cAn impressive large scale project, with a solid idea behind it, using the area’s history to inform it’s future as a tourist destination (by way of a tourist attraction, the large scale performance). Supporting videos very long, please consider shortening significantly – remember that a standard advertisement is usually 30-60 seconds long – and I would have like to have heard more about how the intended audience were targeted. However, it should be noted that pulling off an event like this takes significant organisational and creative skills, and this event appears to have been flawlessly executed. Well done\u201d.<\/p>\n

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\u0110\u00fang l\u00e0 m\u1ed9t d\u1ef1 \u00e1n \u0111\u1ed3 s\u1ed9 v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng r\u1ea5t hay \u0111\u1eb1ng sau n\u00f3 b\u1eb1ng c\u00e1ch d\u00f9ng l\u1ecbch s\u1eed truy\u1ec1n th\u1ed1ng c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a m\u1ed9t \u0111\u1ecba danh du l\u1ecbch (c\u00e1ch s\u1eed d\u1ee5ng ngh\u1ec7 thu\u1eadt tr\u00ecnh di\u1ec5n quy m\u00f4 l\u1edbn). Video minh h\u1ecda h\u01a1i d\u00e0i m\u1ed9t ch\u00fat, c\u00e1c b\u1ea1n l\u01b0u \u00fd n\u00ean c\u1eaft ng\u1eafn b\u1edbt \u0111i. L\u01b0u \u00fd r\u1eb1ng v\u1edbi c\u00e1c video qu\u1ea3ng c\u00e1o c\u0169ng ch\u1ec9 c\u1ea7n \u0111\u1ebfn 30 \u2013 60 gi\u00e2y. T\u00f4i c\u0169ng mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 c\u00e1ch c\u00e1c b\u1ea1n t\u00ecm ra \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00e1ng khen l\u00e0 vi\u1ec7c t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c m\u1ed9t s\u1ef1 ki\u1ec7n nh\u01b0 v\u1eady \u0111\u00f2i h\u1ecfi m\u1ed9t k\u1ef9 n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 \u00f3c t\u1ed5 ch\u1ee9c r\u1ea5t \u0111\u1eb7c bi\u1ec7t. V\u00e0 s\u1ef1 ki\u1ec7n n\u00e0y d\u01b0\u1eddng nh\u01b0 ho\u00e0n h\u1ea3o. R\u1ea5t t\u1ed1t!.<\/strong><\/em><\/p>\n

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\u201cVery impressive event and bold use of technology\u201d.<\/p>\n

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M\u1ed9t s\u1ef1 ki\u1ec7n r\u1ea5t \u1ea5n t\u01b0\u1ee3ng v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 r\u1ea5t t\u00e1o b\u1ea1o.<\/strong><\/em><\/p>\n

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\u201cLooks like a very good event, well put together and the video afterwards is well edited. Well done!\u201d<\/p>\n

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M\u1ed9t s\u1ef1 ki\u1ec7n r\u1ea5t hay, t\u1ed5 ch\u1ee9c chuy\u00ean nghi\u1ec7p v\u00e0 \u0111o\u1ea1n video \u0111\u01b0\u1ee3c d\u1ef1ng r\u1ea5t t\u1ed1t. L\u00e0m r\u1ea5t t\u1ed1t!.<\/strong><\/em><\/p>\n

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\u201cSuch large production would only require the best team put together to provide a successful result. The Newday Media JSC’s event “Sam Son Beach Vacation Festival showed the successful execution of such. An awareness of 20,000 people joining the event is a good number to raise the awareness. Would be good to see how viral marketing or social media was used in the campaign to increase reach\u201d.<\/p>\n

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M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u1ed5ng l\u1ed3 nh\u01b0 v\u1eady ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi m\u1ed9t ekip gi\u1ecfi nh\u1ea5t m\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 th\u00e0nh c\u00f4ng nh\u01b0 v\u1eady. S\u1ef1 ki\u1ec7n \u201cL\u1ec5 h\u1ed9i bi\u1ec3n S\u1ea7m S\u01a1n\u201d c\u1ee7a Newday Media JSC \u0111\u00e3 cho th\u1ea5y \u0111\u01b0\u1ee3c m\u00f4t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi nh\u01b0 v\u1eady. V\u1edbi s\u1ef1 tham gia c\u1ee7a t\u1edbi 20,000 kh\u00e1n gi\u1ea3 th\u00ec \u0111\u00fang l\u00e0 m\u1ed9t con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ec3 l\u00e0m t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. S\u1ebd c\u00f2n t\u1ed1t h\u01a1n n\u1eefa n\u1ebfu c\u00e1c b\u1ea1n cho bi\u1ebft th\u00eam v\u1ec1 c\u00e1ch c\u00e1c b\u1ea1n s\u1eed d\u1ee5ng viral marketing v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft nh\u01b0 th\u1ebf n\u00e0o.<\/strong><\/em><\/p>\n

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\u201cThe videos that accompanied this submission painted a very clear picture of this particular initiative\u201d.<\/p>\n

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C\u00e1c video minh h\u1ecda trong h\u1ed3 s\u01a1 \u0111\u00e3 v\u1ebd n\u00ean \u0111\u01b0\u1ee3c m\u1ed9t b\u1ee9c tranh r\u1ea5t c\u1ee5 th\u1ec3 v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c bi\u1ec7t n\u00e0y.<\/strong><\/em><\/p>\n

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\u201cHai Yen Le can plan and execute her vision\u201d.<\/p>\n

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Hai Yen Le \u0111\u00fang l\u00e0 c\u00f3 th\u1ec3 ho\u1ea1ch \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh.<\/strong><\/em><\/p>\n

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\u201cCreative set design and storytelling, clear application\u201d.<\/p>\n

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Ph\u1ea7n thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o v\u00e0 c\u00e1ch d\u1eabn d\u1eaft c\u00e2u chuy\u1ec7n r\u1ea5t t\u1ed1t, h\u1ed3 s\u01a1 tr\u00ecnh b\u00e0y r\u1ea5t r\u00f5 r\u00e0ng.<\/strong><\/em><\/p>\n

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#StevieAwardsforWomeninBusiness<\/span><\/a> #l\u1ec5h\u1ed9i<\/span><\/a> #ngh\u1ec1s\u1ef1ki\u1ec7n<\/span><\/a> #\u00fdt\u01b0\u1edfngs\u1ef1ki\u1ec7n<\/span><\/a> #GoldStevieAwards<\/span><\/a> #VnExpressvn<\/span><\/a><\/p>\n

<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Nh\u1eefng nh\u1eadn x\u00e9t v\u1ec1 L\u1ec5 h\u1ed9i Du l\u1ecbch Bi\u1ec3n S\u1ea7m S\u01a1n c\u1ee7a Ban gi\u00e1m kh\u1ea3o Gi\u1ea3i th\u01b0\u1edfng Stevie Awards for Women in Business 2018<\/p>","protected":false},"author":1,"featured_media":3643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-10312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kho-tu-lieu-tham-khao"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=10312"}],"version-history":[{"count":1,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10312\/revisions"}],"predecessor-version":[{"id":10928,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10312\/revisions\/10928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/3643"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=10312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=10312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=10312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}